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Offermatic Gives You Sizeable Discounts Based on Your Spending Habits

Source: http://lifehacker.com/5532835/offermatic-gives-you-sizeable-discounts-based-on-your-spending-habits

Offermatic Gives You Sizeable Discounts Based on Your Spending HabitsThe best discounts are for things you actually buy. Free web service Offermatic uses your credit card, through the same back-end as Mint.com, to offer 40-90 percent discounts on products similar to what you’ve already purchased.

If you’re not squeamish about providing financial information to financial scanning sites like Mint.com, Offermatic is a pretty sweet deal. You register your credit cards with Offermatic through their secure system, which then scans your purchases and spits back out high-discount offers from their advertisers, made to match your interests. You won’t necessarily get coupons for the exact stores you shop at, but the examples seem to be highly related.

Depending on how much you spend, you can also make up to $15 a year back per card (though, to be honest, we’re not about to spend $1,000 a month just to get $15 back at the end of the year, and we wouldn’t recommend you do either). But getting 40-90 percent off some pretty popular stores isn’t bad for a free service. For the folks on the fence about how Offermatic makes their cut, here’s what their FAQ has to say:

  • If your service is free, how do you make money?
    We make money by saving you money. We get a commission from the advertiser when our users purchase their offer through us.
  • Do you sell my personal or individual data?
    Never. When we send you an offer from one of our advertisers, it’s based on your anonymous purchase history. Advertisers do not know your name, email address, or location. Only if you choose to purchase an offer will that information be provided to the offer merchant so you can redeem the offer with them. We do not – and will not – provide or sell any personally identifiable information in order to present you an offer.

So, if you’re less than frightened about card-watching sites like Mint or Blippy, Offermatic is a deal you’ll want to take a closer look at.

Offermatic [via TechCrunch]

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Friday, May 7th, 2010 news No Comments

Do you know where your ads are being shown?

allstate ad on youtube overlay3 Do you know where your ads are being shown?

Protecting brand reputation is the #2 top concern among advertisers, according to a 2009 Aberdeen Group study. And yet, there is still not much they can do to see where, next to what, or in what context their ads are being shown.

brand protection brand safety Do you know where your ads are being shown?

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Monday, April 26th, 2010 display advertising 1 Comment

The 22 Immutable Laws No Longer Apply

By Augustine Fou, ClickZ, Feb 4, 2010

The habits of modern consumers and their expectations have so drastically changed the landscape into which marketing and advertising campaigns are launched that what held true in the “golden age of advertising” no longer holds true at this, the dawn of the “golden age of the individual.”

In the classic “The 22 Immutable Laws of Marketing,” Al Ries and Jack Trout expound on laws that are rooted in the ability to use storytelling to weave spellbinding brands and evoke emotion-filled loyalty. However, as the balance of power shifted away from advertisers to the people they used to target, the game has changed.

Increasingly, individuals prefer to do their own research rather than just take advertisers’ word for it. Individuals need greater levels of detailed information than can be conveyed in a :30 spot, a one page ad, or a radio spot. More individuals are empowered with information that is likely to have been created by other individuals (e.g., product reviews, blog posts) instead of advertisers.

Read on  22 Immutable Laws no Longer Apply

andressilvaaVERY INTERESTING [ARTICLE]: Click-Z takes on a marketing sacred text: http://bit.ly/ap1Gk7 (via @marcblumer)

ntortorellaThe 22 Immutable Laws of Marketing No Longer Apply http://is.gd/7Pp1Y

mectoronto2nd part in a series dissecting and debunking the book ’22 Immutable Laws of Marketing’- http://bit.ly/cKm1eL 1st part-http://bit.ly/cmhpwh

rdlynchRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

marcblumerClick-Z takes on a marketing sacred text: http://bit.ly/ap1Gk7

rgrosskettThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

detroitredesignThe 22 Immutable Laws of Marketing No Longer Apply (disappointing, since I really liked the book…)http://www.clickz.com/3636379

nobumbling#Marketing as we knew it, no more, read this article: The 22 Immutable Laws of Marketing No Longer Apply http://j.mp/b6NzHv (via @mnm8312)

tkahlowRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

acfouLike I said, it is better to be better than it is to be first (Immutable Law #1 is False) - http://bit.ly/9VkFge

vismediaRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd Pretty interesting view of Brands & Marketing.

