analysis

Apple App Revenues And Downloads More Concentrated in U.S. Than Google’s

Source: https://intelligence.businessinsider.com/welcome

Apple’s app downloads and app revenues are more concentrated in the U.S. than those of its primary rival, Google Play, according to data from App Annie

There are numerous app stores on Android, but Google Play is by far the largest. App Annie counted only free apps for its downloads figure. Paid apps are included in the revenue analysis, however.

A combined 53 percent of iOS app downloads come from the U.S., China, Japan, and the U.K., with the balance coming from the rest of the world. Google Play’s top four download markets are the U.S., Japan, South Korea, and India. They combine for 43 percent of Google Play downloads.

China was the second-largest iOS market for downloads, even though Apple’s operating system only controls a fraction of Chinese market device share. 

Interestingly, despite the fact that Google’s Android platform owns the massive Chinese smartphone market, Google offers very limited support for Google Play in China. Android apps are typically downloaded through third-party app stores. 

App Store Down

While downlo! ads are important, developers ultimately want to get paid too. 

App Annie defines app revenues as revenues flowing to developers “through the store, including revenues both from the price to download an app, as well as any in-app purchases (including subscriptions).”

We know that iOS app revenues historically dwarf Android revenues. App Annie found that iOS generates four times the revenues of Google Play, even as Google Play revenues have grown 311 percent this year. 

Although iOS revenues are more concentrated in the U.S. than Google Play’s, it turns out iOS revenues are more evenly distributed across markets.

iOS receives 40 percent of its revenues from countries outside its largest four markets. Google Play saw only 23 percent of its revenues flow from outside the top four. 

Google Play leans heavily on high monetization in Japan and South Korea, but has not effectively monetized its massive global user base.

app store revenues

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Friday, December 7th, 2012 news No Comments

Samsung Is The World’s Largest Smartphone Manufacturer By A Long Shot

Source: http://www.businessinsider.com/chart-of-the-day-smartphone-shipments-2012-11

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

In the case of smartphone makers, a rising tide does not lift all boats equally.

According to estimates from Canaccord Genuity, Samsung has shot further ahead of the pack as the world’s largest smartphone manufacturer, shipping 56.3 million units in the third quarter. 

Apple is in an increasingly distant, but still formidable, second place.

Apple’s consolation is that it still takes a larger share of industry profits, despite shipping approximately half as many units as Samsung. 

The rest of the industry is grouped around five to nine million quarterly smartphone shipments.

One notable exception is Nokia, which only sold 2.9 million Windows-powered Lumia phones in the quarter. Lumia sales were ravaged after Microsoft announced that current Lumia owners would not get a full upgrade to Windows Phone 8. With Windows Phone 8 now launched, Nokia needs to see significant growth in sales if the one-time large! st manuf acturer of smartphones is to halt its tailspin.

Two other manufacturers to watch are Chinese up-and-comers Huawei and ZTE, which have catapulted from nowhere to 7.6 and 6.8 million smartphone shipments last quarter, respectively. The companies specialize in low-cost smartphones and could make a huge splash in the market with the heft of the Chinese government’s support. Those close ties, however, have drawn scrutiny from regulators in some markets.

chart of the day, global smartphone shipments, nov 2012

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Friday, November 2nd, 2012 news No Comments

How Annual Tablet Sales Will Explode To 450 Million By 2016

Source: http://www.businessinsider.com/bii-report-how-annual-tablet-sales-will-explode-to-450-million-by-2016-2012-11

tablet sales

In the two years since Apple launched the iPad,  the tablet market has exploded. When one includes Android and other tablets as well as e-readers, nearly 100 million tablets were sold in 2011.

Tablets and smartphones will not completely displace PCs. But they will quickly overwhelm them in terms of unit sales. When, where, how and to what degree this occurs will have tremendous implications across many businesses and industries. 

In a recent report from BI Intelligence, we estimate that tablet sales will reach 450 million units by 2016, and lay out the key analysis behind these forecasts. 

Access the Full Reports By Signing Up For A Free Trial Today >>>

Here are some of the growth drivers:

The report is full of charts and data that can be downloaded and put to use. 

In full, the report:

For full access to our Tablet Market report, sign up for a free trial subscription today.

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Friday, November 2nd, 2012 news No Comments

The Small Screen Boom [Slide Deck]

Source: http://www.businessinsider.com/mobile-video-the-small-screen-boom-2-2012-10

Ooyala_Mobile_Video

We at BI Intelligence have built on our recent mobile video report to put together a comprehensive presentation on the mobile video revolution. 

Mobile video is quickly becoming a mass consumer phenomenon, much as digital photos were earlier in the smartphone adoption cycle.

In Mobile Video: The Small Screen Boom, we explore what is driving this massive mobile video growth, examine who watches mobile video and how they watch it, and look at the mobile video monetization opportunity. 

We’ve posted the deck here. We hope you enjoy it. 

BI Intelligence is a new research and analysis service focused on mobile computing and the Internet. Subscribers can download the entire deck as a PDF or PowerPoint, as well as any of the individual charts from the presentation. Please sign up for a free trial here.

