50 million

App Store hits 45 billion total downloads, iCloud notches 300 million users

Source: http://www.engadget.com/2013/04/23/app-store-hits-45-billion-downloads-icloud-has-300-million-users/

App Store hits 45 billion total downloads, iCloud notches 300 million users

After cluing us in on the state of its ever-stuffed coffers, Apple’s given us a quick progress report on its App Store, noting that it’s reached a total of 45 billion downloads — a 5 billion jump since the end of its last quarter. Cook’s crew also divulged that they’ve doled out $9 billion to developers who’ve sold their wares on the digital storefront, and they’re paying out $1 billion every quarter. Cupertino gave a quick nod to iCloud too, revealing that the service now has 300 million users under its belt, 50 million more than it claimed at the end of the firm’s last quarter. By the sounds of it, Apple’s data centers are being put to good use.

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Tuesday, April 23rd, 2013 news No Comments

CHART OF THE DAY: 50% Of Startup Exits Last Year Were Valued At Less Than $50 Million

Source: http://www.businessinsider.com/chart-of-the-day-50-of-startup-exists-last-year-were-valued-at-less-than-50-million-2013-2

Some 2,277 private tech companies were acquired in 2012, according to a recent report by M&A database CB Insights.

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Friday, February 1st, 2013 news No Comments

Is Zynga Doomed? (ZNGA)

Source: http://www.businessinsider.com/zynga-charts-2012-9

mark pincus

As Zynga’s stock tanks, executives are leaving left and right

Are they running because Zynga is screwed, or are they leaving for another reason?

We looked at app usage data to figure it out. 

Zynga’s daily players are at 50 million, down from 70 million just a few months ago.

Meanwhile, the stock has absolutely cratered.

Zynga has seen a lot of talent drain. Most of those leaving have at least one thing in common…

See the rest of the story at Business Insider

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Tuesday, September 11th, 2012 news No Comments

Etsy’s Community Has Already Sold More Than $500 Million This Year

Source: http://www.businessinsider.com/etsy-sales-milestone-500-million-2012-8

etsy

Etsy’s CEO Chad Dickerson recently announced a big company milestone.

Last year, the company’s community generated more than $525 million in sales. This year the community is on track to crush that number.

It’s already passed $500 million in sales.

That figure also gives you an idea of what Etsy is making. Etsy takes a 3.5% cut of every sale and 20 cents for every posted item.

Since February, Etsy’s also started processing payments for some of its shops through a program called Direct Checkout. On payments, it takes a 3% cut plus 25 cents per transaction. Since February, it’s processed $50 million in payments.

That means Etsy has generated more than $20 million this year, and the holiday season hasn’t even struck yet.

On Thursday, it announced a new gift-card program which will require Etsy shop owners to sign up for Direct Checkout, and it’s also offering free payment-processing through the end of September to encourage its use. That may hit transaction fees in the short term, but in the long term, if more Etsy shop owners adopt Direct Checkout, it will substantially increase the money Etsy makes from each sale. (Etsy says Direct Checkout benefits shop owners because customers spend more on average when the feature is enabled.)

Brooklyn-based Etsy has more than 300 employees, 800,000 active merchants and more than 40 million monthly visitors.

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Friday, August 31st, 2012 news No Comments

CCA – cost of customer acquisition

how do we judge the relative merit and effectiveness of different types of advertising? By finding a common parameter that can be used to compare “apples to apples.” We argue that cost of customer acquisition is a great candidate for such a parameter.

For example, if television advertising cost $50 million to produce and air, and 1,000 people came to the acquisition website, and 10 people applied for and received credit cards then the CCA — cost of customer acquisition would be $5 million ($50 million / 10 people who got the credit card). Of course television advertisers would claim that the “impressions” from TV would have “branded” millions more people and they would eventually get a credit card from the company. That’s possible. But for the purposes of this exercise, if there is no absolute end-to-end tracking, we don’t count it. Because, for example, many other possible scenarios can also occur, like the person saw this ad for a credit card but ended up getting a card from a different bank, they saw and remembered the ad but they already had several credit cards from the company, etc.

With “online” we can easily see lift in search activity around the time that brand/awareness advertising is in-flight. This is one of the best indicators of interest — the person saw the TV ad, and was inspired enough to go online to do more research to inform their own purchase decision. Modern consumers will typically search and then click through. In rare instances, they will type the URL, but it is usually the domain name, not the special URL — domain_name.com/special_url — just because of pure laziness or simply because they forgot the /special_url portion.

Now let’s look at a print example: a print ad cost $5 million to produce and traffic in targeted magazines. About 1,000 people came to the website and 10 people ended up purchasing the advertised product. So the CCA is $500,000 per customer acquired.  There may be more people who saw the ad and eventually came in to buy a product. But again, there is a problem of attribution.

Now a final example from “online” marketing.  Search ads were run using Google Adwords and a $1 CPC (cost per click) was paid. Of those people who clicked through 1 in 20 purchased a product. So it took 20 clicks at $1 each to achieve 1 sale – so the cost of customer acquisition is $20.

OK, so what about prodycts not sold online? We can use a proxy which has a known conversion to sales. For example, once a coupon is printed from the website, from historic data the advertiser knows that 30% end up using the coupon – i.e. redeeming with a purchase. So, again, if we used a $1 CPC and 1 in 20 ended up printing the coupon and 30% of those “converted” to an offline sale, the CCA would be $66.67  ($20/0.30).

So to recap

Television – $5 million CCA

Print – $500,000 CCA

Paid Search – $20 CCA

Paid Search + Offline Sale – $67 CCA

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Saturday, February 21st, 2009 digital, integrated marketing, marketing No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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