Developing…refresh this post for the latest.
Apple still hasn’t made much of a commitment to selling into and serving big companies, at least relative to traditional corporate IT vendors like Microsoft, but Apple’s products continue to sell themselves.
British bank Barclays just placed an order for 8,500 iPads for its branch network, Matt Brian of The Next Web reports. This is believed to be the largest single order placed in the UK.
The company says it reviewed other tablet options but went with iPad because its employees insisted on it.
The bank wants to use an app called “Mortgage Brain” that was developed by a bank consortium and will allow branch employees to better serve customers.
The IR reseller who handled the iPad order says that it is seeing “increased uptake” of Apple products among other corporate clients. Apple has often talked about the “consumerization of the enterprise,” in which employees drive corporate purchases, as being a key trend driving its business. This trend shows no signs of slowing.
That such a large order was placed for iPads on the heels of the launch of Microsoft’s Surface tablet and Windows 8 doesn’t bode well for Microsoft. Microsoft now finally has a tablet in market, so when customers choose Apple or Android equipment, it’s no longer simply a matter of Microsoft not having a product to sell.
Anti-virus company Avast conducted a survey of Windows-based PC users the day before Windows 8 was released.
The results were devastating for Microsoft and non-Apple PC makers.
They were excellent, meanwhile, for Apple.
Byron Acohido wrote up the results for USA Today and filmed a short video with charts. You can watch that here. In the meantime, here are the key points:
- The survey covered 135,000 Windows users split across three versions of the operating system: Windows 7, Windows Vista, and Windows XP.
- Only a very small percentage of users–9%–said they were going to accelerate a purchase of a new computer because of Windows 8.
- Overall, 16% of those surveyed said they planned to buy a new computer
- Of these folks, a staggering 42% said they plan to buy an Apple product–either a Mac or an iPad (see chart above)
- Most of the Apple buyers (30% of the total buyers) planned to buy an iPad, suggesting that some of these planned purchases are motivated by the desire to buy a tablet. (Maybe Microsoft can save some of these with strong sales of the Surface.)
- The rest of the switchers, 12%, planned to buy a Mac.
Last week, it was reported that Windows 8 sales are off to a weak start.
That’s not surprising, given the results of this survey.
And the most ominous part of the survey is the implication that nearly a third of those w! ho plan to buy a new computer plan to buy an iPad. Some of these purchases may be supplemental–the PC owners may keep their PCs–but they won’t do anything to help the Wintel PC business.
As tech guru Jean-Louis Gassee points out in his weekly note, the survey also suggests that Windows 8 has created a huge opportunity for Apple to convert a lot more Windows users to Apple products.
Looks like we can kiss goodbye to any lingering politeness in the rivalry between these two UK chip houses, because the smaller one has just embarked on a cheeky expansion. Having been known mainly for its PowerVR graphics processors, not least in many Apple products, Imagination Tech could potentially push into the CPU arena too, through its $60 million acquisition of MIPS Technologies. Just Like ARM, MIPS designs low-power RISC processors for consumer electronics, but it has generally focused on smaller chips for devices like routers and TVs rather than smartphones and tablets. In addition to a portfolio of 82 exclusive patents, a squad of 160 MIPS engineers will now be transplanted to Imagination, where they’ll no doubt be debriefed and reassigned to conquering the world. Meanwhile, in some sort of flanking move, ARM has paid a far higher sum of $170 million to gain access to a number of other MIPS patents.
Imagination Technologies snaps up CPU designer MIPS in an attempt to wrestle ARM originally appeared on Engadget on Tue, 06 Nov 2012 06:41:00 EDT. Please see our terms for use of feeds.
For months, there have been rumors that the next iPhone would have a thinner screen. Several reports have said that Apple’s supply partners were developing a new process called in-cell technology, which integrates touch screen sensors directly into the LCD screen, thereby eliminating a layer from the screen.
Now, we have the biggest proof yet that this is in fact happening.
“We had some hard times (in developing the new in-cell technology) at first…but it seems those hard times have finally ended,” said Han Sang-beom, LG Display’s CEO, according to The Journal. “The in-cell technology is the industry’s latest development. (But) we will be able to supply the panels without any fail.”
LG has supplied display panels for Apple products in the past, and previous reports claimed that LG would be one of several companies producing the new thinner screens for the next iPhone. Given that LG’s announcement comes just a couple weeks before Apple is expected to unveil the next iPhone, it seems a pret! ty safe bet that the screens are for that.
