100 million

Mobile Messaging Apps Continue To Surge

Source: https://intelligence.businessinsider.com/welcome

WhatsApp just surpassed 300 million users worldwide.

In the last four months alone, the mobile messaging app has acquired 100 million users. Users are also now sending 11 billion messages per day, up from 8 million daily in April.

WhatsApp has recently made a concerted effort to attract new users from emerging markets. For example, it has offered residents in Southeast Asia an option to pay a small fee for a data-light version. This allows low-income mobile users to circumvent monthly carrier data fees.

The app is free on most platforms, but charges users 99 cents after one year of use. This business model draws consumers in. The fact that there’s no distracting ads helps WhatsApp retain users. WhatsApp founders have famously said they’re anti-ads and will never include them in the app.

WhatsApp has overtaken China’s immensely popular WeChat, which has an impressive 300 million registered users but only about 195 million that are active. It is also ahead of Line (200 million users), Viber (200 million), and even Skype (280 million).

The large user numbers across services are a clear signal of the overall popularity of OTT (over-the-top) messaging (messaging that goes over the Internet via data connections rather than carrier-controlled networks), and its staying power. OTT messaging threatens cell carriers, who lose voice and text revenue, and social networks like Facebook — which have not been able to maintain control of the messaging market.

WhatsAppUserGrowth

 

 

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Thursday, August 22nd, 2013 news No Comments

Mobile Devices Accounting for Almost One-Third of Online Conversions Across Major Verticals

source: http://www.marketingcharts.com/wp/topics/automotive/mobile-devices-accounting-for-almost-one-third-of-online-conversions-across-major-verticals-35923/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

AOLSEAS-Mobile-Device-Share-Online-Conversions-Aug2013A study of 100 million “conversion events” across 4 major verticals (telecom, retail, auto, and travel) and multiple devices – including mobile phones, desktop computers, and tablets – reveals that 31% of said conversions took place on a mobile device. The study, conducted by AOL in conjunction with the University of Virginia School of Engineering and Applied Sciences (SEAS), also finds that 65% of mobile conversions took place on a tablet.

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Sunday, August 18th, 2013 news No Comments

Mobile Devices Accounting for Almost One-Third of Online Conversions Across Major Verticals

source: http://www.marketingcharts.com/wp/topics/automotive/mobile-devices-accounting-for-almost-one-third-of-online-conversions-across-major-verticals-35923/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

AOLSEAS-Mobile-Device-Share-Online-Conversions-Aug2013A study of 100 million “conversion events” across 4 major verticals (telecom, retail, auto, and travel) and multiple devices – including mobile phones, desktop computers, and tablets – reveals that 31% of said conversions took place on a mobile device. The study, conducted by AOL in conjunction with the University of Virginia School of Engineering and Applied Sciences (SEAS), also finds that 65% of mobile conversions took place on a tablet.

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Friday, August 16th, 2013 news No Comments

Mobile User Bases at Facebook and Twitter Keep Growing – eMarketer

source: http://www.emarketer.com/Article/Mobile-User-Bases-Facebook-Twitter-Keep-Growing/1010135

Mobile Facebook usage will be significantly more widespread. This year, eMarketer estimates, just shy of 100 million Americans will access their Facebook account via mobile phone at least monthly. Nearly all mobile social network users will use Facebook via mobile. The overall mobile Facebook population will increase by more than 50% between this year and 2017, the end of eMarketer’s forecast period.

Despite these high mobile usage numbers, the overall size of Facebook’s US audience means the share who will access the social network on their phones is still smaller than that of Twitter—but not for long. eMarketer estimates 67.6% will do so this year, rising to 95.5% by 2017.

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Thursday, August 15th, 2013 news No Comments

drag2share: WhatsApp Reaches 300 Million Active Users

source: http://feedproxy.google.com/~r/businessinsider/~3/_Ld8Ztc1Cdw/apple-is-top-handset-maker-in-us-2013-8

WhatsApp Reaches 300 Million Active Users (Statista)
WhatsApp, the over-the-top (OTT) mobile messaging app that bypasses carrier SMS fees and allows mobile users to send text messages over an internet connection, just reached 300 million active users across the globe. More interestingly, it acquired 100 million users in the past four months. Its users are also sending 11 billion messages on a daily basis. Because WhatsApp continues to grow rapidly, OTT messaging services are showing no signs of stopping. This is troublesome for carriers who look to text message fees as a significant source of revenue. Read >

WhatsApp


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Thursday, August 8th, 2013 news No Comments

drag2share: Facebook Notches Double-Digit Revenue Growth – Average Revenue Per User

source: http://feedproxy.google.com/~r/businessinsider/~3/LiG4-FLQpQ8/facebook-ups-average-revenue-per-user-2013-7

We also believe improved ad targeting features attracted more advertisers to the platform.

Facebook boosted its ad business this year by allowing all advertisers to target with offline and third-party data sources, including Acxiom, Datalogix, and Epsilon. This meant brands could target Facebook users who have previously purchased their product or shown an interest in similar products either in-store or on the Web (mobile and desktop).

