amount of money

TV Cord-Cutting: Consideration High, But Few Forgo Subscriptions in Favor of Online Video

source: http://www.marketingcharts.com/wp/television/tv-cord-cutting-consideration-high-but-few-forgo-subscriptions-in-favor-of-online-video-36867/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Altman-Cable-TV-Subscription-Trends-Sept2013The number of TV cord-cutters has been rising more quickly than expected of late, but represented only about 1% of pay-TV subscribers last year, per recent research. Now, new survey data from Altman Vilandrie & Company indicates that while 40% of subscribers aged under 35 have “seriously considered” dropping cable TV service, less than 5% of respondents overall watch online video regularly instead of subscribing to a service.

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As prior research has found, cost was the main reason for non-subscribers to have canceled their service, rather than a feeling that online video would provide a complete substitute. For those sticking to their cable TV services, the main reasons are the desire to watch live news (75%), new TV shows (66%) and live sports (59%), indicating again that while cost drives cord-cutting, content dulls the knife.

Although the survey found few cord-cutters, it did see a greater inclination towards “cord-shaving,” or cutting back on the amount of money spent on pay-TV. 26% of respondents professed to have cut back in this way, more than double the proportion from 2010. This tends to be the direction the media industry sees pay-TV taking: a recent survey of executives found them feeling that that over-the-top (OTT) video services such as Netflix are more likel! y to lead! to cord-shaving than cord-cutting behavior.

In all, 8 in 10 respondents to the Altman survey said they watch TV during normal broadcast time at least weekly, essentially unchanged from 81% in 2010. While traditional TV’s reach appears to have remained steady, other devices have become more popular for watching TV shows and movies. For example, 8 in 10 respondents under 35 claim to watch TV shows and movies online on a weekly basis. More than one-quarter of those under 45 watch on a tablet weekly, as do 1 in 5 35-44-year-olds on a smartphone.

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Monday, September 23rd, 2013 news No Comments

drag2share: Fred Wilson: The Less Money You Raise, The More Successful Your Startup Will Be

source: http://feedproxy.google.com/~r/businessinsider/~3/f3GY6CJ1hvU/fred-wilson-on-lean-startups-and-runway-2013-9

airbus a380 takeoff

Running out of money is one sure way to kill a startup. But Union Square Ventures’ Fred Wilson suggests raising too much can also kill startups too.

He’s been in the venture game for multiple decades with a portfolio consisting of Tumblr, Foursquare, Kickstarter and Etsy. He has come to this conclusion:

“The fact is that the amount of money startups raise in their seed and Series A rounds is inversely correlated with success. Yes, I mean that. Less money raised leads to more success. That is the data I stare at all the time.”

Wilson advises startups to operate as lean as possible (Tumblr went two years before hiring a third employee, he points out). Also, don’t worry about how long the money you have will last. If you build something great, the money will follow.

“Getting somewhere fast is the game [startups] should be playing,” Wilson writes. “f you can get the plane to take off, the length of the runway matters less. If you can’t, there is no runway long enough for you.”

Head over to AVC for the full post.


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Thursday, September 19th, 2013 news No Comments

Song Played 1.5 Million Times On Pandora Earns A Shockingly Trivial Amount Of Money (P)

Source: http://www.businessinsider.com/having-your-song-played-15-million-times-on-pandora-earns-a-shockingly-trivial-amount-of-money-2013-1
Zoë Keating

Obviously, the digital revolution hasn’t been very good for the music business.

Not even apps like Spotify and Pandora are helping.

Sure, Spotify and Pandora pay musicians every time one of their songs are played – but they don’t pay much.

Take cellist Zoë Keating, for example.

In a blog post which is cited in today’s New York Times, Keating says that one of her songs was played 1.5 million times during a recent six month span?

Guess how much money she made from that…

…$1,652.74.

Shocking!

 

 

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Tuesday, January 29th, 2013 news No Comments

The 20 Biggest Corporate R&D Spenders In The World

Source: http://www.businessinsider.com/biggest-research-and-development-spender-2012-10

Every year management consulting Booz & Co. puts together a comprehensive report on the world’s 1000 biggest spenders on research and development, and the connection between that spending and performance.

Booz & Co. senior partner Barry Jaruzelski told us that “in the US, Europe, and Japan that’s fairly easy to put together, but to do it on every market, to get South Africa, China, India, Brazil, Russia, Israel, etc. takes a fair amount more effort.”

