1 million
Facebook Ads Still Lag Paid Search In Click-Through Rates
Source: https://intelligence.businessinsider.com/welcome
The telecommunications and publishing industries enjoy the highest average click-through rates on their Facebook ads, according to a new report from Salesforce and Social.com.
Telecom had the best-performing Facebook ads with a CTR of .92%. Ads from the publishing industry enjoyed a CTR of .8%.
The worst-performing ads came from deals, advertising, gaming, and at the bottom of the heap — dating service ads, which had a .027% CTR. The low numbers are a sign that consumers are leery of these industries, and may consider them spammy.
By comparison, paid search ads average CTRs of 1% to 5% for large consumer brands, according to research conducted by former Omnicom Chief Digital Officer Dr. Augustine Fou in March 2013.
The Salesforce and Social.com report on Facebook ads was based on 1 million ad units and 114 billion impressions shown in 25 countries between Jan. 1 and March 31, 2013.
drag2share: Microsoft Declares The New MS Office Is The ‘Best-Selling’ Version Ever (MSFT)
He then used the chart below to point out how much better and faster this was than a whole bunch of other online services.
drag2share: Facebook Charging $1 Million For New, Intrusive Video Ads (FB)
Facebook Charging $1 Million For New, Intrusive Video Ads (FB)
Apr 16, 2013
Facebook wants $1 million from advertisers who want to be the first to run video ads in users’ news feeds this summer, according to Ad Age.
And users won’t have a choice over whether they see them: the 15-second spots will be on “autoplay,” meaning that they’ll run like regular video ads on any other website, starting up whether users like it or not.
1 Million Fewer American Households Watched TV Last Year
Nielsen last week took a symbolic step toward helping the biz monetize TV viewing done via the Internet. But reaction to the ratings service’s decision to add Internet-connected TV sets to its formal definition of a “TV household” was muted among execs because it addresses only part of the vexing measurement challenges facing traditional TV nets.
Nielsen had been grappling with adjusting the definition in order to count homes that only receive programming via broadband connections as part of the universe of TV homes. The decision unveiled to TV and advertising execs on Thursday had been expected (Daily Variety, Jan. 10).
New definition doesn’t encompass homes where viewers only receive TV via tablets and smartphones.
Underscoring the shift in behavior, Nielsen’s estimate of the number of U.S. TV households has dropped in recent years, sliding from 115.9 million in 2011 to 114.6 million in 2012.
And some can be attributed to cord-cutting and “cord nevers,” or the rise in the number of younger viewers who rely on Internet-delivered sources and have never subscribed to cable, satellite or telco service.
Some Guy Bought the Data of 1.1 Million Facebook Users for Just 5 Bucks
Source: http://gizmodo.com/5955086/some-guy-bought-the-data-of-11-million-facebook-users-for-just-5-bucks
Bogomil Shopov, a Bulgarian blogger and digital rights activist, bought 1.1 million Facebook names, user IDs and e-mails for the ridiculously low price of 5 dollars. Yes, for a price of a Subway footlong, Shopov was able to get his hands on your personal data from Facebook. What a deal!
Luckily, Shopov isn’t out to spam people or anything. Instead, he wants to use this as an example of how terribly lax Facebook can be with its security. How did those names and e-mail addresses become available in the first place? Facebook apps. Forbes says:
According to the seller of the information, a Gigbucks user with the handle “mertem,” the data was collected from Facebook applications.”The information in this list has been collected through our Facebook apps and consists only of active Facebook users, mostly from the US, Canada, UK and Europe,” reads the Gigbucks post. “Whether you are offering a Facebook, Twitter, social media related or otherwise a general product or service, this list has a great potential for you.”
The personal data of Facebook users isn’t just from people who keep their profile public, Shopov said he found e-mail addresses that were private and hidden too. Facebook is currently looking into the breach of user data but they haven’t yet come to a resolution. We are at their mercy. [Forbes]
up 22 percent thanks to smart TVs and other new markets
Source: http://www.engadget.com/2012/10/23/arm-q3-2012-financials/
UK chip designer ARM has just revealed its accounts for Q3 2012 and they show a familiar pattern: namely, a double-digit rise in both revenue (up 20 percent to £144.6 million) and pre-tax earnings (up 22 percent to £68.1 million).
Developing…
Filed under: Cellphones, Tablets
ARM posts healthy Q3 profits: up 22 percent thanks to smart TVs and other new markets originally appeared on Engadget on Tue, 23 Oct 2012 03:00:00 EDT. Please see our terms for use of feeds.
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Flat-panel TV shipments to fall for the first time ever in 2012?
Source: http://www.engadget.com/2012/03/28/flat-panel-tv-shipments-to-fall-for-the-first-time-ever-in-2012/
The past fourteen or so years have been a great run for flat-panel TV sales, but according to IHS (formerly iSuppli), that run is finally going to turn in the down direction in 2012. The expected drop off is predicted to be five percent, which still leaves the total TVs sold in 2012 at 37.1 million, more than a few dollars for sure. The fact that last year saw a modest one percent raise is as good of an indicator as any that the good times are over. Of course this is but a single prediction from a single analyst firm and we’ll all have to wait until the year is over and earnings are announced to know anything for certain.
Continue reading Flat-panel TV shipments to fall for the first time ever in 2012?
Flat-panel TV shipments to fall for the first time ever in 2012? originally appeared on Engadget on Wed, 28 Mar 2012 07:59:00 EDT. Please see our terms for use of feeds.
Square’s Spectacular Growth
Source: http://www.businessinsider.com/chart-of-the-day-squares-spectacular-growth-2012-3
Twitter cofounder Jack Dorsey’s other company, payment startup Square is doing quite well.
This chart from Dan Frommer at SplatF shows what he calls its “sexy growth.” The company is now processing about $11 million worth of transactions daily basis, up from just $1 million a day last year.
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Here’s The Biggest Threat To Facebook, And What Facebook Is Doing About It
The biggest threat to Facebook isn’t Google or Twitter.
It’s the out-of-nowhere startup that allows people to do what they like to do on Facebook easier and faster.
What people like to do on Facebook is share and view photos of friends and family.
Facebook is popular because it is the easiest way to do that over a computer.
Where Facebook has a huge blindspot, however, is that it is not the easiest way to share photos of your friends and family over your phone.
It’s too slow.
Already, startups backed by millions of dollars in venture capital are attacking Facebook’s weakness in this area.
The current leader of this insurgency is an iPhone app called Instagram, which grew from 1 million users in January 2011 to 15 million in December 2011.
Instagram isn’t perfect. You can’t label your photos with your friends’ names like you can on Facebook, for example.
But what’s great about it is that it is very fast – especially compared to Facebook.
With the Facebook iPhone app, there are 6 screens a user has to go through before a user can actually take a picture. With Instagram, there is one.
This is a long term problem for Facebook.
According to Mary Meeker, sometime in the middle of 2013, there will be more people on the Internet via their mobile devices than desktops.
If Facebook doesn’t figure this problem out, it will go the way of Friendster. Friendster lost to Facebook because users found they could do what they wanted to do on Friendster on Facebook with much more speed and simplicity.
Facebook is aware of this problem. A source familiar with Facebook’s photos team tells us one of its top priorities is “reduce the friction to uploading content” through mobile devices.
They have a lot of work to do.
Instagram Step 1: Tap on the Instagram app.
Instagram Step 2: Tap the camera icon in the middle bottom.
Instagram Step 3: Take a photo.
See the rest of the story at Business Insider
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Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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