area

report

Source: http://econsultancy.com/us/blog/11198-mobile-marketing-mainly-used-for-customer-acquisition-report

However, as search is second only to email as the most popular smartphone task, there is certainly value in using mobile for customer acquisition and awareness.

The survey also asked respondents which mobile marketing tactics they use.

Reflecting the fact that social media is a hugely popular activity on smartphone, 66% of marketers said they invest in social mobile advertising.

Display was the second most popular activity (44%) followed by mobile web landing pages with promotions and location-targeted advertising (both 37%).

Interestingly, only 22% said they invest in mobile paid search, which suggests advertisers are missing the opportunity presented by this channel. We’ve seen numerous surveys which show that although mobile search spend is increasing rapidly, it’s still a relatively untapped area for marketers.

For example, data from Marin Software revealed that mobile devices accounted for 13% of search spend in June 2012, yet took a 20% share of clicks.

This is despite the fact that separate surveys shows that search spend increased 250% in Q1 and 333% in Q2 2012 compared with the same periods in 2011.

KPIs

Forrester also asked respondents what KPIs they use to assess their mobile marketing initiatives.

The most common answer was web traffic and visitors (63%), followed by CTR (58%), brand awareness (54%) and revenue (44%). 

The report takes this as further evidence that too many mobile advertisers are using desktop marketing tactics and haven’t yet adapted to the opportunities presented by mobile.

It recommends that marketers use mobile to deliver highly contextual, relevant information that directly engage individual consumers.

For further information on this topic check out our blog posts on whether your mobile strategy is fit for purpose and seven best practice tips for mobile marketers.

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Tuesday, December 4th, 2012 news No Comments

A Quick Reminder About Which Industry Is Really Creating The Jobs Of The Future

Source: http://www.businessinsider.com/healthcare-jobs-are-the-jobs-of-the-future-2012-11

As we’ve pointed out in the past, the industry of the future is healthcare.

The following chart is based on Friday’s jobs report, and it shows two things. The blue line is the total number of healthcare jobs. As you can see, it basically never stops going up (regardless sof business cycles) and has now passed 14.3 million.

The red line is the monthly change from month to month, and once again last month, America added over 30K new jobs, a pretty enormous sum, given that only 171K new jobs were created in total.

image

Regardless of what happens with government healthcare spending, the demand for more and more healthcare (as the US population ages) seems inexorable. More and more people will be working in this area.

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Sunday, November 4th, 2012 news No Comments

Here’s How NY Times’ Frugal Traveler Finds Hotels When Websites Don’t Cut It

Source: http://www.businessinsider.com/how-ny-times-frugal-traveler-seth-kugel-books-a-hotel-2012-8

kugel

When New York Times columnist Seth Kugel sits down to plot his next ‘Frugal Travel’ adventure, he’s not the only one to weigh in. 

“It’s not like some gold mine, like I have a stash of gold coins in my office and I can go anywhere I want and then write about it,” said Kugel, whose most recent travels took him to Norway and Denmark. “There’s where I want to go and where my editors want me to go. But by the way, I never say no. There’s pretty much no where I don’t want to go.”

Once a destination is locked in, each step is plotted by Kugel himself, from which airline to choose––discount carriers aren’t his favorite––to where he’ll lay his head at night (“Anything over 100 a night is pretty much unacceptable.”).

“I have a lot of colleagues who’ve been traveling for 20 years,” he told Business Insider. “There’s a little bit of a learning curve for me.”

Lodging is of particular concern, since it’s likely to take up the biggest chunk of any traveler’s budget, including Kugel’s. There are countless sites dedicated to giving consumers the cheapest hotel rates in a specific area, but when he was ready to book a stay at Martha’s Vineyard for an upcoming column, he found an even better way to search:

“I went to every hotel site I could think of, Hotels.com, the chamber of commerce website, and every site had a slightly different list of hotels. I thought this is ridiculous,” he said. “I went to Google Maps, zoomed in on a specific area and search! ed for ‘ hotels.’ Eighty-seven [options] popped up and I just went through every single one.”

It’s the simple, most organic way to search, he said.

“Anything else is somehow biased. Some of these sites, the hotel has to agree to be a part of them and they pay a fee. Other places are based on critics. This works much better in places where there aren’t 4,000 hotels though. I wouldn’t try this in NYC.” 

