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Canada’s Web Users Grin and Bear Loss of Online Privacy – eMarketer

source: http://www.emarketer.com/Article/Canadas-Web-Users-Grin-Bear-Loss-of-Online-Privacy/1010233

They’re not so willing when it comes to giving up privacy to retailers

Most internet users in Canada assume conducting virtually any activity online—from participating on social media to sending an email to making a purchase—will result in a loss of privacy. But it doesn’t deter them from their digital habits.

In the aftermath of public revelations that the US National Security Agency has been monitoring normal online activities for many US residents, the Canadian Internet Registration Authority (CIRA) commissioned Ipsos Reid to query web users in Canada about their assumptions about privacy online. And the July 2013 survey found a strong tendency among respondents to assume little such privacy existed.

Women were more likely than men to agree that they lost their privacy when they went online, as were older internet users compared to younger ones. And respondents in Quebec were significantly less likely than those in any other province to believe they lost their privacy when they went online.

Overall, 55% of internet users reported being OK with that tradeoff—and the percentages were higher among those who were heavy users of social media, as well as among those who generally agreed that government monitoring of email was generally acceptable. But that doesn’t mean they were equally happy to lose their privacy to advertisers or merchants. While 59% of respondents thought it was acceptable to trade privacy for security, just 20% said they would exchange privacy for retail purposes.

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Friday, September 20th, 2013 news No Comments

Women Watch More Video Ads Than Men

source: http://www.emarketer.com/Article/Digital-Video-Ad-Size-Impacts-Performance/1010234

Digital video is surging. According to Cisco Systems, US internet video traffic in 2012 averaged 4.6 exabytes per month, and by 2017, that figure will more than triple to 17.1 exabytes per month.

As internet video takes off, the number of advertisers clamoring to invest in the format will continue to rise. A strong understanding of the performance metrics and audience breakdown for digital video ads will be critical to marketers.

In Q1 2013, in-stream video buying platform VideoHub analyzed digital video impressions on its network and found some surprising results. While web video is most often watched by men, VideoHub found that 53% of total digital video ad impressions were served to women, with males seeing the remaining 47%. Younger web users conducted the vast majority of video viewing, indicating that marketers targeting teens and millennials would be well served by video ads. Those between 12 and 24 years old accounted for more than half of all viewed video ad impressions on VideoHub’s network.

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Friday, September 20th, 2013 news No Comments

drag2share: Google Is Losing The War Over Cookies And May Ditch Them In Favor Of A New User-Tracking Device (GOOG)

source: http://feedproxy.google.com/~r/businessinsider/~3/echkAa30yd0/google-may-ditch-cookies-for-adid-2013-9

cookie monster

Google is working on an alternative ad tracking system that could replace cookies, according to USA Today. The new system is called “AdID,” and it would offer certain privacy and security enhancements over the cookie.

Cookies are little bits of code that advertisers and web sites drop into your browser as you surf the web. They track your web history, which advertisers use as a guide to your potential shopping interests.

Google has been slowly losing a war over the use of third-party cookies to track users on behalf of advertisers. You can see how gritty that was has become in this interview with executives from Mozilla, which makes Firefox.

Competing companies have lined up against cookies: Microsoft has made “do not track” the default setting in its Internet Explorer browsers. Apple’s Safari browser blocks third-party cookies altogether New versions of Firefox will block them, too. Part of the problem is that browser makers have very little financial incentive to maintain a robust cookie environment, and a much bigger financial incentive to make browsers that people love and trust.

Google’s Chrome browser stands alone in allowing all cookies as the default setting. Chrome is now the most popular browser, but it easy to switch tracking off.

AdID would allow Google to abandon the cookie system altogether in favor of som! ething t hat advertisers prefer, and thus skirt the cookie war.

If Google could prove that AdID was more useful for advertisers and more private for users than cookies, it could start a gold rush (in Google’s favor) to use AdID.

It would also put Google’s AdID in competition with Apple’s cookie-substitute, the “identifier for advertisers” (IDFA or IFA). That cookie alternative is the default tracker on Apple’s mobile devices running the new iOS 7 operating system.


