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Uh Oh! Amazon Researchers Say Pinterest Doesn’t Generate A Lot Of Sales (AMZN)

Source: http://www.businessinsider.com/zappos-labs-pinterest-monetize-2012-8

Zappos Pin Pointing

Zappos Labs, the research arm of the Zappos online apparel site, has been experimenting with Pinterest—and the results are not encouraging.

Will Young, director of Zappos Labs, told Bloomberg that Pinterest users are far more likely to share a purchase than Twitter or Facebook users—but that shared items generate far less revenue than Twitter or Facebook.

This is a big problem for Pinterest, because the whole idea of the site is that it’s supposed to be better at monetizing social activity than Twitter or Facebook.

Young told Bloomberg that Zappos customers were 13 times likelier to share an item they bought with friends on Pinterest than on Twitter, and 8 times likelier than on Facebook.

But a post on Twitter generated far more revenue—$33.66 an order—than Facebook, at $2.08 an order, or Pinterest, at 75 cents an order.

That’s great news for Twitter, which will surely tout these figures as it makes a push for retail advertisers.

But it’s kind of bad news for Pinterest, which recently raised $100 million at a $1.5 billion valuation on the premise that its site—which is all about sharing beautiful images of things to buy—should be good at this kind of social commerce.

It’s not great news for Facebook, either, which has ambitions to make commerce a bigger part of the site than it is today.

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A Pi nterest spokesperson whom we alerted to the study promised to look into it. We’ll update if we hear more.

One note: Amazon owns Zappos and Amazon.com is a rival of Rakuten a Japanese e-commerce giant that is also is an investor in Pinterest.

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Tuesday, August 28th, 2012 news No Comments

AMD reveals its 2012-2013 roadmap, promises 28nm chips across the board by 2013

Source: http://www.engadget.com/2012/02/02/amd-2012-2013-roadmap-APUs-galore/

AMD pulls back the kimono, reveals impending 2013 APU invasion
Ready for a bevy of more exotic-sounding codenames from AMD? Well, have a seat, as the maker of everyone’s favorite APUs just revealed its roadmap extending through 2013. And folks, it’s quite the doozy. But before we delve into its technical intricacies (which you’ll find tucked after the break), we’ll begin with some general takeaways. Per CEO Rory Read, 2012 and 2013 are “all about execution,” with the company girding itself for the the next “inflection point” where it’ll excel. The key to this strategy, as he describes it, is to continue marching towards a full-SoC design that will cover a host of devices running the gamut from mainstream laptops to tablets and so-called Ultrathins, the company’s forthcoming answer to Intel’s Ultrabook onslaught.

During its announcement, timed to coincide with AMD’s annual financial analyst day, the company also stressed its unique position wedged between Chipzilla and makers of ARM chips. Ask Read and he’ll tell you that’s a key advantage f! or AMD, that its CPU and GPU IP will bring more value through a better overall experience in the market. That’s a strategy less obsessed with raw specs and sheer speed and more focused on a holistic package. Senior VP Lisa Su said AMD will aggressively enter the tablet arena this year in a big way, reiterating that AMD-based Windows 8 slates are indeed en route, though she stopped short of giving an ETA. Finally, the company’s renewing its focus in the server market, as it seeks to cut a larger slice of the cloud computing pie. That’s AMD’s 2012 / 2013 plans in a nutshell, but if you’re the kind of person who likes a few technical specifics (and who doesn’t, really?) meet us after the break for a peek at what’s in store.

Continue reading AMD reveals its 2012-2013 roadmap, promises 28nm chips across the board by 2013

AMD reveals its 2012-2013 roadmap, promises 28nm chips across the board by 2013 originally appeared on Engadget on Thu, 02 Feb 2012 14:54:00 EDT. Please see our terms for use of feeds.

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Thursday, February 2nd, 2012 news No Comments

Marvell’s Classroom 3.0 includes Armada-powered SMILE Plug Computer

Source: http://www.engadget.com/2012/01/08/marvells-classroom-3-0-initative-armada-smile-plug-computer-ces-2012/

All together now — “Aww!” Marvell has just outed its Classroom 3.0 initiative here at CES 2012, with the star attraction being the cutie above. That’s an Armada-powered plug computer known as SMILE, hailed as the “first plug development kit designed to turn a traditional classroom into a highly interactive learning environment.” The device is capable of creating a “micro cloud” within a classroom, with the entire environment able to be controlled by the instructor. The hardware’s being launched in tandem with an expanded One Laptop Per Child partnership, with the OLPX XO 3.0 trumpeted as the perfect companion product. It’s capable of serving up to 60 clients at once, and it’s based on Arch Linux for ARM; there’s even a 5V Li-ion battery for back-up — you know, in case that rambunctious kid of yours pulls the power. It’ll be hitting kiddies and teachers alike this Spring, but there’s nary a mention of price.

