Facebook revealed in a white paper that its users have uploaded more than 250 billion photos, and are uploading 350 million new photos each day. To put that into perspective, that would mean that each of Facebook’s 1.15 billion users have uploaded an average of 217 photos apiece. These numbers do not include photo uploads on Instagram.
Facebook is the world’s largest photo-sharing site, and the acquisition of Instagram solidified its place at the top of all photo-sharing activity on the Web. However, Snapchat, despite being much smaller than Facebook, has proven to be a serious contender and drives incredible photo-sharing volume. Snapchat has also reported that its users share an average of 350 million photos daily. Read >
Majority Of Brands Plan To Increase Social Media Spending (Socialbakers)
Socialbakers surveyed more than 1,000 marketers to find out how much their social media spending will increase over the next three years; 82% of respondents said their Facebook marketing budgets will increase. Read >
Facebook Testing New Marketing Analytics Tool For Retailers (Inside Facebook)
Facebook Marketing Lead Joshua Opoku says Facebook has developed a marketing analytics tool that lets retailers evaluate return on ad spend and volume per dollar spent on Facebook. Such a tool will provide advertisers with much-needed transparency about the performance of their ads on Facebook and help them determine how much of their marketing budget should be allocated to Facebook. Read >
Ad agency holding company Interpublic Group has made a deal with AOL’s Adap.tv video ad serving unit.
Magna Global, the investment arm of IPG Mediabrands (Interpublic’s media buying conglomerate), will partner with Adap.tv to automate up to 50% of Mediabrands’ video ad buying.
AOL’s recent acquisition of Adap.tv for $405 million now makes a whole lot more sense — IPG Mediabrands’ clients spend up to $34 billion a year on ads, and Adap.tv is now the preferred provider for them.
Moto X, And Why Google Bought Motorola Mobility (Wired)
Motorola’s new flagship handset, Moto X, debuted on August 1st. Wired surveys Google’s two-year journey from the acquisition of Motorola Mobility to the launch of this smartphone. The Moto X is the pioneering device that Google hopes will enhance its hardware portfolio
Israeli news source Calcalist has a decent track record when it comes to acquisition gossip, even if the gossip itself sometimes comes to nothing. Bearing that in mind, the latest rumor is that Apple is “in talks” to buy PrimeSense, the company that worked with Microsoft to create the first-generation Kinect (but not Kinect 2.0) and which could potentially help Cupertino with new projects that require natural interfaces. The value of the acquisition is said to “probably” be around $280 million, although the source makes it clear that these talks are in very early stages. Whichever way things go, the immediate effect of a report like this is to add to the impression that PrimeSense has a future beyond the Xbox 360 — but, frankly, we already believed it did.
Music licensors didn’t waste any time in characterizing Pandora’s acquisition of an FM radio station as an underhanded attempt to cheat performers out of royalties, but the rhetoric has now hit the courtroom, as Broadcast Music Inc. has filed a lawsuit against the streaming service in the New York federal system. Key to the action — which casts Pandora’s move as “an open and brazen effort to artificially drive down its license fees” — BMI asks for a blanket determination of licensing rates for all music broadcast by Pandora. According to BMI logic, the lower royalty rates that terrestrial providers enjoy shouldn’t apply to the online segment of Pandora’s business. As the flip side to that argument, however, Pandora argues that it deserves equal footing with online competitors such as Clear Channel’s iHeartRadio service, which pays the terrestrial rates. It’s a murky decision, for sure. Hopefully the judge has a good supply of Advil.
It’s not often that we hear of Samsung suffering from buyer’s remorse, but it looks like it should have kept e-ink manufacturer Liqavista’s receipt in the box-file marked “Important.” Bloomberg’s Person Familiar With The Matter(TM) believes Samsung is trying to flog the Dutch electrowetting display outfit it bought two years ago — back when such technology was the holy grail of screens. Now the Korean giant is looking for a sub-$100 million sale to Amazon, which might be able to use the tech in future iterations of the Kindle. When asked, a Samsung spokesperson said that the acquisition didn’t meet its expectations, which makes us sad for the future of e-ink devices beyond e-readers — now the folks at YotaPhone are our only hope.
Yahoo CEO Marissa Mayer could be on the cusp of her first big acquisition-like move.
The Wall Street Journal reports Yahoo is in talks to buy 75 percent of Dailymotion, a YouTube-esque video service that’s popular in Europe.
Dailymotion is owned by a French Telecom. It’s sort of a mess of different videos. Some are user generated, some are professional.
Yahoo would buy the stake at $300 million valuation with an option to buy the remaining 25 percent later, says the Journal.
Yahoo’s HR leader Jackie Rees told employees recently Yahoo was working on two large acquisitions. A lot of names have been floated around since then.
We’re not sure how Dailymotion fits Mayer’s vision for Yahoo. It’s never struck us as a great technology or media property. And, it’s not a big mobile property as far as we can tell.
However, the Journal says it had 116 million unique visitors in January, making it the twelfth biggest site in the world. It’s also popular outside of the U.S., which could be valuable to Yahoo since it’s largely a U.S. based business.
Logitech’s PR machine is on the loose this morning, trying to dampen expectations before the company announces its quarterly financial results later in the day. The key message is that we shouldn’t expect any great shakes from the video conferencing side of the business. In fact, there’ll be a $211 million charge against earnings, which is big enough to wipe out the previous quarter’s income four times over, and which stems entirely from this source of pain:
“The enterprise video conferencing industry has experienced a slowdown in recent quarters and consequently, through this period, the video conferencing unit has not sustained the growth Logitech originally anticipated.”
That’s a blanket statement, describing a whole section of the industry and not just pinning the blame on LifeSize, the video conferencing company that Logitech picked up in 2009 for $405 million. It so happens that Polycom and Cisco have also reported ongoing slides in video conferencing sales, so Logitech’s explanation is entirely justified — not that it makes the LifeSize acquisition look any smarter.
Well, it looks like Adobe is wrapping things up nicely before the long holiday weekend. Mere days after the most recent round of updates, the software outfit has just announced its acquisition of Behance, the online portfolio community for creatives in a number of disciplines. Founded in 2006 by CEO Scott Belsky, they NYC-based outfit will remain it’s current location and retain all of its 32 current employees. Touting over 1 million active users and 90 million project views in the past month, Behance is an online repository for portfolios, feedback, inspiration and the hiring of creative pros. Adobe is planning to fully integrate the design community’s wares into it’s Creative Cloud arsenal “allowing members to seamlessly create content, seek feedback, showcase their work and distribute it across devices.” For now, there won’t be any changes for free and paid members of the Behance offerings, but Adobe is evaluating how to integrate the paid portions into Creative Cloud memberships with the free option from the community remaining as such. Head on past the break to take a gander at the full announcement.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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