agreement

Bloggers Say Frequent Updates, Social Promotion Key Traffic Drivers

Source: http://www.marketingcharts.com/topics/behavioral-marketing/bloggers-say-frequent-updates-social-promotion-key-traffic-drivers-22452/

American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per an Overblog study released in June 2012. Yet, when it comes to what defines the ultimate success of a […]

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Saturday, June 23rd, 2012 news No Comments

Kodak agrees to sell Gallery online photo service to Shutterfly for $24 million

Source: http://www.engadget.com/2012/03/02/kodak-agrees-to-sell-gallery-online-photo-service-to-shutterfly/

Remember that Kodak Photo Gallery online picture service that we didn’t use? It appears that years of shipping packed-in with the company’s cameras have netted it some 75 million users, making it an asset that now-bankrupt Kodak has agreed to sell off to Shutterfly for $23.8 million. The deal isn’t quite done yet, with Shutterfly’s offer entered as a stalking horse bid while other buyers may also submit proposals before the process is targeted to close in the spring. This is all a part of Kodak’s pivot away from digital cameras and related products as it focuses on enterprise services and desktop printers instead. Under the current agreement, current gallery customers uncomfortable with being shipped off to Shutterfly will be able to opt out and either download their stored pics or buy them on DVDs. Otherwise, their accounts will be transferred in a way that is “preserved, and protected” — that is to say, almost entirely unlike the way they’re handled on iOS and Android.

Continue reading Kodak agrees to sell Gallery online photo service to Shutterfly for $24 million

Kodak agrees to sell Gallery online photo servic! e to Shu tterfly for $24 million originally appeared on Engadget on Fri, 02 Mar 2012 06:56:00 EDT. Please see our terms for use of feeds.

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Friday, March 2nd, 2012 news No Comments

This New California Mobile Privacy Deal Is Absolutely BRILLIANT (GOOG)

Source: http://www.businessinsider.com/this-new-california-mobile-privacy-deal-is-absolutely-brilliant-2012-2


California Attorney General Kamala Harris

If you live in California, you’re soon going to have a chance to read a privacy policy for every single app you download onto your mobile phone.

That’s thanks to a “Global Agreement” signed by California Attorney General Kamala Harris and six big companies in the mobile space: Google, Apple, RIM, Microsoft, Palm, and Amazon.

Just one question.

Who reads privacy policies?

You probably don’t. Just like you don’t read the terms and conditions when you download and install software, or sign up for an online email account, or rip the tag off a new mattress.

But!

The 1% of you who do read privacy policies are probably the exact same 1% who are losing sleep because information from your iPhone address book was secretly being uploaded to the servers of Path and some other app makers.

So the Attorney General and the six companies win for looking aware and concerned about online privacy, and the privacy zealots get to rest a little easier before going off on their next crusade. (Probably against Google.)

Plus, apps makers now all have to hire lawyers to write up these privacy policies and interns to put the policies online and build links to them in their apps. Which increases employment!

Wins all around. Well done.

See also: THE TRUTH ABOUT ONLINE PRIVACY: Who Cares?

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Wednesday, February 22nd, 2012 news No Comments

Sell Your Book in the iBookstore and Apple Won’t Let You Sell It Anywhere Else [IBooks]

Source: http://gizmodo.com/5877736/sell-youre-book-in-the-ibookstore-and-apple-wont-let-you-sell-it-anywhere-else

Sell Your Book in the iBookstore and Apple Won't Let You Sell It Anywhere ElseSelling a book with Apple’s iBook Author program is now a one-way ticket to Apple being the only place you can sell the book. Maybe selling your book on iBooks isn’t such a great deal after all.

Dan Wineman of Venomous Porridge went to publish his first book from within the iBooks Author application when he was met with a curious notice. Once a book is made available for sale in the iBookstore, it can only be sold through that venue.

A quick look at the iBooks Author EULA reconfirms the dialog box’s diabolical message:

(ii) if your Work is provided for a fee (including as part of any subscription-based product or service), you may only distribute the Work through Apple and such distribution is subject to the following limitations and conditions: (a) you will be required to enter into a separate written agreement with Apple (or an Apple affiliate or subsidiary) before any commercial distribution of your Work may take place; and (b) Apple may determine for any reason and in its sole discretion not to select your Work for distribution.

Ugh, the worst part is that you never agree to anything when you install the application. The EULA never appears when you install. Apparently, you implicitly agree to the EULA simply by using the software. If you’ve worked for weeks on a book only to discover you can’t sell it anywhere else once you publish it to the iBookstore, you’re gonna be pissed.

Apple is jumping into the world of publishing here. If you had a deal with Random House to sell your book, you wouldn’t be able to have Penguin Publishing also sell it. These deals, however, are transparent. The restrictions don’t just appear as you prepare to submit your manuscript. Apple is assuming rights over your content in the worst possible way. [Venomous Porridge]


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Thursday, January 19th, 2012 news No Comments

Hey Pal, You Screwed Yourself (GOOG)

Source: http://www.businessinsider.com/google-to-twitter-hey-pal-you-screwed-yourself-2012-1


Guy from ChicagoYesterday, Google announced a new, optional feature.

