1 million

drag2share: Android’s Insane Fragmentation (GOOG)

source: http://feedproxy.google.com/~r/businessinsider/~3/IlUbNxclxz8/chart-of-the-day-androids-insane-fragmentation-2013-7

Android is a seriously fragmented operating system, and it’s only getting more fragmented.

OpenSignal, which makes an app that measures network performance, produced the following chart on the state of Android based on its users. It used the last 682,000 downloads of its app to produce the chart.

It says there are 11,868 distinct Android devices, up from 3,997 Android devices last year.

While this sounds like a mess for developers, Google has 1 million apps in its Google Play app store for Android. That’s more than Apple has for its App Store. So, the fragmentation isn’t turning off developers.

And the fragmentation of Android is the reason it’s the most popular smartphone operating system in the world. Handset makers have used thousands of versions of Android to push the operating system around the world.

Android fragmentation

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Tuesday, July 30th, 2013 news No Comments

drag2share: Facebook Q2: Zuckerberg Delays $1 Million Video Ads That Will Kill TV (FB)

source: http://feedproxy.google.com/~r/businessinsider/~3/ZQrmX8OnrSY/facebook-q2-1-million-video-ads-that-will-kill-tv-2013-7

mark zuckerberg

The big question we’re hoping Facebook CEO Mark Zuckerberg will answer on his Q2 earnings call is this: When will Facebook fire its broadside at the TV business by finally rolling out the first of its long-planned, not-yet-seen, $1 million video ads?

Our sources tell us that Facebook sales teams are pitching the ad units to big media buying agencies, and have gotten enthusiastic responses. It will happen, we’re told.

That means video ads on Facebook are coming to your news feed soon; news of them leaked in April. In an amazing coincidence, the ads will reportedly be 15 seconds long — the same length as an Instagram video (which Facebook also owns).

They might not arrive anytime soon, however.

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Wednesday, July 24th, 2013 news No Comments

drag2share: CHART: How Mobile Coupons Are Driving An Explosion In Mobile Commerce

source: http://feedproxy.google.com/~r/businessinsider/~3/5ioYhBLbLkk/how-mobile-coupons-drive-mobile-commerce-2013-7

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year’s holiday shopping season, that number had risen to 11%. That’s approximately $18.6 billion in consumer spending – and that doesn’t even include travel-related purchases.

New mobile merchandising trends — merchandising being the art of selling people products they didn’t know they wanted — like mobile catalogs and coupons are helping to drive this explosion.

In a recent report from BI Intelligence, we examine the main reasons why mobile commerce is exploding, and analyze the new mobile merchandising trends — like mobile catalogs and coupons – that are contributing to this growth.

Access The Full Report By Signing Up For A Free Trial Today >>

Take a look at this chart that illustrates the widespread usage of mobile coupons:

bii_mobilecommerce2_couponingcategory (1)

The role of mobile coupons in driving mobile commerce will only continue to grow:

In our report, we detail how brands and retailers are increasingly using digital coupons as a means to drive digital revenue, increase offline sales and foot traffic to physical stores, gather data, and build direct relationships with customers and potential customers.

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Wednesday, July 10th, 2013 news No Comments

Facebook Ads Still Lag Paid Search In Click-Through Rates

Source: https://intelligence.businessinsider.com/welcome

The telecommunications and publishing industries enjoy the highest average click-through rates on their Facebook ads, according to a new report from Salesforce and Social.com.

Telecom had the best-performing Facebook ads with a CTR  of .92%. Ads from the publishing industry enjoyed a CTR of .8%.

The worst-performing ads came from deals, advertising, gaming, and at the bottom of the heap — dating service ads, which had a .027% CTR. The low numbers are a sign that consumers are leery of these industries, and may consider them spammy.

By comparison, paid search ads average CTRs of 1% to 5% for large consumer brands, according to research conducted by former Omnicom Chief Digital Officer Dr. Augustine Fou in March 2013.

The Salesforce and Social.com report on Facebook ads was based on 1 million ad units and 114 billion impressions shown in 25 countries between Jan. 1 and March 31, 2013.



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Wednesday, June 12th, 2013 news No Comments

drag2share: Microsoft Declares The New MS Office Is The ‘Best-Selling’ Version Ever (MSFT)

source: http://feedproxy.google.com/~r/businessinsider/~3/tPXqLlpgl90/microsoft-office-hits-1-million-users-2013-5

He then used the chart below to point out how much better and faster this was than a whole bunch of other online services.

MS Office vs Web

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Wednesday, May 29th, 2013 news No Comments

drag2share: Facebook Charging $1 Million For New, Intrusive Video Ads (FB)

source: http://feedproxy.google.com/~r/businessinsider/~3/d__wR8LHhJM/facebook-charging-1-million-for-new-intrusive-video-ads-2013-4

Facebook Charging $1 Million For New, Intrusive Video Ads (FB)

Apr 16, 2013

tv suicide

Facebook wants $1 million from advertisers who want to be the first to run video ads in users’ news feeds this summer, according to Ad Age.

