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Privacy A Growing Concern For Almost 2 in 3 Internet Users

source: http://www.marketingcharts.com/wp/online/privacy-a-growing-concern-for-almost-2-in-3-internet-users-36781/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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(By comparison, an earlier survey from TRUSTe found 69% of smartphone users saying they do not like being tracked. And on a related note, recent survey results from uSamp indicate that smartphone users are more trusting of the US government with their personal information than they are of Google, Facebook and Twitter.)

The DAA exited the TPWG (acronym alert!) to focus on its own resources. So how do consumers feel about the DAA’s AdChoices program? Awareness of the icon has steadily grown, according to the latest TRUSTe report, from 5% in 2011 to 21% this year. Moreover, 40% of respondents feel more positive about the concept of online behavioral advertising (OBA) when presented with the icon, and 44% are more positive about the individual advertiser when they see the icon on a banner ad.

Interestingly, online adults’ aided awareness of OBA appears to have dropped slightly, from 83% last year to 80% in this latest survey. Even so, the proportion of respondents wh! o believe! that personally identifiable information (PII) is attached to tracking activity has grown from 53 to 57%. These respondents are far more likely to feel that online privacy is a “really important issue” than those who don’t believe it is attached (59% vs. 37%).

This year, 36% of respondents indicated that they’re comfortable with advertisers using their web browsing history to show relevant ads as long as it is not tied to any other personally identifiable information. That figure marks a substantial increase from 29% last year.

Other Findings:

  • 68% of TRUSTe survey respondents refuse to allow companies to share their information with 3rd parties often or most of the time, down from 76% last year.
  • 52% manage their privacy choices by opting out of OBA with that level of frequency, up slightly from 50% last year.
  • 35% have stopped doing business with a company or have stopped using the company’s website due to privacy concerns.
  • More internet users this year are taking steps to protect their privacy, such as by manually deleting cookies, automatically deleting them, or using browsing privacy add-ons and features for ad-blocking or anti-tracking.
  • Internet users are most likely to hold themselves responsible for their privacy protection. However, they seem to be recognizing an increasing role in the advertising ecosystem for independent organizations.

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Thursday, September 19th, 2013 news No Comments

Two-Thirds of Marketers and Agencies Likely to Invest in Native Ads and Content Creation

source: http://www.marketingcharts.com/wp/online/two-thirds-of-marketers-and-agencies-likely-to-invest-in-native-ads-and-content-creation-36794/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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The definition of native advertising remains somewhat murky (the IAB has set up a task force to tackle this problem), but many forecasts see digital ad sponsorships as a growing area, depending of course, on their definition.

Meanwhile, other results from the Advertiser Perceptions study suggest that 60% share of respondents’ digital ad budgets will be spent on direct buying in the coming 6 months, with the remainder on programmatic buying. Interestingly, during that time frame, respondents expect to allocate 61% of their mobile advertising budgets to mobile phones, with only 39% going to tablets. Based purely on an analysis of consumers’ online time spent with these devices, phones may actually be underweighted, although tablet users may indeed present a more attractive demographic than smartphone users.

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Thursday, September 19th, 2013 news No Comments

drag2share: Jeff Bezos Thinks 100% Ad-Supported Businesses Are Bad For Users (AMZN)

source: http://feedproxy.google.com/~r/businessinsider/~3/RFdZb9O7LOo/surprise-jeff-bezos-thinks-ad-supported-businesses-are-bad-for-users-2013-9

Jeff Bezos

Jeff Bezos met with Washington Post staffers for the first time since he decided to buy the newspaper yesterday.

Washington Post reporters tweeted out Bezos quotes from the question and answer he did with the staff.

Here are the two that I found most interesting. 

He doesn’t want the Washington Post to be 100% ad-supported because then the advertiser becomes the customer. The reader should be the number one customer, according to Bezos. 

On competition: JB worried abt any product that’s 100 percent ad-supported, because then you “start thinking your customer is advertisers.”


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Thursday, September 5th, 2013 news No Comments

How Facebook’s New Payment Product Can Help Advertisers

Source: http://www.businessinsider.com/how-facebooks-payment-product-can-help-advertisers-2013-8

Mark Zuckerberg

Thursday, reports emerged that Facebook was testing a new payment product, allowing users to purchase items within the website or app only with a Facebook ID and password, that analysts described to All Things D as “a dead on competitor of PayPal.”

But Josh Constine at TechCrunch believes that the new product can actually work in conjunction with PayPal  its real goal is to show brands their ads’ ROI.

