drag2share: RTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising


BII_RTB_CTRsReal-time bidding is a kind of automated or programmatic buying of advertising placements.

It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according to pre-set parameters. Recently, Twitter is the latest tech company to enter the RTB race with this month’s acquisition of MoPub, an ad exchange with a real-time bidding platform.

On the desktop, programmatic or automated buying of display ads has already made huge inroads. Its advocates say that it has led to a more transparent and efficient digital ad market. But it is in mobile where programmatic buying may make the most difference. That’s because smartphones are advertising platforms that we carry in our pockets, and with RTB that means marketers can reach us in real-time, and target potential customers according to location and context.

drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , ,

Friday, September 13th, 2013 news No Comments

drag2share: CHART: How Big An Audience Does Paid Post Promotion On Facebook Buy?


The impact that any single marketer achieves thanks to paid promotion of a Facebook post isn’t typically made public.

Unless that marketer is the U.S. government.

Recently, a U.S. State Department program underwent scrutiny after spending over $630,000 on Facebook marketing over the course of two years, in a P.R. effort to attract foreign audiences to its Facebook pages and posts.

So how much added reach did the U.S. State Department achieve when they did pay up?

In an audit of the Facebook campaign, the U.S. State Department Inspector General revealed that with paid promotion, two posts from earlier this year gained a 1,000% larger audience than they would have attracted as unpaid media.

This analysis comes from BI Intelligence coverage of social media marketing, which includes our recent report that can be downloaded with a free trial, “Earned Media And Social Media: How Marketers Can Get Beyond The Hype.”


Why did the U.S. government spend so much on Facebook?

The Bureau Of International Information Programs, like many Facebook marketers, found itself having to fork over much more money after September 2012, when Facebook made chan! ges to i ts algorithm, which decides the posts that show up on user news feeds. (Facebook made similar changes more recently related to “story bumping,” which mean marketers have to compete with a greater number of older posts for user News Feed spots.)

The findings reveal just how high the stakes are for content marketers on Facebook as they try to decide whether to put dollars behind their content. If they don’t pay up, their audiences are significantly reduced.

drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , ,

Wednesday, September 11th, 2013 news No Comments

drag2share: The Best Days Of The Week To Post To Your Facebook Page


BII social bakersBest Days Of The Week To Post On Facebook (Socialbakers)
According to a recent study by Socialbakers, Monday is when Facebook Page managers have the most likely chance of generating engagement. Wednesday and Friday are also good days to post, according to the data.

drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , ,

Tuesday, August 27th, 2013 news No Comments

Google Algorithm Busts Chinese Car Theft Ring Entirely by Accident


Google Algorithm Busts Chinese Car Theft Ring Entirely by Accident

Every sci-fi movie about inventions rising up to take over the world is built upon one unchangeable seed crystal: the moment when the technology does something its inventors never predicted. As The Verge reports, that’s exactly what happened to Google engineers in 2010, with a truth-and-justice twist — Google’s AdWords software exposed a Chinese car theft scam.

Read more…

Tags: , , , , , , , , , ,

Wednesday, July 24th, 2013 news No Comments

drag2share: Negative Buzz On Social Media Can Cause Sales To Plummet


McKinsey: Negative Social Media Buzz Can Affect Sales (AdAge)
The consulting firm McKinsey & Co. discovered that bad buzz for an unnamed telecom client hurt sales by 8%. Initially the firm couldn’t find any correlation between social media buzz and sales when analyzing overall data changes, or by applying an algorithm to define sentiment. However, when the firm “hand tabulated” sentiment in social media comments — in other words, once humans read through social media comments — the insights surfaced

drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , ,

Wednesday, June 12th, 2013 news No Comments

New Google Algo Imminent, ‘Native Ads’ in Sights


Google’s department in charge of making a hash of trying to separate content spam sites from others is warning website publishers of a new algorithm dubbed Penguin 2.0 to come this summer that should shake things up a bit. In particular, “native ads” seems to be in its sights, with two criteria listed as necessary […]<img src=”” height=”1″ width=”1″/>

Tags: , , , ,

Tuesday, May 14th, 2013 news No Comments

The Secret Algorithm That Controls Everything About Orange Juice


The Secret Algorithm That Controls Everything About Orange JuiceIf you ever wondered how orange juice can always taste so damn perfect every time you have it, it’s because of an algorithm. Coca Cola, which makes Simply Orange and Minute Maid, has an algorithm called the “Black Book” which allows it to standardize Mother Nature. It’s crazy.

We knew the odd process that orange juice companies followed to create consistently delicious OJ: strip the oxygen which strips the flavor and then artificially flavor the juice with “flavor packs” made by flavor and fragrance companies. What we didn’t know was how amazingly detailed the algorithm used to figure everything out and how much it controlled of the OJ squeezing process.

Business Week’s fascinating report on big box OJ discovered how ridiculously impressive (and scary) the whole process is. The architect of Coke’s OJ model, Revenue Analytics consultant Bob Cross who also built an algorithm for Delta for airline efficiency told Business Week that the Black Book, “is definitely one of the most complex applications of business analytics. It requires analyzing up to 1 quintillion decision variables to consistently deliver the optimal blend, despite the whims of Mother Nature.”