sofebellReading: “The 22 Immutable Laws of Marketing No Longer Apply – ClickZ”( http://twitthis.com/sqygsh )

LaraMSi hope b-schools are listening! http://ow.ly/14QX8

BrennaEliseReading: The 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/azMzyH

R_OtterstromRT @oliversudotcom: The 22 Immutable Laws of Marketing No Longer Apply – what do you think about this article?http://ow.ly/15xj1

oliversudotcomThe 22 Immutable Laws of Marketing No Longer Apply – what do you think about this article? http://ow.ly/15xj1

acfouImmutable Law 5: Own a word in the prospect’s mind – what’s Apple? great design, ease-of-use, music, or computers? -http://bit.ly/aRfkiY

coopermediaonly“The 22 Immutable Laws of Marketing No Longer Apply” - http://ow.ly/15hQj

connectwithcoop“The 22 Immutable Laws of Marketing No Longer Apply” - http://ow.ly/15hQa

jeetblogThe 22 Immutable Laws of Marketing No Longer Apply - http://www.clickz.com/3636379

dougdavidoff@toddsattersten I had the same feeling about it (http://tinyurl.com/yjye2fl )

dougdavidoff@toddsattersten did you read this: http://tinyurl.com/yjye2fl? Interesting take on applicability of Immutable Laws.

KKilnerRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

bottreeRT @tweetmeme The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

inggitaRT @durjoy: My pal Augustine Fou @ClickZ skewers the 22 Immutable Laws of Marketing: http://bit.ly/bb8MOd

acfouWhich too-clever-for-anyone, too-over-the-top-sleazy, or too-brand-perfumey-that-it-makes-me-gag ads did u see ystrday?http://bit.ly/aRfkiY

ntortorellaThe 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/9DZhYs

sluuAn interesting blog about how The 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/bb8MOd – (via @clickz)

TechValidateVery interesting read. Classic marketing dogma is not true anymore. The 22 Immutable Laws of Marketing No Longer Apply.http://ow.ly/14QX8

durjoyMy pal Augustine Fou @ClickZ skewers the 22 Immutable Laws of Marketing: http://bit.ly/bb8MOd

TobyDivaaugustine fou looks at marketing thru a social lens & updates ries & trout’s 22 rules http://ow.ly/153oo

IdeafoodARTICLE: The 22 immutable laws of marketing no longer apply. http://bit.ly/kent914 (via @KentHuffman)

AIM2meRT @clickz Immutable Laws of Marketing No Longer Apply http://bit.ly/bb8MOd but don’t forget the basics http://bit.ly/bmIIDF

acfouImmutable Law 3: advertisers often misinterpret that they can buy their way into the prospects’ minds by shouting loud http://bit.ly/aRfkiY

andressilvaa@warpx These Marketing Laws are very good and excellent tips: http://bit.ly/kent914 (via @KentHuffman)

davidhughanThe 22 immutable laws of #marketing no longer apply by @ClickZ http://bit.ly/c56rVy

jack2ussrDo you really believe? ;) @ramonthomas The 22 Immutable Laws of Marketing No Longer Apply http://www.clickz.com/3636379

subbuu22 Immutable Laws of Marketing no longer applies http://j.mp/92GpRz Controversy brewing…

jannekorpiGreat article – How the laws of marketing have changed http://bit.ly/azMzyH

azalec22 Immutable Laws of Marketing no longer apply; balance of power has shifted from advertisers to those being targeted.http://bit.ly/91w7Yk

tfanelliInteresting read – The 22 Immutable Laws of Marketing No Longer Apply – ClickZ: http://www.clickz.com/3636379

MarySicardBlasphemy! “The 22 Immutable Laws of Marketing No Longer Apply,” says Augustine Fou. http://twurl.nl/dnvzqq

hainguyenVThe 22 Immutable Laws of Marketing No Longer Apply – Augustine Fou. Interesting post http://bit.ly/azMzyH

astridguillonRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

LaunchiteThe immutable laws of marketing, re-examined in the digital/social media age http://bit.ly/bTDPK8