Constine writes:

Rather than collecting fees, Facebook’s payments test will give it data about whether your ad clicks lead to revenue for advertisers. Say you got that e-commerce app through a Facebook ad whose click cost the app $0.25. If you then make a $20 purchase using the Facebook info fill-in option, Facebook can then report back to the advertiser that their ad buy earned them a return on investment.

Facebook is consistently trying to make the site more retailer-friendly. It tested a “Want” button, which has a stronger purchase call to action than a “Like” button, and brands have also experimented with Facebook stores.

 

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Friday, August 16th, 2013 news No Comments

How Are Retail Advertisers Engaging Mobile Audiences?

source: http://www.marketingcharts.com/wp/interactive/how-are-retailer-advertisers-engaging-mobile-audiences-35801/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

MillennialMedia-Restaurants-Mobile-Ad-Post-Click-Campaign-Action-Mix-in-Q12013-Aug2013Millennial Media has released [download page] the latest study in its “Mobile Intel” series, produced in partnership with comScore. As part of the study, Millennial Media shows how retail advertisers are employing a number of postclick actions that differ significantly from the average advertiser on the platform. Mobile commerce, store locator and site search are among the top actions they’re using to drive web and foot traffic.

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Wednesday, August 14th, 2013 news No Comments

Global Media Share of Spend and Growth Rate Q1 2013 Nielsen

source: http://www.nielsen.com/us/en/newswire/2013/global-ad-spend–display-ads-see-double-digit-growth-in-q1.html

The two media types combined, however, still hold nearly a 30 percent media share, validating that print is still a power player in the media mix for marketers.

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Display Internet advertising, though measured in a smaller subset of countries, grew a significant 26.3 percent for the first quarter. Display internet ad growth was particularly impressive in the Asia-Pacific (33.2%) and Latin America (48.2%) Internet even bucked the trend in Europe, boasting growth of 10.4 percent.

“We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the digital space. Although these changes in traditional media are slight, it’s worth noting how the placement of ad dollars is shifting over time,” said Randall Beard, global head, Advertiser Solutions for Nielsen. “We’ll continue to monitor these shifts in media spending and the impact for marketers in the short and long term.”

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Friday, July 26th, 2013 news No Comments

Different Definitions of Native Advertising

source: http://www.emarketer.com/Article/How-Native-Ad-Campaigns-Shaping-Up/1010064

But even as more publishers roll out native advertising, there is still variation in how they think about and begin to define the new ad products. Nearly all publishers attested to the most essential definition of native advertising as “integration into the design of the publisher’s site and [an ad that] lives on the same domain.” And nearly nine out of 10 also said that native advertising was “content produced in conjunction with the advertiser, or by the advertiser, that runs within the editorial stream.” A slightly lesser 79% believed native advertising must be clearly delineated and labeled as such.

These may be crystallizing as the central tenets of native advertising.

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Wednesday, July 24th, 2013 news No Comments

Paid subscriptions have doubled to four million in past year

Source: http://www.engadget.com/2013/04/30/hulu-plus/

Hulu Paid subscriptions have doubled to four million in past year

Hulu’s future ownership may be in question, but the video streaming site is apparently doing fairly brisk business on the paid subscription front. During an advertiser event this morning, the site announced that it has managed to double its Hulu Plus accounts in the past year, up to four million. The site’s revenue also hit a record for the first quarter of the year, though Hulu’s not giving out any numbers. As with rivals Netflix and Amazon, the company’s making a big bet on original programming, with a number of exclusive series, including the animated The Awesomes and western Quick Draw.

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Source: Hulu Blog

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Tuesday, April 30th, 2013 digital No Comments

Primary Campaign Goal of CPG is Brand Awareness

Because CPG brands are primarily purchased in physical stores, awareness-focused campaigns are typically more effective than direct response.

For CPG advertiser Procter & Gamble, mobile video advertising is a beneficial tactic to drive user engagement.
Read more at http://www.emarketer.com/Article/CPGs-Mobile-Ads-Meet-Awareness-Goals/1009846#JZBAiJtY0GD6Z7Vs.99

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Monday, April 29th, 2013 news No Comments

Mobile Ad Budgets Set to Increase as Print Cutbacks Continue

Source: http://www.marketingcharts.com/wp/television/mobile-ad-budgets-set-to-increase-as-print-cutbacks-continue-27660/

64% of advertisers will increase their mobile ad spending over the next 12 months, according to results from an Advertiser Perceptions survey, as reported by Ad Age. The article notes that CPG advertisers (who accounted for 5% of all online advertising dollars in H1 2012) are the most bullish about their mobile ad investments, with […]

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Monday, March 11th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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