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Social Gaming Revenue Will Blow Past $5 Billion By 2015

Source: http://www.businessinsider.com/social-gaming-revenue-will-blow-past-5-billion-by-2015-2012-2


In our report on social gaming out today, we forecast that the U.S. social gaming market, including smartphones, will more than double and blow past $5 billion by 2015.

We think this will happen because social games will break into the mainstream as new types of games reach new audiences, and because companies will get even better at monetizing.

Our report also includes an in-depth look at industry trends and exclusive interviews with top industry executives. Click here to read it → 

Social Gaming Revenue

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Tuesday, February 21st, 2012 news No Comments

Google Still 80 Percent Of E-Commerce Referrals

Source: http://www.businessinsider.com/google-still-80-percent-of-e-commerce-referralsbut-facebook-up-92-percent-2012-2


Google is still e-commerce’s best friend, at least for the time being. Social is just beginning to change  business online, but search engines still dominate referral traffic to e-commerce sites.

Google alone accounts for over 80 percent of e-commerce traffic referrals, according to a study by RichRelevance. Meanwhile, Facebook made up 0.5 percent of traffic, but that number was up 92 percent from the year prior.

There is some anecdotal evidence that this may be changing. At yesterday’s Social Commerce Summit, Sheezan Bakali, Director of Marketing at hot flash sales startup Fab, indicated that Facebook was its third largest source of traffic after direct traffic and e-mail referrrals. Nonetheless, search still powers e-commerce—for now.

Drivers of E-Commerce Traffic

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Wednesday, February 8th, 2012 news No Comments

Here’s How Traders Did Flipping Groupon, LinkedIn, And Pandora Stock On IPO Day (GRPN, LNKD, P)

Source: http://www.businessinsider.com/chart-of-the-day-heres-how-traders-did-flipping-groupon-linkedin-and-pandora-stock-on-ipo-day-2011-11

IPOs are rigged. They’re set up so that the banks who underwrite them can get their best clients in before the stock inevitably pops.

This reality does not, however, keep traders from trying to take advantage of that pop. It doesn’t always work out.

For example, according to SigFig, most people who bought and then sold Groupon stock during its IPO lost money.  Just more than 1.16% of them got a 10% return.

Traders who played the IPO game with LinkedIn were more likely to be winners. Only ~5% of them lost money. A tiny slice of them – 0.76% – actually doubled their investment.

SigFig made a cool chart to illustrate all this:

COTD Groupon

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Thursday, November 17th, 2011 news No Comments

GameChanger Turns Your iPad into a Closet’s Worth of Board Games [Video]

Source: http://gizmodo.com/5855547/gamechanger-turns-your-ipad-into-a-closets-worth-of-board-games/gallery/1

You can tweak the rules to keep it interesting, but that copy of Monopoly sitting in your closet is always going to be Monopoly. The GameChanger, however, incorporates swappable skins and an iPad running accompanying apps so every game night it can be something completely different.

Instead of just using the iPad as a source for quiz questions or flashy animations, the GameChanger board actually serves as an iPad dock, allowing it to interact with the four included game pieces as they make their way around the board. Out of the box it includes two skins, The Magic School Bus and AnimalMania, with free downloadable apps that provide instructions, trivia, a virtual wheel and even automatic score keeping. But replay value isn’t its only advantage. The use of the iPad also eliminates the need for stacks of cards, dice, hotels, tiles and other accessories that can get bumped or even go missing, rendering a traditional board game unplayable. GameChanger’s available now for $80, while additional skins are promised to be released sometime in November. [GameChanger via Engadget]

GameChanger Turns Your iPad into a Closet's Worth of Board Games
GameChanger Turns Your iPad into a Closet's Worth of Board Games


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Wednesday, November 2nd, 2011 news No Comments

GameChanger Turns Your iPad into a Closet’s Worth of Board Games [Video]

Source: http://gizmodo.com/5855547/gamechanger-turns-your-ipad-into-a-closets-worth-of-board-games/gallery/1

You can tweak the rules to keep it interesting, but that copy of Monopoly sitting in your closet is always going to be Monopoly. The GameChanger, however, incorporates swappable skins and an iPad running accompanying apps so every game night it can be something completely different.

