advertising conference

Why It’s So Ridiculously Hard For Mobile Advertisers To Reach Teenagers

Source: http://www.businessinsider.com/mobile-advertising-for-teenagers-2012-7

The millennial generation has grown up with smartphones practically attached to their hands for all of their adult lives.

During last month’s Mobile Advertising Conference, Jason Wagenheim of Teen Vogue told us that people aren’t multitasking these days — they’re “hypertasking” now.

If you can’t catch a millennial’s attention within several seconds, then you’ve already lost them. 

Find out why it’s so difficult to reach millennials below:

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Produced by Kamelia Angelova, William Wei, & Robert Libetti

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Friday, July 27th, 2012 news No Comments

Another Nail In RIM’s Coffin

Source: https://intelligence.businessinsider.com/welcome

As an attendee of Business Insider’s Mobile Advertising Conference, you are receiving a free, 2-week, email-only subscription to BI Intelligence. This subscription will end June 29, 2012. 

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RIM continued its downward slide yesterday. In the quarter ended May 31, it shipped shipped only 7.8 million smartphones, which was the same amount they shipped in the second quarter of 2009 three years ago. Global smartphone shipments have tripled over this same period.

Its market share, meanwhile, has slid from a high of 21 percent in 2009 to 7 percent in the first quarter. We don’t know what its market share will be in the second quarter yet, but given the huge slide in shipments we would expect it to drop farther.    

Compounding its woes, Blackberry delayed the release of its latest smartphone platform until 2013. A sale or breakup of RIM seems inevitable at this point. While RIM is undeniably maimed, the sale of a company shipping 40 million smartphones per year will have a significant impact on the mobile industry.

RIM Share And Shipments

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Friday, June 29th, 2012 news No Comments

Mobile Advertising Really Means Mobile Search Ads

Source: http://www.businessinsider.com/bii-chart-of-the-day-mobile-ads-really-means-mobile-search-2012-6

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

We’re holding our Mobile Advertising Conference tomorrow, and one of the things we’ll discuss is the breakdown of mobile ad spend.

Right now, mobile ad revenue is predominately from mobile search. According to data from the Interactive Advertising Bureau, search accounts for 62 percent of mobile ad revenues, with the balance coming from display and SMS ads.

It’s even more dominant overseas. Search accounts for 48 percent of mobile ad spend in North America, but is 72 percent and 65 percent in Asia and Europe, respectively.

Conventional wisdom holds that mobile ad spend will surge to catch up with user engagement. However, as Henry Blodget wrote in January, “Most individuals do not spend more money buying things merely because they can now use the web on their mobile devices.” In other words, advertisers will only spend more money if they believe they can increase their return on investment. Mobile spending may indeed catch up with engagement, but it will come partially at the expense of other kinds of advertising.

Want more data about mobile ads? Watch for a special report from BI Intelligence on the State of Mobile Advertising later this week….

Mobile Ad Revenue by Segment

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Wednesday, June 13th, 2012 news No Comments

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