There’s an incredible amount of money in R&D. The top 20 companies alone spent $153.6 billion last year, which is more than a quarter of the total $603 billion by the world’s 1000 biggest spenders. 

Here are last year’s top 20 spenders:

Biggest corporate spenders

Read the full report here

NOW READ: The 10 Most Innovative Companies In The World

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Wednesday, October 31st, 2012 news No Comments

The Biggest Difference Between Apple And Amazon (AAPL, AMZN)

Source: http://www.businessinsider.com/chart-of-the-day-apple-vs-amazon-2012-9

Now that Amazon is going all-in on tablets, and likely to release its own smartphone, the comparisons between it and Apple are going to pick up.

Below is a chart from Dan Frommer at ReadWriteWeb that shows the biggest difference between the two companies. Apple, as you can see, makes an insane amount of money each quarter, whereas Amazon does not.

This is because Apple sells very expensive hardware while Amazon is a retailer who operates on very thin margins. Jeff Bezos is okay with this arrangement. He says Amazon charges low prices because it wants to be in alignment with its customers, who want low prices.

chart of the day, amazon vs apple, september 2012

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Wednesday, September 12th, 2012 news No Comments

The Shift In Verizon’s Revenue (VZ)

Source: http://www.businessinsider.com/chart-of-the-day-the-shift-in-verizons-revenue-2012-9

Here’s an interesting chart from Dan Frommer at ReadWriteWeb on Verizon’s business.

The amount of money it brings in from data plans will soon equal the amount of money it brings in from data plans. This is because smartphones and connected devices like tablets are increasingly important.

As smartphone sales continue to grow, this chart will be flipped with voice just a tiny portion of revenue.

chart of the day verizon

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Tuesday, September 4th, 2012 news No Comments

Luxury Ad Dollars Moving From TV to Online Video

Source: http://www.marketingcharts.com/television/luxury-ad-dollars-moving-from-tv-to-online-video-23067/

Luxury brands plan to ramp up spending on online video and rich media at the expense of traditional media (e.g., magazine and TV ads), per findings [pdf] from an August 2012 study by Martini Media, in partnership with Digiday. Some 14% of agency respondents described the amount of money their luxury clients will shift from […]

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Monday, August 27th, 2012 news No Comments

Microsoft Burns Another Half Billion Online

Source: http://www.businessinsider.com/chart-of-the-day-microsofts-online-operating-income-2012-4

The good news: Microsoft has stabilized the amount of money it loses online. The bad news: It’s still on track to lose almost $2 billion online this year.

This quarter Microsoft lost $476 million. But, a year ago in the same period it lost $776 million. So, progress!

chart of the day, msft online operating income, april 2012

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Sunday, April 22nd, 2012 news No Comments

Source: http://lifehacker.com/5882940/the-best-sites-to-raise-money-and-get-your-ideas-off-the-ground

The Best Sites to Raise Money and Get Your Ideas Off the Ground If you have a brilliant new idea for an mobile app, a handy gadget, a smartphone case that does something cool, an album you want to produce, or even a comic book you want to publish, it’s never been easier to get your idea in front of a lot of people and raise money to make it a reality. There are dozens of free and cheap sites designed to boost new ideas, but not all of them are best for your idea. Here’s how to pick the best one for you.

Sites like Kickstarter and many others all cater to people with ideas they believe can make it big, but who need money to get them off the ground. The community supports the idea, everyone chips in, and with luck and enough interest and the right amount of money, the product gets made and the contributors usually get first cut or a special perk. Still, even though Kickstarter gets a lot of press, it’s not necessarily the best one for your idea.

Photo remixed with an original by dinadesign/Shutterstock.

The Best Sites to Raise Money and Get Your Ideas Off the Ground

For The Most Attention: Kickstarter

Kickstarter is the major player in this space, and for good reason. The service gets a lot of media attention, and even though the majority of Kickstarter projects don’t go anywhere, it’s become the go-to destination for anyone looking to crowd-fund their projects thanks to a few high-profile projects that managed to raise a lot of money. It’s not the biggest crowd-funding community, and it’s not even the one with the best track record, but it’s incredibly easy to use, popular with angel investors and people looking for the next big idea to invest in and get behind, and well organized. Idea creators can set up their profiles for free, founders can pledge as much or as little as they choose, and no money changes hands until time runs out or the project is fully-funded. If the project is fully funded, Kickstarter takes 5% off the top, and the rest goes to the inventor or creator to make their idea happen.

