Developing…refresh this post for the latest.
For months, there have been rumors that the next iPhone would have a thinner screen. Several reports have said that Apple’s supply partners were developing a new process called in-cell technology, which integrates touch screen sensors directly into the LCD screen, thereby eliminating a layer from the screen.
Now, we have the biggest proof yet that this is in fact happening.
“We had some hard times (in developing the new in-cell technology) at first…but it seems those hard times have finally ended,” said Han Sang-beom, LG Display’s CEO, according to The Journal. “The in-cell technology is the industry’s latest development. (But) we will be able to supply the panels without any fail.”
LG has supplied display panels for Apple products in the past, and previous reports claimed that LG would be one of several companies producing the new thinner screens for the next iPhone. Given that LG’s announcement comes just a couple weeks before Apple is expected to unveil the next iPhone, it seems a pret! ty safe bet that the screens are for that.
So, what will a thinner iPhone screen actually mean for users? Two things, probably:
- A thinner phone, overall.
- A more expensive repair, if the screen breaks. That’s because the touch sensors will be built into the glass. If you crack an iPhone 4 screen, you can keep using your phone. That probably won’t be the case with the iPhone 5.
A thinner screen may also make more room for a bigger battery.
Chipworks, which compared the new hotness (am I right?) on the right to the first iPad’s A4 processor on left, has a pretty striking comparison on its hands:
The Apple A4, which by all accounts is still commercially viable given the price of used Apple products on craigslist, measured in at 53.3 mm². Only two (and a half?) generations later, we have the Apple A5X weighing in at 165 mm² – a whopping 310% larger.
It’s worth noting that the A5X is still built using a 45 nm fabrication process—which in human English refers to the size of the tiniest parts each chip is made out of. The smaller the number, the more transistors can be packed onto a processor, which generally translates into a more efficient, cooler chip. Apple didn’t make its CPU more sophisticated in order to crank out more retina display-filling power—it just made it humungous. [Chipworks via Cult of Mac]
It’s the perfect example that doing what you love — and knowing what the market lacks — will eventually pay off.
Alex King-Harris, Craig Kohland and Amani Friend met through the yoga community, but what’s unique about the trio is that they were all musicians making music for those who were terminally-ill or facing chronic illness. King-Harris had been involved in a bad car accident years ago which introduced him to yoga.
As yoga increased in popularity, the co-founders realized there wasn’t a platform for instructors to get recommended healing music or share their playlists with one another or with their students. All three guys immensely believe that the right music is essential for various sequences in a yoga routine.
After initially raising $150,000, YogiTunes, which works a lot like iTunes, but is catered specifically to the yoga community, launched in July 2011. The site currently has around 6,000 artists to choose from and the downloaded music can be played through any medium — unlike iTunes, which requires Apple products.
But people are used to getting their music through iTunes and other popular sources:
“You’re up against people who have really strong habits of consuming through iTunes, or consuming through Pandora,” King-Harris told us. “It takes a little while to shift people’s habitual ways of consuming.”
Eventually, the company wants to grow beyond music and become a community for health and wellness enthusiasts.
“We definitely want to draw people in with the music and then extend to other products, other services, other things that we feel are valuable for people’s lifestyles. It’s kind of taking the Amazon model. They were really good at selling books and now they do everything.”
“We can also scale quite quickly beyond yoga to the health and wellness market. A lot of massage therapists, fitness teachers, tai chi people use our music. I think the yoga market is particularly interesting because, in general, the median income is high so we know we have an broad enough audience.”
For inspiration, the company looks at Beatport, a private company that offers music for the DJ community.
“It’s a similar way that we see ourselves servicing the yoga community. They’re a very successful enterprise, very well-known and well established in what they do. They really know their niche. And that’s what we want to do.”
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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