DON’T MISS: This couple retired on an Argentina vineyard >

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Wednesday, August 22nd, 2012 news No Comments

Stop Worrying About Creeps Calling [App Of The Day]

Source: http://gizmodo.com/5932884/burner-stop-worrying-about-creeps-calling

Burner: Stop Worrying About Creeps CallingEveryone’s been there. You politely talk to some weirdo in a bar, and when the conversation ends, the guy wants your number. You’re nice and you don’t know how to say no. So you give it away reluctantly, and it can’t be fake, because he’s going to call you immediately so you have his digits too. Ugh. But because of a new app called Burner, you’ll never have to experience that horror ever again.

What does it do?

Gives you a fake number to use that you can give out freely because you can kill the number whenever you want.

Why do we like it?

It’s not just for fending off randoms. You could also use Burner when you’re making a Craigslist transaction, going on an OKCupid date, searching for a job, or completing a drug deal if you’re into that. You can use whichever area code you want, so if you want to fool a girl into thinking you’re an out of towner that she’ll never see again, you can do that (you asshole). It comes with enough credits for one number, but you can always buy more for $2 each. You never know when you’ll have to defend your phone.

Burner

Download this app for:

The Best:

Avoid creeps

The Worst:

You have to pay for more numbers

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Wednesday, August 8th, 2012 news No Comments

There’s One Segment Of Best Buy That’s Simply Getting Destroyed

Source: http://www.businessinsider.com/best-buy-entertainment-sales-collapse-2012-3

 

Today Best Buy announced layoffs and store closures, as results continue to disappoint.

None of the businesses are too hot, but there’s one are that REALLY stands out as bad.

Entertainment (which is games, DVDs, etc.) is getting crushed. After falling 14% YOY last Q4, it then fell another 20% this Q4.

One bright spot is actually a very bright spot for the total economy and that’s appliances. This is a sign of more housing activity, and everyone should be happy about that.

As to the key point, anyone who has ever been into a Best Buy knows how much floor space was devoted to entertainment media, and area that seems to be on the permanent decline.

BestBUy Comp Store Sakes

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Thursday, March 29th, 2012 news No Comments

9 Unusual Ways Social Media Is Being Used To Predict The Future

Source: http://www.businessinsider.com/9-ways-social-media-data-is-being-used-2012-3


wildfiresca

Companies are getting smarter in how they use social media.

Instead of just using it for brand monitoring, one company called Gnip has been working with the likes of Twitter, WordPress, and other social media publishers to do all kinds of things, from tracking diseases to stopping wildfires.

While Gnip can’t reveal which companies it works with, it told us some interesting ways in which social data is being used.

Helping hedge funds.

Gnip works with 12 hedge funds that use social media information to analyze sentiment about certain kinds of investments.

Fighting a wildfire.

Gnip worked with a company called VisionLink to track a wildfire in Boulder, Colorado. They tracked tweets and posted photos in real-time to see what areas were cut off and see where the evacuation routes were.

Gnip told us:

By layering the geo-tagged Tweets and Flickr shots they got from Gnip onto a Google map of the area, VisionLink was able to provide emergency workers with a realtime view of what was happening on the ground.  With this information emergency workers were able to see where they needed more resources to respond to needs in the local community.

Reporting crimes.

Instead of calling police, people in Mexico are reporting crimes via Twitter. As the New York Times reported:

Anonieta Salazar Loftin, a doctoral student in Mexican history at the University of Texas at Dallas, said this is how her relatives back home use social media. She said that anonymous crime-focused Twitter accounts like @balaceramty — which is based in Monterrey and has more than 40,000 followers — provide a needed public service.        

See the rest of the story at Business Insider

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Monday, March 19th, 2012 news No Comments

Facebook Will Prove You’re Alive During the Next Disaster

Source: http://gizmodo.com/5889455/facebook-will-prove-youre-alive-during-the-next-disaster

Facebook Will Prove You're Alive During the Next DisasterWhen an earthquake ravaged Fukushima and terrified all of Japan, the entire country had one reaction: is everyone OK? And if you knew someone in an afflicted area, you might’ve been thinking, is my husband okay? Now Facebook will tell you.

Facebook’s new Disaster (currently in trial for Japan only) feature is so simple and could be so very useful: if you’re in an area hit by a natural disaster (or terrorist attack, I presume), you’ll have the option to flag yourself as safe with all the ease of clicking “Like.” Or, if you’ve managed to get in touch with someone you know in a danger area, you can flag their profile as safe for them. Either way, Facebook will become a go-to source for peace of mind. It’s the kind of tool you hope you’ll never have to use, but one we might be glad to have. And one that’ll rack up ad views for Facebook the next time a crisis hits. Click! [YokosoNews via NewScientist]

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Thursday, March 1st, 2012 digital No Comments

$30 billion net revenue, $1.5 billion net earnings, big drop in PC sales

Source: http://www.engadget.com/2012/02/22/hp-reports-q1-2012-earnings-30-billion-net-revenue-1-5-billi/

