amp
Source: http://gizmodo.com/5583881/how-a-small-studio-pulled-off-a-major-3+d-film-using-energy+saving-technology
Traditionally, only the mammoth Hollywood studios could afford to work with 3D—it’s too expensive to build the necessary, air-conditioned 24 hours a day, server farms. The company behind Despicable Me decided to try something new, and cut the AC.
Illumination Entertainment, the company behind Despicable Me, decided to try something new. Instead of using air-conditioned server farms to render images, the company asked IBM to built a customized server farm using the iDataPlex system, a processing system that cuts down on energy use by 40% compared to traditional server farms.
The iDataPlex has two key advantages: a flexible configuration that doubles the amount of systems that can run in a single IBM rack and the ability to run an ambient temperature room (no costly air-conditioning required). The system has been on the market for over a year, but Illumination is the first studio to use it for animated film.
This doesn’t mean that any scrappy studio with a dream can now produce a high-end 3-D animated film. Illumination used a 330-person team of artists, producers, and support staff to produce 142 terabytes of data. And the rendering farm, which processed up to 500,000 frames per week, was built in conjunction with Mac Guff Ligne, a French digital production studio.
But the iDataPlex gives Illumination a leg up in the graphics rendering process. Illumination Entertainment’s server farm, for example, is the size of four parking spots. That’s half the amount of space the company initially allotted to the farm. “Oftentimes a small studio like Illumination really wants to put their energy behind creating as compelling of content as possible,” explains Steve Canepa, Vice President, Media & Entertainment Industry at IBM. “By minimizing the technological issues associated with building and managing the [rendering] environment, we allow studios to reduce the amount of time, energy, and resources necessary to create an underlying technological platform.”
It’s a compelling idea for studios—even major ones—that want to cut costs and look environmentally conscious at the same time. IBM is already working with a number of other studios to implement similar solutions. Canepa concedes that studios could build similar systems by purchasing off-the-shelf racks and processors, but the iDataPlex’s unique configuration of servers packs a lot of processing power into a small space—and that’s not easy to replicate. Don’t expect these rigs to be appearing in suburban garages anytime soon.
Fast Company empowers innovators to challenge convention and create the future of business.
Tags: ability, air-conditioning, ambient, ambient temperature, amount, amp, animated film, canepa, company, configuration, conjunction, content, day, Despicable, Don, dream, energy, energy use, entertainment, entertainment industry, example, farm, Film, film illumination, flexible configuration, french digital, Hollywood, hollywood studios, IBM, iDataPlex, Illumination, industry, leg, Ligne, Mac Guff, mac guff ligne, market, mdash, Media, Oftentimes, parking, person, person team, President, process, processing, processing system, production, rack, Room, server, server farm, server farms, size, something, Source, space, staff, Steve Canepa, studio, support, support staff, system, team, technological issues, temperature, temperature room, terabytes, time, traditional server, use, using energy, vice, Week, year
Source: http://lifehacker.com/5559357/iphone-vs-android-showdown-which-phone-is-best-for-power-users
The newest iPhone comes out in two weeks; the Android OS continues to deploy on better and better hardware; and both operating systems roll out exciting new features and innovations with each release. So which deserves your hard-earned cash?
A Starting Point
You can evaluate iPhone and Android devices from countless angles,[1] so rather than pretend that we’ve got the One True Comparison, it only seems appropriate to highlight that we’re not necessarily your average user. For more specifics on how we judge these devices, read this footnote.
For our purposes, we’re measuring each phone OS against 20 features we care about most, declaring a winner (or a tie) for each category, and adding it all up. The extent to which our measurements match up with what you most care about may vary, but we suspect that many of you share similar values when it comes to your smartphone.
Note: The table below indicates the device we think “wins” each category. A happy Android means we think Android is better in that category; an Apple means iPhone outperforms Android; categories with both an Android and Apple are ties.
![Which Phone Is Best for Power Users? [Showdown] iPhone vs. Android Showdown: Which Phone Is Best for Power Users?](http://cache.gawkerassets.com/assets/images/17/2010/06/500x_iPhone-versus-Android.jpg)
Artwork by Adam Dachis
Below, we’ve broken down the categories above and explained whey we chose the winners as we did.