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Monday, October 29th, 2012 news No Comments

up sales, can tell if you’re a cheapskate

Source: http://www.engadget.com/2012/09/05/google-patents-buyer-specific-price-drops-for-follow-up-sales/

Google patents buyerspecific price drops for followup sales, can tell if you're a cheapskate

Ever been tempted to rent a movie again, but thought the price was just a little too dear? Google may soon be willing to haggle a deal. One of its newly-granted patents could automatically lower the price of repurchase-friendly content, such as a Google Play Movies rental, depending on how likely you are to pull the trigger. Its algorithm weighs your personal tastes and repurchasing habits against those of your peers: if the code senses you’ll be relatively stingy, you’ll get a better discount. The analysis could even factor in the nature of the content itself. A thoughtful movie, ownership of the soundtrack or just a lot of related searches could lead to a repurchase at the usual price, while a simple action flick with no previous interest may bring the discount into effect. We don’t know if Google will offer these extra-personal discounts to the public at any point in the future, but if you suddenly notice a lot of follow-up bargains in Google Play, you’ll know how they came to be.

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Google patents buyer-specific price drops for follow-up sales, can tell if you’re a cheapskate originally appeared on Engadget on Wed, 05 Sep 2012 00:17:00 EDT. Please see our terms for use of feeds.

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Wednesday, September 5th, 2012 news No Comments

up sales, can tell if you’re a cheapskate

Source: http://www.engadget.com/2012/09/05/google-patents-buyer-specific-price-drops-for-follow-up-sales/

Google patents buyerspecific price drops for followup sales, can tell if you're a cheapskate

Ever been tempted to rent a movie again, but thought the price was just a little too dear? Google may soon be willing to haggle a deal. One of its newly-granted patents could automatically lower the price of repurchase-friendly content, such as a Google Play Movies rental, depending on how likely you are to pull the trigger. Its algorithm weighs your personal tastes and repurchasing habits against those of your peers: if the code senses you’ll be relatively stingy, you’ll get a better discount. The analysis could even factor in the nature of the content itself. A thoughtful movie, ownership of the soundtrack or just a lot of related searches could lead to a repurchase at the usual price, while a simple action flick with no previous interest may bring the discount into effect. We don’t know if Google will offer these extra-personal discounts to the public at any point in the future, but if you suddenly notice a lot of follow-up bargains in Google Play, you’ll know how they came to be.

Filed under:

Google patents buyer-specific price drops for follow-up sales, can tell if you’re a cheapskate originally appeared on Engadget on Wed, 05 Sep 2012 00:17:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceUSPTO  | Email this | Comments

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Wednesday, September 5th, 2012 news No Comments

How People Find Apps

Source: http://www.businessinsider.com/chart-of-the-day-how-people-find-apps-2012-8

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

Search is the top app discovery tool. According to Nielsen, 63 percent of Android and iOS users have utilized search to discover new apps in their respective app stores.

While most developers focus on cracking the top 25, search is becoming an increasingly important tool in the “long tail” of mobile apps. App revenue is no longer as concentrated with the proliferation of apps, which helps explain why Apple is buying a company like Chomp to revamp search in the App Store.

chart of the day, how people find apps, august 2012

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Thursday, August 30th, 2012 news No Comments

How People Find Apps

Source: http://www.businessinsider.com/chart-of-the-day-how-people-find-apps-2012-8

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

Search is the top app discovery tool. According to Nielsen, 63 percent of Android and iOS users have utilized search to discover new apps in their respective app stores.

While most developers focus on cracking the top 25, search is becoming an increasingly important tool in the “long tail” of mobile apps. App revenue is no longer as concentrated with the proliferation of apps, which helps explain why Apple is buying a company like Chomp to revamp search in the App Store.

chart of the day, how people find apps, august 2012

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Thursday, August 30th, 2012 news No Comments

Search Is The Biggest Driver Of App Discovery

Source: http://www.businessinsider.com/search-is-the-biggest-driver-of-app-discovery-2012-8

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Search is the top app discovery tool. According to Nielsen, 63 percent of Android and iOS users have utilized search to discover new apps in their respective app stores.

While most developers focus on cracking the top 25, search is becoming an increasingly important tool in the “long tail” of mobile apps. App revenue is no longer as concentrated with the proliferation of apps, which helps explain why Apple is buying a company like Chomp to revamp search in the App Store. 

App Discovery

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Monday, August 27th, 2012 Uncategorized No Comments

A Look At The Falling Price Of The iPad (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-ipads-price-2012-8

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

The Average Selling Price (ASP) of Apple’s iPad has fallen more than $100 in the past year.

The iPad’s ASP has dropped significantly since it was first introduced, which is not surprising, but it appears Apple wasn’t able to produce a bump in the ASP this year by introducing a new model, the way it did last year.

The iPhone’s ASP, on the other hand, has been remarkably stable since the beginning of 2009, despite Apple’s introduction of lower-cost options. The disparity probably reflects the relative maturity of the smartphone market versus the tablet market, where Apple is starting to shed its near-total dominance.

chart of the day, the ipad's average selling price, august 2012

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Wednesday, August 22nd, 2012 news No Comments

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