adobe
Digital Marketers Say Social Sharing is Highly Effective for Boosting Conversion Rates
Source: http://www.marketingcharts.com/wp/interactive/digital-marketers-say-social-sharing-is-highly-effective-for-boosting-conversion-rates-29205/
Asked to rate a range of elements of the digital experience for their effectiveness in increasing conversion rates, a leading 39% of digital marketers from around the world pointed to social sharing (e.g. social sharing icons on pages) as being very effective, according to [download page] survey results from Adobe. Social sharing and third-party credibility [...]
Optimization Seen As Needed But No Additional Budget Allocated
Optimization Activities Not Getting Any More of the Marketing Budget This Year
Not only is optimization not getting a bigger slice of the marketing budget pie this year, it may actually be getting a slightly smaller share, per results [download page] from the Adobe 2013 Digital Marketing Optimization Survey. This year, 53% of the digital marketers surveyed from around the world said they devote less than 5% of their total marketing budget to optimization activities (including agency fees, professional services, and technology), up from 48% last year. Only 6% of respondents are allocating more than one-quarter of their budgets to these activities, relatively unchanged from last year’s 7%.
Digital Marketers Leave Optimization Opportunities Unexplored
Digital marketers are not taking full advantage of the conversion opportunities presented by data-driven optimization, finds an Adobe survey released in May 2012. Indeed, despite spending high amounts of money and energy acquiring traffic, marketers are not following through by devoting significant funds to optimization strategies that can increase their returns. In fact, 81% of the more than 1,700 digital marketers surveyed reported spending 15% or less of their marketing budgets on optimization activities. And beyond this lack of investment, many are also not exploiting critical opportunities: 53% are not optimizing the relevance of their on-site search results, and 52% say that testing consumer engagement is not a priority at their organization.
Marketers Tab Mobile Optimization the Year’s Most Exciting Digital Opportunity
Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization, according to[download page] a new Econsultancy study produced in association with Adobe. Mobile optimization – which the report refers to in part as the need to make every digital experience work well on any device in any location – took top honors from last year’s leader, social media engagement, which tumbled from 54% to 35% of respondents.
Content Marketing Top Priority for Digital Marketers This Year
Content marketing has beengetting more attention of late, and new survey results[download page] from Econsultancy confirm that this area is top of mind for digital marketers this year. When asked which 3 digital-related areas are the leading priorities for their organization in 2013, 39% of in-house digital marketers surveyed tabbed content marketing, up from 29% last year. Tied with content marketing at the top of the list was conversion rate optimization (up from 34% last year), slightly ahead of last year’s leader, social media engagement (38%).
Targeting and personalization, a new option in this year’s survey, also is a focus for digital marketers, with 37% citing it as top-3 priority. Some areas taking a step back from last year include content optimization (31%, down from 39%), brand building/viral marketing (26%, from 32%), video marketing (9%, from 21%), and social media analytics (9%, from 19%). Connected TV, also a new option this year, failed to garner a vote.
Companies See Room For Improvement In Conversion Rate Optimization Best Practices
Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them, finds an[download page] October 2012 report from Econsultancy and RedEye. Asked to identify which best practices they carry out from a list provided, at least 6 in 10 have an approach for each, but most of those believe they can improve on their approach.
Google Is Getting Ready To Take On Amazon…In Shipping? (GOOG, AMZN)
Source: http://www.businessinsider.com/google-is-getting-ready-to-take-on-amazon-in-shipping-2011-12
Google is talking to major retailers like Macy’s, the Gap, and OfficeMax to offer customers one-day shipping when they buy products after finding them through Google searches.
It sounds a lot like Amazon Prime, Amazon’s $79-per-year service that offers fast shipping and other benefits.
The Wall Street Journal first reported the service, and confirmed that Macy’s had been approached by Google to participate.
The next-day shipping will apparently be combined with Google Product Search, which today lets users find products and compare them across different e-commerce sites to get the lowest price. When people buy a product from one of the sites after finding it on Google Product Search, they’ll get an offer for one day shipping for a low fee, the Journal says.
Google won’t be running an e-commerce site or stocking products in warehouses like Amazon does, but will instead create a system that figures out which retail partner’s stores are nearest to a customer and have the product in stock. Then it would team up with UPS and local couriers for delivery.
Still, e-commerce fulfillment is a pretty big step removed from Google’s core mission of organizing the world’s information. Lack of focus has been a problem for the company, and CEO Larry Page has killed a lot of non-core products this year
Please follow SAI on Twitter and Facebook.
