Mobile In-Store Research Frequency Seen Increasing Alongside Price Point



Similarly, while 36% regularly conduct in-store searches when looking at products priced at less than $50, 62% do so for products priced at $250 and up.

Besides price point, the study also finds that the frequency of in-store searches ranges significantly by product category. Respondents most commonly conduct in-store mobile searches for electronics and appliances (83% doing so almost always or frequently) and books and music (67%), with fewer do so for automotive (52%) and food and beverage (50%) products.

There are some intriguing results in the study’s section regarding the discount rates at which M-shoppers would consider buying online (these responses limited to US respondents). Almost 6 in 10 respondents would consider buying online if they could get a 10% discount on a $500 item. But a 10% discount on a $200 item would only persuade 50% to consider buying online, while swaying only 28% of those shopping for a $50 item. These results align with previous research from parago, which found that for an equal discount rate, consumers would be about 20% more likely to switch to an alternative online option (in this case Amazon) that provides larger dollar savings. The results from that study suggested that the focus on dollar savings over discounts could be attributable to a calculus regarding shipping costs.

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Tuesday, September 17th, 2013 news No Comments


The Best Times to Buy Infographic Shows You All the Savings by Month and DayPlan your purchases and you can grab the best deals on everything from clothes to flat-screen TVs to appliances and more. This infographic from breaks down the sale times for just about every product so you can save all year round.

The graphic includes recommendations by month and by day, as well as some additional optimal times to buy (e.g., oil changes early in the morning). The savings recommendations overlap our own comprehensive Best Time to Buy Anything guide and Best Days of the Week to Buy Almost Anything, just offering a different view and some additional items like real estate.

Here’s the full image. Click to expand or right-click to save to disk:
The Best Times to Buy Infographic Shows You All the Savings by Month and Day

Infographic: Best Time to Buy Airline Tickets and Everything Else |

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Friday, February 10th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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