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Automatic Video Ads (With SOUND?) Coming To Your Facebook Feed

Source: http://gizmodo.com/5969497/report-automatic-video-ads-with-sound-coming-to-your-facebook-feed

Report: Automatic Video Ads (With SOUND?) Coming To Your Facebook FeedIf you think the auto-play commercials on sites like ours are annoying, get ready to have it in your face times a billion: Ad Age says video ads are hitting Facebook.

The transition, which AdAge’s anonymous industry sources say will begin in the first half of 2013, will stick video commercials in your browser, tablet, and phone. Annoying, right? But what could be even worse is that there’s no play button:

In what’s sure to be a controversial move, the visual component of the Facebook video ads will start playing automatically — a dynamic known as “autoplay” — according to two of the executives.

This means an ad for Bacardi (if you’re targeted as a drinker) will show up upon your arrival at The Book and start flashing without any intervention—”Facebook is still debating whether to have the audio component of the ads activated automatically as well,” says AdAge. That latter part seems unthinkable, given how universally-despised audio ads are. A total web faux pas. Unlike obscure, opaque image sub-licensing, automatically playing a cereal jingle when you go to Facebook seems like the kind of thing that actually drive people away from using Facebook. At least as regularly.

Yes, Facebook is free. And yes, ads on Facebook are only going to multiply and advance. But that doesn’t mean we can’t challenge auto-play video commercials with spontaneous sound as idiotic and obnoxious. But for now, this is just a rumor—keep your eyes and ears peeled. In the meantime, we’ve reached out to Facebook for comment. [Ad Age]

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Tuesday, December 18th, 2012 Uncategorized No Comments

USA Today Tells Facebook Its Services Are No Longer Needed For Super Bowl (FB)

Source: http://www.businessinsider.com/usa-today-tells-facebook-its-services-are-no-longer-needed-for-super-bowl-2012-12

eli manning super bowl trophy

Last year, USA Today partnered with Facebook to create its Super Bowl Ad Meter, which for better or worse has become the most prominent measure of a Super Bowl ad’s success.

The partnership was innovative because it asked all Facebook members to vote on ads, instead of just a panel of a handful of people selected by USA Today. And it brought the power of social media to an inherently social event on behalf of a stolidly traditional media property.

But no more.

This year the newspaper is going it alone — again. It’s told Facebook its services are no longer needed. Publisher Larry Kramer told Ad Age:

“We want to do this ourselves because we’re going to do a lot of these,” he said. “We need to build the apparatus ourselves do we’d own it.” 

“Look, Facebook is great and we like working with them, but if you look at this organization today top to bottom vs. a year ago, we’re a lot more digital … And we need to build that internally.”

The Ad Meter’s qualifications for being the nation’s top rater of Super Bowl ads have previously been called into question. It doesn’t measure halftime ads, even though those ads — such as Clint Eastwood’s “Halftime in America” spot for Chrysler — are some of the most talked-about commercials.

And it consists of a voting panel of just 300 people in two separate locations — even though dozens of social media analytics companies can measure chatter about the Super Bowl online from millions of people.

USA Today will replace Facebook with a “a password-protected microsite” that users will have to sign up for in order to vote.

If you can’t be bothered to do that, don’t worry: Business Insider will bring you our “Super Bowl For Quants” roundup of social media analyses of the ads the day after the game.

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Tuesday, December 11th, 2012 news No Comments

The Best And Worst Industries At Going Digital

Source: http://www.businessinsider.com/these-industries-wont-touch-digital-2012-11

Whether it’s because of regulation, a conservative outlook, or simply because they don’t see the benefit, some industries have been incredibly slow to embrace the digital age. 

However, even in the industries where it’s not widely adopted, making significant investments in digital technology and integrating it into an organization has a significant positive impact on the bottom line. Capgemeni Consulting estimates that ‘digital beginners,’ those companies who have barely touched digital technology are 24 percent less profitable than average. 

Capgemeni’s research divides companies into four categories based on digital adoption:

“‘Beginners’ have barely started, usually because they’re unaware of the opportunities, ‘Fashionistas’ adopt the newest or sexiest digital innovations, but without a cohesive strategy or eye to maximizing business value, ‘Digital Conservatives’ have a cohesive vision, but are slow to invest in new technology, and finally, the ‘Digirati,’ who both invest in digital and integrate it with their whole organization.” 

