He then used the chart below to point out how much better and faster this was than a whole bunch of other online services.
Apr 16, 2013
Facebook wants $1 million from advertisers who want to be the first to run video ads in users’ news feeds this summer, according to Ad Age.
And users won’t have a choice over whether they see them: the 15-second spots will be on “autoplay,” meaning that they’ll run like regular video ads on any other website, starting up whether users like it or not.
Nielsen last week took a symbolic step toward helping the biz monetize TV viewing done via the Internet. But reaction to the ratings service’s decision to add Internet-connected TV sets to its formal definition of a “TV household” was muted among execs because it addresses only part of the vexing measurement challenges facing traditional TV nets.
Nielsen had been grappling with adjusting the definition in order to count homes that only receive programming via broadband connections as part of the universe of TV homes. The decision unveiled to TV and advertising execs on Thursday had been expected (Daily Variety, Jan. 10).
New definition doesn’t encompass homes where viewers only receive TV via tablets and smartphones.
Underscoring the shift in behavior, Nielsen’s estimate of the number of U.S. TV households has dropped in recent years, sliding from 115.9 million in 2011 to 114.6 million in 2012.
And some can be attributed to cord-cutting and “cord nevers,” or the rise in the number of younger viewers who rely on Internet-delivered sources and have never subscribed to cable, satellite or telco service.
Bogomil Shopov, a Bulgarian blogger and digital rights activist, bought 1.1 million Facebook names, user IDs and e-mails for the ridiculously low price of 5 dollars. Yes, for a price of a Subway footlong, Shopov was able to get his hands on your personal data from Facebook. What a deal!
Luckily, Shopov isn’t out to spam people or anything. Instead, he wants to use this as an example of how terribly lax Facebook can be with its security. How did those names and e-mail addresses become available in the first place? Facebook apps. Forbes says:
According to the seller of the information, a Gigbucks user with the handle “mertem,” the data was collected from Facebook applications.”The information in this list has been collected through our Facebook apps and consists only of active Facebook users, mostly from the US, Canada, UK and Europe,” reads the Gigbucks post. “Whether you are offering a Facebook, Twitter, social media related or otherwise a general product or service, this list has a great potential for you.”
The personal data of Facebook users isn’t just from people who keep their profile public, Shopov said he found e-mail addresses that were private and hidden too. Facebook is currently looking into the breach of user data but they haven’t yet come to a resolution. We are at their mercy. [Forbes]
UK chip designer ARM has just revealed its accounts for Q3 2012 and they show a familiar pattern: namely, a double-digit rise in both revenue (up 20 percent to £144.6 million) and pre-tax earnings (up 22 percent to £68.1 million).
ARM posts healthy Q3 profits: up 22 percent thanks to smart TVs and other new markets originally appeared on Engadget on Tue, 23 Oct 2012 03:00:00 EDT. Please see our terms for use of feeds.
The past fourteen or so years have been a great run for flat-panel TV sales, but according to IHS (formerly iSuppli), that run is finally going to turn in the down direction in 2012. The expected drop off is predicted to be five percent, which still leaves the total TVs sold in 2012 at 37.1 million, more than a few dollars for sure. The fact that last year saw a modest one percent raise is as good of an indicator as any that the good times are over. Of course this is but a single prediction from a single analyst firm and we’ll all have to wait until the year is over and earnings are announced to know anything for certain.
Flat-panel TV shipments to fall for the first time ever in 2012? originally appeared on Engadget on Wed, 28 Mar 2012 07:59:00 EDT. Please see our terms for use of feeds.
This chart from Dan Frommer at SplatF shows what he calls its “sexy growth.” The company is now processing about $11 million worth of transactions daily basis, up from just $1 million a day last year.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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