advertising opportunities

drag2share: Pinterest Still Drives Higher Value Orders On E-Commerce Sites Than Other Social Media

source: http://feedproxy.google.com/~r/businessinsider/~3/dGOZq-2yUuY/pinterest-drives-higher-order-values-2013-9

We recently looked at how customers referred by social media are making larger purchases, $87 on average or $11 more than a year before. Let’s take a closer look at which social media companies are driving this increase in average order values.

Pinterest drives the largest purchase orders among social media, with an average order value of $93 in the second quarter of this year (6% growth year-over-year), according to Monetate’s most recent quarterly report.

Customers referred by Twitter now average a $90 purchase, a 25% increase year-over-year. (That’s more than the average order value of $86 attributable to Facebook users.)

Still, the biggest spending e-commerce customers are those who were not referred by any channel. They went to the e-commerce site directly. Of course, those “no referrals” may have been influenced by a brand’s Facebook page, an ad they saw alongside Google search results, or some other form of marketing or advertising. One in three global consumers say social media has influenced their purchases, according to Ipsos OTX.

Pinterest doesn’t yet offer any paid advertising opportunities that brands and retailers might use to promote sales and offers, which probably explains Pinterest’s dramatic dip in average order value during the 2012 holiday quarter.

<i! mg src=” http://static2.businessinsider.com/image/523760b86bb3f77a58dca741-620-/bii-social-average-order-value-1.png” border=”0″ alt=”BII social average order value” width=”620″>

Although social media shows promise as an e-commerce referrer, the volume is still not there. Search and email still trump social media when it comes to conversion rates. Leading the charge is AOL Search with a 4% conversion rate.

Download the chart and data in Excel.

BII social companies conversion rates


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Wednesday, September 18th, 2013 news No Comments

drag2share: INFOGRAPHIC: Mobile Real-Time Bidding Ad Ecosystem

source: http://feedproxy.google.com/~r/businessinsider/~3/RgW6X0LHRBc/mobile-real-time-bidding-ad-ecosystem-2013-55

Real-time bidding, or RTB, is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time. The auctions take place in milliseconds as advertisers bid on the right to show you an ad immediately after you open an app or click to a new web page.

On the desktop it’s a powerful technique to deliver the right ad to the right consumer at the right time and place. On mobile, it could be more powerful since consumers take their devices everywhere — to the mall, the car dealership, Starbucks, etc.

In a recent reportBI Intelligence analyzes programmatic bidding and real time bidding, analyze how it may help solve the mobile advertising CPM problem, and detail its recent impact and successes.

We also examine the potential obstacles to its widespread adoption, and lo! ok at ho w the holy grail of mobile advertising – controls and efficiencies – may be reached through its use.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Take a look at this infographic from our report:

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Friday, May 24th, 2013 news No Comments

Why Twitter Is Getting Into Music Discovery

source: http://feedproxy.google.com/~r/businessinsider/~3/A8qTo6P_XOU/why-twitter-is-getting-into-music-2013-4


time spent on social networksWhy Twitter Is Getting Into Music Discovery (Mashable)

In a word, advertising. Twitter hopes that Music will get people to stay longer on the platform and to get users to reveal more about themselves for better targeting. Twitter has been working hard over the past couple of years to increase the time-spend metric by fashioning itself as a media hub. Clark Fredricksen, VP at eMarketer, says that now Twitter “wants to be a place where people find new things. The launch of Music is a logical extension of that.” Giving users a reason to visit Twitter more and stay on longer provides more advertising opportunities.

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Friday, April 19th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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