AdSense

The Truth About Marissa Mayer’s Surprise Deal With Google (GOOG, YHOO, MSFT)

Source: http://www.businessinsider.com/the-truth-about-marissa-mayers-surprise-deal-with-google-2013-2

Google Marissa Mayer

A couple weeks ago, Marissa Mayer surprised a lot of people in the industry when the company she runs now, Yahoo, announced plans to outsource some of its ad sales to the company that made her famous and she quit in July, Google.

In a note on its corporate blog, Yahoo said it had signed “a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services.”

The news was surprising for a couple reasons.

Facebook And Zynga Have Finally Launched Their Ad Partnership (FB, ZNGA)

Source: http://www.businessinsider.com/facebook-zynga-ad-partnership-2012-6

Facebook ads

It’s been more than two years in the making, but Zynga, the giant social-gaming company, has finally started running ads placed by Facebook.

Inside Facebook first noticed that the social network’s targeted ads now appear on Zynga.com. They’re pretty much identical to the Sponsored Stories and other ad formats Facebook displays on its own site, and indeed, Facebook’s Help Center tells users that these are the “same ads you see on Facebook.com.”

In March 2010, after resolving a dispute over the cut Facebook would get from Zynga’s virtual-currency sales, the two companies signed a long-term agreement to cooperate.

In 2011, Zynga revealed details of the agreement in an amended S-1 filing, showing that Zynga and Facebook had agreed to share advertising revenues if Facebook sold ads on Zynga websites.

AllThingsD suggests that this might be the start of a Facebook-run ad network, similar to Google’s AdSense, in which Facebook would place ads on all kinds of third-party sites. That’s not exactly a new notion: As early as 2007, speculation was rife in Silicon Valley that Facebook would launch a third-party ad network. The real surprise is how cautious the move-fast-and-break-things hackers at Facebook have been about introducing one.

Even now, caution abides: It’s not a given that this effort will expand past Zynga, but given the preexisting agreement between the companies, Zynga’s a logical place to test.

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Saturday, June 23rd, 2012 news No Comments

Google AdChoices – 8 ads per page? Do Advertisers Know About This?

I am sure you are looking at the AdChoices example, right?
Who thinks this is just as evil as Facebook putting 7 display ads on the same page.
http://go-digital.net/blog/2010/11/not-1-not-2-not-3-but-4-display-ads-per-pageview-shame-on-you-facebook/

Inline image 1

What are AdChoices?

Ad Choices
The AdChoices icon appears on sites that use Google’s AdSense program to show ads. While Google often shows you ads based on the content of the page you are viewing, we also show some ads based on the types of websites you visit, view, or where you interact with an ad or other Google product supported by Google’s advertising services. In doing this, Google doesn’t know your name or any other personal information about you. Google simply recognizes the number stored in your browser on the DoubleClick cookie, and shows ads related to the interest and inferred demographic categories associated with that cookie. It’s our goal to make these ads as relevant and useful as possible for you. Google doesn’t create categories, or show ads, based on sensitive topics such as race, religion, sexual orientation, or health.

Where can I learn more about how Google protects privacy?

  • To learn more about how we collect and use information at Google, please visit our Privacy Center

What choices do I have about advertising from Google?

  • Google lets you edit the categories associated with your browser, or opt out of personalized advertising, through Google’s Ads Preferences Manager.
  • Google may use your Google account information, such as items you +1 on Google properties and across the web, to personalize content and ads on non-Google websites. If you’d like to control how you see +1 recommendations from people you know, and how your +1 recommendations are shown to others, please visit the +1 button account setting page.

Learn More!

  • Learn more about online advertising from the Network Advertising Initiative.
  • Find more on browser controls and plug-in tools to help set and maintain your privacy choices.

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Wednesday, March 21st, 2012 display advertising No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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