Ease of Use; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
Android has come a long way in a short time, but from an ease-of-use perspective, the iPhone wins out. You can pick up any iPhone and quickly, easily understand what’s going on. It’s got one main button on the front of the device, and everything you do consists of tapping app icons from the home screen. Android devices have several buttons on the front of the device that perform a variety of functions, and once you unlock the screen (and depending on which Android device you have), you’re confronted with many different possible home screens and ways of doing things from those home screens.
Openness; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
We really like that the Android operating system open source, but what’s more important to most end users is openness in terms of what you can run on these devices. The operating systems themselves are clearly important, but one thing’s abundantly clear: the applications make the phone. And while Google has yet to get in hot water for rejecting apps based on anti-competitive fear or censorship, Apple’s has. A lot.
Battery Life; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
Apple has taken battery life extremely seriously in their careful development of the iPhone, and it’s shown. While Android devices get a kitchen-sink’s worth of features that you may consider to be a fair tradeoff for battery life, there’s little question that the iPhone’s battery life outlasts that of most Android devices. Battery performance definitely varies from Android handset to Android handset (the recently released EVO is taking big hits for its poor battery performance), but the iPhone’s battery performance—particularly the new iPhone’s performance—generally outlasts Android’s.
Multitasking; Tie
![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
It’s a big deal that the iPhone is finally getting some multitasking support in iOS4, and while it’s still not as true of multitasking as Android users enjoy, the tradeoff in terms off battery life improvements is important enough that, overall, we’d consider multitasking to be a wash.
Software Keyboard; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
If you talk to anyone who’s used both the iPhone and Android with some frequency, the general consensus is that the iPhone’s software keyboard is a good deal better than Android’s default keyboard. That’s unfortunate for Android users, but the consolation is that you can install any custom keyboard as your default keyboard on Android, and we’ve seen some solid keyboard alternatives. Still, the advantage, if only by virtue of being better out of the box, goes to the iPhone.
System-Wide Search; Tie
![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
Apple’s implementation of Spotlight on the iPhone searches contacts, media, email, applications, notes, and calendar. Android searches most of that (but notably not email), but also integrates with auto-suggest web searches; it also lets other applications plug into it, so the more supported apps you install, the more robust the universal search becomes.
Notification system; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
This may seem like a silly thing to care too much about, but the iPhone’s modal notification system is particularly user un-friendly, especially for a device as friendly as the iPhone. You have to act on a notification, and you can only see one notification at a time before the next one dismisses the previous one entirely. Android’s brilliant pull-down window shade notification tray, on the other hand, is a beautiful thing that could make any iPhone owner jealous.
Voice-to-Text; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
Nearly every text field on an Android device can be filled with a few words from your mouth, and it works surprisingly well. You can respond to emails by voice, send long text messages by voice while you’re walking around Target, respond to your editor’s IMs while you’re at a graduation ceremony, and so on, as long as you’re comfortable talking to your phone (it is a phone, so you should be). Apart from voice-to-text in third party apps, iOS doesn’t support voice-to-text at all.
Syncing; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
iPhones can be incredible standalone devices, but they’re surprisingly old-fashioned when it comes to syncing, requiring users to plug into their computers and connect to iTunes to do all sorts of syncing and activating that could be more conveniently done wirelessly. Android phones support pretty great over-the-air syncing with your Google account, so much so that if you were to lose your previous Android phone, simply entering your Google account into a new one can get you up and running with a usable phone in a jiffy.
Non-Google Sync; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
Android’s great at syncing seamlessly with Google’s servers, but it’s not so keen on syncing with other popular sources of data—like, say, Outlook, Address Book, or iTunes. If you’re a heavy user of any of those applications, the iPhone is the easiest option.
Tethering; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
The cost of tethering on Android devices varies depending on the provider, but so far the Android tethering situation is better off than what AT&T is offering on the iPhone. In the States, AT&T will charge you $20/month just for the privilege of tethering your iPhone’s data connection to a computer—despite the fact that you’re already paying for a metered data plan. The situation isn’t necessarily much better across the Android-sphere (Sprint is also planning to charge for tethering on the EVO, for example), but currently most Android carriers are sticking with “unlimited” plans, versus AT&T/iPhone’s 2GB limit. It’s still a close race on this point, but Android edges ahead with the ability to turn your handset into a Wi-Fi hotspot that can deliver wireless to you and seven of your closest friends.