Users who turn the feature on will now see personalized search results that link to content from social networks.

Google called it “Search plus Your World.”

After the launch, Twitter complained, saying that Search plus Your World did not include content from Twitter.

Google responded:

We are a bit surprised by Twitter’s comments about Search plus Your World, because they chose not to renew their agreement with us last summer (http://goo.gl/chKwi), and since then we have observed their rel=nofollow instructions.

Translated into normal person English, Google is saying, “Hey Twitter, the only reason we didn’t include your content in Search plus Your World is because you asked us not to.”

Here’s what we think is going on: Google used to pay Twitter for “firehose” access to all the content on Twitter. It sounds like this summer, Google told Twitter that it would no longer like to pay for that access. Twitter – it seems – said OK, you can’t have access to that content anymore.

So who’s right and who’s wrong?

From Twitter’s perspective, you could argue that Google is trying to shake it down, telling Twitter: Give us your content for free or we’ll point all our users at Google+ instead of Twitter!

From Google’s perspective, you could argue that Twitter is trying to charge Google for access to content and complaining when Google said no thanks and made do without. If getting into “Search plus Your World” is so important to Twitter, maybe it shouldn’t charge Google for getting access to Twitter.

Danny Sullivan and MG Siegler are doing a great job covering this story.

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Wednesday, January 11th, 2012 news No Comments

Adobe says iPhone / iPad adoption and ‘alternative technologies’ (cough, HTML5) could harm its business

Source: http://www.engadget.com/2010/04/09/adobe-says-iphone-ipad-adoption-and-alternative-technologies/

Adobe might continue to crow about Flash and its importance on both the desktop and mobile devices, but there’s no lying to investors, and the company is pretty blunt about the threat of the iPhone and iPad in the end-of-quarter Form 10-Q it just filed with the Securities and Exchange Commission: it flatly says that “to the extent new releases of operating systems or other third-party products, platforms or devices, such as the Apple iPhone or iPad, make it more difficult for our products to perform, and our customers are persuaded to use alternative technologies, our business could be harmed.”

Now, Adobe has to make doom-and-gloom statements in its SEC filings — it also says that slowing PC sales or a failure to keep up with desktop OS development could harm its business — but the timing is crazy here, since just yesterday Apple changed the iPhone OS 4 SDK agreement to block devs from using the upcoming Flash CS5 iPhone cross-compiler to build iPhone apps. What’s more, Apple’s also using HTML5 for its new iAd platform, which could potentially undo Flash’s stranglehold on online advertising as well. Yeah, we’d say all that plus the recent push for HTML5 video across the web — and from Microsoft — could harm Adobe’s business just a little. Better hope that final version of Flash Player 10.1 is everything we’d hoped and dreamed of, because Adobe’s going to have to make a real stand here.

Adobe says iPhone / iPad adoption and ‘alternative technologies’ (cough, HTML5) could harm its business originally appeared on Engadget on Fri, 09 Apr 2010 11:50:00 EST. Please see our terms for use of feeds.

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Saturday, April 10th, 2010 news No Comments

like the iPod touch, only bigger (updated)

Source: http://www.engadget.com/2010/03/30/ipads-trailing-costs-like-the-ipod-touch-only-bigger/

Whether or not you think the iPad is in and of itself a worthy purchase, let’s not forget the investment doesn’t end at the retail counter or online shopping cart. Two little newsbits have popped up to serve as a helpful reminder to just that effect. The first comes way of verbiage from the iPad end-user licensing agreement dug up by MacRumors; in a nutshell, it suggests that while iPad OS 4.x updates will be provided gratis, subsequent releases (5.x, 6.x, and so on) could be offered at a premium, à la how iPod touch handles firmware. This is far from a confirmation, but it’s well within Apple’s right to do so. The second bit is derived by The Consumerist by way a supposed leaked app store video. Comparing the prices of iPad-optimized software with the iPhone equivalents showed quite a hefty uptick in consumer cost — e.g., $4.99 Flight Control HD vs. $0.99 Flight Control. The pool of eight apps seen in the video would cost $53 in all to purchase, while the same set for the iPhone is $27. That screen real estate don’t come cheap, y’know — that is, should the prices seen prove legit. At this point we can’t confirm, and more than likely, we won’t know for sure until the eleventh hour.

Update: The BBC has word direct from developers that iPad apps will indeed be costlier than their iPhone / iPod touch brethren. Multiple devs are cited in the Beeb‘s article saying that their 99 cent apps will grow in price to $1.99 and $2.99 price points for the slate device [thanks, Ben].

iPad’s trailing costs: like the iPod touch, only bigger (updated) originally appeared on Engadget on Tue, 30 Mar 2010 21:07:00 EST. Please see our terms for use of feeds.

Permalink   |  sourceMacRumors, The Consumerist  | Email this | Comments

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Wednesday, March 31st, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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