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What Internet Users Like to Share on Social Media Sites

source: http://www.marketingcharts.com/wp/online/what-internet-users-like-to-share-on-social-media-sites-36804/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Beyond pictures, the study finds that opinions, status updates regarding one’s activities, and links to articles (each at 26%) are most likely to be shared.

That suggests that the social media buffs surveyed late last year by SocialToaster were pretty much on point in their judgment that pictures and links are most likely to be shared.

The Ipsos survey also indicates that a significant proportion of internet users are sharing other types of content on social media, including:

  • Something they like or recommend, such as products, services, movies, and books (25%);
  • News items (22%);
  • Links to other websites (21%);
  • Reposts from other people’s social media posts (21%);
  • Status updates of what they’re feeling (19%);
  • Video clips (19%);
  • Plans for future activities, trips, and plans (9%); and
  • Other types of content (10%).

Who’s Most Likely to Share?

While 7 in 10 overall claim to share content, some demographic groups are more likely to engage in this behavior than others. Respondents aged under 35 are most likely to share (81%), a completely unsurprising result. Still, about 7 in 10 online users aged 35-49 said they had shared content on social media site! s during ! the past month, as did a majority 55% of respondents aged 50-64.

Also unsurprising: women (74%) were more likely than men (69%) to have shared some type of content during the past month. (Ipsos had also found sharing activity to be greater among youth and women in a previous study.)

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Thursday, September 19th, 2013 news No Comments

drag2share: How Smartphones are Disrupting the Internets Biggest Business

bii_mobilesearch_pcdeclinesSearch — the very cornerstone of the Web — has begun to show signs of decline on desktops and laptops. 

Meanwhile, search is surging on smartphones and tablets. Mobile searches are quickly becoming the main way in which consumers find everything they need — whether it’s information, services, or physical and digital goods.

That means there’s a great opportunity, but also that search has more work to do. There are kinks to figure out in areas ranging from app discovery to tracking the effectiveness of local search ads.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Tuesday, May 7th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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