Global Marketers Say Lead Gen A Bigger Social Ad Objective Than Branding



The results mark somewhat of a departure from recent studies which have suggested more of a branding focus from social media ad buys (see here and here).

Lead generation is also the primary objective for a plurality (37%) of in-house marketers engaged in online display advertising, although direct online sales (26%) is their second-biggest objective. When it comes to paid search, direct online sales (40%) counts as the primary objective, followed closely by lead gen (38%).

The bulk of social advertising dollars are being spent on Facebook, per the report. Client-side respondents indicate that they’re allocating 41% of their social ad budgets to the platform, compared to 18% for LinkedIn, 17% for Twitter, and 24% to other networks. Agency respondents estimate that an even greater 53% of their clients’ social ad budgets are being directed to Facebook.

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Monday, September 9th, 2013 news No Comments

Next-Gen Advertising: The Creative Elements in Demand


Latitude-Next-Gen-Ad-Creative-Elements-in-Demand-Aug2013Ads should tell unique stories, said consumers responding to a recent Adobe survey. It seems those respondents are joined by others: new research from Latitude suggests that 92% of TV-viewing smartphone owners across 3 major markets believe that brands have an opportunity to make ads feel more like a story or game, by simulating entertainment-based narratives. So what types of creative elements can brands include in “next-gen” advertising?

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Wednesday, August 14th, 2013 news No Comments

Where Consumers Draw The Line With Personal Data Collection



Consumers around the world generally find website customization to be of some value, with 33% of respondents to a new Adobe and Edelman Berland survey attributing some value to personalized product and service recommendations on websites, compared to 26% seeing little to no value. But, privacy concerns abound, according to the study, with 84% agreeing that there are too many technologies tracking and analyzing behavior and 82% agreeing that companies collect too much information on consumers. Some practices simply cross over from customization to an invasion of privacy: 79% feel that way about their information being collected without them knowing it.

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Friday, June 21st, 2013 digital No Comments

Adobe’s Creative Cloud Has Already Been Pirated


Adobe's Creative Cloud Has Already Been Pirated

Adobe’s shift to cloud-based software provision for its new Creative Cloud design suite was partly motivated by anti-piracy concerns. Which, of course, means… it’s already been pirated.

Just one day after the official roll out of Creative Cloud, a certain Ching Liu has already uploaded a torrent link to The Pirate Bay which provides a cracked version of the software. Named “Adobe Photoshop CC 14.0 Final Multilanguage”, comments left by Pirate Bay users suggest it works just great.

It remains to be seen if it will work long-term—the new desktop apps have to to connect to Adobe’s servers every month to re-validate their subscription status—but clearly Liu has got around the connectivity issues required for install. And clearly Adobe needs to up its anti-piracy game. [FStoppers via Peta Pixel]

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Thursday, June 20th, 2013 news No Comments

drag2share: What Impact Does It Have When A Friend Likes Something On Facebook?


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BII AdobeClickHereLikeBrandsStudy: 35% Of Social Network Users Do Nothing When Their Friends “Like” A Brand (AllFacebook)
57% of social media users in the U.S. have liked their favorite brands, but 35% of users said there is no impact on them when their friends like a brand, according to a new global study by Adobe. Moreover, when asked why a user liked a brand, the most common answer, at 53%, was that they already regularly buy tha! t brand’ s products or services. In other words, many are not new customers or audiences for the brands.

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Thursday, June 13th, 2013 news No Comments

Digital Marketers Say Social Sharing is Highly Effective for Boosting Conversion Rates


Asked to rate a range of elements of the digital experience for their effectiveness in increasing conversion rates, a leading 39% of digital marketers from around the world pointed to social sharing (e.g. social sharing icons on pages) as being very effective, according to [download page] survey results from Adobe. Social sharing and third-party credibility […]

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Sunday, May 5th, 2013 news No Comments

Optimization Seen As Needed But No Additional Budget Allocated


Optimization Activities Not Getting Any More of the Marketing Budget This Year

May 2, 2013 by MarketingCharts staff

Adobe-Share-Marketing-Budgets-Optimization-May2013Not only is optimization not getting a bigger slice of the marketing budget pie this year, it may actually be getting a slightly smaller share, per results [download page] from the Adobe 2013 Digital Marketing Optimization Survey. This year, 53% of the digital marketers surveyed from around the world said they devote less than 5% of their total marketing budget to optimization activities (including agency fees, professional services, and technology), up from 48% last year. Only 6% of respondents are allocating more than one-quarter of their budgets to these activities, relatively unchanged from last year’s 7%.


Digital Marketers Leave Optimization Opportunities Unexplored

June 4, 2012 by MarketingCharts staff

adobe-optimization-budgets-june2012.jpgDigital marketers are not taking full advantage of the conversion opportunities presented by data-driven optimization, finds an Adobe survey released in May 2012. Indeed, despite spending high amounts of money and energy acquiring traffic, marketers are not following through by devoting significant funds to optimization strategies that can increase their returns. In fact, 81% of the more than 1,700 digital marketers surveyed reported spending 15% or less of their marketing budgets on optimization activities. And beyond this lack of investment, many are also not exploiting critical opportunities: 53% are not optimizing the relevance of their on-site search results, and 52% say that testing consumer engagement is not a priority at their organization.


