apple

In Case You Had Any Doubt About Where Apple Gets Its Money From (AAPL)

Source: http://www.businessinsider.com/how-apple-makes-money-2012-4

In case you had any doubt, Apple is an iPhone company now.

The iPhone accounted for 58% of Apple’s total revenue last quarter.

The iPhone didn’t exist five years ago. Today, the iPhone business alone is more profitable than Exxon.

Below, you can see how the iPhone has gone from zero to a hundred billion annually in the span of five years.

And if you think that’s mind blowing, then you need to check this out >

chart of the day apple revenue by product april 2012 In Case You Had Any Doubt About Where Apple Gets Its Money From (AAPL)

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Friday, April 27th, 2012 news No Comments

Apple Stores Perform 17 Times Better Than The Average Retailer (AAPL)

Source: http://www.businessinsider.com/apple-stores-perform-17-times-better-than-the-average-retailer-2012-4

According to new data from RetailSales, Apple Stores still lead in sales per square foot by a significant margin, reports Asymco.

Sales of $300 per square foot and above is considered respectable, with the average for US malls being $341 and the average jeweler hitting $600.

Apple blows these numbers out of the water, fetching just over $6,000 per square foot for its stores.

asymco Apple Stores Perform 17 Times Better Than The Average Retailer (AAPL)

DON’T MISS: The secrets of Apple’s retail success >

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Wednesday, April 18th, 2012 news No Comments

The Only Two Smartphone Companies That Matter (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-smartphone-shipments-2012-4

There are only two smartphone companies that matter: Samsung and Apple.

This chart shows preliminary smartphone shipment estimates for Q1 from analyst Horace Dediu of Asymco. As you can see, it’s a two horse race. Everyone else is irrelevant.

chart of the day smartphone shipments april 2012 The Only Two Smartphone Companies That Matter (AAPL)

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Thursday, April 12th, 2012 news No Comments

The Powerful Impact NPR And The New York Times Have On Book Sales

Source: http://www.businessinsider.com/chart-of-the-day-the-powerful-impact-npr-and-the-new-york-times-have-on-book-sales-2012-2

Goodreads is a site where people list the books they are reading or would like to read. Check out how much a book’s listings spike after it’s mentioned by NPR or the New York Times

cotd interest in book spikes following media mentions feb 27 2012 The Powerful Impact NPR And The New York Times Have On Book Sales

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Wednesday, February 29th, 2012 news No Comments

This New California Mobile Privacy Deal Is Absolutely BRILLIANT (GOOG)

Source: http://www.businessinsider.com/this-new-california-mobile-privacy-deal-is-absolutely-brilliant-2012-2


california attorney general kamala harris This New California Mobile Privacy Deal Is Absolutely BRILLIANT (GOOG)

If you live in California, you’re soon going to have a chance to read a privacy policy for every single app you download onto your mobile phone.

That’s thanks to a “Global Agreement” signed by California Attorney General Kamala Harris and six big companies in the mobile space: Google, Apple, RIM, Microsoft, Palm, and Amazon.

Just one question.

Who reads privacy policies?

You probably don’t. Just like you don’t read the terms and conditions when you download and install software, or sign up for an online email account, or rip the tag off a new mattress.

But!

The 1% of you who do read privacy policies are probably the exact same 1% who are losing sleep because information from your iPhone address book was secretly being uploaded to the servers of Path and some other app makers.

So the Attorney General and the six companies win for looking aware and concerned about online privacy, and the privacy zealots get to rest a little easier before going off on their next crusade. (Probably against Google.)

Plus, apps makers now all have to hire lawyers to write up these privacy policies and interns to put the policies online and build links to them in their apps. Which increases employment!

Wins all around. Well done.

See also: THE TRUTH ABOUT ONLINE PRIVACY: Who Cares?

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Tuesday, February 21st, 2012 news No Comments

Source: http://gizmodo.com/5885803/the-end-of-mac

medium 4500862d21cd764f1a01dde51acb25b1 This is not just theoretical. It's supported by what users are demanding. You just have to look at this chart made by Asymco's Horace Deidu. Apple sold 156 million iOS devices in one year compared to 122 million Macs in 28 years.

