american adults

One-Quarter of Web Traffic Lands on Pages With 4 or More Display Ads

source: http://www.marketingcharts.com/wp/direct/one-quarter-of-web-traffic-lands-on-pages-with-4-or-more-display-ads-36655/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Specifically, 76% of impressions land on pages containing 1-3 display ads, 16.4% on pages with 4-5 ads, 3.5% on pages with 6-7 ads, and 3.1% on pages with more than 10 ads. (The exact numbers for pages with 8-9 ads weren’t included as they were fractional.)

What’s interesting about those findings (beyond the data itself) is that traffic skewed slightly towards pages with a higher density of ads. That’s because 80.8% of the pages surveyed contained 1-3 display ads – but only 76% of impressions went to those pages.

Directly placed ads (which have the highest viewability and lowest incidence of fraud) also won out in terms of clutter. 86% of directly placed ads were on pages with 1-3 ads, while networks, exchanges, and hybrids all ranged between 46.4% and 48.7% of ads placed on pages with that few ads.

Returning to the Adblade surve! y, a majo! rity of respondents indicated that the most obtrusive banner position is the middle of the page (66%), with fewer pointing to the top of the page (19%), right side of the page (10%) and end of the article (4%). 31% prefer websites to have sponsored third-party articles (advertorials) with no banner ads, compared to 24% who don’t. The remaining 45% don’t care.

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Sunday, September 15th, 2013 news No Comments

70% of Streaming Video Viewers “Very Picky” About What They Watch

source: http://www.marketingcharts.com/wp/interactive/70-of-streaming-video-viewers-very-picky-about-what-they-watch-36256/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

HarrisInteractive-Viewers-Attitudes-to-Streaming-Video-Aug201335% of American adults often or sometimes watch streaming video through a subscription service such as Netflix of Hulu Plus, according to new survey results from Harris Interactive. For what it’s worth (and the comparison is a curious one), the same survey question finds that 23% of adults buy magazines at a physical place of purchase (such as a newsstand or bookstore) with that regularity. Comparisons aside, the researchers examine what streamers’ viewing habits look like, and whether channel surfing is a part of their behavior.

According to the results, streamed videos have a short amount of time to make an impact. Among those who sometimes or often watch streaming video through a subscription service:

  • 70% agreed that they’re very picky about what they watch through a subscription streaming service;
  • About 1 in 4 only give a video a few minutes to catch their interest before deciding whether to stop or continue watching, and another one-third only go one-quarter of the way before making their decision;
  • 6 in 10 agree that checking out the beginnings of several videos is “the new channel surfing;”

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Thursday, August 29th, 2013 news No Comments

Majority of Showroomers Say Permanent Price Matching Encourages In-Store Purchase

Source: http://www.marketingcharts.com/wp/topics/e-commerce/majority-of-showroomers-say-permanent-price-matching-encourages-in-store-purchase-30156/

40% of American adults claim to have checked out a product in a brick-and-mortar store before purchasing it elsewhere online (“showroomed”), according to a recent survey from Harris Interactive, although recent data from xAd and Telemetrics suggests that smartphones aren’t being used that often for showrooming. Nevertheless, retailers concerned with showrooming who have adopted a [...]

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Tuesday, June 11th, 2013 news No Comments

Is there hope for SMS health alerts?

Source: http://pewinternet.org/Commentary/2012/December/Is-there-hope-for-SMS-health-alerts.aspx

85% of American adults have a cell phone, yet just 9% have signed up for health alerts via text. What is the potential for this type of intervention?

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Thursday, January 3rd, 2013 news No Comments

The NFL Is Still King Among American Sports Fans

Source: http://www.businessinsider.com/chart-nfl-is-still-king-among-american-sports-fans-2011-10

In a recent survey by Scarborough Sports Marketing, 62 percent of American Adults listed the NFL as a sport in which they have at least a little interest. That was tops among all sports, easily out-pacing Major League Baseball with 49 percent.

It also might be time to reconsider what we call a “major sport” in the United States. The NBA came in fifth, behind college football. And the NHL was 12th, behind NASCAR, high school sports, and figure skating.

Interestingly, MLB is not even the second most popular “sport.” They fall behind the Olympics, which is more of an event than a sport, but I say tomato, and you say tomato (wait, that doesn’t work as well when not spoken out loud).

Here are the 20 most popular sports among American adults…

Most popular sports

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Sunday, October 23rd, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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