Marketers Tab Mobile Optimization the Year’s Most Exciting Digital Opportunity

January 11, 2013 by MarketingCharts staff

Econsultancy-Digital-Marketers-Exciting-Opportunities-for-2013-Jan2013Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization, according to[download page] a new Econsultancy study produced in association with Adobe. Mobile optimization – which the report refers to in part as the need to make every digital experience work well on any device in any location – took top honors from last year’s leader, social media engagement, which tumbled from 54% to 35% of respondents.

Content Marketing Top Priority for Digital Marketers This Year

January 10, 2013 by MarketingCharts staff

Econsultancy-Digital-Marketers-Top-Priorities-for-2013-Jan2013Content marketing has beengetting more attention of late, and new survey results[download page] from Econsultancy confirm that this area is top of mind for digital marketers this year. When asked which 3 digital-related areas are the leading priorities for their organization in 2013, 39% of in-house digital marketers surveyed tabbed content marketing, up from 29% last year. Tied with content marketing at the top of the list was conversion rate optimization (up from 34% last year), slightly ahead of last year’s leader, social media engagement (38%).

Targeting and personalization, a new option in this year’s survey, also is a focus for digital marketers, with 37% citing it as top-3 priority. Some areas taking a step back from last year include content optimization (31%, down from 39%), brand building/viral marketing (26%, from 32%), video marketing (9%, from 21%), and social media analytics (9%, from 19%). Connected TV, also a new option this year, failed to garner a vote.

Companies See Room For Improvement In Conversion Rate Optimization Best Practices

November 2, 2012 by MarketingCharts staff

Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them, finds an[download page] October 2012 report from Econsultancy and RedEye. Asked to identify which best practices they carry out from a list provided, at least 6 in 10 have an approach for each, but most of those believe they can improve on their approach.

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Thursday, May 2nd, 2013 news No Comments

Google Is Getting Ready To Take On Amazon…In Shipping? (GOOG, AMZN)



Google is talking to major retailers like Macy’s, the Gap, and OfficeMax to offer customers one-day shipping when they buy products after finding them through Google searches.

It sounds a lot like Amazon Prime, Amazon’s $79-per-year service that offers fast shipping and other benefits.

The Wall Street Journal first reported the service, and confirmed that Macy’s had been approached by Google to participate.

The next-day shipping will apparently be combined with Google Product Search, which today lets users find products and compare them across different e-commerce sites to get the lowest price. When people buy a product from one of the sites after finding it on Google Product Search, they’ll get an offer for one day shipping for a low fee, the Journal says.

Google won’t be running an e-commerce site or stocking products in warehouses like Amazon does, but will instead create a system that figures out which retail partner’s stores are nearest to a customer and have the product in stock. Then it would team up with UPS and local couriers for delivery.

Still, e-commerce fulfillment is a pretty big step removed from Google’s core mission of organizing the world’s information. Lack of focus has been a problem for the company, and CEO Larry Page has killed a lot of non-core products this year

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Thursday, December 1st, 2011 news No Comments

Flash 11 and AIR 3 landing tonight and delivering 7.1 surround sound to connected home theaters


Adobe Flash Platform

Later tonight Adobe Flash 11 and AIR 3 will hit the tubes delivering with it a host of new features, including hardware acceleration for 2D and 3D graphics — at least for desktops. Stage 3D support will be added to the mobile variants for Android, iOS and BlackBerry at a later date. AIR 3 will also be sprucing up connected entertainment devices, like Samsung SmartTVs, with the ability to deliver Flash-based games and content to your home theater system. What’s more, Adobe has baked in support for both Dolby Digital and DTS surround sound. That means both 5.1 and 7.1 sound can be built into an AIR app, whether it be a game or streaming video, and pumped out at up to 512Kbps though your Blu-ray player or other connected theater component. For more, including a demo of a Flash app on a phone and a TV communicating, check out the trio of press releases and video after the break.

Continue reading Flash 11 and AIR 3 landing tonight and delivering 7.1 surround sound to connected home theaters

Flash 11 and AIR 3 landing tonight and delivering 7.1 surround sound to connected home theaters originally appeared on Engadget on Mon, 03 Oct 2011 20:31:00 EDT. Please see our terms for use of feeds.

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Tuesday, October 4th, 2011 news No Comments

Only 40% Of Web Ads Use Adobe Flash (ADBE)


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When the iPad was first announced by Apple, ad people moaned that without Flash many websites would lose a valuable source of revenue.

Ian Schafer, CEO of marketing agency Deep Focus, wrote “ads are almost 100% rendered in Adobe‘s Flash.” Because Apple wouldn’t support Flash, it would be screwing web publishers.

Turns out that’s not exactly true. New data from comScore reveals that just 40% of ads on the web are based on Flash or Rich Media. Plain old images in the form of jpegs are just as popular. And those jpegs show up anywhere.

chart of the day, Display Advertising Creative by Format, may 2010

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Monday, July 5th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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