Join the conversation about this story »
See Also:
- Adobe Has Snapped Up Two Ad Tech Companies This Month — Here’s Why
- Amazon Launches Its Spanish Kindle Store
- Sheryl Sandberg: Facebook’s Strategy Couldn’t Be Any More Different Than Google’s
—
drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)
Flash 11 and AIR 3 landing tonight and delivering 7.1 surround sound to connected home theaters
Source: http://www.engadget.com/2011/10/03/flash-11-and-air-3-landing-tonight-and-delivering-7-1-surround-s/
Later tonight Adobe Flash 11 and AIR 3 will hit the tubes delivering with it a host of new features, including hardware acceleration for 2D and 3D graphics — at least for desktops. Stage 3D support will be added to the mobile variants for Android, iOS and BlackBerry at a later date. AIR 3 will also be sprucing up connected entertainment devices, like Samsung SmartTVs, with the ability to deliver Flash-based games and content to your home theater system. What’s more, Adobe has baked in support for both Dolby Digital and DTS surround sound. That means both 5.1 and 7.1 sound can be built into an AIR app, whether it be a game or streaming video, and pumped out at up to 512Kbps though your Blu-ray player or other connected theater component. For more, including a demo of a Flash app on a phone and a TV communicating, check out the trio of press releases and video after the break.
Flash 11 and AIR 3 landing tonight and delivering 7.1 surround sound to connected home theaters originally appeared on Engadget on Mon, 03 Oct 2011 20:31:00 EDT. Please see our terms for use of feeds.
Permalink | |&n! bsp;Email this | Comments
—
drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)
Only 40% Of Web Ads Use Adobe Flash (ADBE)
Source: http://www.businessinsider.com/chart-of-the-day-display-advertising-creative-by-format-2010-6
 |
|
 |
 |
When the iPad was first announced by Apple, ad people moaned that without Flash many websites would lose a valuable source of revenue.
Ian Schafer, CEO of marketing agency Deep Focus, wrote “ads are almost 100% rendered in Adobe‘s Flash.” Because Apple wouldn’t support Flash, it would be screwing web publishers.
Turns out that’s not exactly true. New data from comScore reveals that just 40% of ads on the web are based on Flash or Rich Media. Plain old images in the form of jpegs are just as popular. And those jpegs show up anywhere.
Follow the Chart Of The Day on Twitter: www.twitter.com/chartoftheday
Join the conversation about this story »
See Also:
iPhone Owners Download Twice As Many Paid Apps As Android Owners (GOOG, AAPL)
Source: http://www.businessinsider.com/chart-of-the-day-apps-iphone-ipod-android-2010-6
| |
|
|
|
Apple iPhone owners are downloading almost twice as many paid applications as Google Android users, according to data from Google‘s mobile ad company AdMob. AdMob included this chart in its monthly mobile stats report.
AdMob doesn’t provide any explanation for this phenomenon, so here are our guesses:
- iTunes has a smooth purchasing/payment process. Google’s marketplace might not be as good.
- iTunes does a good job of highlighting popular paid apps. Android isn’t as good at that.
- There are probably more paid apps on a relative basis for iPhone than Android.
- The iPhone is positioned as a premium phone. Verizon offers some Android phones for free, same with T-Mobile. If you get your phone for free, you might be less willing to spend for applications. (Or be the type of users who buys paid apps.)
Follow the Chart Of The Day on Twitter: www.twitter.com/chartoftheday
Join the conversation about this story »
See Also:
Adobe and Greystripe partner for ads that convert Flash to HTML5
Source: http://www.engadget.com/2010/06/08/adobe-and-greystripe-partner-for-ads-that-convert-flash-to-html5/
When you complain about Apple’s products lacking Flash support, we figure you’re talking about games and video, but web developers have to make a living too, right? That’s why Greystripe and Adobe are working together to bring ads to iDevices all around, with an intriguing technology that might one day enable the real reasons we want Flash as well. Like the Smokescreen demo we saw last week, Greystripe can reportedly transcode the banned content to HTML5 on the fly, and it’s apparently impressive enough that Adobe’s signed on to create an interactive, crossplatform ad solution (also on Android and Java devices) priced and market specifically to rival Apple’s own. With Apple’s distinguished record as keeper of the walled garden, we’ll see how well that goes, but we’re definitely interested in other possibilities for the company’s code. Full press release after the break.