HP reported results for its first fiscal quarter of 2012 this afternoon, including $30 billion in net revenue (down seven percent from the previous year), and net earnings of $1.5 billion (down a full 44 percent). Partly contributing to that drop is a slump from its Personal Systems Group, which saw revenue slip 15 percent year-over-year, and total desktop and notebook units decline a rather drastic 19 and 18 percent, respectively. The company’s Imaging and Printing Group also saw a seven percent decline in revenue, with the total number of printer units slipping 15 percent. HP’s services business managed to eke out a one percent growth with revenue of $8.6 billion, though, while its software business saw the biggest growth in any one area at 30 percent (that includes results from the recently-acquired Autonomy). The company’s full rundown can be found in the press release after the break, with additional numbers available at the source link below.

Update: On the company’s earnings call, CEO Meg Whitman laid some of the blame for PSG’s decline on hard drive shortages, but also said that HP has “under-invested in innovation for the last several years” and “been late to market too often,” adding that “we have to lead again.” A transcript of Whitman’s prepared remarks can be found here.

Continue reading HP reports Q1 2012 financials: $30 billion net revenue, $1.5 billion net earnings, big drop in PC sales

ttp://ww w.engadget.com/2012/02/22/hp-reports-q1-2012-earnings-30-billion-net-revenue-1-5-billi/”>HP reports Q1 2012 financials: $30 billion net revenue, $1.5 billion net earnings, big drop in PC sales originally appeared on Engadget on Wed, 22 Feb 2012 16:22:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceHP  | Email this | Comments

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Wednesday, February 22nd, 2012 news No Comments

ComScore report finds drastic shift from web-based to mobile email among younger users in past year

Source: http://www.engadget.com/2012/02/11/comscore-report-finds-drastic-shift-from-web-based-to-mobile-ema/

ComScore released its annual US Digital Future in Focus report this week, offering a year-end wrap of many of the trends its tracked throughout the past year and a look towards the next. One of the more telling stats concerns email use among those in their teens and twenties. According to the report, web-based email use among 12-17 year olds dropped 31 percent in the past year, while use among those 18 to 24 saw an even bigger drop of 34 percent. Some of that can no doubt be attributed to Facebook and other email alternatives, but a big factor is the growth of email use on mobile devices; both of those age groups saw double-digit growth in that respect, with mobile email use jumping 32 percent among 18 to 24 year olds.

In terms of sheer growth in the past couple of years, though, there’s not much that matches the trajectory of tablets (obviously aided by one in particular). ComScore notes that that US tablet sales over the past two years have topped 40 million, a figure that it took smartphones as a category a full seven years to reach. Another area that saw some considerable growth in 2011 is digital downloads and subscriptions (including e-books), which jumped 26 percent compared to the previous year, leading all other areas of e-commerce. The full report and some videos of the highlights can be found at the source link below.

Continue reading ComScore report finds drastic shift from web-based to mobile email among younger users in past year

ComScore r! eport fi nds drastic shift from web-based to mobile email among younger users in past year originally appeared on Engadget on Sat, 11 Feb 2012 13:12:00 EDT. Please see our terms for use of feeds.

Permalink @NiemanLab (Twitter)  |  sourceComScore  | Email this | Comments

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Sunday, February 12th, 2012 news No Comments

Watch This Earthquake-Proof Desk Easily Shrug Off a 2,000 Pound Block [Video]

Source: http://gizmodo.com/5877608/watch-this-earthquake+proof-desk-easily-shrug-off-a-2000-pound-block

I don’t live in a high risk area for deadly tremors, but after watching this earthquake-proof table easily survive having a 2,200 pound block dropped on it, I think I still want one for my office—just in case.

The table was designed by Ido Bruno and Arthur Brutter primarily for use in schools. Students are typically taught to hide under their desks in the event of an earthquake, but most desks aren’t designed to support the weight of all the debris were the building to collapse. Which is clearly demonstrated in this video when they drop just a 1,000 pound weight on a traditional desk and it’s immediately pancaked.

Watch This Earthquake-Proof Desk Easily Shrug Off a 2,000 Pound BlockIn addition to providing a safe haven for students, the desk’s supporting structure is designed in such a way that it also provides several escape routes depending on how debris has fallen. It’s also light enough to be lifted by just two students, and is built with durable but inexpensive materials so it’s actually affordable for a school to purchase en masse. Now it’s not available just yet, but based on these tests being conducted at the Structural Engineering department at Padua University in Italy, it shouldn’t have much trouble getting approved for sale. [designboom]


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Friday, January 20th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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