Consumers around the world generally find website customization to be of some value, with 33% of respondents to a new Adobe and Edelman Berland survey attributing some value to personalized product and service recommendations on websites, compared to 26% seeing little to no value. But, privacy concerns abound, according to the study, with 84% agreeing that there are too many technologies tracking and analyzing behavior and 82% agreeing that companies collect too much information on consumers. Some practices simply cross over from customization to an invasion of privacy: 79% feel that way about their information being collected without them knowing it.
Adobe’s shift to cloud-based software provision for its new Creative Cloud design suite was partly motivated by anti-piracy concerns. Which, of course, means… it’s already been pirated.
Just one day after the official roll out of Creative Cloud, a certain Ching Liu has already uploaded a torrent link to The Pirate Bay which provides a cracked version of the software. Named “Adobe Photoshop CC 14.0 Final Multilanguage”, comments left by Pirate Bay users suggest it works just great.
It remains to be seen if it will work long-term—the new desktop apps have to to connect to Adobe’s servers every month to re-validate their subscription status—but clearly Liu has got around the connectivity issues required for install. And clearly Adobe needs to up its anti-piracy game. [FStoppers via Peta Pixel]
Asked to rate a range of elements of the digital experience for their effectiveness in increasing conversion rates, a leading 39% of digital marketers from around the world pointed to social sharing (e.g. social sharing icons on pages) as being very effective, according to [download page] survey results from Adobe. Social sharing and third-party credibility [...]
Optimization Activities Not Getting Any More of the Marketing Budget This Year
Not only is optimization not getting a bigger slice of the marketing budget pie this year, it may actually be getting a slightly smaller share, per results [download page] from the Adobe 2013 Digital Marketing Optimization Survey. This year, 53% of the digital marketers surveyed from around the world said they devote less than 5% of their total marketing budget to optimization activities (including agency fees, professional services, and technology), up from 48% last year. Only 6% of respondents are allocating more than one-quarter of their budgets to these activities, relatively unchanged from last year’s 7%.
Digital Marketers Leave Optimization Opportunities Unexplored
Digital marketers are not taking full advantage of the conversion opportunities presented by data-driven optimization, finds an Adobe survey released in May 2012. Indeed, despite spending high amounts of money and energy acquiring traffic, marketers are not following through by devoting significant funds to optimization strategies that can increase their returns. In fact, 81% of the more than 1,700 digital marketers surveyed reported spending 15% or less of their marketing budgets on optimization activities. And beyond this lack of investment, many are also not exploiting critical opportunities: 53% are not optimizing the relevance of their on-site search results, and 52% say that testing consumer engagement is not a priority at their organization.
Marketers Tab Mobile Optimization the Year’s Most Exciting Digital Opportunity
Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization, according to[download page] a new Econsultancy study produced in association with Adobe. Mobile optimization – which the report refers to in part as the need to make every digital experience work well on any device in any location – took top honors from last year’s leader, social media engagement, which tumbled from 54% to 35% of respondents.
Content Marketing Top Priority for Digital Marketers This Year
Content marketing has beengetting more attention of late, and new survey results[download page] from Econsultancy confirm that this area is top of mind for digital marketers this year. When asked which 3 digital-related areas are the leading priorities for their organization in 2013, 39% of in-house digital marketers surveyed tabbed content marketing, up from 29% last year. Tied with content marketing at the top of the list was conversion rate optimization (up from 34% last year), slightly ahead of last year’s leader, social media engagement (38%).
Targeting and personalization, a new option in this year’s survey, also is a focus for digital marketers, with 37% citing it as top-3 priority. Some areas taking a step back from last year include content optimization (31%, down from 39%), brand building/viral marketing (26%, from 32%), video marketing (9%, from 21%), and social media analytics (9%, from 19%). Connected TV, also a new option this year, failed to garner a vote.
Companies See Room For Improvement In Conversion Rate Optimization Best Practices
Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them, finds an[download page] October 2012 report from Econsultancy and RedEye. Asked to identify which best practices they carry out from a list provided, at least 6 in 10 have an approach for each, but most of those believe they can improve on their approach.
It sounds a lot like Amazon Prime, Amazon’s $79-per-year service that offers fast shipping and other benefits.
The Wall Street Journal first reported the service, and confirmed that Macy’s had been approached by Google to participate.
The next-day shipping will apparently be combined with Google Product Search, which today lets users find products and compare them across different e-commerce sites to get the lowest price. When people buy a product from one of the sites after finding it on Google Product Search, they’ll get an offer for one day shipping for a low fee, the Journal says.
Google won’t be running an e-commerce site or stocking products in warehouses like Amazon does, but will instead create a system that figures out which retail partner’s stores are nearest to a customer and have the product in stock. Then it would team up with UPS and local couriers for delivery.
Still, e-commerce fulfillment is a pretty big step removed from Google’s core mission of organizing the world’s information. Lack of focus has been a problem for the company, and CEO Larry Page has killed a lot of non-core products this year
- Adobe Has Snapped Up Two Ad Tech Companies This Month — Here’s Why
- Amazon Launches Its Spanish Kindle Store
- Sheryl Sandberg: Facebook’s Strategy Couldn’t Be Any More Different Than Google’s
Turns out that’s not exactly true. New data from comScore reveals that just 40% of ads on the web are based on Flash or Rich Media. Plain old images in the form of jpegs are just as popular. And those jpegs show up anywhere.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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