Release and Update Consistency; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
These days, your mobile OS is just as important (if not more) than mobile hardware, and Apple has set the consumer expectation to expect that their device will receive new feature updates even if it isn’t the latest phone. To that end, it’s extremely easy to keep track of what’s going on in the iPhone ecosystem. Apple releases one new phone a year, and one major update each year. When an update rolls out, every phone receives the update at the same time (unless it’s particularly old; the original iPhone won’t upgrade to iOS4, for example). In contrast, Android runs on a lot of different devices, and when Google pushes out a new update, there’s no telling when or if it’s going to make its way to your phone. In the future Google is planning to change to yearly Android updates similar to iPhone OS updates, which will likely help this situation, but in the meantime, it’s a source of frustration for Android users.
Apps; Tie
![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
A lot of people may disagree on this assessment, given that Apple’s App Store has around four times the number of applications the Android Market does, but there’s also a lot of crap in the App Store, and at this point, most popular, mission-critical applications have been developed for both the iPhone and Android. What’s more, some potentially very popular applications end up locked out of the App Store for, if we’re being generous, arbitrary reasons. At the end of the day, it may be a big deal that your must-have application X is missing from the Android Market/App Store, and those may end up to be dealbreakers for you, but overall we’d call them pretty even.
Web browsing; Tie
![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
The iPhone’s Mobile Safari browser, while not without its faults, is a very nice, very usable mobile browser. Android’s browser, while not as smooth an operator as Safari, supports (or can support) Flash. The extent to which that matters to you may vary, but it’s big enough that we’re considering it a tie.
Gaming; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
We’re frugal productivity nerds at Lifehacker, so we don’t really care all that much about gaming. And while the number of solid gaming options available in the Android Market continue to grow, it’s still not on par with what’s available for the iPhone.
Music Player; Winner: iPhone ![Which Phone Is Best for Power Users? [Showdown] AppleLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AppleLogoIcon1.png)
Android may do a lot of things well, but one arena where its users regularly voice complaint is with its default media player. Where the iPhone comes with a very solid iPod app, most Android users quickly go looking for alternative players. Google is hyping over-the-internet streaming of all your music from your desktop computer eventually, but until we see something great there, the iPhone still wins out.
Free Turn-by-Turn Navigation; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
After the Google Voice debacle from last year, it’s looking less and less likely that Google will ever develop another new app for the iPhone. Unfortunately, that means that extremely cool applications like Google Maps Navigation, Google’s free turn-by-turn GPS application, will never make it to the iPhone, and so far there isn’t anything as good for the iPhone that’s also free. The iPhone does have its share of solid for-a-price GPS utilities in the App Store (and some decent inexpensive-to-free options), but Maps Navigation is built into Android and outshines the iPhone’s free alternatives.
Integration with Google Apps; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
If you rely on Google tools like Gmail, Google Contacts, Google Calendar, and the like, Android just does it better. The iPhone’s still no slouch, and can sync over-the-air with Contacts, Calendar, and even does Gmail push for instant new message notifications, but if you’re a serious Google or even just Gmail user, the iPhone doesn’t stack up to Android.
Google Voice; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
It may seem absurd to make this a separate point of comparison from Google Apps, but Voice is a very phone-centric app with potentially huge influence over how you use your phone. Apple had the option to approve a Google Voice app for the iPhone and completely blew it. And since we really love Google Voice, it only makes Android look that much more attractive.
Customizable; Winner: Android ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
You may be able to add a wallpaper to your iPhone desktop when iOS4 rolls out, but beyond that, there’s not much you can do to tweak your iPhone to exactly how you like it—without jailbreaking, that is. In comparison, Android devices are Mr. Potato Heads of customizability.
