analysis
Apple App Revenues And Downloads More Concentrated in U.S. Than Google’s
Source: https://intelligence.businessinsider.com/welcome
Apple’s app downloads and app revenues are more concentrated in the U.S. than those of its primary rival, Google Play, according to data from App Annie.
There are numerous app stores on Android, but Google Play is by far the largest. App Annie counted only free apps for its downloads figure. Paid apps are included in the revenue analysis, however.
A combined 53 percent of iOS app downloads come from the U.S., China, Japan, and the U.K., with the balance coming from the rest of the world. Google Play’s top four download markets are the U.S., Japan, South Korea, and India. They combine for 43 percent of Google Play downloads.
China was the second-largest iOS market for downloads, even though Apple’s operating system only controls a fraction of Chinese market device share.
Interestingly, despite the fact that Google’s Android platform owns the massive Chinese smartphone market, Google offers very limited support for Google Play in China. Android apps are typically downloaded through third-party app stores.
While downlo! ads are important, developers ultimately want to get paid too.
App Annie defines app revenues as revenues flowing to developers “through the store, including revenues both from the price to download an app, as well as any in-app purchases (including subscriptions).”
We know that iOS app revenues historically dwarf Android revenues. App Annie found that iOS generates four times the revenues of Google Play, even as Google Play revenues have grown 311 percent this year.
Although iOS revenues are more concentrated in the U.S. than Google Play’s, it turns out iOS revenues are more evenly distributed across markets.
iOS receives 40 percent of its revenues from countries outside its largest four markets. Google Play saw only 23 percent of its revenues flow from outside the top four.
Google Play leans heavily on high monetization in Japan and South Korea, but has not effectively monetized its massive global user base.
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Samsung Is The World’s Largest Smartphone Manufacturer By A Long Shot
Source: http://www.businessinsider.com/chart-of-the-day-smartphone-shipments-2012-11
This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.
In the case of smartphone makers, a rising tide does not lift all boats equally.
According to estimates from Canaccord Genuity, Samsung has shot further ahead of the pack as the world’s largest smartphone manufacturer, shipping 56.3 million units in the third quarter.
Apple is in an increasingly distant, but still formidable, second place.
Apple’s consolation is that it still takes a larger share of industry profits, despite shipping approximately half as many units as Samsung.
The rest of the industry is grouped around five to nine million quarterly smartphone shipments.
One notable exception is Nokia, which only sold 2.9 million Windows-powered Lumia phones in the quarter. Lumia sales were ravaged after Microsoft announced that current Lumia owners would not get a full upgrade to Windows Phone 8. With Windows Phone 8 now launched, Nokia needs to see significant growth in sales if the one-time large! st manuf acturer of smartphones is to halt its tailspin.
Two other manufacturers to watch are Chinese up-and-comers Huawei and ZTE, which have catapulted from nowhere to 7.6 and 6.8 million smartphone shipments last quarter, respectively. The companies specialize in low-cost smartphones and could make a huge splash in the market with the heft of the Chinese government’s support. Those close ties, however, have drawn scrutiny from regulators in some markets.
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How Annual Tablet Sales Will Explode To 450 Million By 2016
In the two years since Apple launched the iPad, the tablet market has exploded. When one includes Android and other tablets as well as e-readers, nearly 100 million tablets were sold in 2011.
Tablets and smartphones will not completely displace PCs. But they will quickly overwhelm them in terms of unit sales. When, where, how and to what degree this occurs will have tremendous implications across many businesses and industries.
In a recent report from BI Intelligence, we estimate that tablet sales will reach 450 million units by 2016, and lay out the key analysis behind these forecasts.
Access the Full Reports By Signing Up For A Free Trial Today >>>
Here are some of the growth drivers:
- The average sales price of tablets are falling: Through the first six months of the year, tablet prices have seen a pretty steep drop off, despite the iPad’s continued dominance. The ASP of the iPad is down more than 11% from its 2011 price. The introduction of mini tablets, beginning with the Kindle Fire, disrupted the pricing dynamics of the market and will drive the huge drop in ASP over the next few years.
- Increased penetration in existing markets: Penetration will increase in markets where tablets already have a foothold. Increased adoption will be driven by falling prices and the tablet market’s subsumption of the e-reader market, which sold more than 20 million devices in 2011. The replacement rate of tablets is also somewhere between smartphones and PCs, indicating that sales can scale and grow rapidly.
- Tablets are disruptive: Tablets are poor substitute for PCs if you are trying to run data intensive spreadsheets, but they vastly improve upon the media consumption experience. Tablet owners consume a huge amount of content, from news to magazines to movies to TV shows. And again, they are cheaper and getting even cheaper every day.
- Multiple emerging markets are ripe for tablet disruption: As we discuss in! our mob ile enterprise report, tablets have only started making their way into the enterprise — a hardware market that will top $420 billion this year. Education is another opportunity; U.S. K-12 schools spend about $5.5 billion on textbooks in 2010, and college students spend hundreds of dollars per semester on textbooks they’ll only use once.
The report is full of charts and data that can be downloaded and put to use.
In full, the report:
- Explains why the average selling price of tablets has fallen, and will continue to fall
- Analyzes why tablets will benefit from increased penetration in existing markets
- Details why tablets are indeed a disruptive technology
- Explores the growth opportunities that exist in enterprise, education, and emerging markets
For full access to our Tablet Market report, sign up for a free trial subscription today.
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The Small Screen Boom [Slide Deck]
Source: http://www.businessinsider.com/mobile-video-the-small-screen-boom-2-2012-10
We at BI Intelligence have built on our recent mobile video report to put together a comprehensive presentation on the mobile video revolution.