LaraMSi hope b-schools are listening! http://ow.ly/14QX8

BrennaEliseReading: The 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/azMzyH

R_OtterstromRT @oliversudotcom: The 22 Immutable Laws of Marketing No Longer Apply – what do you think about this article? http://ow.ly/15xj1

oliversudotcomThe 22 Immutable Laws of Marketing No Longer Apply – what do you think about this article? http://ow.ly/15xj1

acfouImmutable Law 5: Own a word in the prospect’s mind – what’s Apple? great design, ease-of-use, music, or computers? – http://bit.ly/aRfkiY

coopermediaonly“The 22 Immutable Laws of Marketing No Longer Apply” – http://ow.ly/15hQj

connectwithcoop“The 22 Immutable Laws of Marketing No Longer Apply” – http://ow.ly/15hQa

jeetblogThe 22 Immutable Laws of Marketing No Longer Apply – http://www.clickz.com/3636379

dougdavidoff@toddsattersten I had the same feeling about it (http://tinyurl.com/yjye2fl )

dougdavidoff@toddsattersten did you read this: http://tinyurl.com/yjye2fl? Interesting take on applicability of Immutable Laws.

KKilnerRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

bottreeRT @tweetmeme The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

inggitaRT @durjoy: My pal Augustine Fou @ClickZ skewers the 22 Immutable Laws of Marketing: http://bit.ly/bb8MOd

acfouWhich too-clever-for-anyone, too-over-the-top-sleazy, or too-brand-perfumey-that-it-makes-me-gag ads did u see ystrday? http://bit.ly/aRfkiY

ntortorellaThe 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/9DZhYs

sluuAn interesting blog about how The 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/bb8MOd – (via @clickz)

TechValidateVery interesting read. Classic marketing dogma is not true anymore. The 22 Immutable Laws of Marketing No Longer Apply. http://ow.ly/14QX8

durjoyMy pal Augustine Fou @ClickZ skewers the 22 Immutable Laws of Marketing: http://bit.ly/bb8MOd

TobyDivaaugustine fou looks at marketing thru a social lens & updates ries & trout’s 22 rules http://ow.ly/153oo

IdeafoodARTICLE: The 22 immutable laws of marketing no longer apply. http://bit.ly/kent914 (via @KentHuffman)

AIM2meRT @clickz Immutable Laws of Marketing No Longer Apply http://bit.ly/bb8MOd but don’t forget the basics http://bit.ly/bmIIDF

acfouImmutable Law 3: advertisers often misinterpret that they can buy their way into the prospects’ minds by shouting loud http://bit.ly/aRfkiY

andressilvaa@warpx These Marketing Laws are very good and excellent tips: http://bit.ly/kent914 (via @KentHuffman)

davidhughanThe 22 immutable laws of #marketing no longer apply by @ClickZ http://bit.ly/c56rVy

jack2ussrDo you really believe? ;) @ramonthomas The 22 Immutable Laws of Marketing No Longer Apply http://www.clickz.com/3636379

subbuu22 Immutable Laws of Marketing no longer applies http://j.mp/92GpRz Controversy brewing…

jannekorpiGreat article – How the laws of marketing have changed http://bit.ly/azMzyH

azalec22 Immutable Laws of Marketing no longer apply; balance of power has shifted from advertisers to those being targeted. http://bit.ly/91w7Yk

tfanelliInteresting read – The 22 Immutable Laws of Marketing No Longer Apply – ClickZ: http://www.clickz.com/3636379

MarySicardBlasphemy! “The 22 Immutable Laws of Marketing No Longer Apply,” says Augustine Fou. http://twurl.nl/dnvzqq

hainguyenVThe 22 Immutable Laws of Marketing No Longer Apply – Augustine Fou. Interesting post http://bit.ly/azMzyH

astridguillonRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

LaunchiteThe immutable laws of marketing, re-examined in the digital/social media age http://bit.ly/bTDPK8

DCCommercialREThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd http://fb.me/5k34bZe

HAustinERT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

oliversudotcomRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

lohhw3RT @brandconsultant: Brilliant article on the death of #positioning http://bit.ly/azMzyH #advertising #malaysia #singapore #indonesia

thebfceWithTwitter, stupidity spreads even faster…The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

brandconsultantBrilliant article on the death of #positioning http://bit.ly/azMzyH #advertising #malaysia #singapore #indonesia

andressilvaa@warpx They are very good Marketing Laws: http://bit.ly/kent914 (via @KentHuffman)