Overall Score: Android: 13; iPhone: 11 ![Which Phone Is Best for Power Users? [Showdown] AndroidLogoIcon1 Which Phone Is Best for Power Users? [Showdown]](http://cache.gawker.com/assets/images/lifehacker/2010/06/AndroidLogoIcon1.png)
Clearly our scorecard is extremely subjective, so take this evaluation with a grain of salt, and consider how important the features we listed (and maybe those we didn’t list) are to you and come up with your own assessment. If your priorities are similar to ours, you’re likely looking at an Android for your next purchase. Frankly, it feels a little like a draw overall. (My ideal would be Android running on the iPhone 4, which is actually possible, eventually.)
In fact, in our recent poll on the subject, 66 percent of Lifehacker readers said they prefer Android; 30 percent prefer the iPhone, and 4 percent preferred neither. Whichever end of the spectrum you fall on, we’d love to hear more about what’s driving your decision in the comments.
Why just Android and iPhone? The iPhone and Android operating systems are not the only mobile OSes on the block, but they’re what we’re focusing on in this post. It’s cool if you’re really into Windows Mobile/Phone 7 or webOS. For the purpose of this post, we’re focusing on what we consider to be the most popular options among our readers. [
go back up]
How we judge: We consider ourselves power users who care about things like openness, user control, and customizability; we also care about ease of use, high quality design, and quality hardware. For better or worse (usually worse), these qualities often end up at odds with one another in the current smartphone market, but they make up the measuring stick against which we’re evaluating these devices.
It’s also probably worth noting that, Android OS and hardware aside, we’re big fans of several of Google’s services, and so some of those play an important role in some of the categories above. It may not seem fair to Apple and the iPhone to do so, but in most instances (like Google Voice), Apple had the opportunity to accept Google-focused applications to the App Store.
Finally, the state of Android devices can be somewhat confusing because they’re released by different carriers and on lots of different hardware. We tried to strike a balance between acknowledging faults on some of the worst incarnations of Android hardware while also keeping in mind the best. To the extent that older iPhones aren’t up to snuff compared to the new iPhone, we’ve done the same thing in discussing the iPhone. [go back up]
Adam Pash is the editor of Lifehacker; you can read more of his stuff here at Lifehacker and follow him on Twitter.
Tags: account, amp, android, angles, app, apple, application, Artwork, browser, computer, device, email, end, example, extent, field, footnote, gaming, google, hand, home screens, innovations, iOS, iPhone, lot, market, mdash, measurements, modal, mouth, music, navigation, new features, Notification, number, openness, operating systems, owner, perspective, phone, player, point, power users, Safari, search, shade, short time, situation, specifics, store, system, text, thing, Tie, ties, time, tmpPost, tray, true comparison, update, user, voice, Voice-to, Web, window, Winner, year
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Source: http://www.engadget.com/2010/05/27/atandt-40-percent-of-iphones-are-enterprise-android-built-with/

It isn’t just Verizon’s Lowell McAdam with fascinating commentary at this Barclays Capital tech conference going down in New York this week. Ron Spears, who leads up AT&T’s Business Solutions division, had some notable things to say about enterprise mobility — specifically, the iPhone’s role in taking businesses to the road, a magic trick typically associated almost exclusively with BlackBerry over the past ten years. Basically, Spears says that he’s seeing extraordinary uptake on the business side with the iPhone since 2008 and the introduction of the platform’s first enterprise-focused features; in fact, he claims that “four out of every 10 sales” are to enterprise users these days and that it has all but caught up to BlackBerry for the kind of modern, tight, full-featured security that your average IT department needs. On a related note, Spears says that he hasn’t “seen the Android platform yet in the enterprise space,” but that he figures it’ll evolve over time to become “hard to ignore” to the enterprise segment. Of course, considering that AT&T has virtually no presence in the Android market at the moment, we’re not surprised that he’d take a lukewarm tack — so here’s hoping that changes fast. Follow the break for more highlights of Spears’ comments.
Continue reading AT&T: 40 percent of iPhone sales are enterprise, Android ‘built with a very specific focus to consumers’
AT&T: 40 percent of iPhon! e sales are enterprise, Android ‘built with a very specific focus to consumers’ originally appeared on Engadget on Thu, 27 May 2010 17:42:00 EDT. Please see our terms for use of feeds.
