go-Digital Blog on Digital Marketing

Twitter Just Acquired A Huge Anti-Spam Startup

Source: http://www.businessinsider.com/twitter-dasient-2012-1

Twitter has acquired security startup Dasient, a company that specializes in fighting spam and malware.

The Dasient team will be plugged into Twitter’s “revenue engineering” group as Twitter monetizes with self-serve ads, reports TechCrunch.

In terms of the size of the team this acquisition was a large one, said TechCrunch’s sources.

It could be a match made in heaven — the most likely scenario seems that Twitter wants to protect its self-serve ad product from being used as a vehicle for spam.

With Dasient being well-versed in anti-spam and anti-malware efforts, it could be just what Twitter needs to maintain the product.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:

• This First Example Of A SOPA ‘Blackout’ Is Pretty Lame
• ANALYST: Twitter Could IPO Today, But It Would Be A Big Mistake
• SOPA Is So Serious That Mark Zuckerberg Just Tweeted For The First Time In Three Years

—
drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: acquisition, Anti, Big, blackout, company, conversation, Dasient, demo, email, email contacts, engineering, engineering group, example, Facebook, Group, heaven, ipo, Join, LameANALYST, malware, Mark Zuckerberg, match, match made in heaven, MistakeSOPA, news, news items, Pretty, Product, revenue, scenario, security, Serious, share, size, SOPA, spam, startup, story, team, TechCrunch, time, today, Tweeted, twitter, vehicle