Here’s where major industries fit on the spectrum of going digital, from high technology at the top, to the pharmaceutical industry way at the bottom:

Digital

Read the full report here

NOW READ: The 10 Most Innovative Companies In The World

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Wednesday, November 7th, 2012 news No Comments

Google Lets Advertisers Track Consumers In New Ways On iOS6 – Today’s Ad Brief

Source: http://www.businessinsider.com/google-lets-advertisers-track-consumers-on-ios6-2012-10

magnifying glassMarketers and advertisers using iOS applications can now monitor app downloads on Google’s AdWords This function has been available on Android phones since April. 

Gap is no longer planning to work with just Ogilvy on its advertising campaigns. While the company told Ad Age that it is not doing an agency review, Gap has reached out to PNH and AKQA to do new campaigns.

Think you’ve seen enough political ads? Well get ready because one-third of all political spots will air between now and November 6.

The Martin Agency chose Joe Alexander, formerly an ECD at the shop, to be its new CCO. Alexander has worked on campaigns for UPS and Wal-Mart.

TED launched “Ads Worth Spreading” for the third time.

Months after retiring as chairman of Siegel & Gale, Alan Siegel opened a brand and corporate identity consulting firm called Siegelvision.

There’s! talk th at LG’s bottomless elevator stunt is actually fake.

Previously on Business Insider

 

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Thursday, October 25th, 2012 news No Comments

Source: http://gizmodo.com/5950527/facebook-crazy-statistics

Facebook's Crazy Facts and FiguresThey have 1 billion users, but that’s not Facebook’s only amazing statistic. There are a lot more, starting with a staggering 1.13 trillion likes. One point thirteen trillion likes, people. It’s crazy. Here are the rest of their stats, compiled since the first day of Facebook:

Over 1.13 trillion likes

since launch in February 2009. Wow.

140.3 billion friend connections

to one billion total users. Is everyone connected to everyone or what, Kevin Bacon?

219 billion photos.

These are photos actually in the system, not including the deleted ones. They believe they have had 265 billion photos in their servers since fall 2005. Flickr is weeping.

17 billion location-tagged posts,

including check-ins as of September 10, 2012—since August 2010.

210,000 years of music played so far.

62.6 million songs that have been played 22 billion times. The most staggering fact about this: their music-listening app only started in September 2011 and this data is from September 11, 2012.

More useless but neat facts:

• Facebook says that the median age of the user is about 22 years.

• The top five countries, in alphabetical order, where people connected from since the 1 billion user record was achieved: Brazil, India, Indonesia, Mexico and the United States.

• Of that 1 billion, there are 600 million mobile users. Not bad.

Head? Spinning!

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Wednesday, October 10th, 2012 Uncategorized No Comments

Why Michael Kors Is Having A Blockbuster Year

Source: http://www.businessinsider.com/why-michael-kors-is-successful-2012-9

michael kors model

The Michael Kors brand has achieved unstoppable momentum even in the age of discount retailers.

The company recently raised its guidance again after blockbuster sales in the second quarter.

Meanwhile, other aspirational brands like Tiffany & Co. and Restoration Hardware are struggling.

Michael Kors succeeded because it was the first retailer to hit the market’s sweet spot: people with money to spend but who aren’t rich.

Luxury marketing expert Pam Danziger calls these people HENRYs, for “High Earners Not Rich Yet.” They are the people who make between $100,000 and $250,000, she says.

HENRYs are a growing segment, while the wealthiest people are making less than they used to.

Danziger explained the concept to us in a recent note:

Ultra-affluents (i.e. those at the top 2 percent of U.S. households with incomes starting at $250,000) cut their spending by nearly 30 percent from 2010, while the HENRYs (High Earners Not RichYet with incomes $100,000-$249,999) increased their spending on luxury by some 11 percent from 2009 levels. Even though HENRYs individually have a far lower spending threshold than ultra-affluents, there are nearly ten HENRY households for every ultra-affluent. That is why with a total of 21.3 million households, the HENRY segment is a critically important part of the consumer market.

With Michael Kors’ $450 handbags and $250 watches, HENRYs can show off their success without feeling like they’re going overboard.

Kors wisely chose the exact right audience, and now it’s pay! ing off.

