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drag2share: Smartphone Users Are Spending More Of Their Time On Longer Videos

source: http://feedproxy.google.com/~r/businessinsider/~3/BgGBjHARAMA/smartphone-users-watch-longer-videos-2013-9

Mobile accounted for 12% of all hours spent consuming online video in June, according to Ooyala’s latest Global Video Index report.

Mobile continues to carve out an ever greater share of online video-viewing as video consumption migrates to mobile devices. A year before, mobile’s share of online video-viewing hours was just 7%.

Click here to download charts and data in Excel.

BII Mobile Video Consumption

Smartphone audiences are spending a surprising amount of their video-viewing time on longer video sessions. Smartphone users spent 53% of their time on sessions lasting 10 minutes or longer, up from 44% in the fourth quarter of 2012. Further, they spent 38% of their time on sessions lasting at least 30 minutes.

Smartphone and tablet video-viewing behavior is converging. The breakdown of video session length on smartphones and tablets now looks much the same.

The increase in longer video sessions on smartphones might be tied to exploding growth in the adoption of large-screen smartphones a! nd the g reater availability of ultra-fast 4G networks, which dramatically improve on-the-go video playback quality.

BII Mobile Video Consumption


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Wednesday, September 18th, 2013 news No Comments

Shelf Life and Half Life of YouTube videos vs Facebook posts

Pixability-Interbrand-100-YouTubeVideo-Shelf-Life-Aug2013Pixability recent released a report studying the Interbrand 100′s use of YouTube. The study contains a host of intriguing data, but perhaps the most interesting concerns the long shelf life of a brand’s YouTube video. According to the study [pdf], during its first year on YouTube, the average video posted by an Interbrand 100 company will attract more than half of its views at least 3 weeks after having been published.

Specifically, 40% of the average video’s first-year views came in the initial three weeks post-publishing, while 30% came in the 4-12 week period, and another 30% in the 12-52 week timeframe.

By comparison, Facebook posts get half their reach within 30 minutes of being published, and by the time 90 minutes have past, the average brand post is reaching less than 2% of its total audience. (Granted, that might change somewhat with Facebook’s recent newsfeed changes that will occasionally bump up old content.)

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Wednesday, August 14th, 2013 news No Comments

Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published

Source: http://www.marketingcharts.com/wp/direct/facebook-posts-get-half-their-reach-within-30-minutes-of-being-published-24453/

A Facebook brand post will get half of its reach in the 30 minutes after it is published, according to updated data provided to MarketingCharts by Socialbakers. Socialbakers analyzed a select group of brand posts published on October 31st, finding that an average of one-third of post reach was obtained in just the first 10 […]

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Monday, November 5th, 2012 news No Comments

The Agonizingly Slow Decline Of Live TV

Source: http://www.businessinsider.com/chart-of-the-day-the-decline-of-live-tv-2012-1


It seems you can’t follow the tech industry today without being bombarded with reports heralding the impending death of television as we know it. While we believe the television model will eventually be disrupted, there’s no evidence of any imminent collapse. Instead, the likely scenario is of a very slow decline, with TV remaining an amazingly large and profitable business for many many years to come.

A new survey from Deloitte indicates viewers are engaging with that model in new ways, with bad implications for the network’s ad sales.  When asked how they watched their favorite show, 71% of respondents chose live TV, down from 87% three years ago.  Some of the biggest winners? DVR, on demand, and the show’s internet site.

What does it mean? Consumers are wising up that you’re no longer chained to a show’s air date and if you have the patience to wait 30 minutes you can skip all the ads.  The real big problem, however, is that these are engaged consumers with intent. In other words, exactly the kind of people advertisers want to be reaching.   

Deloitte: Live TV Decline


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Wednesday, January 11th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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