Vanessa_BrightThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://ow.ly/14G6g

steve_suttonRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

SweetLoveGiftsA must read! RT @clickz via @jimcaruso: The 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/bb8MOd

Vanessa_BrightRT @KentHuffman: The 22 immutable laws of marketing no longer apply: http://bit.ly/kent914

samanthastoneRT @DebbieMarchok. RT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

michaelredwoodRT @DebbieMarchok: RT @marketing_chief Shaking it up. RT @clickz The 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/bb8MOd

DebbieMarchokRT @marketing_chief Shaking it up. RT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

jimcarusoRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

vivosityRT @GuyKawasaki: How immutable are the immutable laws of marketing? http://ow.ly/1o9Y82

MarketingRagRT @clickz The 22 Immutable Laws of Marketing No Longer Apply. Augustine Fou takes them apart on ClickZ. http://bit.ly/bb8MOd

faragodgRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

veneredimiloRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

rCrosbySticklesThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://www.clickz.com/3636379

brandconsultantFinally someone else who believes positioning & other mass economy models no longer apply http://bit.ly/azMzyH #marketing #positioning

RellyMeltzerThe 22 Immutable Laws of Marketing No Longer Apply http://www.clickz.com/3636379

acfouNo one knows you, the small fish in a big pond? Make a new pond? The mktng problem then becomes no one knows your pond: http://bit.ly/bb8MOd

italianpassionRT @andressilvaa: ARTICLE: The 22 immutable laws of marketing no longer apply. http://bit.ly/kent914 (via @KentHuffman)

apkalnsEven “The 22 Immutable Laws of Marketing” evolve & transform: http://www.clickz.com/3636379 #marketing #change

andressilvaaARTICLE: The 22 immutable laws of marketing no longer apply. http://bit.ly/kent914 (via @KentHuffman)

ChrisCopywriterhttp://www.clickz.com/3636379 http://fb.me/58F8vCW

UKSEOSpecialistThe 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/azMzyH

vvpreethamThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://ow.ly/14wJp

saintmoonriverRT @ramonthomas: Al Ries and Jack Trout’s The 22 Immutable Laws of Marketing No Longer Apply http://www.clickz.com/3636379

ramonthomasAl Ries and Jack Trout’s The 22 Immutable Laws of Marketing No Longer Apply http://www.clickz.com/3636379

markvanbaale“Traditional “push” advertising is like a thief breaking into your home at dinnertime and shouting at your family” – http://bit.ly/azMzyH

nickwredenWhy “positioning” theory &”22 immutable laws” are no longer true & will hurt your brand. Great Clickz article. http://bit.ly/azMzyH

AbsatzlehreBy @-davidhughan Great read: The 22 immutable laws of #-marketing no longer apply by @ClickZ http://bit.ly/c56rVy

davidhughanGreat read: The 22 immutable laws of #marketing no longer apply by @ClickZ http://bit.ly/c56rVy

jennycoupeThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ: http://www.clickz.com/3636379 via @addthis

TimCohnThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/aOMY3Q

jpoloObserving: “The 22 Immutable Laws of Marketing No Longer Apply – ClickZ”, http://bit.ly/baH32k

MichaelMyersThe 22 Immutable Laws of Marketing that No Longer Apply: http://bit.ly/azMzyH

CarrieK_IEGRT @KMGDePaul: Why the 22 Immutable Laws of Marketing No Longer Apply http://ow.ly/1o9Y82

KMGDePaulWhy the 22 Immutable Laws of Marketing No Longer Apply http://ow.ly/1o9Y82

KenRobbinsRT @kraigguffey: RT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

CavalierPaleRT @elneco The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

elnecootra visión a las clásicas “22 leyes inmutables del mkt” http://www.clickz.com/3636379

webexecutivesMARKETING: @acfou‘s take on how and why the first 7 of “The 22 Immutable Laws of Marketing” have changed (http://j.mp/aFxKrP ).