DON’T MISS: The Real Reason People Line Up At The Apple Store >

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Friday, September 21st, 2012 news No Comments

How Advertisers Use Facebook To Figure Out When You’re Pregnant (FB)

Source: http://www.businessinsider.com/how-advertisers-use-facebook-to-figure-out-when-youre-pregnant-2012-9

pregnant

Facebook got taken to task by Ad Age this weekend in a report that accuses the social network of being  “purposefully vague” about how it targets users based on their likes and interests.

We told you yesterday that Facebook has more than 200 ways of tracking its users around the web.

Age says Facebook’s advertising tool applies a hashtag to terms such as “morning sickness,” “ultrasound” and “pregnancy test” and can then serve ads against them. But Facebook declined to come out and say that it uses posts made by users to identify pregnant women (or other consumers going through a life change that might require a large number of new purchases):

Facebook, for its part, said it rarely uses the content of status updates as a signal for ad targeting.

But Facebook is careful to note that it doesn’t use the content of status updates to target pregnant women.

Finally, a spokesperson told Age:

“Not all advertisers are created equally in terms of how they define privacy as opposed to how we define privacy,” he said.

Facebook’s clients, however, told Age that they can use the site to ID pregnant women.

Café Mom VP-Marketing Kristina Tipton said her team has identified a Facebook audience of more than a million women who are likely to be pregnant or may have recently been so by anonymously targeting specific keywords that show up in users’ conversations … Ms. Tipton has been told by her Facebook rep that this process includes people who have mentioned the terms in their posts as well as users who have added those terms to their profile.

T! he big s urprise in the article is when Age all but accuses Facebook of lying:

Certainly there’s a gap between what marketers say they are being told and Facebook tells a journalist on the record.

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Monday, September 10th, 2012 news No Comments

Facebook Denies Targeting Users Based On Interests

Source: http://www.businessinsider.com/facebook-denies-targeting-users-based-on-interests–todays-ad-brief-2012-9

Facebook denies targeting users based on their interests, but not everyone believes the company.

Amazon does a U-turn and will offer an ad-free Kindle Fire for a $15 premium.

Procter & Gamble: former client-side exec Judy Beaudry vents her fury against media rebates, an issue we told you about earlier this month.

Meet the 20 most influential marketing spenders, per Ad Age.

Cravendale has launched its new “cats with thumbs” video (above). We told you it was coming earlier this month.

LIONSGATE HAS PUT ITS $400 MILLION MEDIA ACCOUNT IN REVIEW: The incumbents are Initiative and Mindshare; Horizon will also compete, Ad Age says. “Hunger Games” and “Twilight” are among the titles on the business.

LendingTree picked a new creative shop, Merkley + Partners, and will break its first campaign in the spring. The New York shop beat McK! inney in Durham, N.C., and Anthem Worldwide in San Francisco for the business. Spending is ~$22 million.

MDC Partners’ credit rating was lowered by Standard & Poor’s from B+ to B, with the ratings service saying it expects the holding company’s debt level to remain high over the next 12 to 18 months.

Crispin Porter + Bogusky‘s chief digital officer Ivan Perez-Armendariz has some deep thoughts about Facebook and Google.

Previously on BI:

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Monday, September 10th, 2012 news No Comments

Here’s How Much Money The New York Times Was Losing On About.com (NYT)

Source: http://www.businessinsider.com/heres-how-much-money-the-new-york-times-was-losing-on-aboutcom-2012-8

new york times building, new york times, nyt building, nyt, night shot, nyc, sept 2011, business insider, dng

IAC has agreed to buy About.com from the New York Times for $300 million in cash, according to Bloomberg, and no wonder—the encyclopedia site was losing barrowloads of cash.

But the sale won’t fix NYT’s overall digital problems—it’s still seeing declining digital revenues, which mostly come from selling ads.

NYT bought About for $410 million in 2005, in one of those great, doomed attempts to move a newspaper brand into the digital age.

Here are About’s most recent top and bottom lines, according to Bloomberg, almost all of which come from ad sales:

The website’s revenue fell 8.7 percent to $25.4 million last quarter, and it posted an operating loss of $186.8 million

IAC boss Barry Diller will combine About with Ask.com. Hopefully, he has a plan to fix About’s pitiful revenue side.

Meanwhile, here’s the picture at the Times before the sale, per the most recent 10-Q:

Digital advertising revenues decreased 4.0% and 7.2% in the second quarter and first six months of 2012, respectively.

That portends more structural changes at the paper in the near future.

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Monday, August 27th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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