And users won’t have a choice over whether they see them: the 15-second spots will be on “autoplay,” meaning that they’ll run like regular video ads on any other website, starting up whether users like it or not.

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Tuesday, April 16th, 2013 news No Comments

1 Million Fewer American Households Watched TV Last Year

Source: http://www.businessinsider.com/1-million-fewer-american-households-watched-tv-last-year-2013-2

Nielsen last week took a symbolic step toward helping the biz monetize TV viewing done via the Internet. But reaction to the ratings service’s decision to add Internet-connected TV sets to its formal definition of a “TV household” was muted among execs because it addresses only part of the vexing measurement challenges facing traditional TV nets.

Nielsen had been grappling with adjusting the definition in order to count homes that only receive programming via broadband connections as part of the universe of TV homes. The decision unveiled to TV and advertising execs on Thursday had been expected (Daily Variety, Jan. 10).

New definition doesn’t encompass homes where viewers only receive TV via tablets and smartphones.

Underscoring the shift in behavior, Nielsen’s estimate of the number of U.S. TV households has dropped in recent years, sliding from 115.9 million in 2011 to 114.6 million in 2012.

And some can be attributed to cord-cutting and “cord nevers,” or the rise in the number of younger viewers who rely on Internet-delivered sources and have never subscribed to cable, satellite or telco service.

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Tuesday, February 26th, 2013 news No Comments

Some Guy Bought the Data of 1.1 Million Facebook Users for Just 5 Bucks

Source: http://gizmodo.com/5955086/some-guy-bought-the-data-of-11-million-facebook-users-for-just-5-bucks

Some Guy Bought the Data of 1.1 Million Facebook Users for Just 5 BucksBogomil Shopov, a Bulgarian blogger and digital rights activist, bought 1.1 million Facebook names, user IDs and e-mails for the ridiculously low price of 5 dollars. Yes, for a price of a Subway footlong, Shopov was able to get his hands on your personal data from Facebook. What a deal!

Luckily, Shopov isn’t out to spam people or anything. Instead, he wants to use this as an example of how terribly lax Facebook can be with its security. How did those names and e-mail addresses become available in the first place? Facebook apps. Forbes says:

According to the seller of the information, a Gigbucks user with the handle “mertem,” the data was collected from Facebook applications.”The information in this list has been collected through our Facebook apps and consists only of active Facebook users, mostly from the US, Canada, UK and Europe,” reads the Gigbucks post. “Whether you are offering a Facebook, Twitter, social media related or otherwise a general product or service, this list has a great potential for you.”

The personal data of Facebook users isn’t just from people who keep their profile public, Shopov said he found e-mail addresses that were private and hidden too. Facebook is currently looking into the breach of user data but they haven’t yet come to a resolution. We are at their mercy. [Forbes]

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Friday, October 26th, 2012 news No Comments

up 22 percent thanks to smart TVs and other new markets

Source: http://www.engadget.com/2012/10/23/arm-q3-2012-financials/

ARM posts healthy Q3 profits up 22 percent thanks to 'inroads' into new markets

UK chip designer ARM has just revealed its accounts for Q3 2012 and they show a familiar pattern: namely, a double-digit rise in both revenue (up 20 percent to £144.6 million) and pre-tax earnings (up 22 percent to £68.1 million).


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ARM posts healthy Q3 profits: up 22 percent thanks to smart TVs and other new markets originally appeared on Engadget on Tue, 23 Oct 2012 03:00:00 EDT. Please see our terms for use of feeds.

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Tuesday, October 23rd, 2012 news No Comments

Flat-panel TV shipments to fall for the first time ever in 2012?

Source: http://www.engadget.com/2012/03/28/flat-panel-tv-shipments-to-fall-for-the-first-time-ever-in-2012/

flat panel TV

The past fourteen or so years have been a great run for flat-panel TV sales, but according to IHS (formerly iSuppli), that run is finally going to turn in the down direction in 2012. The expected drop off is predicted to be five percent, which still leaves the total TVs sold in 2012 at 37.1 million, more than a few dollars for sure. The fact that last year saw a modest one percent raise is as good of an indicator as any that the good times are over. Of course this is but a single prediction from a single analyst firm and we’ll all have to wait until the year is over and earnings are announced to know anything for certain.

Continue reading Flat-panel TV shipments to fall for the first time ever in 2012?

Flat-panel TV shipments to fall for the first time ever in 2012? originally appeared on Engadget on Wed, 28 Mar 2012 07:59:00 EDT. Please see our terms for use of feeds.

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Wednesday, March 28th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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