RogersParkCoCRT @whatworks: How the Laws of Marketing Have Changed http://ow.ly/14mSC (via ClickZ)

normbondThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/a8bbGa

fishermarketingExcellent! RT @whatworks How the Laws of Marketing Have Changed http://ow.ly/14mSC (via ClickZ)

AnibalDoRosarioGolden Age of Ads Laws no longer valid in Golden Age Of The Individual “The 22 Laws of Marketing” no longer applicable: http://bit.ly/bGert9

whatworksHow the Laws of Marketing Have Changed http://ow.ly/14mSC (via ClickZ)

vickysjonesThe 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/acONli

bmelchiorThe 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/acONli

MCNAffiliatesRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

manfredkisslingThe 22 Immutable Laws of Marketing No Longer Apply – ClickZ: http://www.clickz.com/3636379 via @addthis

hbgcoachingRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

steprincipatoRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd #marketing

gburkeThe 22 Immutable Laws of Marketing No Longer Apply (Part 1, Rules 1-7) http://bit.ly/90f8Us

gregg_makuchChallenge conventional wisdom – The 22 Immutable Laws of Marketing No Longer Apply – http://bit.ly/azMzyH

shaziaparwezRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

ForwardProIt’s always time to rethink marketing: http://bit.ly/acONli

pamdyer“The 22 Immutable Laws of Marketing” revisited http://bit.ly/btL7VC Column: They no longer apply in new landscape

jasoncerconeThe 22 Immutable Laws of Marketing No Longer Apply http://bit.ly/azMzyH

nickromRT @tweetmeme The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

dancommatorThe 22 Immutable Laws of Marketing No Longer Apply #marketing #marketingstrategy http://bit.ly/azMzyH

CGFSyncresisRT @clickz The 22 Immutable Laws of Marketing No Longer Apply – ClickZ http://bit.ly/bb8MOd

Dan_AgnewPeople still arguing “The 22 Immutable Laws of Marketing,” but it’s still great food for thought: http://bit.ly/acONli

acfouFALSE: 1st Immutable Law – It is better to be first than it is to be better; today it is better to be better – http://bit.ly/aRfkiY

DaintyNinjaHow the laws that governed the “golden age of advertising” are no longer valid in this “golden age of the individual.” http://bit.ly/acONli

craiglandesNice work: The 22 Immutable Laws No Longer Apply in the “golden age of the consumer” @acfou – http://bit.ly/aRfkiY

FiurInformationTraditional marketers making the shift take note! The 22 Immutable Laws of Marketing No Longer Apply (http://bit.ly/acONli ) #in

acfouThe 22 Immutable Laws No Longer Apply in the “golden age of the consumer” @acfou – http://bit.ly/aRfkiY

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Tuesday, February 9th, 2010 Uncategorized No Comments

Superbowl 44 Ads That Made It

Sadly only 2 made it on Google’s Hot Trends today (Day 1) after Superbowl 44. We may hit ZERO on Day 2.

Google Hot Trends

Twitter Trending

Last year, by Day 3, the advertisers who paid for Superbowl ads dropped off the Hot Trends list.

See The Ephemerality of Superbowl Halo http://bit.ly/bUZJb6

Yep, like I said, by Day 2 (Feb 9) the 2 that were on dropped off.  But Denny’s made the top 20 …

Feb 9 Hot Trends


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Monday, February 8th, 2010 Uncategorized No Comments

The Ten Commandments of Modern Marketing

The Ten Commandments of Modern Marketing

  1. Thou shalt not target customers with messages they don’t want.

  2. Thou shalt be truthful.

  3. Thou shalt respect your customers.

  4. Thou shalt make it easy for people to find you.

  5. Thou shalt be useful.

  6. Thou shalt make it easy for people to pass along.

  7. Thou shalt measure and optimize.

  8. Thou shalt listen to customers.

  9. Thou shalt remove any organizational barriers to speedy, collaborative innovation.

  10. Thou shalt not do brand-ing.

Thanks for all the retweets!

WSI_ComandixI’m not Moses, but here’s The Ten Commandments of Modern Marketing http://ow.ly/TQuh

iamdanmoriartyThis is awesome – the 10 commandments of modern marketing http://bit.ly/7l8aBw – All very true, but especially #9!

tombutlin10 Commandments of modern marketing http://bit.ly/8MNo8g by @acfou. It doesn’t get clearer than this.

SuzzicksRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

acfouThou Shalt Not Target Customers (even with #BehavioralTargeting): Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6

matt_mcgowanRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

indie_preneurThe 10 commandments of modern marketing — are you playing nicely? http://www.clickz.com/3636027 /via @AnnaMariaVirzi

pedrogomezGreat read: 10 Commandments of Modern Marketing: http://bit.ly/6f3F5d

AnnaMariaVirziHow true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

horacemitchell10 commandments of modern marketing http://short.to/12npj

fonstuinstra10 Commandments of Modern Marketing – ClickZ http://ow.ly/TOgq (h/t Jan van den Bergh)

GetPushingRT @GranerCreative: 10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing

MarComNetworkRT @GranerCreative: 10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing

GranerCreative10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing

jevedebe10 Commandments of Modern Marketing. http://tr.im/JJ1A

TemplateZonepretty solid guidelines – maybe someone should carve them into stone tablets! http://bit.ly/6f3F5d

theviragomedia10 Commandments of Modern Marketing – ClickZ http://bit.ly/7HKYGI

GreeneMarketRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

MoniqueElwellexcellent reading: Augustine Fou Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing http://htxt.it/E3ut

PeteHealyAugustine Fou’s “10 Commandments of Modern Marketing” @acfou http://j.mp/5MWrLr #in

jessweissAll communications must be relevant, respectful, etc. @sarahebourne @andylarrimore The 10 Commandments of Modern Marketing http://ow.ly/TLCI

sarahebourneTrue! RT @andylarrimore I think I will revise these slightly to the 10 Commandments of Web Content – http://ow.ly/TI0V

blakeandwhite10 Commandments of Modern Marketing – from @ClickZ. Great list, @acfou! http://bit.ly/5MWrLr

TachmanRT @PDMAffiliates 10 Modern Marketing Commandments: http://bit.ly/5MWrLr #advertising

TdF_ConsultantsRT @berteloot: 10 Commandments of Modern Marketing http://bit.ly/6f3F5d

DecorcatsRT @berteloot: 10 Commandments of Modern Marketing http://bit.ly/6f3F5d

BrandojoRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

acfouThou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

berteloot10 Commandments of Modern Marketing http://bit.ly/6f3F5d

pamdyerColumn: Modern marketing must focus on today’s consumers http://bit.ly/8g3EGJ 10 commandments for marketing in 2010

TaiKolenkoAn awesome article on Modern Marketing! I like the comment, “the sun is setting on the era of big “push” advertising.” http://bit.ly/5MWrLr

KFinneganThe 10 Commandments of Modern Marketing – http://bit.ly/90GhVq

DistribionDMRT @AdLocal: Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

AnteroDiasCommandments of Modern Marketing – A list of the 10 rules every marketer should follow to meet consumer needs in 2010: http://bit.ly/5MWrLr

AdLocalReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

patriciahader#Measure and optimize on the 10 Commandments of Modern Marketing list http://bit.ly/8vQ1w6 via ClickZ

_Vanessa_V10 Commandments of Modern Marketing http://www.clickz.com/3636027

HamiltonWallaceRT @acfou: Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

seewhatcouldbe10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

winsell10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

mnm8312Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

andylarrimoreI think I will revise these slightly to the 10 Commandments of Web Content – http://ow.ly/TI0V

PedroBravoNada de hacer branding y otros 9 mandamientos de marketing moderno http://www.clickz.com/3636027

davidamoore10 Commandments of Modern Marketing – ClickZ http://bit.ly/5MWrLr

shannonholatoRT @cmo4hire: Read 10 Commandments of Modern Marketing, #10 No Brand-ing :) http://www.clickz.com/3636027

everyspoon10 Commandments of Modern Marketing. Learn them. Love them. Live them. Especially #5: Thou shalt be useful. http://www.clickz.com/3636027

zapalaFZKReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

joshua_dthou shall be useful & truthful – RT @gerardodada: Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 – all true

MMG_Works10 Commandments of Modern Marketinghttp://bit.ly/8UVG1J

gerardodadaReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 – all true

PDMAffiliates10 Modern Marketing Commandments: http://bit.ly/5MWrLr #affiliate #advertising