The Black Book has data on over 600 flavors that go into an orange, detailing the acidity, sweetness, etc. of each batch of juice. Once it profiles the raw juice, it spits out how to blend the juice to get into the perfectly consistent taste we’re all used to. Even deeper, Black Book can analyze weather patterns, crops, etc. to adjust any sort of juicing plans. Black Book even uses satellites to monitor crops and tells farmers the optimal time to pick the fruit. It’s considered every possible angle for orange juice, with math.

Read more about how an algorithm dictates OJ at Business Week. [Business Week]

Tags: , , , , , , , , , , , , , , , , , ,

Saturday, February 2nd, 2013 news No Comments


Webcam Timelapses Used To Automatically Model Cities in 3DThe ability to see maps in buildings and landscapes in 3D makes following along considerably easier than with just 2D. So researchers at the University of Washington have made generating 3D models of a given location dead simple using custom software and nothing more than a webcam timelapse video of the spot captured on a sunny day.

As the sun moves across the sky it creates ever-changing shadows on every surface—from a towering skyscraper’s silhouette on the ground, to subtle architectural details. And by analyzing timelapse footage filmed across an entire day, the software’s algorithm is able to extrapolate the shape and positions of every structure in frame.

To work its magic the program does need to know the exact position of the camera using GPS data so it can calculate how high the sun was in the sky, and the time of day for every single frame. But once a scene is processed it’s able to spit out a 3D model that could then be added to existing databases such as the one used by Google in its map app. So eventually anyone who knows how to point a camera and hit record can make a contribution for the area where they live. [Washington University via NewScientist]

Tags: , , , , , , , , , , , , , , , , , , ,

Thursday, October 18th, 2012 news No Comments

Apple’s A6 CPU actually clocked at around 1.3GHz, per new Geekbench report


Apple's A6 CPU actually clocked at around 13GHz, per new Geekbench report

As the initial wave of iPhone 5 reviews hit, it looked as if Apple’s dual-core A6 processor was sporting a clock speed of around 1GHz. We saw reports (and confirmed with our own handset) ranging between 1.00 and 1.02GHz, but a new Geekbench build (v2.3.6) has today revealed a horse of a different color. According to Primate Labs’ own John Poole, the latest version of the app — which landed on the App Store today — “features a dramatically improved processor frequency detection algorithm, which consistently reports the A6’s frequency as 1.3GHz.” In speaking with us, he affirmed that “earlier versions of Geekbench had trouble determining the A6’s frequency, which lead to people claiming the A6’s frequency as 1.0GHz as it was the most common value Geekbench reported.”

When we asked if he felt that the A6 was capable of dynamically overclocking itself for more demanding tasks, he added: “I don’t believe the A6 has any form of processor boost. In our testing, we found the 1.3GHz was constant regardless of whether one core or both cores were busy.” Our own in-house iPhone 5 is regularly displaying 1.29GHz, while a tipster’s screenshot (hosted after the break) clearly display 1.30GHz. Oh, and if anyone wants to dip their iPhone 5 in a vat of liquid nitrogen while trying to push things well over the 2GHz level, we certainly wouldn’t try to dissuade your efforts.

[Thanks, Bruno]

Continue reading Apple’s A6 CPU actually clocked at around 1.3GHz, per new Geekbench report

Filed under: ,

Apple’s A6 CPU actually clocked at around 1.3GHz, per new Geekbench report originally appeared on Engadget on Wed, 26 Sep 2012 19:31:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourcePrimate Labs, Geekbench (App Store)  | Email this | Comments

Tags: , , , , , , , , , , , , , , , , , ,

Wednesday, September 26th, 2012 news No Comments

up sales, can tell if you’re a cheapskate


Google patents buyerspecific price drops for followup sales, can tell if you're a cheapskate

Ever been tempted to rent a movie again, but thought the price was just a little too dear? Google may soon be willing to haggle a deal. One of its newly-granted patents could automatically lower the price of repurchase-friendly content, such as a Google Play Movies rental, depending on how likely you are to pull the trigger. Its algorithm weighs your personal tastes and repurchasing habits against those of your peers: if the code senses you’ll be relatively stingy, you’ll get a better discount. The analysis could even factor in the nature of the content itself. A thoughtful movie, ownership of the soundtrack or just a lot of related searches could lead to a repurchase at the usual price, while a simple action flick with no previous interest may bring the discount into effect. We don’t know if Google will offer these extra-personal discounts to the public at any point in the future, but if you suddenly notice a lot of follow-up bargains in Google Play, you’ll know how they came to be.

Filed under:

Google patents buyer-specific price drops for follow-up sales, can tell if you’re a cheapskate originally appeared on Engadget on Wed, 05 Sep 2012 00:17:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceUSPTO  | Email this | Comments

Tags: , , , , , , , , , , , , , , ,

Wednesday, September 5th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
Send Tips:
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing