Amazon

drag2share: Despite The Dominance Of Apps, Top Properties Are Still Dependent On Mobile Websites

source: http://feedproxy.google.com/~r/businessinsider/~3/BjcNQsgMm0I/mobile-web-usage-is-still-important-2013-9

We know that social media usage is migrating to mobile, but how much of that usage is channeled through apps, and how much is through browsers?

Facebook reaches about 76% of the U.S. smartphone population through its popular app, according to recent data from comScore.

But an additional 10% of smartphone owners access Facebook only through the mobile Web (using a mobile browser such as Safari or Chrome).

In other words, Facebook sees a 13% gain in audience thanks to its mobile website.

Twitter is even more dependent on the mobile Web. Twenty-one percent of the U.S. audience accesses Twitter’s app, but an additional 8% access it over the mobile Web. That’s a 38% audience “lift,” taking the app-only audience as the base, for Twitter.

Pandora is 100% dependent on its app usage.

SmartphoneAppReachUS

Looking at the top smartphone properties, one interesting case is Amazon, which reaches an impressive 66.8% of U.S. smartphone users. ! However, it fails to crack comScore’s top 15 apps list, meaning its app fails to reach the thresh hold of reaching 20% of smartphone users. Amazon is clearly still dependent on the mobile Web browsers for a big chunk of its audience.

It may be true U.S. mobile users are quickly moving away from the mobile Web in favor of apps, but developers and app publishers need to keep an eye on their mobile sites too.

Click here to see a larger version of this chart

TopSmartphoneProperties


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Thursday, September 12th, 2013 news No Comments

Mobile Devices to Boost US Holiday Ecommerce Sales Growth

source: http://www.emarketer.com/Article/Mobile-Devices-Boost-US-Holiday-Ecommerce-Sales-Growth/1010189

Mcommerce to increase its share of total ecommerce retail sales

Mobile devices account for a rapidly growing share of US retail ecommerce sales, and are expected to contribute to strong ecommerce sales growth this holiday season, according to eMarketer’s latest estimates.

eMarketer projects that retail ecommerce holiday sales in the US will rise about 15% again this year, matching last year’s gains. In total, US retail ecommerce sales for the holiday season—defined as November and December—are expected to reach $61.8 billion, up from $53.7 billion last year.

Mcommerce is expected to play an important part in overall digital holiday retail spending. This year, mobile devices will account for a larger-than-expected share of total US retail ecommerce sales, according to the newly revised forecast. eMarketer expects that mobile’s share will reach 16% in 2013, up from our previous prediction of a 15% mcommerce share this year.

The revision comes as data sets from multiple research sources showed mcommerce as a percent of retail ecommerce sales reached record highs earlier this year. In addition, large retailers, such as Best Buy and Home Depot, continue to invest heavily in smartphones and tablets, building out their mobile app and website offerings, and increasing spending on digital advertising in an effort to drive more conversions across devices and compete with companies with strong mobile infrastructure like Amazon and eBay.

In total, eMarketer predicts retail mcommerce sales will reach $41.68 billion this year and by 2017, retail sales made on mobile devices will climb to well over $100 b! illion.

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Thursday, September 5th, 2013 news No Comments

Like Pinterest Knockoff, ‘Collections’ (AMZN)

source: http://feedproxy.google.com/~r/businessinsider/~3/Orw-6vIs-jk/check-out-amazons-look-a-like-pinterest-knockoff-collections-2013-8

It looks like a delight for Amazon shopping addicts to us. But if you want the entire universe of “looks” to choose from, it’s going to feel limited. Here’s a snapshot:

Amazon Collections


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Thursday, August 1st, 2013 digital No Comments

drag2share: You CAN Have Great Stock Performance While Forgoing Near-Term Profit

source: http://feedproxy.google.com/~r/businessinsider/~3/E8mZX9N0D9s/profits-and-stock-prices-2013-8