BizIncubationRT @mediatrustpete 10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 by @acfou chief digital officer

mediatrustpeteMust Read for Marketers : 10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 by @acfou chief digital officer

MetaResponse10 Marketing Tips; http://bit.ly/5MWrLr

shiraadattoBrilliant as always! RT @acfou Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

raysmannaTen Commandments to help “marketing sinners” become saints RT@acfou http://bit.ly/8U3iI6

acfouTen Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

gmcdanielGood #marketing advice. Thanks for sharing! RT @Intouchsol: The 10 Commandments of Modern Marketing- from @ClickZ http://bit.ly/6f3F5d

ChurchChair10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

IntouchsolThe 10 Commandments of Modern Marketing- from @ClickZ http://bit.ly/6f3F5d

delpierreReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

AdsMitchell#Marketing | 10 Commandments of Modern Marketing http://www.clickz.com/3636027

Datadude09Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 Nothing we don’t already know but still interesting.

debbieswiderLove this from the ClickZ crew: 10 Commandments of Modern Marketing! http://bit.ly/6f3F5d

cmo4hireRead 10 Commandments of Modern Marketing, #10 No Brand-ing :) http://www.clickz.com/3636027

CollinsCompany10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

susanjspauldingRT @RoyMorejon: 10 Commandments of Modern Marketing – http://zi.ma/86997a

pablorazziRT @gnewell: 10 Commandments of Modern Marketing http://bit.ly/4RC4K1

gnewell10 Commandments of Modern Marketing http://bit.ly/4RC4K1

glenngabe10 Commandments of Modern Marketing http://bit.ly/75GhEK -great post by @acfou. I found myself nodding in agreement through most of it. :)

RoyMorejon10 Commandments of Modern Marketing – http://zi.ma/86997a

acfouHappy 2010! Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

Sharon_Higbee10 Commandments of Modern Marketing http://bit.ly/6khoUG

thenameshopnz10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

Spunky_PR10 Commandments of Modern Marketing: http://www.clickz.com/3636027 http://bit.ly/8B5DZ7

jenkins123110 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising .. http://bit.ly/5yKvpX

jenkins123110 Commandments of Modern Marketing http://bit.ly/5yKvpX

Jeff_Scarpo10 Commandments of Modern Marketing http://bit.ly/5yKvpX

beeyourfriend10 Commandments of Modern Marketing – ClickZ: Some people start the new year with resolutions. I thought, why not … http://bit.ly/5hjQZJ

friendfollower10 Commandments of Modern Marketing – ClickZ: Some people start the new year with resolutions. I thought, why not … http://bit.ly/5hjQZJ

2koolsales10 Commandments of Modern Marketing: With digital tools, devices, and channels data and feedback can be obtaine.. http://bit.ly/5yKvpX

col250401RT @sponsordiddy: 10 Commandments of Modern Marketing http://bit.ly/8uC7up

2adproshop10 Commandments of Modern Marketing: http://bit.ly/5GVRTl

EnterSuccess10 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising of … http://bit.ly/6HLwmZ

jamieohler10 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising of … http://bit.ly/4B39X4

marketingbot“10 Commandments of Modern Marketing” http://tinyurl.com/y8mahr5

GINFrank10 Commandments of Modern Marketing http://bit.ly/8dJM9l

HartHootonMarketing and #SocialMedia tips from Augustine Fou | RT @acfou: Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6

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Thursday, January 7th, 2010 Uncategorized No Comments

Facebook is going down – pageviews, average stay, pages per visit – why?

From the Compete charts below, it is clear that Facebook is seeing a decline in pageviews, average stay, and pages per visit.  But why?

I know that I have reduced the time I spend on Facebook and I have also reduced the number of messages and other social actions as well.  And I have deleted virtually all of my personal and family photos and will not upload any more. These may be the first signs of a waning of Facebook due to a number of factors.

I can’t get my stuff back out

For example, Facebook has stated that it will not participate in OpenSocial because they do not want people to be able to export their content, conversations, photos, etc, out of Facebook and use on another social network. I am concerned that I will not be able to retrieve or back up content which I believe is mine. I like to have control over my family photos, conversations with friends, etc. I am willing to accept as a “cost” of using the Facebook system the fact that they know who my friends are.  But I am less willing or unwilling to continue putting my content where I cannot get it back, in its entirety.  (Google Docs, for example, just launched a feature where you can back up everything back out of Google Docs into Microsoft Office formats).

