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Amazon Has Nothing To Worry About. Oracle Will Never Win The Cloud Without Developers


Amazon has nothing to worry about. Oracle will never win the cloud without developers.

No matter what Larry Ellison says on stage at Oracle Open World, Oracle will never match Amazon Web Services’ (AWS) first-class treatment of the developer community. Nor will Oracle even try: it’s a vertical iron machine that Ellison believes has the power to be the new “cloud” for IT. It is not a horizontal distributed, self-service environment that you get when you use AWS.

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Tuesday, October 2nd, 2012 news No Comments

Amazon launches Glacier archiving service, a cheap way to put your files on ice


Amazon launches 'Glacier' archiving service, a cheap way to put your files on ice

Amazon’s S3 cloud service has proved a popular proposition, with many large web enterprises happily depending on it (most of the time) to serve up its content. Now, the internet retail giant is offering a similar product, aimed squarely at archives, called Glacier. The idea seems pretty simple, starting from a penny, you can store 1GB of data on the firm’s servers for one month. You’ll only pay for what you store, and there are no upfront costs. Thinking this sounds like a cheap way to host your website? Well, maybe not, as retrieval requests are sent to a queue, and won’t be available to download for a few hours. There’s no limit on the amount of data you can store though, which is not surprising, but each individual archive does have a 40TB limit — so those DNA back-ups are off the menu. Retrieval is priced differently, with 5 percent of your storage (pro rata) downloadable for free, but beyond that you’ll have to pay. The service is available from today, with storage locations in the US, Europe and Japan. Full details of pricing can be found via the source.

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Tuesday, August 21st, 2012 news No Comments

Google’s CPC Growth Slumps


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Google released solid financial results last week, meeting expectations on revenue and beating street consensus on the bottom line. However, tucked away in the earnings call was a troubling statistic: cost-per-click growth slumped 12 percent year-over-year. This follows an 8 percent drop in CPC in the prior quarter.

The drop is probably the result of a surge in mobile search queries with the growth of smartphones and tablets. While Google reportedly has an ~90 percent share of the mobile search market, mobile CPC is much lower. Conventional wisdom holds that they will eventually catch up, but we argue in a new note that this is not necessarily the case.

This is because Google’s revenue is determined by advertisers’ ROI, not the number of clicks on search ads. In other words, unless consumers start purchasing more goods because of their mobile devices, CPCs won’t rise.

Click here to read our note on Google’s quarterly results →

Google CPC Growth

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Monday, April 16th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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