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Source: http://gizmodo.com/5535410/att-takes-a-commanding-lead-in-dropped-calls
AT&T may have improved their dropped call performance lately, but they’ve still got a lot of work to do. According to a recent survey from ChangeWave Research, AT&T customers experience 3x the percentage of dropped calls as Verizon users. Ouch.
Maybe the least surprising part of the survey was that those dropped calls led to consumer dissatisfaction, though this time AT&T shared the dishonorable mention with T-Mobile:
There’s no question that AT&T has put serious resources behind improving their network, and major improvements are expected for this summer. But until users start actually feeling those improvements in their day to day lives—without having to resort to a MicroCell 3G—there are going to be a lot of folks interested in jumping ship if and when the iPhone ever hits Verizon. [ChangeWave via PC World]
Tags: 3g, amp, Call, ChangeWave, commanding lead, consumer, consumer dissatisfaction, day, dissatisfaction, improvements, iPhone, lot, mdash, mention, MicroCell, network, ouch, part, PC World, percentage, performance, question, research, ship, Source, summer, survey, T-Mobile, time, tmpPost, Verizon, Work
Source: http://www.engadget.com/2010/05/10/npd-android-ousts-iphone-os-for-second-place-in-us-smartphone-m/

“We’re number two” might not be the chant everyone’s after, but we have a feeling that Google is more than satisfied with that in this case… for now. According to market research firm
NPD, Google’s Android operating system edged up into second place in the US smartphone market during the first quarter of the year, leaving it still well behind RIM’s BlackBerry OS, but marking the first time that it has moved ahead of Apple’s iPhone OS. Specifically, NPD found that RIM maintained a strong 36 percent market share for the quarter, with Android coming in at 28 percent, and iPhone OS in third at 21 percent. The growth for Android was attributed largely to strong carrier support — like Verizon’s buy-one-get-one free offer which, incidentally, also helped Verizon maintain a 30 percent smartphone market share, which is just slightly behind AT&T at 32 percent, and ahead of T-Mobile and Sprint at 17 and 15 percent, respectively.
Disclaimer: NPD’s Ross Rubin is a contributor to Engadget.
Continue reading NPD: Android ousts iPhone OS for second place in US smartphone market
NPD: Android ousts iPhone OS for second place in US smartphone market originally appeared on Engadget on Mon, 10 May 2010 12:23:00 EST. Please see our terms for use of feeds.
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AWARENESS
2010 – 87% awareness
2009 – 24% awareness
2008 – 5% awareness
USAGE
2010
- 1,500 million pageviews per month (71 pageviews per month avg)
- 162 million visits per month (8 visits per month avg)
- 21 million unique visitors per month
Arbitron Figures
2010 – 7% active users (use at least once per month)
2009 – 2% active users
Source: http://www.digidaydaily.com/stories/digital-content-today-arbitron-posts-twitter-numbers
Digital Content Today: Arbitron Posts Twitter Numbers
Media usage tracking company is reporting some surprising numbers on Twitter usage. According to a report in RadioInk, a webinar fromArbitron/Edison Research revealed that 87% of Americans are now aware of Twitter, up from 24% in 2009 and just 5% when the question was first asked, in 2008. But in looking at how many Americans are active users of Twitter — defined as using the service at least once a month — that figure came in at 7%, or about 17 million people, up from 2% in 2009.
Those are huge numbers to be sure, but less that what the blogosphere and assumed ubiquity of Twitter actually seems to be. Edison VP/Strategy & Marketing Tom Webster said awareness of Twitter has soared over a very short period. Webster compared Twitter usage to that of Facebook, the “10-ton gorilla” of social networking, with about six times as many users as Twitter although awareness of the services is roughly equal, and said, “Given that awareness per se is not a constraint, I think the smartest thing you can say about this particular graph is that Twitter has yet to articulate its value to mainstream Americans.”
Arbiron/Edson says that 18% of active Twitter users access the service several times a day and 15 % report they use it at least once a day, while 22% say they’re on Twitter at least once a month. But more than half — 53% — of active Twitter users don’t post tweets themselves and are instead, Webster said, “driven to go there as consumers of broadcast content.”
Other data:
• About 51 % of active Twitter users are white, 24% are African American — about twice the percentage of African Americans in the general population. The study speculated that African Americans may use Twitter more “conversationally” than other users.
• About 19% saying they’re “among the first” to buy or try new products, compared to 10 % of the population as a whole. 25% say they buy or try products before others, but not first.
• They’re also inclined to access the Internet from several locations, and 63% access social networking from a mobile phone, compared to 35 % of all social-network users. And for Twitter users, Webster said, SMS is “pretty much like oxygen”: 92% use SMS, and 73% text multiple times a day.
• About 42% of monthly Twitter users say they use the service to learn about products and services, and 41% use it to post their own opinions about products, while 31 % seek others’ opinions.
Active Twitter users report spending four hours a day online, compared to about two hours for the general population. But, Webster noted, “the other media here aren’t proportionately lower.” Twitterers spend two hours, 41 minutes a day with radio, compared to two hours, five minutes for the general population, and they spend three hours, 22 minutes with TV, compared to three hours, 25 minutes.
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Source: http://gizmodo.com/5513936/att-plays-around-with-logo-design-instead-of-improving-network
Don’t misunderstand, I don’t think there’s anything wrong with AT&T’s desire to experiment with its logo design, but can we please focus funds on doing something about dropped calls first?
Despite the horrid scribbles and splashes of color we see at the end of the clip, AT&T’s not actually dramatically changing its logo. What it is doing is removing the little “at&t” caption which normally sits under the ball o’ blue. That logo modification and the clip above are apparently a part of the company’s latest ad campaign theme which is dubbed “Rethink Possible.”
Rethink Possible. Somehow that reminds me of Sony’s make.believe—I didn’t understand that campaign either. [Under Consideration]
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Source: http://www.engadget.com/2010/04/08/steve-jobs-we-tried-to-buy-a-company-called-admob/
We’d previously heard rumors that Quattro Wireless was Apple’s consolation prize after a deal with bigger mobile advertising rival AdMob fell through, and Steve Jobs confirmed it on no uncertain terms at the Q&A session following today’s iPhone OS 4.0 event: “we tried to buy a company called AdMob… but Google snatched it away.” Indeed they did, though that deal hasn’t yet been approved by the Federal Trade Commission while Apple’s already up, up and away with its iAd solution, so it seems like everything shook out for the best — if you’re an iPhone developer, anyway.
Steve Jobs: ‘we tried to buy a company called AdMob’ originally appeared on Engadget on Thu, 08 Apr 2010 14:41:00 EST. Please see our terms for use of feeds.
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40 percent of iPhone sales are enterprise, Android ‘built with a very specific focus to consumers’
Source: http://www.engadget.com/2010/05/27/atandt-40-percent-of-iphones-are-enterprise-android-built-with/
It isn’t just Verizon’s Lowell McAdam with fascinating commentary at this Barclays Capital tech conference going down in New York this week. Ron Spears, who leads up AT&T’s Business Solutions division, had some notable things to say about enterprise mobility — specifically, the iPhone’s role in taking businesses to the road, a magic trick typically associated almost exclusively with BlackBerry over the past ten years. Basically, Spears says that he’s seeing extraordinary uptake on the business side with the iPhone since 2008 and the introduction of the platform’s first enterprise-focused features; in fact, he claims that “four out of every 10 sales” are to enterprise users these days and that it has all but caught up to BlackBerry for the kind of modern, tight, full-featured security that your average IT department needs. On a related note, Spears says that he hasn’t “seen the Android platform yet in the enterprise space,” but that he figures it’ll evolve over time to become “hard to ignore” to the enterprise segment. Of course, considering that AT&T has virtually no presence in the Android market at the moment, we’re not surprised that he’d take a lukewarm tack — so here’s hoping that changes fast. Follow the break for more highlights of Spears’ comments.
Continue reading AT&T: 40 percent of iPhone sales are enterprise, Android ‘built with a very specific focus to consumers’
AT&T: 40 percent of iPhon! e sales are enterprise, Android ‘built with a very specific focus to consumers’ originally appeared on Engadget on Thu, 27 May 2010 17:42:00 EDT. Please see our terms for use of feeds.
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