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Yahoo’s Search Revenue Is A "Disaster" (YHOO)
Source: http://www.businessinsider.com/yahoo-search-business-2011-4
Yahoo’s tanking search revenue (down 19%) ruined what would have been an otherwise strong earnings report last night.
Carol Bartz blamed sliding search revenue on Microsoft’s adCenter not delivering high enough revenue per search — her implication is that the ads aren’t as relevant as they were under Yahoo’s system, so users aren’t clicking on them as much.
Danny Sullivan, one of the smartest journalists watching the search business, took a long look at Bartz’s claim and Yahoo’s search business, and he thinks Bartz is too quick the place the blame at Microsoft’s feet.
He found that Yahoo’s search business was declining before the Microsoft deal. It has continued that decline at a steady rate — even if you subtract out the 12% that Yahoo pays Microsoft now that Bing is powering its search results.
Sullivan offers an alternate reason why revenue per search has continued to drop after the Microsoft deal: Bing offers better organic results than Yahoo did, so users are clicking on the actual search results and not relying as much on the ads.
Whatever the reason for the drop in Yahoo’s search, Sullivan calls it a “disaster,” and warns, “The search revenues need to reverse themselves, and quickly, for Yahoo to be convincing that the deal it hawked is really paying off. Otherwise, when 2012 rolls around, and those headwinds have finally slacked off, Yahoo might find it has slowed down to earning Blekko money.”
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Myspace’s Revenue Collapse (NWS)
Source: http://www.businessinsider.com/chart-of-the-day-myspaces-revenue-collapse-2011-3
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The Wall Street Journal twisted the knife in Myspace with a devastating report that says advertisers are running away from the dying social network.
The big problem with MySpace, according to the people that spoke with the Journal: It’s in a state of flux and there’s no telling what it will be in the next few months. Why advertise on a site you can’t figure out?
It included the following chart which shows the absolute collapse in revenue for the company over the last three years with an ugly forecast for this year.
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Did Groupon Have A Terrible February?
Source: http://www.businessinsider.com/chart-of-the-day-did-groupon-us-sales-2011-3
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Groupon’s U.S. sales collapsed in February according to data gathered by a TechCrunch source.
The source ran a program that collected data off Groupon’s site to tabulate sales. The data might not be dollar for dollar accurate, but it could easily be accurate from a direction perspective.
Maybe this is part of the reason Groupon’s president Rob Solomon just left the company?
Don’t Miss: The TRUTH About Groupon: Results From Our Reader Survey
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Android activations mapped geographically, chronologically, breathtakingly (video)
Source: http://www.engadget.com/2011/02/24/visualized-android-activations-mapped-geographically-chronolog/
Do you ever wish for an easier way to show your uninitiated friends what you mean when you say Android is growing? Well, here’s the video for you: a Google-produced map of the world that throbs with Android activations over time, highlighted by some truly eye-opening flourishes in the immediate aftermath of marquee handset launches. The Google guys have even given us handy countdown timers — “Droid launch in 3, 2, 1…” — and broken things down by continent for easier viewing. Only thing missing is a soundtrack, so just have your Tron: Legacy OST loaded up and ready before jumping past the break.
[Thanks, Leo Z.]
Visualized: Android activations mapped geographically, chronologically, breathtakingly (video) originally appeared on Engadget on Thu, 24 Feb 2011 04:09:00 EDT. Please see our terms for use of feeds.
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NYC crowns Rachel Sterne as Chief Digital Officer, we question her analog existence
Source: http://www.engadget.com/2011/01/26/nyc-crowns-rachel-sterne-as-chief-digital-officer-despite-her-de/
CEO, COO, CIO, CFO — all TLAs that most folks would be proud to see blooming on their business cards. Get ready for a new one. It’s CDO, Chief Digital Officer, a position recently created in New York City and now occupied by one Rachel Sterne. She’s something of a social media maven and is the founder of GroundReport, an aggregator of user-created news stories. She’ll now be tasked with improving the city’s ability to leverage social networks and the internet as a whole to communicate with its residents. We’re not sure if this will actually entail the digitization of Rachel herself, but we’re wondering if maybe that’s already been taken care of. See for yourself after the break.
[Image credit: meyers]
Continue reading NYC crowns Rachel Sterne as Chief Digital Officer, we question her analog existence
NYC crowns Rachel Sterne as Chief Digital Officer, we question her analog existence originally appeared on Engadget on Wed, 26 Jan 2011 09:24:00 EDT. Please see our terms for use of feeds.
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TagMan Grabs $2.3 Million To Track Online Ad Campaigns
Source: http://techcrunch.com/2011/01/11/tagman-grabs-2-3-million-to-track-online-ad-campaigns/
TagMan, a company that allows marketers and advertisers to track online ad campaigns, has raised $2.25 million in Series A funding led by Greycroft Partners with iNovia Capital and undisclosed angel investors participating in the round. This round of funding brings the startup’s total funding to nearly $5 million.
TagMan allows advertisers to manage online marketing tags/pixels (these are pieces of
code used by the online advertising industry to track the performance of online campaigns) as well as the data these tags provide (i.e. where are visitors coming from and other browsing data).
TagMan users, which include Subaru and Virgin Atlantic, simple embed a small piece of JavaScript code on a page that needs tracking. All tags and the data they provide can then be viewed and managed directly by the advertiser or agency through TagMan’s web-based interface.
The company says it will use the new funding to develop and release a new version of its technology, to build out its infrastructure and to provide customer support.
AT&T, T-Mobile, and Verizon announce Isis national mobile commerce network
AT&T, T-Mobile, and Verizon announce Isis national mobile commerce network
Continue reading AT&T, T-Mobile, and Verizon announce Isis national mobile commerce network
AT&T, T-Mobile, and Verizon announce Isis national mobile commerce network originally appeared on Engadget on Tue, 16 Nov 2010 10:23:00 EDT. Please see our terms for use of feeds.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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