The Best Sites to Raise Money and Get Your Ideas Off the Ground

For App-Builders, Game Designers, and Developers: IndieGoGo

IndieGoGo is actually larger than Kickstarter, and more people there use it for more types of projects. The site takes 4% off the top of your fundraising if you reach your funding goal, and encourages creators and developers to offer perks to the community for funding their projects. Unlike some of its competition, IndieGoGo also has its doors open to charities and non-profits. The site is particularly popular with software and app developers, although all sorts of creative projects are up on the site for funding, including documentary and independant films, education projects, and international aid projects. IndieGoGo also has the benefit of being a global site, available to users around the world.

The Best Sites to Raise Money and Get Your Ideas Off the Ground

For Inventors and Gadget Creators: Quirky

Quirky has an excellent track record, and some of our favorite gadgets started as Quirky ideas. The process of getting your idea in front of the Quirky community is a bit more involved than at other sites. You submit your idea, the community weighs in first on whether or not it’s an idea that could be made into an actual product before it goes in front of the world for fundraising. That’s the key, while other sites focus on creative endeavors, most Quirky projects are tangible products that can be manufactured and sold. The Quirky community is active and engaged in idea building and product design and development, and a lot goes on long before the idea ever gets on the site for presale fundraising. Pricing is on a sliding scale—people who get in early can get lower prices than people who get in later, and once the product is made, Quirky can work to manufacture it themselves, or work with a major retail partner to get it on store shelves everywhere.

The Best Sites to Raise Money and Get Your Ideas Off the Ground

For Musicians: Bandcamp

We touched on this topic a bit in our previous story on how to release music online so music-lovers can get to it, but while SoundCloud was one of our favorite options for releasing your music for free, allowing people to remix it, and comment on it, Bandcamp is another great solution for musicians looking to set up a free storefront on the web to allow people to buy and download their music directly. Artists and fans both love Bandcamp, and the service handles the entire payment platform, from set-your-own-price albums and songs to artists with a mix of free and paid songs in their discography. Artists can also sell merchandise through their stores, and Bandcamp takes a slice off the top depending on the artist’s sales. Fans and music lovers on the other hand get a social platform where they can follow and interact with their favorite artists, get alerts when new music is released, and discover new artists through their friends.

The Best Sites to Raise Money and Get Your Ideas Off the Ground

For Crafty Types: Etsy

Crafty types are already well aware of Etsy and how the platform works. When people who made their own hand-made goods, arts, and custom crafts wanted an online storefront that catered more to their needs than a general auction site like eBay, Etsy was born. The site has dozens of categories, including clothing, art, jewelry, household accessories, and more. While most people know Etsy as a craft-lovers haven, the site is also home to a number of stores that manufacture products you wouldn’t associate with “arts and crafts,” like wall decals, custom motorcycle helmets, and even edible crafts like homemade cookies and beef jerky. Where other similar sites help you get seed money for an idea, Etsy is more of a traditional store, meaning you have to have your idea off the ground and your product ready for sale—even if it’s a single item—before you can sell it.

The Best Sites to Raise Money and Get Your Ideas Off the Ground

For Global Users: RocketHub

Many of these sites limit their membership to users in the United States, but RocketHub is one of the largest global communities dedicated to crowd-funding new ideas. RocketHub combines a traditional crowd-funding site where individuals can promote and raise money for their own ideas and pet projects with a funding bank where people with inspired ideas can connect with sponsors, non-profits, and funding groups who are willing to share some cash with a particularly motivated or passionate individual. The service works much like Kickstarter or IndieGoGo—sign-ups are free, and the site takes a 4% cut.


Different crowd-funding sites have different goals and different audiences. Depending on the type of idea you have and the audience you want to reach, you have an array of sites to choose from, and this is just the beginning. For example, if you have a random request or want to get the crowd’s help in funding a life event like a wedding or a vacation, you can try GoGetFunding, and if you’re an industrial designer, Yanko Design is a great resource for like-minded designers.

Whichever site you choose to get your ideas off the ground, make sure it’s one where the community is aligned with and supportive of your ideas, and you’ll have no trouble raising the funds needed to make it a reality. Have you used any of these sites to crowd-fund a project or idea? Share your experiences in the comments below.

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Tuesday, February 7th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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