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Wednesday, September 18th, 2013 news No Comments

drag2share: Facebook Users Are Uploading 350 Million New Photos Each Day

source: http://feedproxy.google.com/~r/businessinsider/~3/bNr4jfa7b8M/facebook-350-million-photos-each-day-2013-9

Facebook revealed in a white paper that its users have uploaded more than 250 billion photos, and are uploading 350 million new photos each day. To put that into perspective, that would mean that each of Facebook’s 1.15 billion users have uploaded an average of 217 photos apiece. These numbers do not include photo uploads on Instagram.

Facebook is the world’s largest photo-sharing site, and the acquisition of Instagram solidified its place at the top of all photo-sharing activity on the Web. However, Snapchat, despite being much smaller than Facebook, has proven to be a serious contender and drives incredible photo-sharing volume. Snapchat has also reported that its users share an average of 350 million photos daily. Read >

bii blog 2 Majority Of Brands Plan To Increase Social Media Spending (Socialbakers)
Socialbakers surveyed more than 1,000 marketers to find out how much their social media spending will increase over the next three years; 82% of respondents said their Facebook marketing budgets will increase. Read >

Facebook Testing New Marketing Analytics Tool For Retailers (Inside Facebook)
Facebook Marketing Lead Joshua Opoku says Facebook has developed a marketing analytics tool that lets retailers evaluate return on ad spend and volume per dollar spent on Facebook. Such a tool will provide advertisers with much-needed transparency about the performance of their ads on Facebook and help them determine how much of their marketing budget should be allocated to Facebook. Read >


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Wednesday, September 18th, 2013 news No Comments

drag2share: Google’s AdID, an anonymous identifier for advertising, could replace the aging cookie

source: http://www.engadget.com/2013/09/18/google-adid-an-anonymous-identifier-advertising-cookie/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi

Google's AdID, an anonymous identifier for advertising, could replace the aging cookie

You know the drill: accept the cookie, delete the cookie, empty the cookie bin, and so on. Mostly, it’s an exercise used when attempting to get your mum’s PC to run a wee bit faster, but if you think about it, the cookie is one of the most archaic pieces of the world wide web that’s still in use today. Naturally, Google is swooping in in a bid to change the status quo, according to a new report from USA Today.

Essentially, the search giant is building an “anonymous identifier for advertising, or AdID, that would replace third-party cookies as the way advertisers track people’s internet browsing activity for marketing purposes.” Perhaps astoundingly, it sounds as if the project could benefit both consumers (by shielding true identities) and advertisers at the same time. Of course, pundits are concerned about the global leader in online advertising controlling the technology that tracks movements on the web, but to us, it sounds as if end users will get far more power over who sees what when compared to today’s cookies.

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Wednesday, September 18th, 2013 news No Comments

drag2share: The Three Main Sources Of Twitter’s ~ $600 Million Revenue

source: http://feedproxy.google.com/~r/businessinsider/~3/TRGz3Ok-pn8/how-twitter-makes-money-2013-9

Adam Bain Twitter

Twitter is going public soon, so it’s worth knowing how the micro-blogging site makes money.

It is an advertising-based business. Twitter also sells data. It will generate about $583 million this year. Twitter is expected to generate a little less than $1 billion in 2014, according to eMarketer.

Most of Twitter’s revenue comes from three types of ads, although it plans to have a more robust advertising offering next year.

The New York Times’ Vindu Goel gives a good rundown of those three money-making ad products:

  • Promoted tweets: Advertisers pay to have brief messages show up in users’ stream of Twitter messages. They can use keyword targeting to reach specific users. Advertisers can also use a little bit of demographic targeting, although Twitter doesn’t know as much about its users as Facebook does.  Twitter gets paid when users engage with the promoted tweets (when they favorite, comment on, or retweet the ad).
  • Promoted trends: Twitter lists which topics are being talked about most on its platform. The trends vary by location, so Twitter’s list of topics in the US might not be the same as the list in England, for example. Advertisers can pay to have a topic of their choice listed too. A promoted trend costs roughly $200,000 for a day of exposure on all US Twitt! er accou nts, the New York Times reports.
  • Promoted accounts: If a brand wants more Twitter followers, it can pay to have its account recommended to Twitter users.


