application
Source: http://gizmodo.com/5885321/how-iphone-apps-steal-your-contact-data-and-why-you-cant-stop-it
The internet is starting to realize something unsettling: our iPhones send information about the people we know to private servers, often without our permission. Some offending apps are fixing themselves. Some aren’t. But the underlying problem is much bigger.
Apple allows any app to access your address book at any time—it’s built into the iPhone’s core software. The idea is to make using these apps more seamless and magical, in that you won’t have dialog boxes popping up in your face all the time, the way Apple zealously guards your location permissions at an OS level—because fewer clicks mean a more graceful experience, right? Maybe, but the consequence is privacy shivved and consent nullified. Your phone makes decisions about what’s okay to share with a company, whose motivation is, ultimately, making money, without consulting you first.
Once you peel back that pretty skin of your phone and observe the software at work—we used a proxy application called Charles—watching the data that jumps between your phone and a remote server is plain. A little too plain. What can we see?
As Paul Haddad, the developer behind the popular Twitter client TapBot pointed out to me, some of App Store’s shiniest celebrities are among those that beam away your contact list in order to make hooking up with other friends who use the app smoother. From Haddad’s own findings:
Foursquare (Email, Phone Numbers no warning)
Path (Pretty much everything after warning)
Instagram (Email, Phone Numbers, First, Last warning)
Facebook (Email, Phone Numbers, First, Last warning)
Twitter for iOS (Email, Phone Numbers, warning)
Voxer (Email, First, Last, Phone numbers, warning)
Foursquare and Instagram have both recently updated to provide a much clearer warning of what you’re about to share. Which every single app should follow, providing clear warnings before they touch your contacts. But plenty of apps aren’t so generous. “A lot of other popular social networking apps send some data,” says Haddad, “mostly names, emails, phone numbers.” Instapaper, for example, transmits your address book’s email listings when you ask it to “search contacts” to connect with other friends using the app. The app never makes it clear that my data (shown up top) is leaving the phone—and once it’s out of your hands and in Instagram’s, all you can do is trust that it’ll be handled responsibly. You know, like not be stored permanently without your knowledge.
Trust is all we’ve got, and that’s not good. “Once the data is out of your device there’s no way to tell what happens to it,” explains Haddad. Companies might do the decent thing and delete your data immediately. Like Foursquare, which says it doesn’t store your data at all after matching your friends, and never has. Twitter keeps your address book data for 18 months “to make it easy for you and your contacts to discover each other on Twitter after you’ve signed up,” but can delete the data at any time with a link at the bottom of this page. Or a company might do the Path thing, storing that information indefinitely until they’re publicly shamed into doing otherwise. Or worse.
We need a solution, and goodwill on the part of app devs is going to cut it. All the ARE YOU SURE YOU WANT TO DO THIS? dialog boxes in the world won’t absolve Apple’s decision to hand out our address books on a pearly platter. iOS is the biggest threat to iOS—and nothing short of a major revision to the way Apple allows apps to run through your contacts should be acceptable. But is that even enough? Maybe not.
Jay Freeman, developer behind the massively popular jailbroken-iPhone program Cydia, doesn’t think Apple’s hand is enough to definitively state who gets your address book, and when:
“Neither Apple nor the application developer is in a good position to decide that ahead of time, and due to this neither Apple’s model of ‘any app can access the address book, no app can access your recent calls’, nor Google’s method of ‘developer claims they need X, take it or leave it’ is sufficient.”
Freeman’s solution? Cydia’s “one-off modifications to the underlying operating system” that we deal in, nicely transfers this control back to the user.” In other words, we can’t trust Apple or the people that make apps—so let’s just trust ourselves to control how iOS works.
Freeman left us with one, final, disquieting note. Shrewd devs and others with the knowhow have been able to dig through app traffic to find out of they’re shoveling around your address book. But there’s no easy way to do this—and if a dev really wants to sneak your data through the door, there’s technically nothing we can do to stop him: “There are tons of complex tricks that can be used to smuggle both information in network traffic and computation itself.” It’s a problem fundamental to computer science—once the data’s in a dev’s hands, he can conjure it away, too small to be noticed by App Store oversight in churning sea of other apps.