So, what will a thinner iPhone screen actually mean for users? Two things, probably:
- A thinner phone, overall.
- A more expensive repair, if the screen breaks. That’s because the touch sensors will be built into the glass. If you crack an iPhone 4 screen, you can keep using your phone. That probably won’t be the case with the iPhone 5.
A thinner screen may also make more room for a bigger battery.
Analyst Horace Dediu of Asymco has posted another excellent chart, this one showing the ratio of PCs sold to Macs sold each year since the early 1980s (via Philip Elmer-Dewitt, who notes that the peak year for Microsoft dominance was 2004).
As you can see, the chart tells the story of Apple’s temporary demise and Microsoft’s ascendance, followed by Apple’s resurgence over the last 8 years.
The ratio has now fallen back to levels not seen since the 1990s.
It’s also important to note that this chart only shows PCs vs. Macs–full-fledged computers that Apple actually doesn’t sell that many of. (Mac sales are growing nicely, in stark contrast to the PC market, but they aren’t blowing any doors off).
If the chart included sales of iPhones and iPads, the ratio of PCs sold to Apple products sold would look quite different. And given that the distinction between “a PC” and a tablet or smartphone is becoming ever more blurred, the latter chart would actually be more meaningful.
Here’s Horace Dediu’s chart:
After decades of sustained growth in the PC market (with the exception of 2001), growth is slowing to a halt. Overall PC shipments grew 4 percent last year, down from 14 percent the year before, and the lowest growth rate since 2001.
There are a few reasons for this. The global economy has been choppy since the downturn of 2008, depressing both business and consumer spending. The business PC upgrade cycle has gotten longer — Microsoft says that about two-thirds of all businesses are still using Windows Vista (which is more than five years old) or Windows XP (almost 11 years old). The introduction of the iPad in spring 2010 sucked the air out of the market for cheap tiny laptops called “netbooks,” which had been driving a lot of PC growth for the previous few years.
The release of Windows 8 later this year may drive a new wave of consumer adoption, although there’s a real risk that many consumers will find the huge design changes confusing and stick with Windows 7 or switch to Apple products instead. After that, the end of life for Windows XP in April 2014 could spur a big business upgrade cycle.
But for now, the PC market looks flat and mature.
It’s the perfect example that doing what you love — and knowing what the market lacks — will eventually pay off.
Alex King-Harris, Craig Kohland and Amani Friend met through the yoga community, but what’s unique about the trio is that they were all musicians making music for those who were terminally-ill or facing chronic illness. King-Harris had been involved in a bad car accident years ago which introduced him to yoga.
As yoga increased in popularity, the co-founders realized there wasn’t a platform for instructors to get recommended healing music or share their playlists with one another or with their students. All three guys immensely believe that the right music is essential for various sequences in a yoga routine.
After initially raising $150,000, YogiTunes, which works a lot like iTunes, but is catered specifically to the yoga community, launched in July 2011. The site currently has around 6,000 artists to choose from and the downloaded music can be played through any medium — unlike iTunes, which requires Apple products.
But people are used to getting their music through iTunes and other popular sources:
“You’re up against people who have really strong habits of consuming through iTunes, or consuming through Pandora,” King-Harris told us. “It takes a little while to shift people’s habitual ways of consuming.”
Eventually, the company wants to grow beyond music and become a community for health and wellness enthusiasts.
“We definitely want to draw people in with the music and then extend to other products, other services, other things that we feel are valuable for people’s lifestyles. It’s kind of taking the Amazon model. They were really good at selling books and now they do everything.”
“We can also scale quite quickly beyond yoga to the health and wellness market. A lot of massage therapists, fitness teachers, tai chi people use our music. I think the yoga market is particularly interesting because, in general, the median income is high so we know we have an broad enough audience.”
For inspiration, the company looks at Beatport, a private company that offers music for the DJ community.
“It’s a similar way that we see ourselves servicing the yoga community. They’re a very successful enterprise, very well-known and well established in what they do. They really know their niche. And that’s what we want to do.”
- These Guys Launched A Startup For Entrepreneurs And Then Got Turned Away By Entrepreneurs
- INSTANT MBA: Know Your Competitors Broadly And Your Users Narrowly
- How Gossiping At The Workplace Can Improve Your Health
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Marketing Costs Normalized to CPM Basis for Comparison
- Coke vs Pepsi vs Dr Pepper
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- Facebook advertising metrics and benchmarks
- social media benchmarks
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)