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Tuesday, September 17th, 2013 news No Comments

ROI Rankings: Facebook Deemed More Important Than Twitter and LinkedIn, Less Than Google

source: http://www.marketingcharts.com/wp/interactive/roi-rankings-facebook-deemed-more-important-than-twitter-and-linkedin-less-than-google-36695/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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After Facebook, Twitter (average rating of 3.04) was deemed the next-most important for ROI, followed by LinkedIn (3.38), Yahoo (4.23), and AOL (5.6).

Respondents – a mix of marketers of clients (26%), ad agency employees (30%), and media company employees and consultants (44%) – appear to be satisfied with the support provided by Facebook for their advertising efforts. Almost half believe that Facebook’s support for advertisers has improved to some degree over the past 6 months, compared to only 1 in 10 who believe it has to some extent deteriorated. Additionally, roughly three-quarters are very (10.5%) or somewhat (65.2%) satisfied with the data and analytic tracking they receive from Facebook.

Given improving ROI and support, it’s not surprising that advertisers will be increasing their efforts: over the next year, a majority expect to significantly (11.2%) or moderately (44.5%) increase their Facebook advertising budget.

Interestingly, although Facebook is deriving an increasing share of ad revenues from mobile, advertisers don’t see much separation between the RO! I of mobi! le and desktop ads, with a plurality (38%) rating them about the same. Slightly more than one-third feel that mobile ROI is much (7.7%) or somewhat (27.4%) greater, while 26.9% feel the same way about desktop ROI.

There’s more consensus when it comes to Facebook Exchange, used by about 1 in 5 respondents. Of those, two-thirds said it has been somewhat effective for their campaigns, with another 1 in 5 calling it very effective.

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Tuesday, September 17th, 2013 news No Comments

Strong Quarter for TV Propels US Ad Spend to a 3.5% Increase in Q2

source: http://www.marketingcharts.com/wp/television/strong-quarter-for-tv-propels-us-ad-spend-to-a-3-5-increase-in-q2-36545/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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The total spending figures may actually underestimate growth, as Kantar’s online spending estimates only include display advertising, which the report says increased by 4.1% for the quarter. (Given the recent growth trajectory of online ad spending, it’s more likely that online ad spending growth was somewhere in the double digits.)

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Monday, September 9th, 2013 news No Comments

Only 37% of Online Adults Believe They Can Use the Internet Anonymously

source: http://www.marketingcharts.com/wp/uncategorized/only-37-of-online-adults-believe-they-can-use-the-internet-anonymously-36485/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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This year, half of the survey’s respondents said they worry about how much information is available about them on the internet, up from 33% in September 2009. Those worries appear to be well-founded: many respondents said that their photos (66%), birth dates (50%), email addresses (46%) and employer information (44%) are available online. Those numbers were significantly higher for 18-29-year-olds, among whom 90% say their photos are available online.

Online Americans are taking steps to protect themselves, though. 64% have cleared cookies and browser history, 41% have deleted or edited something they had posted in the past, and an equal 41% have set their browser to disable or turn off cookies. 18-29-year-olds – whose information appears to be most readily available online – are also most likely to have taken these steps.

So who are they trying to avoid? Among the 55% who have taken steps to hide from specific people or organizations, hackers or criminals (33%) were the most commonly cited, followed by advertisers (28%), certain friends (19%) and people from their past (19%).

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Friday, September 6th, 2013 news No Comments

drag2share: How Social Media Is Driving Online Video-Viewing And Determining What Videos Go Viral

source: http://feedproxy.google.com/~r/businessinsider/~3/h1KM1W–8II/social-media-is-the-key-to-online-video-2013-9

bii social referralsTelevision is no longer the only game in town for distributing and watching video. The Internet and the social Web have provided content creators and advertisers with a cost-effective way to distribute video.

Social video is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it’s about listening to friends’ recommendations and glancing at social media feeds.

Just how big is social media-influenced video? It’s big, having eclipsed non-social video on the Web in audience size (see chart, top right). And it’s only getting bigger.

In a new report from BI Intelligence,! &nbs p;we look at the general state of social video, examine social video audiences and their demographics, analyze how marketers and advertisers are getting into the mix, compare the major social video platforms, and detail how social is influencing video as a content medium.


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Thursday, September 5th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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