Unless Apple keeps him from getting that information in the first place by letting us all make informed decisions with our phone and the private life poured into it. Your move, iOS.
Photo: Motorolka/Shutterstock
A Leak From The USA TODAY Shows How The Kindle Fire Is Blowing Away Other Android Tablets (AMZN, APPL)
Here’s an interesting look at how the platform wars are playing out across smartphones and tablets.
GeekWire landed an internal slide from USA Today that lists how many times its application has been downloaded. USA Today has a wider, more geographically diverse readership than most other newspapers, giving us insights into the ecosystem that we might not get from the typical measurement companies.
If USA Today’s internal statistics are any indication, the Kindle Fire is blowing other Android tablets out of the water. The slide shows 260,000 downloads of its app for Kindle Fire compared with only 130,000 for other Android tablets. That’s a two-to-one ratio.
The Kindle Fire still trails the iPad by some ~2.6 million downloads, but that’s unsurprising. What’s more impressive is how much headway the Kindle Fire has made in the short time since its release.
Further, you can see that the iPhone app is still beating the Android app in downloads. And Windows Phone has a lot of work to do.
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See Also:
- iPad Magazine App Zite Reportedly Selling For $20-$25 Million To CNN
- The NBC iPad App Finally Supports Streaming For Full Episodes
- Magazine Publishers Are Basically Just Stealing Cable’s Business Model For Their Tablet Plans
Source: http://gizmodo.com/5882173/the-dominos-super-bowl-pizza-war-room-oozes-pepperoni-cheese-and-sadness
On Super Bowl Sunday, 55 IT specialists will huddle together in a dark room to keep their company’s website afloat on the biggest day of its entire year, since it’s going to be bombarded by millions of ravenous fans. But the company they work for isn’t the NFL.
Here’s how Domino’s social media specialist explained the roles of who’s in the room to The Atlantic:
* Application owners check the initial code of our applications, making up our defensive line.
* Those watching our operating systems are our second line of defense, or “line backers”… who react to every situation on the “field.”
* Those observing the network will jump in and “cover” if anything looks dicey on a larger scale, serving as our “cornerbacks.”
* In case someone tries a “Hail Mary” play to hack into part of our system, we have our Security team there as our “safeties” – our last line of defense!
Which is about the caliber of sports metaphor you’d expect from a social media specialist. But it doesn’t make it any less cool that Dominos stuffs bunch of nerds into a room during the super bowl to make sure you get your pizza. [Dominos via The Atlantic]
Sell Your Book in the iBookstore and Apple Won’t Let You Sell It Anywhere Else [IBooks]
Selling a book with Apple’s iBook Author program is now a one-way ticket to Apple being the only place you can sell the book. Maybe selling your book on iBooks isn’t such a great deal after all.
Dan Wineman of Venomous Porridge went to publish his first book from within the iBooks Author application when he was met with a curious notice. Once a book is made available for sale in the iBookstore, it can only be sold through that venue.
A quick look at the iBooks Author EULA reconfirms the dialog box’s diabolical message:
(ii) if your Work is provided for a fee (including as part of any subscription-based product or service), you may only distribute the Work through Apple and such distribution is subject to the following limitations and conditions: (a) you will be required to enter into a separate written agreement with Apple (or an Apple affiliate or subsidiary) before any commercial distribution of your Work may take place; and (b) Apple may determine for any reason and in its sole discretion not to select your Work for distribution.
Ugh, the worst part is that you never agree to anything when you install the application. The EULA never appears when you install. Apparently, you implicitly agree to the EULA simply by using the software. If you’ve worked for weeks on a book only to discover you can’t sell it anywhere else once you publish it to the iBookstore, you’re gonna be pissed.
Apple is jumping into the world of publishing here. If you had a deal with Random House to sell your book, you wouldn’t be able to have Penguin Publishing also sell it. These deals, however, are transparent. The restrictions don’t just appear as you prepare to submit your manuscript. Apple is assuming rights over your content in the worst possible way. [Venomous Porridge]
—
drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)
The Facebook App Is More Popular Than Google’s Apps On Android (GOOG)
Source: http://www.businessinsider.com/chart-of-the-day-android-apps2011-12
Facebook is the most popular application for Android, passing the Google search, Maps, and Gmail apps, as measured by usage of the app, according to data from Nielsen.