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Friday, February 17th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5885321/how-iphone-apps-steal-your-contact-data-and-why-you-cant-stop-it

medium a3eb996d942501fda69ec9035740ae88 The internet is starting to realize something unsettling: our iPhones send information about the people we know to private servers, often without our permission. Some offending apps are fixing themselves. Some aren’t. But the underlying problem is much bigger.

Apple allows any app to access your address book at any time—it’s built into the iPhone’s core software. The idea is to make using these apps more seamless and magical, in that you won’t have dialog boxes popping up in your face all the time, the way Apple zealously guards your location permissions at an OS level—because fewer clicks mean a more graceful experience, right? Maybe, but the consequence is privacy shivved and consent nullified. Your phone makes decisions about what’s okay to share with a company, whose motivation is, ultimately, making money, without consulting you first.

Once you peel back that pretty skin of your phone and observe the software at work—we used a proxy application called Charles—watching the data that jumps between your phone and a remote server is plain. A little too plain. What can we see?

As Paul Haddad, the developer behind the popular Twitter client TapBot pointed out to me, some of App Store’s shiniest celebrities are among those that beam away your contact list in order to make hooking up with other friends who use the app smoother. From Haddad’s own findings:

Foursquare (Email, Phone Numbers no warning)
Path (Pretty much everything after warning)
Instagram (Email, Phone Numbers, First, Last warning)
Facebook (Email, Phone Numbers, First, Last warning)
Twitter for iOS (Email, Phone Numbers, warning)
Voxer (Email, First, Last, Phone numbers, warning)

Foursquare and Instagram have both recently updated to provide a much clearer warning of what you’re about to share. Which every single app should follow, providing clear warnings before they touch your contacts. But plenty of apps aren’t so generous. “A lot of other popular social networking apps send some data,” says Haddad, “mostly names, emails, phone numbers.” Instapaper, for example, transmits your address book’s email listings when you ask it to “search contacts” to connect with other friends using the app. The app never makes it clear that my data (shown up top) is leaving the phone—and once it’s out of your hands and in Instagram’s, all you can do is trust that it’ll be handled responsibly. You know, like not be stored permanently without your knowledge.

Trust is all we’ve got, and that’s not good. “Once the data is out of your device there’s no way to tell what happens to it,” explains Haddad. Companies might do the decent thing and delete your data immediately. Like Foursquare, which says it doesn’t store your data at all after matching your friends, and never has. Twitter keeps your address book data for 18 months “to make it easy for you and your contacts to discover each other on Twitter after you’ve signed up,” but can delete the data at any time with a link at the bottom of this page. Or a company might do the Path thing, storing that information indefinitely until they’re publicly shamed into doing otherwise. Or worse.

We need a solution, and goodwill on the part of app devs is going to cut it. All the ARE YOU SURE YOU WANT TO DO THIS? dialog boxes in the world won’t absolve Apple’s decision to hand out our address books on a pearly platter. iOS is the biggest threat to iOS—and nothing short of a major revision to the way Apple allows apps to run through your contacts should be acceptable. But is that even enough? Maybe not.

Jay Freeman, developer behind the massively popular jailbroken-iPhone program Cydia, doesn’t think Apple’s hand is enough to definitively state who gets your address book, and when:

“Neither Apple nor the application developer is in a good position to decide that ahead of time, and due to this neither Apple’s model of ‘any app can access the address book, no app can access your recent calls’, nor Google’s method of ‘developer claims they need X, take it or leave it’ is sufficient.”

Freeman’s solution? Cydia’s “one-off modifications to the underlying operating system” that we deal in, nicely transfers this control back to the user.” In other words, we can’t trust Apple or the people that make apps—so let’s just trust ourselves to control how iOS works.