Gallery: Marvell SMILE Plug Computer

Continue reading Marvell’s Classroom 3.0 includes Armada-powered SMILE Plug Comp! uter

Marvell’s Classroom 3.0 includes Armada-powered SMILE Plug Computer originally appeared on Engadget on Sun, 08 Jan 2012 18:13:00 EDT. Please see our terms for use of feeds.

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Sunday, January 8th, 2012 news No Comments

Barnes & Noble looks to sell publishing arm, keeps the other to hold a Nook Tablet

Source: http://www.engadget.com/2012/01/04/barnes-and-noble-looks-to-sell-publishing-arm-keeps-the-other-to/

In a sign of ever shifting priorities in the ole book business, Nook’s papa is reportedly looking to sell its publishing unit, Sterling Publishing. According to the Wall Street Journal, B&N acquired Sterling in 2003, ramping up its publishing efforts after more than 30 years in the business. News of a possible sale follows last month’s Q2 earnings report that saw a $6.6 million net loss for the bookseller. That same quarter, the company’s Nook business took an 85 percent leap forward, landing it a $220 million value. Barnes & Noble has yet to comment.

Barnes & Noble looks to sell publishing arm, keeps the other to hold a Nook Tablet originally appeared on Engadget on Wed, 04 Jan 2012 19:59:00 EDT. Please see our terms for use of feeds.

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Thursday, January 5th, 2012 news No Comments

OpenSky Hits 1 Million Users And More Than $1.5 Million In Monthly Sales

Source: http://www.businessinsider.com/opensky-1-million-users-2012-1


John Caplan OpenSky

Fab and Turntable weren’t the only pivot success stories of 2011. Another e-commerce site, OpenSky, went from struggling to successful in about nine months.

OpenSky was founded in 2009 by John Caplan as an e-commerce arm for bloggers. Influential writers could create storefronts alongside their content, but it wasn’t a fruitful business model for OpenSky.

“Last year we were dead in the water,” says Caplan. “We weren’t selling very much. When people are reading they aren’t buying things; they don’t have their credit cards in hand.”

Caplan decided to pivot his startup. OpenSky relaunched in April as a personalized shopping site.  Now e-commerce isn’t secondary to content on OpenSky; it’s king.

The new OpenSky operates like Twitter. It works with 80 industry influencers and celebrities, like Martha Stewart, Bobby Flay and Alicia Silverstone, to create lists of their favorite items.  Users can follow the influencers and buy the endorsed products.  OpenSky holds all the inventory, ships items to users, and splits the profit 50/50 with influencers. Caplan says none of OpenSky’s influencers are investors. They just really like the product.

“It’s like Twitter but our merchandisers [the celebrities who pick the items OpenSky sells] are making tens of thousands of dollars every month from their followers,” says Caplan. Martha Stewart, for example, has 83,549 followers on OpenSky just waiting to buy a recommended rolling pin or mixing bowl.

So far, OpenSky’s pivot has worked wonders. In April, its first relaunch month, OpenSky generated about $66,000 in sales. Last month it generated well over $1.5 million. “Revenue has been increasing 50% month over month,” says Caplan.

In October the 87-person startup raised $30 million. Today, Caplan told us OpenSky crossed the 1 million user mark. About 68% of users are repeat buyers, purchasing new OpenSky items within eight weeks.

We asked Caplan what his margins are like. Despite the 50/50 split, he says they’re pretty good.

“Brands are excited about OpenSky because they want to be endorsed by celebrities,” says Caplan. While brands can’t pay for distribution on OpenSky, they generate a lot of sales when celebrities decide to post their items. Caplan likens OpenSky to Pinterest.  The brands’ excitement makes it easy for OpenSky to purchase, store and sell celebrity-endorsed items at reasonable prices and margins.

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Tuesday, January 3rd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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