Nielsen gathered the data using its “proprietary device meters on the smartphones” of thousands of users. It saw what apps were being used and what were being left behind.
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See Also:
- CHART OF THE DAY: Watch Out Apple, Here Comes The Android Market
- CHART OF THE DAY: This Chart Is Driving Apple Bulls Crazy
- CHART OF THE DAY: Morgan Stanley Delivers Some Heartbreaking News For Elon Musk And Tesla
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drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)
A Really Scary Chart For Yahoo (YHOO)
Source: http://www.businessinsider.com/chart-of-the-day-2011-11
This chart shows why Yahoo quickly needs to figure out a new path for itself.
For all of its success, at its core, Yahoo is still an email business. People use Yahoo email and then from there land on its other properties.
The rise of smartphones and iPads is a problem for Yahoo. On those devices, email is a native application that doesn’t encourage people to checkout Yahoo’s pages.
As you can see in this chart, web-based email usage is cratering for people aged 12-34. Unless Yahoo figures out a way to wean itself from email dependence, it’s going to be in trouble.
What is the future of Yahoo? Our own Nicholas Carlson has a bold idea …
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See Also:
- CHART OF THE DAY: Android Is Totally Blowing Away The Competition
- CHART OF THE DAY: Developers Are Excited About The Kindle Fire
- Yahoo’s Core Business Isn’t Worth Buying, Says Private Equity Firm That Took A Look
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drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)
Which Phone Is Best for Power Users? [Showdown]
Source: http://lifehacker.com/5559357/iphone-vs-android-showdown-which-phone-is-best-for-power-users
The newest iPhone comes out in two weeks; the Android OS continues to deploy on better and better hardware; and both operating systems roll out exciting new features and innovations with each release. So which deserves your hard-earned cash?
A Starting Point
You can evaluate iPhone and Android devices from countless angles,[1] so rather than pretend that we’ve got the One True Comparison, it only seems appropriate to highlight that we’re not necessarily your average user. For more specifics on how we judge these devices, read this footnote.
For our purposes, we’re measuring each phone OS against 20 features we care about most, declaring a winner (or a tie) for each category, and adding it all up. The extent to which our measurements match up with what you most care about may vary, but we suspect that many of you share similar values when it comes to your smartphone.
Note: The table below indicates the device we think “wins” each category. A happy Android means we think Android is better in that category; an Apple means iPhone outperforms Android; categories with both an Android and Apple are ties.
Artwork by Adam Dachis
Below, we’ve broken down the categories above and explained whey we chose the winners as we did.
Ease of Use; Winner: iPhone 
Android has come a long way in a short time, but from an ease-of-use perspective, the iPhone wins out. You can pick up any iPhone and quickly, easily understand what’s going on. It’s got one main button on the front of the device, and everything you do consists of tapping app icons from the home screen. Android devices have several buttons on the front of the device that perform a variety of functions, and once you unlock the screen (and depending on which Android device you have), you’re confronted with many different possible home screens and ways of doing things from those home screens.
Openness; Winner: Android 
We really like that the Android operating system open source, but what’s more important to most end users is openness in terms of what you can run on these devices. The operating systems themselves are clearly important, but one thing’s abundantly clear: the applications make the phone. And while Google has yet to get in hot water for rejecting apps based on anti-competitive fear or censorship, Apple’s has. A lot.
Battery Life; Winner: iPhone
Apple has taken battery life extremely seriously in their careful development of the iPhone, and it’s shown. While Android devices get a kitchen-sink’s worth of features that you may consider to be a fair tradeoff for battery life, there’s little question that the iPhone’s battery life outlasts that of most Android devices. Battery performance definitely varies from Android handset to Android handset (the recently released EVO is taking big hits for its poor battery performance), but the iPhone’s battery performance—particularly the new iPhone’s performance—generally outlasts Android’s.
Multitasking; Tie
It’s a big deal that the iPhone is finally getting some multitasking support in iOS4, and while it’s still not as true of multitasking as Android users enjoy, the tradeoff in terms off battery life improvements is important enough that, overall, we’d consider multitasking to be a wash.