Instead of just using the iPad as a source for quiz questions or flashy animations, the GameChanger board actually serves as an iPad dock, allowing it to interact with the four included game pieces as they make their way around the board. Out of the box it includes two skins, The Magic School Bus and AnimalMania, with free downloadable apps that provide instructions, trivia, a virtual wheel and even automatic score keeping. But replay value isn’t its only advantage. The use of the iPad also eliminates the need for stacks of cards, dice, hotels, tiles and other accessories that can get bumped or even go missing, rendering a traditional board game unplayable. GameChanger’s available now for $80, while additional skins are promised to be released sometime in November. [GameChanger via Engadget]

GameChanger Turns Your iPad into a Closet's Worth of Board Games
GameChanger Turns Your iPad into a Closet's Worth of Board Games


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Wednesday, November 2nd, 2011 news No Comments

Not 1, Not 2, Not 3, But 4 Display Ads Per Pageview – Shame on You Facebook

Updated May 12, 2012. Freddy Nager, Prof of Integrated Marketing at UCLA sent me a screen shot showing 9 display ads per page. The unscupulosity of Facebook is at an all time high – right up to their IPO.

THANKS Freddy Nager @AtomicTango, Prof of Integrated Marketing, UCLA for the screen grab of 9 and 10 ads per page.

http://atomictango.com/2012/04/20/myspace-facebook-continued/

Updated February 3, 2012.  This is how Facebook is growing ad revenues – SEVEN DISPLAY ADS PER PAGE – EVIL!

facebook ads

 

 

But despite this kind of “cheating” their revenues are decelerating. And there is the “danger” of advertisers getting smart and changing from paying on a CPM basis to paying only on a CPC basis — paying only when they get the click. That would mean Facebook’s revenue could drop off a cliff.

Source: http://www.businessinsider.com/chart-of-the-day-facebook-revenues-are-decelerating-2012-2

Facebook revenues decelerating

 

Updated:  FIVE (count ’em) 5 ads per page – SHAME on you Facebook – the highway robbery gets worse.  Advertisers, quick, go to CPC (don’t pay CPMs any more).

Multiple ads on the same page run up the impression numbers, but artificially depress click-throughs because even if they wanted to, users can only click on one ad at a time. Shame on your Facebook for overtly and systematically robbing advertisers who pay on a CPM basis.

But then again shame on you advertisers who still pay CPMs when you can easily click a radio button to select CPC — Facebook even suggests a range for you automatically (see inset below).

What is the advantage of paying by CPC (cost per click) instead of CPM (cost per thousand impressions)?  Well, remember the old ad industry joke “I know I am wasting half my ad dollars, I just don’t know which half” — well, now you know.  In fact, you now know you are wasting 99% of your ad dollars to wasted impressions that get no action/clicks from users AND you know which 99%.  See infographic below. So stop paying CPMs and start paying CPCs TODAY. Your ad budget will thank you!

Just how DISMAL are  Facebook advertising metrics and benchmarks (click to see )?

According to data from comScore, in Q3 2010, Facebook served 297 billion display ad impressions giving it 23% of the U.S. market for display ads. In digital channels, since there is no longer the physical limitation of time (airtime on TV) or space (area to put ads on dead-tree pulp) companies can create “inventory”  out of thin air and magically increase revenue on the backs of advertisers still willing to pay for impressions. I guess it really is caveat emptor.

chart of the day, share of online ad impressions, nov 2010

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Thursday, November 11th, 2010 analytics, digital, display advertising, marketing 1 Comment

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/9IJFaADoLr0/apple-the-iphone-company

Apple watchers can now see how truly huge the company’s iPhone business has become, thanks to a new accounting method the company started using this past quarter.