Continue reading Adobe and Greystripe partner for ads that convert Flash to HTML5
Adobe and Greystripe partner for ads that convert Flash to HTML5 originally appeared on Engadget on T ue, 08 Jun 2010 01:24:00 EDT. Please see our terms for use of feeds.
Permalink | | Email this | Comments
Adobe says iPhone / iPad adoption and ‘alternative technologies’ (cough, HTML5) could harm its business
Source: http://www.engadget.com/2010/04/09/adobe-says-iphone-ipad-adoption-and-alternative-technologies/
Adobe might continue to crow about Flash and its importance on both the desktop and mobile devices, but there’s no lying to investors, and the company is pretty blunt about the threat of the iPhone and iPad in the end-of-quarter Form 10-Q it just filed with the Securities and Exchange Commission: it flatly says that “to the extent new releases of operating systems or other third-party products, platforms or devices, such as the Apple iPhone or iPad, make it more difficult for our products to perform, and our customers are persuaded to use alternative technologies, our business could be harmed.”
Now, Adobe has to make doom-and-gloom statements in its SEC filings — it also says that slowing PC sales or a failure to keep up with desktop OS development could harm its business — but the timing is crazy here, since just yesterday Apple changed the iPhone OS 4 SDK agreement to block devs from using the upcoming Flash CS5 iPhone cross-compiler to build iPhone apps. What’s more, Apple’s also using HTML5 for its new iAd platform, which could potentially undo Flash’s stranglehold on online advertising as well. Yeah, we’d say all that plus the recent push for HTML5 video across the web — and from Microsoft — could harm Adobe’s business just a little. Better hope that final version of Flash Player 10.1 is everything we’d hoped and dreamed of, because Adobe’s going to have to make a real stand here.
Adobe says iPhone / iPad adoption and ‘alternative technologies’ (cough, HTML5) could harm its business originally appeared on Engadget on Fri, 09 Apr 2010 11:50:00 EST. Please see our terms for use of feeds.
Permalink 
BusinessWeek | 
Adobe Form 10-Q | Email this | Comments
Chrome brings Flash Player into the fold, trains it to kill iPads?
Source: http://www.engadget.com/2010/03/30/chrome-brings-flash-player-into-the-fold-trains-it-to-kill-ipad/
If Apple had its way, we expect that the iPad would go down in history as the device that nearly single-handedly destroyed Adobe’s empire of Flash. While HTML5 has been in development for years, content providers like the Wall Street Journal, NPR, CBS and more have only begun transitioning video services to the new standard (and subsequently, away from Flash) now that it’s time for Cupertino’s big release. But this week, Adobe has found an ally in Google, which has just announced that the Chrome browser — and more importantly, Chrome OS — will not merely support but natively integrate the technology. In the short run, what this means is that the Chrome browser won’t require you to download Adobe Flash Player or spend time updating it before back-to-back YouTube viewings and marathon Newgrounds sessions. In the long run, Google explains that it intends Flash to become an integral, seamless part of web design up there with HTML and Javascript — and if we extrapolate, an integral part of its new Chrome OS as well. Pardon us for thinking out loud, but it sounds like Google’s found an exclusive feature to highly tout, when it inevitably brings a Chrome OS tablet to! market.
[Thanks, Adam]
Chrome brings Flash Player into the fold, trains it to kill iPads? originally appeared on Engadget on Tue, 30 Mar 2010 20:19:00 EST. Please see our terms for use of feeds.
Permalink 
Electronista | Official Chromium Blog | Email this | Comments
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing
Tags
Popular Posts
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Coke vs Pepsi vs Dr Pepper
- Marketing Costs Normalized to CPM Basis for Comparison
- The Top Endorsement Earners In Each Sport
- 3G calling, no registration, and totally free
- AOL's Plan To Steal TV Ad Dollars Is Totally Working
- drag2share: The Most Pinned Brand On Pinterest Doesn't Even Use A Pinterest Account [THE BRIEF]
- Groupon launches Breadcrumb iPad app, vows to not be a typical POS
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
Published Articles by Dr. Augustine Fou
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- Digital + Traditional = Unified Marketing
Pages
Archives
- May 2013 (65)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (92)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)
Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
- MedleyTuner – create a continuous listening experience by uploading mp3s
- MusicSamplr – discover new artists and music, listen to samples
- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