Software Keyboard; Winner: iPhone
If you talk to anyone who’s used both the iPhone and Android with some frequency, the general consensus is that the iPhone’s software keyboard is a good deal better than Android’s default keyboard. That’s unfortunate for Android users, but the consolation is that you can install any custom keyboard as your default keyboard on Android, and we’ve seen some solid keyboard alternatives. Still, the advantage, if only by virtue of being better out of the box, goes to the iPhone.
System-Wide Search; Tie
Apple’s implementation of Spotlight on the iPhone searches contacts, media, email, applications, notes, and calendar. Android searches most of that (but notably not email), but also integrates with auto-suggest web searches; it also lets other applications plug into it, so the more supported apps you install, the more robust the universal search becomes.
Notification system; Winner: Android
This may seem like a silly thing to care too much about, but the iPhone’s modal notification system is particularly user un-friendly, especially for a device as friendly as the iPhone. You have to act on a notification, and you can only see one notification at a time before the next one dismisses the previous one entirely. Android’s brilliant pull-down window shade notification tray, on the other hand, is a beautiful thing that could make any iPhone owner jealous.
Voice-to-Text; Winner: Android
Nearly every text field on an Android device can be filled with a few words from your mouth, and it works surprisingly well. You can respond to emails by voice, send long text messages by voice while you’re walking around Target, respond to your editor’s IMs while you’re at a graduation ceremony, and so on, as long as you’re comfortable talking to your phone (it is a phone, so you should be). Apart from voice-to-text in third party apps, iOS doesn’t support voice-to-text at all.
Syncing; Winner: Android
iPhones can be incredible standalone devices, but they’re surprisingly old-fashioned when it comes to syncing, requiring users to plug into their computers and connect to iTunes to do all sorts of syncing and activating that could be more conveniently done wirelessly. Android phones support pretty great over-the-air syncing with your Google account, so much so that if you were to lose your previous Android phone, simply entering your Google account into a new one can get you up and running with a usable phone in a jiffy.
Non-Google Sync; Winner: iPhone
Android’s great at syncing seamlessly with Google’s servers, but it’s not so keen on syncing with other popular sources of data—like, say, Outlook, Address Book, or iTunes. If you’re a heavy user of any of those applications, the iPhone is the easiest option.
Tethering; Winner: Android
The cost of tethering on Android devices varies depending on the provider, but so far the Android tethering situation is better off than what AT&T is offering on the iPhone. In the States, AT&T will charge you $20/month just for the privilege of tethering your iPhone’s data connection to a computer—despite the fact that you’re already paying for a metered data plan. The situation isn’t necessarily much better across the Android-sphere (Sprint is also planning to charge for tethering on the EVO, for example), but currently most Android carriers are sticking with “unlimited” plans, versus AT&T/iPhone’s 2GB limit. It’s still a close race on this point, but Android edges ahead with the ability to turn your handset into a Wi-Fi hotspot that can deliver wireless to you and seven of your closest friends.
Release and Update Consistency; Winner: iPhone
These days, your mobile OS is just as important (if not more) than mobile hardware, and Apple has set the consumer expectation to expect that their device will receive new feature updates even if it isn’t the latest phone. To that end, it’s extremely easy to keep track of what’s going on in the iPhone ecosystem. Apple releases one new phone a year, and one major update each year. When an update rolls out, every phone receives the update at the same time (unless it’s particularly old; the original iPhone won’t upgrade to iOS4, for example). In contrast, Android runs on a lot of different devices, and when Google pushes out a new update, there’s no telling when or if it’s going to make its way to your phone. In the future Google is planning to change to yearly Android updates similar to iPhone OS updates, which will likely help this situation, but in the meantime, it’s a source of frustration for Android users.
Apps; Tie
A lot of people may disagree on this assessment, given that Apple’s App Store has around four times the number of applications the Android Market does, but there’s also a lot of crap in the App Store, and at this point, most popular, mission-critical applications have been developed for both the iPhone and Android. What’s more, some potentially very popular applications end up locked out of the App Store for, if we’re being generous, arbitrary reasons. At the end of the day, it may be a big deal that your must-have application X is missing from the Android Market/App Store, and those may end up to be dealbreakers for you, but overall we’d call them pretty even.