Mobile video is quickly becoming a mass consumer phenomenon, much as digital photos were earlier in the smartphone adoption cycle.
In Mobile Video: The Small Screen Boom, we explore what is driving this massive mobile video growth, examine who watches mobile video and how they watch it, and look at the mobile video monetization opportunity.
We’ve posted the deck here. We hope you enjoy it.
BI Intelligence is a new research and analysis service focused on mobile computing and the Internet. Subscribers can download the entire deck as a PDF or PowerPoint, as well as any of the individual charts from the presentation. Please sign up for a free trial here.
See the rest of the story at Business Insider
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up sales, can tell if you’re a cheapskate
Source: http://www.engadget.com/2012/09/05/google-patents-buyer-specific-price-drops-for-follow-up-sales/
Ever been tempted to rent a movie again, but thought the price was just a little too dear? Google may soon be willing to haggle a deal. One of its newly-granted patents could automatically lower the price of repurchase-friendly content, such as a Google Play Movies rental, depending on how likely you are to pull the trigger. Its algorithm weighs your personal tastes and repurchasing habits against those of your peers: if the code senses you’ll be relatively stingy, you’ll get a better discount. The analysis could even factor in the nature of the content itself. A thoughtful movie, ownership of the soundtrack or just a lot of related searches could lead to a repurchase at the usual price, while a simple action flick with no previous interest may bring the discount into effect. We don’t know if Google will offer these extra-personal discounts to the public at any point in the future, but if you suddenly notice a lot of follow-up bargains in Google Play, you’ll know how they came to be.
Filed under: Internet
Google patents buyer-specific price drops for follow-up sales, can tell if you’re a cheapskate originally appeared on Engadget on Wed, 05 Sep 2012 00:17:00 EDT. Please see our terms for use of feeds.
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up sales, can tell if you’re a cheapskate
Source: http://www.engadget.com/2012/09/05/google-patents-buyer-specific-price-drops-for-follow-up-sales/
Ever been tempted to rent a movie again, but thought the price was just a little too dear? Google may soon be willing to haggle a deal. One of its newly-granted patents could automatically lower the price of repurchase-friendly content, such as a Google Play Movies rental, depending on how likely you are to pull the trigger. Its algorithm weighs your personal tastes and repurchasing habits against those of your peers: if the code senses you’ll be relatively stingy, you’ll get a better discount. The analysis could even factor in the nature of the content itself. A thoughtful movie, ownership of the soundtrack or just a lot of related searches could lead to a repurchase at the usual price, while a simple action flick with no previous interest may bring the discount into effect. We don’t know if Google will offer these extra-personal discounts to the public at any point in the future, but if you suddenly notice a lot of follow-up bargains in Google Play, you’ll know how they came to be.
Filed under: Internet
Google patents buyer-specific price drops for follow-up sales, can tell if you’re a cheapskate originally appeared on Engadget on Wed, 05 Sep 2012 00:17:00 EDT. Please see our terms for use of feeds.
Permalink | USPTO | Email this | Comments
How People Find Apps
Source: http://www.businessinsider.com/chart-of-the-day-how-people-find-apps-2012-8
This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.
Search is the top app discovery tool. According to Nielsen, 63 percent of Android and iOS users have utilized search to discover new apps in their respective app stores.
While most developers focus on cracking the top 25, search is becoming an increasingly important tool in the “long tail” of mobile apps. App revenue is no longer as concentrated with the proliferation of apps, which helps explain why Apple is buying a company like Chomp to revamp search in the App Store.
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How People Find Apps
Source: http://www.businessinsider.com/chart-of-the-day-how-people-find-apps-2012-8
This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.
Search is the top app discovery tool. According to Nielsen, 63 percent of Android and iOS users have utilized search to discover new apps in their respective app stores.
While most developers focus on cracking the top 25, search is becoming an increasingly important tool in the “long tail” of mobile apps. App revenue is no longer as concentrated with the proliferation of apps, which helps explain why Apple is buying a company like Chomp to revamp search in the App Store.
Follow the Chart Of The Day on Twitter: @chartoftheday
Please follow SAI on Twitter and Facebook.
Join the conversation about this story »
Search Is The Biggest Driver Of App Discovery
Source: http://www.businessinsider.com/search-is-the-biggest-driver-of-app-discovery-2012-8
Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.
Search is the top app discovery tool. According to Nielsen, 63 percent of Android and iOS users have utilized search to discover new apps in their respective app stores.
While most developers focus on cracking the top 25, search is becoming an increasingly important tool in the “long tail” of mobile apps. App revenue is no longer as concentrated with the proliferation of apps, which helps explain why Apple is buying a company like Chomp to revamp search in the App Store.
Please follow Business Insider on Twitter and Facebook.
Join the conversation about this story »
A Look At The Falling Price Of The iPad (AAPL)
Source: http://www.businessinsider.com/chart-of-the-day-ipads-price-2012-8
This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.
The Average Selling Price (ASP) of Apple’s iPad has fallen more than $100 in the past year.
The iPad’s ASP has dropped significantly since it was first introduced, which is not surprising, but it appears Apple wasn’t able to produce a bump in the ASP this year by introducing a new model, the way it did last year.
The iPhone’s ASP, on the other hand, has been remarkably stable since the beginning of 2009, despite Apple’s introduction of lower-cost options. The disparity probably reflects the relative maturity of the smartphone market versus the tablet market, where Apple is starting to shed its near-total dominance.
Follow the Chart Of The Day on Twitter: @chartoftheday
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