From the moment Amazon was founded more than 15 years ago, Amazon’s management has chosen to invest aggressively in the long-term future, instead of fretting about maximizing quarterly profits. As the chart below shows, for more than 15 years, this decision has reduced, deferred, and even eliminated near-term profits. And yet, over the past 15 years, Amazon’s stock has delivered extraordinary returns.

amazon COTD


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Thursday, August 1st, 2013 news No Comments

Netflix Users Say They’re Watching Less Premium Cable

source: http://www.marketingcharts.com/wp/television/netflix-users-say-theyre-watching-less-premium-cable-35193/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

GfK-Streaming-Subscription-Negative-Effect-Premium-Cable-VOD-July2013Subscription streaming service viewing may be eroding consumption of premium cable channels such as HBO and Starz, according to details from a new report released by GfK. The report asked users of Netflix, Hulu Plus and Amazon who previously used premium cable channel or pay-TV service video-on-demand (VOD) services if their consumption of those services had declined as a result of their subscriptions.

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Tuesday, July 23rd, 2013 news No Comments

Blu Ray Already Declining

People learned to spell Blu Ray correctly (without the “e”) but this media format is already in decline, being replaced by video streaming through services like Netflix, Hulu, Amazon, YouTube, etc.
Inline image 1

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Saturday, July 20th, 2013 news No Comments

drag2share: How Amazon Is Trying To Create A Huge Mobile Business (AMZN)

source: http://feedproxy.google.com/~r/businessinsider/~3/NiXEajBcahU/amazon-creating-huge-mobile-business-2013-6

amazonU.S. mobile commerce is exploding. Amazon, as a leading ecommerce site, is set to grab a big chunk of that.

But when it comes to mobile, Amazon’s ambitions are anything but limited to ecommerce.

Recent reports from BI Intelligence detail Amazon’s mobile ambitions, analyzing everything from the potential impact of a rumored Amazon smartphone to Amazon’s ability to become a huge player in mobile advertising.


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Thursday, June 27th, 2013 news No Comments

drag2share: YES! Amazon Will Start Delivering Your Groceries (AMZN)

source: http://feedproxy.google.com/~r/businessinsider/~3/ZRtxKwoXtZo/yes-amazon-will-start-delivering-your-groceries-2013-6

YES! Amazon Will Start Delivering Your Groceries (AMZN)

Jun 4, 2013

Amazon Fresh

Amazon plans to start delivering groceries in 40 U.S. markets, according to Reuters, in hopes of destroying/disrupting the $568 billion food marketplace.

Amazon has been testing grocery delivery — AmazonFresh — in Seattle for a while, and was working on warehouse/refrigeration capacity logistics to roll it out nationally. (You can get a taste of Amazon’s grocery delivery business here.)

Your local supermarket — you know, the one you’re forced to drive to — may be dead in the water, if Amazon gets its way.

Bill Bishop, a prominent supermarket analyst and consultant, says everyone up the chain to Walmart is threatened by the plan:

Amazon’s expansion plans are a potential threat to grocery chains such as Kroger Co, Safeway Inc and Whole Foods Market, as well as general-merchandise retailers Wal-Mart Stores Inc and Target Corp, which also sell a lot of groceries.

“The fear is that grocery is a loss leader and Amaz! on will make a profit on sales of other products ordered online at the same time,” he said. “That’s an awesomely scary prospect for the grocery business.”


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Tuesday, June 4th, 2013 news No Comments

Amazon Earned Over $600 Million in Ad Revenue Last Year

Source: http://www.emarketer.com/Article/Amazon-Earned-Over-600-Million-Ad-Revenue-Last-Year/1009940

Amazon is becoming a force within the digital ad market, with revenues growing 45% last year. This year, eMarketer estimates Amazon’s ad revenues will top $835 million, as the company benefits from its vast consumer purchasing data.

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Tuesday, June 4th, 2013 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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