Hulu’s future ownership may be in question, but the video streaming site is apparently doing fairly brisk business on the paid subscription front. During an advertiser event this morning, the site announced that it has managed to double its Hulu Plus accounts in the past year, up to four million. The site’s revenue also hit a record for the first quarter of the year, though Hulu’s not giving out any numbers. As with rivals Netflix and Amazon, the company’s making a big bet on original programming, with a number of exclusive series, including the animated The Awesomes and western Quick Draw.
Source: Hulu Blog
Even without using PII (personally identifiable information) advertisers can track you in “creepy” ways and try to sell you stuff.
The point is whether consumers will revolt at some time in the future and not let advertisers collect anything and everything they want and trample individuals’ privacy at will.
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ORIGINAL BLOG POST FROM BUSINESS INSIDER BELOW
“Earlier this week, I decided to buy a fossil.
This was a pretty impetuous decision.
I had never demonstrated any interest in fossil acquisition.
I knew nothing about the market.
The decision to buy a fossil stemmed from some combination of:
- Seeing a guy hawking fossils in Union Square on Sunday
- Going to a dinner party earlier this month at a fossil collector’s home and subsequently thinking the host was outrageously cool.
So Tuesday I started looking into the market.
I decided I wanted a trilobite — for all intents and purposes, a common, early Cambrian cockroach — as it seemed like a good, inexpensive specimen to begin amassing a collection.
After thoroughly checking out the market — Etsy, EBay, a handful of specialty sites — I realized that pricing was pretty confusing and I’d revisit it later.
Then yesterday — one day after the initial search — I start seeing these ads everywhere on Facebook:
That’s Etsy trying to sell me a trilobite, one day after I spent an evening Googling trilobites. Creepy.
But most importantly, we can ascertain a couple of things:
- Facebook knew I went to Etsy
- Facebook knew I wanted a fossil, specifically a Trilobite.
- Facebook somehow coordinated with Etsy to produce a picture of a Trilobite on the ad for Etsy.
Anyway, it was a pretty big wake-up call to the extent that Facebook tracks my activity and hawks it to advertisers.
Also, if anyone knows a reputable fossil salesman feel free to contact me.”
It’s not often that we hear of Samsung suffering from buyer’s remorse, but it looks like it should have kept e-ink manufacturer Liqavista’s receipt in the box-file marked “Important.” Bloomberg’s Person Familiar With The Matter(TM) believes Samsung is trying to flog the Dutch electrowetting display outfit it bought two years ago — back when such technology was the holy grail of screens. Now the Korean giant is looking for a sub-$100 million sale to Amazon, which might be able to use the tech in future iterations of the Kindle. When asked, a Samsung spokesperson said that the acquisition didn’t meet its expectations, which makes us sad for the future of e-ink devices beyond e-readers — now the folks at YotaPhone are our only hope.
Bearish Thesis on Pinterest
- growth was driven by PR hype (and some unscrupulous social tactics); the PR has died off (Source: Pinterst Followed 274 of My Facebook Friends and Notified Them BEFORE Telling Me)
- “Pinterest drives more traffic than Twitter” is misleading because at 1.8% of traffic, it is still an order of magnitude lower than Search (41%) or direct traffic (20%) for commerce sites (Source: The Pinterest Myth)
- Pinterest is a “feature” that others can copy or have already copied — e.g. Facebook curated “Collections” (Source: http://bit.ly/Facebook-collections )
- leading affiliate marketers confirm the Pinterest referral potential has been limited at best so far. Amazon researchers published study that shows Pinterest does not generate much sales (Source: http://go-digital.net/blog/2012/08/uh-oh-amazon-researchers-say-pinterest-doesnt-generate-a-lot-of-sales-amzn/ )
- Pinterest does not own or have ANY content — all of the content is linked to and served by other content owners, who could decide to disallow Pinterest’s further use of the content by blocking hotlinking.
- Pinterest’s original value (carefully curated content) has been obliterated due to the tidal wave of content that has been posted on the site — the value of curation has been lost and it is now no better than Flickr or just a Google Image search
- Pinterest’s top categories are “Food & Drink” and “Outdoors” which may not easily translate into online sales. Source:
NOTE: The point is that Pinterest may not find a real business model and revenues may never amount to much. But this does not mean that it won’t be bought by some other larger company that wants access to its user base and their activities on the site for other purposes such as ad targeting.
Recent research has shown Google Product Listing Ads (PLAs) to outperform text ads, and new data from CPC Strategy demonstrates that since moving to PLAs, Google Shopping has performed far better when compared to Amazon Product Ads. In the second half of 2012 (H2), Google Shopping proved 32.8% more cost-effective for advertisers than Amazon Product [...]
The 9.7-inch iPad’s unit sales were only up 1.8% on a year-over-year basis in the fourth quarter, says Citi, citing IDC data. In developed markets like Apple and Japan, unit sales were actually down quite a bit.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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