Freeman left us with one, final, disquieting note. Shrewd devs and others with the knowhow have been able to dig through app traffic to find out of they’re shoveling around your address book. But there’s no easy way to do this—and if a dev really wants to sneak your data through the door, there’s technically nothing we can do to stop him: “There are tons of complex tricks that can be used to smuggle both information in network traffic and computation itself.” It’s a problem fundamental to computer science—once the data’s in a dev’s hands, he can conjure it away, too small to be noticed by App Store oversight in churning sea of other apps.

Unless Apple keeps him from getting that information in the first place by letting us all make informed decisions with our phone and the private life poured into it. Your move, iOS.

Photo: Motorolka/Shutterstock

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Wednesday, February 15th, 2012 Uncategorized No Comments

Google is The Least Diversified Business In Tech (GOOG, AAPL, MSFT, EBAY)

Source: http://www.businessinsider.com/chart-of-the-day-google-is-the-least-diversified-business-in-tech-2012-2

We love this chart from Dan Frommer at SplatF.

He calls it the “Eggs In One Basket” index, because it charts out the largest source of revenue as a percentage for all the major tech companies. (Profits would be a different story altogether.)

Google gets over 90% of its revenue from one source: Advertising. The next closest is Amazon with product sales. But, Amazon’s product sales are a mix of goods, so it’s not exactly the same as relying on just advertising.

For now, this isn’t a big problem for Google. The online ad market is still growing, and Google can capture a lot of the market. But, if things were to change, or advertising were to slow down, then look out.

What’s incredible about this chart is how diverse Microsoft is from a sales perspective. Its most dominant business group, Office, only accounts for 30% of sales. Read more on the chart from Frommer here →

chart of the day revenue source by percentage for tech companies feb 13 2012 Google is The Least Diversified Business In Tech (GOOG, AAPL, MSFT, EBAY)

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Tuesday, February 14th, 2012 news No Comments

How The iPad Kicks Kindle’s Butt When It Comes To Ad Traffic (AAPL, AMZN)

Source: http://www.businessinsider.com/how-the-ipad-kicks-kindles-butt-when-it-comes-to-ad-traffic-2012-2


kindle ipad How The iPad Kicks Kindles Butt When It Comes To Ad Traffic (AAPL, AMZN)

Amazon just kicked off a new TV campaign for the Kindle Fire, which it doubtless hopes will further dent sales of Apple’s iPad. But Kindle has a long way to go before it starts threatening the iPad as a device for serving online ads to consumers.

Data from Rimm-Kaufmann Group, an online marketing agency, show that the iPad maintains its total dominance of the tablet market when it comes to ad traffic. Kindle is slowly making progress, but it only has 3.48 percent of the market to iPad’s 88.1 percent.

iPad had a 93.44 percent share of the market late last year, so share is being traded quickly in this category.

With iPad 3 on the way, even those small gains for Kindle may be in jeopardy.

When it comes to ad performance, the iPad also has a significant edge. If you index the data to the average ad displayed on a desktop computer, ads on iPad get 10 percent more revenue per click, the same level of overall clicks, and a greater average order value.

All the other tablets, including Kindle, perform much worse than ads displayed on PCs.

iPad dominates ad traffic on tablets, but its dominance is slipping.

ipad dominates ad traffic on tablets but its dominance is slipping How The iPad Kicks Kindles Butt When It Comes To Ad Traffic (AAPL, AMZN)


The Kindle is gaining share of ad traffic the fastest against the iPad.

the kindle is gaining share of ad traffic the fastestagainst the ipad How The iPad Kicks Kindles Butt When It Comes To Ad Traffic (AAPL, AMZN)


But the iPad is still the most effective tablet device by far, for advertisers.

but the ipad is still the most effective tablet device by far for advertisers How The iPad Kicks Kindles Butt When It Comes To Ad Traffic (AAPL, AMZN)

See the rest of the story at Business Insider

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Dr. Augustine Fou is an advisor on digital strategy and social media marketing, with over 16 years of in-the-trenches, hands-on experience. He provides client executives with objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI with digital insights.

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