analysis
Apple App Revenues And Downloads More Concentrated in U.S. Than Google’s
Source: https://intelligence.businessinsider.com/welcome
Apple’s app downloads and app revenues are more concentrated in the U.S. than those of its primary rival, Google Play, according to data from App Annie.
There are numerous app stores on Android, but Google Play is by far the largest. App Annie counted only free apps for its downloads figure. Paid apps are included in the revenue analysis, however.
A combined 53 percent of iOS app downloads come from the U.S., China, Japan, and the U.K., with the balance coming from the rest of the world. Google Play’s top four download markets are the U.S., Japan, South Korea, and India. They combine for 43 percent of Google Play downloads.
China was the second-largest iOS market for downloads, even though Apple’s operating system only controls a fraction of Chinese market device share.
Interestingly, despite the fact that Google’s Android platform owns the massive Chinese smartphone market, Google offers very limited support for Google Play in China. Android apps are typically downloaded through third-party app stores.
While downlo! ads are important, developers ultimately want to get paid too.
App Annie defines app revenues as revenues flowing to developers “through the store, including revenues both from the price to download an app, as well as any in-app purchases (including subscriptions).”
We know that iOS app revenues historically dwarf Android revenues. App Annie found that iOS generates four times the revenues of Google Play, even as Google Play revenues have grown 311 percent this year.
Although iOS revenues are more concentrated in the U.S. than Google Play’s, it turns out iOS revenues are more evenly distributed across markets.
iOS receives 40 percent of its revenues from countries outside its largest four markets. Google Play saw only 23 percent of its revenues flow from outside the top four.
Google Play leans heavily on high monetization in Japan and South Korea, but has not effectively monetized its massive global user base.
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Samsung Is The World’s Largest Smartphone Manufacturer By A Long Shot
Source: http://www.businessinsider.com/chart-of-the-day-smartphone-shipments-2012-11
This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.
In the case of smartphone makers, a rising tide does not lift all boats equally.
According to estimates from Canaccord Genuity, Samsung has shot further ahead of the pack as the world’s largest smartphone manufacturer, shipping 56.3 million units in the third quarter.
Apple is in an increasingly distant, but still formidable, second place.
Apple’s consolation is that it still takes a larger share of industry profits, despite shipping approximately half as many units as Samsung.
The rest of the industry is grouped around five to nine million quarterly smartphone shipments.
One notable exception is Nokia, which only sold 2.9 million Windows-powered Lumia phones in the quarter. Lumia sales were ravaged after Microsoft announced that current Lumia owners would not get a full upgrade to Windows Phone 8. With Windows Phone 8 now launched, Nokia needs to see significant growth in sales if the one-time large! st manuf acturer of smartphones is to halt its tailspin.
Two other manufacturers to watch are Chinese up-and-comers Huawei and ZTE, which have catapulted from nowhere to 7.6 and 6.8 million smartphone shipments last quarter, respectively. The companies specialize in low-cost smartphones and could make a huge splash in the market with the heft of the Chinese government’s support. Those close ties, however, have drawn scrutiny from regulators in some markets.
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up sales, can tell if you’re a cheapskate
Source: http://www.engadget.com/2012/09/05/google-patents-buyer-specific-price-drops-for-follow-up-sales/
Ever been tempted to rent a movie again, but thought the price was just a little too dear? Google may soon be willing to haggle a deal. One of its newly-granted patents could automatically lower the price of repurchase-friendly content, such as a Google Play Movies rental, depending on how likely you are to pull the trigger. Its algorithm weighs your personal tastes and repurchasing habits against those of your peers: if the code senses you’ll be relatively stingy, you’ll get a better discount. The analysis could even factor in the nature of the content itself. A thoughtful movie, ownership of the soundtrack or just a lot of related searches could lead to a repurchase at the usual price, while a simple action flick with no previous interest may bring the discount into effect. We don’t know if Google will offer these extra-personal discounts to the public at any point in the future, but if you suddenly notice a lot of follow-up bargains in Google Play, you’ll know how they came to be.
Filed under: Internet
Google patents buyer-specific price drops for follow-up sales, can tell if you’re a cheapskate originally appeared on Engadget on Wed, 05 Sep 2012 00:17:00 EDT. Please see our terms for use of feeds.
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How People Find Apps
Source: http://www.businessinsider.com/chart-of-the-day-how-people-find-apps-2012-8
This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.
Search is the top app discovery tool. According to Nielsen, 63 percent of Android and iOS users have utilized search to discover new apps in their respective app stores.
While most developers focus on cracking the top 25, search is becoming an increasingly important tool in the “long tail” of mobile apps. App revenue is no longer as concentrated with the proliferation of apps, which helps explain why Apple is buying a company like Chomp to revamp search in the App Store.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
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