analytics

Your Instagram Data Is Now Officially Facebook Data

Source: http://gizmodo.com/5969001/your-instagram-data-is-now-officially-facebook-data

medium Your Instagram Data Is Now Officially Facebook Data A new Instagram privacy policy goes into effect on January 16th, 2013. The service will now be sharing your data with its new owner Facebook. Get used to it.

Basically, Instagram has updated a few of the subhead sections of its policy to reflect the fact that it is a part of Facebook now. Instagram can now share information like cookies, log files, device identifiers, location data, and usage data,with “with businesses that are legally part of the same group of companies that Instagram is part of.” According to the Instagram blog, it’s a wonderful thing for you:

Our updated privacy policy helps Instagram function more easily as part of Facebook by being able to share info between the two groups. This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used.

Less spam? Great! Of course, this also means that Instagram is heaping its data over with the privacy nightmare that’s Facebook. The data will definitely be used to target better advertising at you on Facebook, and to serve you advertisements on Instagram whenever that starts happening. Here is the relevant section from the new policy:

Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates’ own services (including by providing you with better and more relevant experiences).

This was inevitable, but at least now it’s official. [Instagram via TechCrunch]

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Monday, December 17th, 2012 news No Comments

Analytics Show Facebook Curbs The Reach Of Big Brands’ Posts

Source: http://www.businessinsider.com/facebook-curbs-the-reach-of-big-brands-2012-11

Billionaire entrepreneur Mark Cuban and “Star Trek” actor George Takei both complained recently that Facebook reduced the “reach” of their posts, limiting the number of fans likely to see any given post.

More seriously, two executives at major social media agencies owned by WPP group claimed the same thing — only with data.

In response, Facebook formally denied that it is “gaming” its Edgerank post algorithm to reduce the reach of posts (and thus force advertisers to pay to promote posts to reach all their fans).

Now comes PageLever, a Facebook analytics company, which gave Mashable some data that shows that the bigger fanbase your Facebook page has, the lower reach any individual post has. Brands with small fanbases of fewer than 10,000 people can get nearly 20 percent of them to see any individual post. But brands like Coca-Cola and Walmart, who have more than 1 million fans, can only get about 6 percent of them to see any given post — unless they pay:

Analytics Show Facebook Curbs The Reach Of Big Brands Posts

The data suggest Facebook’s algorithm discriminates against bigger brands. It encourages smaller brands by offering them triple the reach of their larger competitors. But the more successful a brand becomes on Facebook, the more its organic average reach dwindles.

By the time any company has more than 100,000 fans, of course, they’re pretty dependent on Facebook as a marketing medium — and thus may be more likely to pay to promote posts.

Related: Facebook Denies It Is ‘Gaming’ Its News Feed To Force Companies To Buy Ads

See Also: Facebook Accused Of Changing A Key Algorithm To Hurt Advertisers

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mf Analytics Show Facebook Curbs The Reach Of Big Brands Posts

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Wednesday, July 25th, 2012 Uncategorized No Comments
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