In less than three years, the iPhone has grown to become Apple’s biggest business—up from zero.

Specifically, during Apple’s December quarter, the company reported $5.6 billion of iPhone-related revenue, up 90% year-over-year. That edged out the Mac business ($4.5 billion) and iPod business ($3.4 billion) for the second quarter in a row and the third time ever. It was the first time the iPhone has beat the Mac and iPod businesses by more than $1 billion each.

And this despite Apple missing Wall Street’s expectations for iPhone sales, thanks to increased competition from Google Android and other smartphones.

Why the new visibility? During the quarter, Apple started taking advantage of new accounting rules that lets it report the vast majority of revenue from iPhones and Apple TV devices immediately. Previously, it had to spread the revenue over 24 months to account for free software updates it would offer those customers.

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Tuesday, January 26th, 2010 digital No Comments

Even Major Sites are Not Yet Benefiting From the Full Power of Search

@glenngabe‘s post on  FaceYahoogle – The Impact of Facebook, Yahoo, and Google on Website Traffic inspired me to also look at the search terms driving traffic.  Most sites, even major ones have their own brand terms driving traffic. This is OK, but it is taking significantly less advantage of the full power of search.A more ideal scenario for sites is that they have a large number of non-brand terms driving traffic — i.e. the keywords they want to be known for are driving traffic to them.  The premise is that if the user already knew the brand or brand name, it would be redundant for the advertiser to spend awareness ad dollars on them. The advertiser wants to get users to their site who do not already know their brand name.  This is especially true for pharma drug websites, as you will see in the following examples.

GENERAL SITES

These sites have such a diverse set of products, services, or topics, we don’t expect the top search terms driving traffic to be anything other than their brand terms.  But they should have a long tail of thousands of keywords driving traffic (and they are, in the following examples).

NYTimes.com

nytimes

LinkedIn.com

linkedin

Weather.com

weather

CATEGORY SPECIFIC SITES

These sites focus on specific product categories, so one would expect that they should have keywords around their product category driving traffic — e.g. clothing, chocolate, wine, etc.  But as you can see, most don’t and the total number of keywords driving traffic could be larger than it is now (implying more long tail keywords).

JCrew.com – clothing

jcrew

Apple.com – computers, consumer electronics, iPod, music

apple

Godiva.com – chocolate

godiva

AnnTaylor.com – clothing, women’s

anntaylor

SINGLE NICHE SITES

Such sites should be all over search terms that surround the topic areas that they want to be known for. But as you see from the analytics, most don’t. Instead, the top terms driving traffic are their own brand name. Again, if the user already knew the brand, additional advertising would be wasted on them. The sites need to make efforts to “own” additional keywords (or at least “show up at the party”) so people who don’t know the brand name might still have a chance finding them when they type in other keywords surrounding the specific niche.

Sutent (Pfizer) – cancer drug

sutent

Nucynta (J0hnson & Johnson) – pain drug

nucynta

Spiriva (Boehringer Ingelheim, Pfizer) – COPD drug

NOTE: This is the best of the bunch of drug sites.  COPD, the disease area they want to be known for, does actually show up in the first 5 search terms driving traffic, along with emphysema and their product name handihaler. Also, notice they have nearly 10 times the number of keywords driving traffic compared to the other 2 drugs cited (65 vs 7 or 8 )

spiriva

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Sunday, December 6th, 2009 digital 1 Comment

in-banner commerce

reducing the number of clicks between the inspiration and the action (purchase) usually helps reduce the precipitous drop off of people not completing the desired end-action. in-banner commerce means you can sell the item right in the banner. The user may already be registered with Amazon.com and have their card on file. This can be 1-click purchase in the banner itself — to take advantage of impulse purchases. This works especially well for low cost and low consideration products.

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Tuesday, March 10th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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