american adults

One-Quarter of Web Traffic Lands on Pages With 4 or More Display Ads

source: http://www.marketingcharts.com/wp/direct/one-quarter-of-web-traffic-lands-on-pages-with-4-or-more-display-ads-36655/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Specifically, 76% of impressions land on pages containing 1-3 display ads, 16.4% on pages with 4-5 ads, 3.5% on pages with 6-7 ads, and 3.1% on pages with more than 10 ads. (The exact numbers for pages with 8-9 ads weren’t included as they were fractional.)

What’s interesting about those findings (beyond the data itself) is that traffic skewed slightly towards pages with a higher density of ads. That’s because 80.8% of the pages surveyed contained 1-3 display ads – but only 76% of impressions went to those pages.

Directly placed ads (which have the highest viewability and lowest incidence of fraud) also won out in terms of clutter. 86% of directly placed ads were on pages with 1-3 ads, while networks, exchanges, and hybrids all ranged between 46.4% and 48.7% of ads placed on pages with that few ads.

Returning to the Adblade surve! y, a majo! rity of respondents indicated that the most obtrusive banner position is the middle of the page (66%), with fewer pointing to the top of the page (19%), right side of the page (10%) and end of the article (4%). 31% prefer websites to have sponsored third-party articles (advertorials) with no banner ads, compared to 24% who don’t. The remaining 45% don’t care.

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Sunday, September 15th, 2013 news No Comments

70% of Streaming Video Viewers “Very Picky” About What They Watch

source: http://www.marketingcharts.com/wp/interactive/70-of-streaming-video-viewers-very-picky-about-what-they-watch-36256/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

HarrisInteractive-Viewers-Attitudes-to-Streaming-Video-Aug201335% of American adults often or sometimes watch streaming video through a subscription service such as Netflix of Hulu Plus, according to new survey results from Harris Interactive. For what it’s worth (and the comparison is a curious one), the same survey question finds that 23% of adults buy magazines at a physical place of purchase (such as a newsstand or bookstore) with that regularity. Comparisons aside, the researchers examine what streamers’ viewing habits look like, and whether channel surfing is a part of their behavior.

According to the results, streamed videos have a short amount of time to make an impact. Among those who sometimes or often watch streaming video through a subscription service:

  • 70% agreed that they’re very picky about what they watch through a subscription streaming service;
  • About 1 in 4 only give a video a few minutes to catch their interest before deciding whether to stop or continue watching, and another one-third only go one-quarter of the way before making their decision;
  • 6 in 10 agree that checking out the beginnings of several videos is “the new channel surfing;”

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Thursday, August 29th, 2013 news No Comments

Majority of Showroomers Say Permanent Price Matching Encourages In-Store Purchase

Source: http://www.marketingcharts.com/wp/topics/e-commerce/majority-of-showroomers-say-permanent-price-matching-encourages-in-store-purchase-30156/

40% of American adults claim to have checked out a product in a brick-and-mortar store before purchasing it elsewhere online (“showroomed”), according to a recent survey from Harris Interactive, although recent data from xAd and Telemetrics suggests that smartphones aren’t being used that often for showrooming. Nevertheless, retailers concerned with showrooming who have adopted a [...]

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Tuesday, June 11th, 2013 news No Comments

Is there hope for SMS health alerts?

Source: http://pewinternet.org/Commentary/2012/December/Is-there-hope-for-SMS-health-alerts.aspx

85% of American adults have a cell phone, yet just 9% have signed up for health alerts via text. What is the potential for this type of intervention?

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Thursday, January 3rd, 2013 news No Comments