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Digital Set to Surpass TV in Time Spent with US Media

source: http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-US-Media/1010096

Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer’s latest estimate of media consumption among US adults.

The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, eMarketer estimates, compared to 4 hours and 31 minutes watching television. Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%.

The most significant growth area is on mobile. Adults will spend an average of 2 hours and 21 minutes per day on nonvoice mobile activities, including mobile internet usage on phones and tablets—longer than they will spend online on desktop and laptop computers, and nearly an hour more than they spent on mobile last year.

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Thursday, August 1st, 2013 news No Comments

Sports Fans Coalition intends to lobby against NFL blackouts

Source: http://www.engadget.com/2011/11/16/sports-fans-coalition-intends-to-lobby-against-nfl-blackouts/

nflaraymondjamesb1576 Sports Fans Coalition intends to lobby against NFL blackouts

We know how it is, you have a big HDTV and inexpensive adult beverages at home and you just don’t feel compelled to spend the bucks to go to the game in these tough economic times. We feel for you, but the NFL does not as your situation doesn’t exactly pay all those player’s salaries. Well, starting this Friday the Sports Fans Coalition, along with other organizations, plans to petition the FCC for change to the current blackout rule. The groups argue that since many of the stadiums are built with public funds, Joe Consumer has the right to watch those games at home. As is, we’re mostly just glad the old NFL blackout policy, prior to 1973 that made all home games unavailable to the home market, isn’t still in effect. Of course that doesn’t mean that we believe the current blackout policy actually helps sell those $100+ tickets and believe the NFL might realize more profits if it sought out more modern supplemental revenue strategies.

Sports Fans Coalition intends to lobby against NFL blackouts originally appeared on Engadget on Wed, 16 Nov 2011 23:57:00 EDT. Please see our terms for use of feeds.

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Thursday, November 17th, 2011 news No Comments

Movie Tickets Reach $20

Source: http://gizmodo.com/5544536/movie-tickets-reach-20

Movie Tickets Reach Starting with Shrek Forever After, three AMC theaters in New York will begin selling $20 adult movie tickets on their IMAX screens. Even for a loose-moneyed film buff like me, that’s just too much.

After The Dark Knight, the industry realized just how much IMAX ticket prices could bolster profits. After Avatar and Alice In Wonderland, the same proved true, along with the enticement of 3D.

(Evidently, domestic grosses of $533,345,358, $748,590,960 and $331,666,06, respectively, weren’t enough for Hollywood—nor was the fact that Avatar made $120,000,000 just on IMAX screens, just in the US.)

So a more extreme version of gouging begins at theaters. And just as the public cried about $10 movie tickets while continuing to flood the theaters in droves, many will still pay $20 to see the latest Shrek, complaining about it until they forget that the world was ever any different.

But you know what? I won’t, not now or in the near future. And I’m about as fiscally irresponsible and movie obsessed as idiots come. That’s a bad sign for movie theaters and studios alike, as it means the more sane amongst you will bail on theaters for sure (if you haven’t already).

(Oh, but compared to movie theater popcorn, tickets are still pretty cheap!) [WSJ]

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Friday, May 21st, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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