Amazon
drag2share: Despite The Dominance Of Apps, Top Properties Are Still Dependent On Mobile Websites
We know that social media usage is migrating to mobile, but how much of that usage is channeled through apps, and how much is through browsers?
Facebook reaches about 76% of the U.S. smartphone population through its popular app, according to recent data from comScore.
But an additional 10% of smartphone owners access Facebook only through the mobile Web (using a mobile browser such as Safari or Chrome).
In other words, Facebook sees a 13% gain in audience thanks to its mobile website.
Twitter is even more dependent on the mobile Web. Twenty-one percent of the U.S. audience accesses Twitter’s app, but an additional 8% access it over the mobile Web. That’s a 38% audience “lift,” taking the app-only audience as the base, for Twitter.
Pandora is 100% dependent on its app usage.
Looking at the top smartphone properties, one interesting case is Amazon, which reaches an impressive 66.8% of U.S. smartphone users. ! However, it fails to crack comScore’s top 15 apps list, meaning its app fails to reach the thresh hold of reaching 20% of smartphone users. Amazon is clearly still dependent on the mobile Web browsers for a big chunk of its audience.
It may be true U.S. mobile users are quickly moving away from the mobile Web in favor of apps, but developers and app publishers need to keep an eye on their mobile sites too.
Click here to see a larger version of this chart
Mobile Devices to Boost US Holiday Ecommerce Sales Growth
source: http://www.emarketer.com/Article/Mobile-Devices-Boost-US-Holiday-Ecommerce-Sales-Growth/1010189
Mcommerce to increase its share of total ecommerce retail sales
Mobile devices account for a rapidly growing share of US retail ecommerce sales, and are expected to contribute to strong ecommerce sales growth this holiday season, according to eMarketer’s latest estimates.
eMarketer projects that retail ecommerce holiday sales in the US will rise about 15% again this year, matching last year’s gains. In total, US retail ecommerce sales for the holiday season—defined as November and December—are expected to reach $61.8 billion, up from $53.7 billion last year.
Mcommerce is expected to play an important part in overall digital holiday retail spending. This year, mobile devices will account for a larger-than-expected share of total US retail ecommerce sales, according to the newly revised forecast. eMarketer expects that mobile’s share will reach 16% in 2013, up from our previous prediction of a 15% mcommerce share this year.
The revision comes as data sets from multiple research sources showed mcommerce as a percent of retail ecommerce sales reached record highs earlier this year. In addition, large retailers, such as Best Buy and Home Depot, continue to invest heavily in smartphones and tablets, building out their mobile app and website offerings, and increasing spending on digital advertising in an effort to drive more conversions across devices and compete with companies with strong mobile infrastructure like Amazon and eBay.
In total, eMarketer predicts retail mcommerce sales will reach $41.68 billion this year and by 2017, retail sales made on mobile devices will climb to well over $100 b! illion.
Like Pinterest Knockoff, ‘Collections’ (AMZN)
It looks like a delight for Amazon shopping addicts to us. But if you want the entire universe of “looks” to choose from, it’s going to feel limited. Here’s a snapshot:
drag2share: You CAN Have Great Stock Performance While Forgoing Near-Term Profit
source: http://feedproxy.google.com/~r/businessinsider/~3/E8mZX9N0D9s/profits-and-stock-prices-2013-8
From the moment Amazon was founded more than 15 years ago, Amazon’s management has chosen to invest aggressively in the long-term future, instead of fretting about maximizing quarterly profits. As the chart below shows, for more than 15 years, this decision has reduced, deferred, and even eliminated near-term profits. And yet, over the past 15 years, Amazon’s stock has delivered extraordinary returns.
Amazon Provides the Most Satisfying Mobile Shopping Experience
Amazon continues to outperform all other online retailers. First, a ForeSee study found it had the highest customer satisfaction rating of all internet retailers during the holiday season, then a Brand Keys study showed it beating the competition in terms of its customers’ emotional engagement. Now, a new study from ForeSee finds that Amazon led all retailers tracked in customer satisfaction with mobile retail experiences during the holiday period.Netflix Users Say They’re Watching Less Premium Cable
Subscription streaming service viewing may be eroding consumption of premium cable channels such as HBO and Starz, according to details from a new report released by GfK. The report asked users of Netflix, Hulu Plus and Amazon who previously used premium cable channel or pay-TV service video-on-demand (VOD) services if their consumption of those services had declined as a result of their subscriptions.Blu Ray Already Declining
drag2share: How Amazon Is Trying To Create A Huge Mobile Business (AMZN)
U.S. mobile commerce is exploding. Amazon, as a leading ecommerce site, is set to grab a big chunk of that.
But when it comes to mobile, Amazon’s ambitions are anything but limited to ecommerce.
Recent reports from BI Intelligence detail Amazon’s mobile ambitions, analyzing everything from the potential impact of a rumored Amazon smartphone to Amazon’s ability to become a huge player in mobile advertising.
drag2share: YES! Amazon Will Start Delivering Your Groceries (AMZN)
YES! Amazon Will Start Delivering Your Groceries (AMZN)
Jun 4, 2013
Amazon plans to start delivering groceries in 40 U.S. markets, according to Reuters, in hopes of destroying/disrupting the $568 billion food marketplace.
Amazon has been testing grocery delivery — AmazonFresh — in Seattle for a while, and was working on warehouse/refrigeration capacity logistics to roll it out nationally. (You can get a taste of Amazon’s grocery delivery business here.)
Your local supermarket — you know, the one you’re forced to drive to — may be dead in the water, if Amazon gets its way.
Bill Bishop, a prominent supermarket analyst and consultant, says everyone up the chain to Walmart is threatened by the plan:
Amazon’s expansion plans are a potential threat to grocery chains such as Kroger Co, Safeway Inc and Whole Foods Market, as well as general-merchandise retailers Wal-Mart Stores Inc and Target Corp, which also sell a lot of groceries.
“The fear is that grocery is a loss leader and Amaz! on will make a profit on sales of other products ordered online at the same time,” he said. “That’s an awesomely scary prospect for the grocery business.”
Amazon Earned Over $600 Million in Ad Revenue Last Year
Source: http://www.emarketer.com/Article/Amazon-Earned-Over-600-Million-Ad-Revenue-Last-Year/1009940
Amazon is becoming a force within the digital ad market, with revenues growing 45% last year. This year, eMarketer estimates Amazon’s ad revenues will top $835 million, as the company benefits from its vast consumer purchasing data.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing
Collaborators – Digital Profs
Pages
Popular Posts
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Coke vs Pepsi vs Dr Pepper
- Marketing Costs Normalized to CPM Basis for Comparison
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- Facebook usage by hour
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- Digital Footprint Score (tm)
- Moore's Law Gives Way to Bezos' Law
Published Articles by Dr. Augustine Fou
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
Tags
Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
- MedleyTuner – create a continuous listening experience by uploading mp3s
- MusicSamplr – discover new artists and music, listen to samples
- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
Archives
- April 2014 (78)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)