Ads in the stream, erosion of trust

A second issue mentioned in a previous post is the increase in advertising on Facebook and also the more unscrupulous practice of injecting ads “into the stream” — ads masquerading as status updates. These are harmful to the overall trust built up in the community and I have un-friended quite a few people whose accounts were clearly used to promote events, products, etc.

Ad-effectiveness sucks

From a prior post – http://bit.ly/EhiW9 – Facebook advertising metric are absolutely abysmal. They keep trying to sell advertisers on the hundreds of billions of pageviews they throw off. But advertisers are getting smarter and more and more of them will buy ads on a cost-per-click basis (instead of CPM, cost per thousand impressions basis).  This means that the ad revenues that Facebook enjoyed from gross INefficiencies will be decimated.


facebook pageviews Facebook is going down pageviews, average stay, pages per visit why?

facebook average stay Facebook is going down pageviews, average stay, pages per visit why?

facebook pages per visit Facebook is going down pageviews, average stay, pages per visit why?

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Friday, October 30th, 2009 Uncategorized No Comments

Map of IP addresses around the world used to commit Click-Fraud

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/QE1Gthuy4_k/3-million-in-click-fraud-over-two-weeks-just-the-beginning

500x clickfraud Map of IP addresses around the world used to commit Click FraudA recently disbanded click fraud ring in China racked up $3 million worth of clicks in two weeks. $3 million that we’re aware of. Just how detectable is this whole business of racking up fraudulent ad revenue clicks?

That intricate mess of lines above represents a portion of DormRing1, the click fraud bunch that was caught in China. The lines show the relationship of some of the IP addresses involved in the fraud and how they are connected to some fraudulent ad clicks. The whole network actually “involved 200,000 different IP addresses and racked up more than $3 million worth of fraudulent clicks across 2,000 advertisers in a two-week period.” Impressive and scary at the same time.

The trouble is that no one really knows how much ad revenue DormRing1 collected before they were caught. Click-fraud monitoring services such as Anchor Intelligence, the ones behind this catch, are evolving to keep up with the scale on which these rings are operating. It’s still difficult to judge just how well they’re doing as they’re having to infiltrate forums and gain the trust of the perpetrators in a manner reminiscent of drug busts. But as the criminals are getting more elaborate, the investigations are too.

That good news aside, do me a favor: after you read this post, comment, and all that jazz, refresh the page a few times and—Ah…I mean, heh…just kidding. [Tech Crunch]

Map of IP addresses around the world used to commit Click Fraud

Map of IP addresses around the world used to commit Click Fraud
Map of IP addresses around the world used to commit Click Fraud

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Friday, October 9th, 2009 Uncategorized No Comments

RTB – real-time bidding may make ad exchanges more efficient, but it still won’t save display (ads)

in response to this mediapost article
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113621

While RTB will make ad exchanges even more efficient, it may not be that necessary.

RTB depends on 3 things: 1) inventory, which depends on how many people hit the page to generate an impression, 2) clicks, which depend on people clicking something, and 3) bidders, the more niche you get, the fewer bidders there will be.  Inventory does not change rapidly. Clicks take time to accumulate (to yield click rates, which are a necessary ingredient in the RTB calculation). And if there are too few bidders the price of the auction “item” won’t appreciate or depreciate much or rapidly. Because of these 3 things, making bidding real-time versus non-real-time (i.e. overnight) may not make it significantly better or move the needle much on efficiency and ROI.

And RTB will still not save “display” ads. The golden age of display was in the mid 90s when people tolerated ads when they read content. They are now trained to avoid looking at the top and right of web pages So while RTB may increase the ROI of display ads by increasing click rates from a percentage with too many zeros to count to something sligtly higher, display ads are still ignored by users and will still not generate measurable business impact for advertisers.

real time bidding what is it RTB real time bidding may make ad exchanges more efficient, but it still wont save display (ads)

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Saturday, September 19th, 2009 display advertising 1 Comment
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