This information is retrieved by matching user information on Facebook with e-mail addresses and phone numbers stored in loyalty program databases.

Facebook is bolstering its presence in emerging markets through efforts such as Facebook For Every Phone — an app on feature phones that delivers a pared-down user experience — which is now used by more than 100 million people each month.

Download the chart and data in Excel.

BII Facebook ARPU


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Friday, July 26th, 2013 news No Comments

Facebook’s Q2 Earnings — Huge EPS Beat, Stock Up 15% After Massive Increase In Mobile Ads (FB)

Source: http://www.businessinsider.com/facebook-earnings-for-q2-2013-2013-7

mark zuckerberg on phone 2

Facebook has blown away expectations on both topline revenues and bottom line earnings per share.

The beat came on a massive increase in mobile advertising, which was ~$656 million in Q2, up from $375 million in Q1.

EPS: 19 cents (expectation was 14 cents).

Total Revenue: $1.81 billion (expectations were $1.62 billion).

Refresh this post for updates by clicking here.

The stock took a big leap after the numbers came out, up 15% in seconds. FB has been trading around $26.30 all day. It’s now above $30 for the first time in weeks.

While we’re waiting for the call to begin, here are the highlights from the press release:

The revenue gain came after Facebook for the first time signed up 1 million-plus active advertisers. Ad revenue was $1.6 billion. Mobile ad revenue is now 41% of Facebook’s ad revenue.

Facebook for Every Phone passed 100 million users. FEP is Facebook’s feature phone app, which is popular in developing countries. There are also now 100,000 Facebook apps available for users.

User numbers:

  • Daily Active Users: 699 million, up 27%.
  • Monthly Active Users: 1.15 billion, up 21%.
  • Mobile MAUs: 819 million, up 51%.

Here’s a snapshot of the top and bottom lines:

Facebook Q2 2013

Facebook will host its Q2 2013 earnings call in the next few minutes and we’ll be providing live coverage right here.

Here’s the context to the call: Facebook appears to have delayed its introduction of video ads, and the report that some agencies reduced their adspend on the platform turned out to be a red herring, as we suggested.

Disclosure: The author owns Facebook stock.

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Wednesday, July 24th, 2013 digital No Comments

drag2share: Here’s Why Shutterstock Generates Tons Of Revenue And Instagram Doesn’t

source: http://feedproxy.google.com/~r/businessinsider/~3/rrJip_homus/how-shutterstock-approves-photos-2013-2

Here’s Why Shutterstock Generates Tons Of Revenue And Instagram Doesn’t

Mar 6, 2013

Instagram has over 100 million users, but it doesn’t generate any revenue for Facebook. On the flip side, Shutterstock has over 22 million photos in its database and is a publicly traded company generating tons of revenue.

So, what’s Shutterstock doing differently than Facebook?

For starters, Shutterstock is a subscription service that relies on a secure approval process for its photos.

Shutterstock founder and CEO Jon Oringer talks to us about Shutterstock’s comprehensive approval process and what life is like as the leader of a publicly traded company:


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Wednesday, March 6th, 2013 news No Comments

CHART OF THE DAY: Tumblr Has 700,000 Visitors Per Employee

Source: http://www.businessinsider.com/chart-of-the-day-visitors-per-employee-2013-1

Blogging platform Tumblr is very popular. According to Comcore, it had almost 100 million worldwide visitors in December. What’s particularly impressive about that huge number is that Tumblr only has 145 employees. That means it has nearly 700,000 visitors per employee. That’s way more than Facebook, Google, or Yahoo.

It’s an incredibly lean company.

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Tuesday, January 22nd, 2013 news No Comments

US subscriber count reaches 100 million, Android and iOS use continues to climb

Source: http://www.engadget.com/2012/03/07/comscore-us-subscriber-count-reaches-100-million-android-and-i/

Oh, ComScore. Every month you come out with a new market share report for smartphones, and every month it seems to offer the same theme: Android and iOS go up, RIM and Microsoft go down. The latest report, which details the three-month period ending in January, shows an increase in Google’s mobile OS of 2.3 percent while Apple jumped 1.4; conversely, RIM dropped 2 percent while Microsoft (which likely encompasses WinMo and Windows Phone) went down a percentage point. Individual OEM market share is even more lackluster: LG and Motorola dipped ever so slightly, while Apple jumped up a couple percentage points. Possibly the most noteworthy item in the report, however, is the fact that the total number of US smartphone subscribers has finally exceeded 100 million. That count appears to be growing at an incredible pace, too, so it may not be terribly long before the coveted 200 million milestone is within reach.

Continue reading ComScore: US subscriber count reaches 100 million, Android and iOS use continues to climb

ComScore: US subscriber count reaches 100 million, Android and iOS use continues to climb originally appeared on Engadget on Wed, 07 Mar 2012 23:42:00 EDT. Please see our terms for use of feeds.

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Thursday, March 8th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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