The big question we’re hoping Facebook CEO Mark Zuckerberg will answer on his Q2 earnings call is this: When will Facebook fire its broadside at the TV business by finally rolling out the first of its long-planned, not-yet-seen, $1 million video ads?
Our sources tell us that Facebook sales teams are pitching the ad units to big media buying agencies, and have gotten enthusiastic responses. It will happen, we’re told.
That means video ads on Facebook are coming to your news feed soon; news of them leaked in April. In an amazing coincidence, the ads will reportedly be 15 seconds long — the same length as an Instagram video (which Facebook also owns).
They might not arrive anytime soon, however.
As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year’s holiday shopping season, that number had risen to 11%. That’s approximately $18.6 billion in consumer spending – and that doesn’t even include travel-related purchases.
New mobile merchandising trends — merchandising being the art of selling people products they didn’t know they wanted — like mobile catalogs and coupons are helping to drive this explosion.
In a recent report from BI Intelligence, we examine the main reasons why mobile commerce is exploding, and analyze the new mobile merchandising trends — like mobile catalogs and coupons – that are contributing to this growth.
Take a look at this chart that illustrates the widespread usage of mobile coupons:
The role of mobile coupons in driving mobile commerce will only continue to grow:
- The number of U.S. smartphone users using mobile coupons has increased dramatically – from 7.4 million in 2010 to 29.5 million last year. By 2014, that number is expected to surge to 47.1 million.
- Mobile coupons are being used across the gamut in retail: 41% of mobile coupons users said they had redeemed coupons at the grocery store, 41% said they redeemed coupons at department stores, and 39% at clothing stores.
- And that’s barely scratching the surface: In 2012 there were 305 billion consumer packaged goods coupons (CPG), print and digital, distributed in the U.S. — a number that remained unchanged from 2011. Roughly 90% of CPG coupons were distributed as free-standing print inserts in publications, while digital coupons represented less than 1% of the total.
He then used the chart below to point out how much better and faster this was than a whole bunch of other online services.
Apr 16, 2013
Facebook wants $1 million from advertisers who want to be the first to run video ads in users’ news feeds this summer, according to Ad Age.
And users won’t have a choice over whether they see them: the 15-second spots will be on “autoplay,” meaning that they’ll run like regular video ads on any other website, starting up whether users like it or not.
Nielsen last week took a symbolic step toward helping the biz monetize TV viewing done via the Internet. But reaction to the ratings service’s decision to add Internet-connected TV sets to its formal definition of a “TV household” was muted among execs because it addresses only part of the vexing measurement challenges facing traditional TV nets.
Nielsen had been grappling with adjusting the definition in order to count homes that only receive programming via broadband connections as part of the universe of TV homes. The decision unveiled to TV and advertising execs on Thursday had been expected (Daily Variety, Jan. 10).
New definition doesn’t encompass homes where viewers only receive TV via tablets and smartphones.
Underscoring the shift in behavior, Nielsen’s estimate of the number of U.S. TV households has dropped in recent years, sliding from 115.9 million in 2011 to 114.6 million in 2012.
And some can be attributed to cord-cutting and “cord nevers,” or the rise in the number of younger viewers who rely on Internet-delivered sources and have never subscribed to cable, satellite or telco service.
Bogomil Shopov, a Bulgarian blogger and digital rights activist, bought 1.1 million Facebook names, user IDs and e-mails for the ridiculously low price of 5 dollars. Yes, for a price of a Subway footlong, Shopov was able to get his hands on your personal data from Facebook. What a deal!
Luckily, Shopov isn’t out to spam people or anything. Instead, he wants to use this as an example of how terribly lax Facebook can be with its security. How did those names and e-mail addresses become available in the first place? Facebook apps. Forbes says:
According to the seller of the information, a Gigbucks user with the handle “mertem,” the data was collected from Facebook applications.”The information in this list has been collected through our Facebook apps and consists only of active Facebook users, mostly from the US, Canada, UK and Europe,” reads the Gigbucks post. “Whether you are offering a Facebook, Twitter, social media related or otherwise a general product or service, this list has a great potential for you.”
The personal data of Facebook users isn’t just from people who keep their profile public, Shopov said he found e-mail addresses that were private and hidden too. Facebook is currently looking into the breach of user data but they haven’t yet come to a resolution. We are at their mercy. [Forbes]
UK chip designer ARM has just revealed its accounts for Q3 2012 and they show a familiar pattern: namely, a double-digit rise in both revenue (up 20 percent to £144.6 million) and pre-tax earnings (up 22 percent to £68.1 million).
ARM posts healthy Q3 profits: up 22 percent thanks to smart TVs and other new markets originally appeared on Engadget on Tue, 23 Oct 2012 03:00:00 EDT. Please see our terms for use of feeds.
The past fourteen or so years have been a great run for flat-panel TV sales, but according to IHS (formerly iSuppli), that run is finally going to turn in the down direction in 2012. The expected drop off is predicted to be five percent, which still leaves the total TVs sold in 2012 at 37.1 million, more than a few dollars for sure. The fact that last year saw a modest one percent raise is as good of an indicator as any that the good times are over. Of course this is but a single prediction from a single analyst firm and we’ll all have to wait until the year is over and earnings are announced to know anything for certain.
Flat-panel TV shipments to fall for the first time ever in 2012? originally appeared on Engadget on Wed, 28 Mar 2012 07:59:00 EDT. Please see our terms for use of feeds.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Marketing Costs Normalized to CPM Basis for Comparison
- Coke vs Pepsi vs Dr Pepper
- On Sept. 15, Google Will Make A Massive Bet Against Apple's iPhone 6 Strategy (GOOG, AAPL)
- Why Urban Outfitters Keeps Selling Offensive Clothing
- Here's Why Alibaba Is Becoming A Huge Threat To Amazon And eBay
- Tim Cook Ripped Apart Google's Business Model In Two Paragraphs (AAPL)
- US CMOs Report No Growth in Use, Influence of Marketing Analytics
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- September 2014 (73)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)