Web browsing; Tie
The iPhone’s Mobile Safari browser, while not without its faults, is a very nice, very usable mobile browser. Android’s browser, while not as smooth an operator as Safari, supports (or can support) Flash. The extent to which that matters to you may vary, but it’s big enough that we’re considering it a tie.
Gaming; Winner: iPhone
We’re frugal productivity nerds at Lifehacker, so we don’t really care all that much about gaming. And while the number of solid gaming options available in the Android Market continue to grow, it’s still not on par with what’s available for the iPhone.
Music Player; Winner: iPhone
Android may do a lot of things well, but one arena where its users regularly voice complaint is with its default media player. Where the iPhone comes with a very solid iPod app, most Android users quickly go looking for alternative players. Google is hyping over-the-internet streaming of all your music from your desktop computer eventually, but until we see something great there, the iPhone still wins out.
Free Turn-by-Turn Navigation; Winner: Android
After the Google Voice debacle from last year, it’s looking less and less likely that Google will ever develop another new app for the iPhone. Unfortunately, that means that extremely cool applications like Google Maps Navigation, Google’s free turn-by-turn GPS application, will never make it to the iPhone, and so far there isn’t anything as good for the iPhone that’s also free. The iPhone does have its share of solid for-a-price GPS utilities in the App Store (and some decent inexpensive-to-free options), but Maps Navigation is built into Android and outshines the iPhone’s free alternatives.
Integration with Google Apps; Winner: Android
If you rely on Google tools like Gmail, Google Contacts, Google Calendar, and the like, Android just does it better. The iPhone’s still no slouch, and can sync over-the-air with Contacts, Calendar, and even does Gmail push for instant new message notifications, but if you’re a serious Google or even just Gmail user, the iPhone doesn’t stack up to Android.
Google Voice; Winner: Android
It may seem absurd to make this a separate point of comparison from Google Apps, but Voice is a very phone-centric app with potentially huge influence over how you use your phone. Apple had the option to approve a Google Voice app for the iPhone and completely blew it. And since we really love Google Voice, it only makes Android look that much more attractive.
Customizable; Winner: Android
You may be able to add a wallpaper to your iPhone desktop when iOS4 rolls out, but beyond that, there’s not much you can do to tweak your iPhone to exactly how you like it—without jailbreaking, that is. In comparison, Android devices are Mr. Potato Heads of customizability.
Overall Score: Android: 13; iPhone: 11
Clearly our scorecard is extremely subjective, so take this evaluation with a grain of salt, and consider how important the features we listed (and maybe those we didn’t list) are to you and come up with your own assessment. If your priorities are similar to ours, you’re likely looking at an Android for your next purchase. Frankly, it feels a little like a draw overall. (My ideal would be Android running on the iPhone 4, which is actually possible, eventually.)
In fact, in our recent poll on the subject, 66 percent of Lifehacker readers said they prefer Android; 30 percent prefer the iPhone, and 4 percent preferred neither. Whichever end of the spectrum you fall on, we’d love to hear more about what’s driving your decision in the comments.
Why just Android and iPhone? The iPhone and Android operating systems are not the only mobile OSes on the block, but they’re what we’re focusing on in this post. It’s cool if you’re really into Windows Mobile/Phone 7 or webOS. For the purpose of this post, we’re focusing on what we consider to be the most popular options among our readers. [go back up]
How we judge: We consider ourselves power users who care about things like openness, user control, and customizability; we also care about ease of use, high quality design, and quality hardware. For better or worse (usually worse), these qualities often end up at odds with one another in the current smartphone market, but they make up the measuring stick against which we’re evaluating these devices.
It’s also probably worth noting that, Android OS and hardware aside, we’re big fans of several of Google’s services, and so some of those play an important role in some of the categories above. It may not seem fair to Apple and the iPhone to do so, but in most instances (like Google Voice), Apple had the opportunity to accept Google-focused applications to the App Store.
Finally, the state of Android devices can be somewhat confusing because they’re released by different carriers and on lots of different hardware. We tried to strike a balance between acknowledging faults on some of the worst incarnations of Android hardware while also keeping in mind the best. To the extent that older iPhones aren’t up to snuff compared to the new iPhone, we’ve done the same thing in discussing the iPhone. [go back up]
Adam Pash is the editor of Lifehacker; you can read more of his stuff here at Lifehacker and follow him on Twitter.
