apartment building

You Can Now Buy Wine from Amazon

Source: http://gizmodo.com/5958806/you-can-now-buy-wine-from-amazon

Books, hahaha! Streaming video? Whatever. But wine, the blood of Bacchus, harbinger of groping and maybe more? Now that’s what we’re talking about, Amazon—get dirt cheap bottles of wino sent straight to your door, you lush.

Starting today, anyone in California, Connecticut, Florida, Idaho, Illinois, Iowa, Nebraska, Nevada, North Carolina, Oregon, Washington, Wyoming and the District of Columbia can get up to six bottles in one order, with a shipping cost of just $10. You’ve got your reds, your sparklings, and you bet your silky bottom you can chug a rosé from Bezos, too. All in all, Amazon’s now selling over a thousand kinds of wine. Some are just nine bucks.

You’ll have to get an adult to sign for your shipment at the door, and you can’t get bubbly sent to an Amazon Locker yet—it’s almost as if the company foresaw the interest of underage kids—but if you’re a teen living in an apartment building with a doorman or front desk that signs for all packages, prepare to be swimming in gallons and gallons of cheap wine. Thhsahnk youk,, intnernet! [Amazon]

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Thursday, November 8th, 2012 news No Comments

Source: http://gizmodo.com/5882542/new-york-citys-energy-consumption-mapped-out-building+by+building

medium 1b33a36b703f79e67d37411779c7051c Convinced you’re more environmentally aware than your neighbors? Now you can find out: scientists have mapped the entire energy use of New York City, building by building.

The interactive map, created by Bianca Howard, a PhD student in mechanical engineering at Columbia University, uses publicly available data to work out which buildings are using the most energy and how they are using it. Then, it displays the energy use on a color-map. Howard’s PhD supervisors, Professor Modi, explains:

“While discussions frequently focus on electricity use, homes in New York City, whether a townhouse or a large apartment building, use far more energy in form of heat rather than electricity. Nearly all of this heat is obtained from heating oil or natural gas. In addition, current electricity distribution infrastructure in many urban areas relies on large amounts of electricity brought in from outside the city, making it difficult to support increased future use without requiring significant investment of resources and funds. We are looking at ways we can address both these issues-reducing our heating bills and increasing local electricity generation capacity.”

The resulting interactive map is great fun to play around with, allowing you to see how energy use is split down between electricity, space heating and cooling, and water heating. The best bit is that, as mentioned, its detail lets you study energy use down to the scale of individual buildings. You can play around with the map here. Every city needs something like this. [Columbia Engineering via Boing Boing]

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Monday, February 6th, 2012 Uncategorized No Comments

Padma Lakshmi makes sweet-and-savory love (pics) to …

My colleagues know I have argued against advertising’s ability to do “demand generation” — create need where there was none before. Instead I have always argued that advertising solves an awareness “missing link” for demand that was already there. In other words, a user has a need. Advertising puts a new product or a product that a particular user was simply not aware of before on his radar screen. And after further research, if the product fulfills that need he buys. Advertising rarely creates NEW demand. For example, we buy 4 quarts of milk per week because we have 2 kids. No amount of milk advertising will make us buy 5 quarts, because we simply don’t need it. Or, we’ve just bought a minivan. No amount of advertising, no matter how cool the family or the kids in the ad, will make us buy another mini van. If we just locked in health insurance this year, we are likely not to buy more or to switch, just because it is such a hassle. Make up more of your own examples.

But, I have to say, Carl Jr’s ad with Padma is really really making me want their bacon, barbecue sauce burger. Or is it just ANY bacon, barbecue sauce burger? Or wait, is there even a Carl Jr around here? hmm ….. I guess I’ll just look at the picture some more…

Source: AdFreak

Padma devours fast food, Lindsay Lohan goes retro for Fornarina and vampire ads raise the stakes

March 30, 2009

-By Tim Nudd

Carl’s Jr. serves it piping hot.

When we learned in February that Padma Lakshmi was filming a commercial for Hardee’s/Carl’s Jr., it didn’t seem likely that the Top Chef host would make as big a splash as Paris Hilton did with her infamous car-wash spot for the fast-fo.od company in 2005. But Lakshmi has actually put her own impressively suggestive mark on burger advertising with the new ad, in which she makes sweet-and-savory love to a Western-bacon deluxe on the front steps of a city apartment building. Paris Hilton, please pack your knives and go.

http://www.adweek.com/aw/content_display/news/agency/e3ie96e4a3e8c042db21628ca3995645a52

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Wednesday, April 1st, 2009 display advertising, integrated marketing No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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