How-To View Gmail for iPad on Your Regular Computer – Chrome and Safari
Type the following User Agent String according to the screen shots for Chrome and Safari
Mozilla/5.0(iPad; U; CPU iPhone OS 3_2 like Mac OS X; en-us) AppleWebKit/531.21.10 (KHTML, like Gecko) Version/4.0.4 Mobile/7B314 Safari/531.21.10
For Safari (see screenshots below)
Go to Prefrences -> Advanced Tab
– make sure “Show Develop menu in menu bar” is checked
Go to Develop -> User Agent -> Other
– in the popup window, copy and paste the User Agent string from above and click OK
Log into Gmail — voila
For Chrome
Go to Windows Start Menu -> Run -> Type “cmd” and click enter to get to a command line window
– from your current directory you need to cd (change directory) into the directory where your chrome installation resides; for example C:\Documents and Settings\[YOUR NAME]\Local Settings\Application Data\Google\Chrome\Application>
– once in this directory, you type chrome.exe -user-agent=”Mozilla/5.0(iPad; U; CPU iPhone OS 3_2 like Mac OS X; en-us) AppleWebKit/531.21.10 (KHTML, like Gecko) Version/4.0.4 Mobile/7B314 Safari/531.21.10″
– once the application launches, log into Gmail — voila
iPhone OS is still king of the mobile web space, but Android is nipping at its heels
Source: http://www.engadget.com/2010/03/29/stats-iphone-os-is-still-king-of-the-mobile-web-space-but-andr/
AdMob serves north of 10 billion ads per month to more than 15,000 mobile websites and applications. Thus, although its data is about ad rather than page impressions, it can be taken as a pretty robust indicator of how web usage habits are developing and changing over time. Android is the big standout of its most recent figures, with Google loyalists now constituting a cool 42 percent of AdMob’s smartphone audience in the US. With the EVO 4G and Galaxy S rapidly approaching, we wouldn’t be surprised by the little green droid stealing away the US share crown, at least until Apple counters with its next slice of magical machinery. Looking at the global stage, Android has also recently skipped ahead of Symbian, with a 24 percent share versus 18 percent for the smartphone leader. Together with BlackBerry OS, Symbian is still the predominant operating system in terms of smartphone sales, but it’s interesting to see both falling behind in the field of web or application usage, which is what this metric seeks to measure. Figures from Net Applications (to be found at the TheAppleBlog link) and ArsTechnica‘s own mobile user numbers corroborate these findings.
Stats: iPhone OS is still king of the mobile web space, but Android is nipping at its heels originally appeared on Engadget on Mon! , 29 Mar 2010 10:18:00 EST. Please see our terms for use of feeds.
Windows only: Free application Tableau Public creates beautiful visualizations from your data and lets you publish them to the web, where users can interact with your charts and graphs with live updates.
The video above provides a great overview of how the tool works. Essentially, you import your data into the desktop Windows application, then play around with different charts, graphs, or other options until you find the visualization or visualizations that best fit your data. When you’re happy with what you’ve put together, you can save the outcome to the web, which uploads the charts to the Tableau Public servers. From there you can embed it on any web page YouTube-style), and users can drill down into the data to their heart’s content.
Here’s an example of Tableau Public in action from a post on the Wall Street Journal:
Dashboard at 570
Tableau Public is a free download for Windows, and looks like a great tool to try out next time you’re looking to make your otherwise boring data come to life. Update: Somehow I managed to miss the fact that Tableau Public is only free on a trial basis; its actual price tag is extremely hefty. (Though if you’re a student you can get it for as little as $69.)
Double Update: Actually, looks like Tableau Public is free after all! Straight from the horse’s mouth:
“People can download the free tool and publish their visualizations of their data for free. Tableau Public includes a free desktop product that you can download and use to publish interactive data visualizations to the web. The Tableau Public desktop saves work to the Tableau Public web servers – nothing is saved locally on your computer. All data saved to Tableau Public will be accessible by everyone on the internet, so be sure to work only with [publicly] available (and appropriate) data.
When people want to analyze their private or confidential data (particularly data in data warehouses and other large databases), then they may want to consider our commercial products.”
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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