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drag2share: Millennial Media Has Just Done A Huge Mobile Ad Deal With AppNexus (MM)

source: http://feedproxy.google.com/~r/businessinsider/~3/roNVYWOoVVE/millennial-medias-new-mobile-ad-exchange-with-appnexus-2013-9

AppNexus, Brian O'Kelley

Millennial Media, one of the larger mobile ad companies, has joined with AppNexus to create a formidable joint venture it is calling the Millennial Media Exchange.

The move is yet another indicator that the mobile adtech space is consolidating fast into a handful of big players. Twitter, for instance, just acquired mobile adtech company MoPub for $350 million in stock.

The deal would create a mobile marketplace that, by one measure, would make it bigger than the one offered via Google. Millennial previously claimed that its acquisition of Jumptap put it level with Google in market size for so-called “third-party display” ads, meaning ads that show up in mobile apps.

AppNexus is one of the largest New York-based digital adtech companies, with 500 employees and $141 million in venture funding. Its strength is in web buying and only recently did CEO Brian O’Kelley turn the company to focus more on mobile. It is widely expected to be considering an IPO in the near future.

Millennial IPO-ed in 2012, and recently acquired Jumptap. It now has roughly $241 million in combined annual revenues and 350 employees. Jumptap gave Millennial a real-time bidding, “programmatic” buying platform to add to the premium publisher inventory it was offering in its ad networks.

In simple terms, the deal with AppNexus gives AppNexus’s ad buying clients access to Millennial’s sales inventory and its Jumptap buying platform. It combines a huge array of buyers with a huge array of sellers, in other words.


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Wednesday, September 18th, 2013 news No Comments

Local Merchants Overwhelmed by the Array of Available Digital Marketing Channels

source: http://www.marketingcharts.com/wp/direct/local-merchants-overwhelmed-by-the-array-of-available-digital-marketing-channels-35221/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Reply.com-Local-Merchants-Leading-Online-Marketing-Challenges-July2013A survey of local merchants around the US conducted by Reply.com reveals that a plurality 40% are spending 5 or more hours a week on marketing their businesses, but that the vast majority either have a single person (51%) or no-one at all (37%) managing or supervising their digital marketing programs and initiatives. With few internal resources to draw upon, merchants indicate that the biggest challenge they face with online marketing is that there are too many channels to address, a problem cited by 24% of respondents.

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Tuesday, July 23rd, 2013 news No Comments

Amazon Appears To Be Inflating The List Prices Of Some Discounted Items (AMZN)

Source: http://www.businessinsider.com/amazon-appears-to-be-inflating-the-list-prices-of-some-discounted-items-2012-2

 

Amazon Weird Pricing

You know how when you shop on Amazon there is a price and a then a “list price” which is usually much higher?

The effect is that you feel like you’re getting a big discount shopping on Amazon.

It turns out Amazon might be publishing list prices that are too high.

Mouse Print first noticed the problem with an array of general consumer products such as Kraft’s Mac & Cheese and a 100-count box of Splenda.

As if this afternoon, most of these prices have been fixed, except for a ton of pet food items.

Take for example the dog treats you see above. The retail value of one Merrick Flossies is approximately $4, making a 50-count supply valued at no more than $200. Yet Amazon claims the list price stands at a whopping $422.89, more than doubled what it should cost.

Click here to see more examples of Amazon’s wacky prices >

We tried to contact Amazon for comments, but did not receive a response.

The incident reminds us of last year when Amazon listed a seemingly normal book about flies for $23,698,655.93. Biologist Michael Eisen blogged about the unrealistic selling price, and documented how Amazon’s price for the book The Making of a Fly constantly went up day after another.

Here’s what happened: A professor required this book for a class and students naturally flocked to Amazon to purchase the text. Eventually, only two sellers still had the product available.

Because the book quickly became an exclusive, hot ticket item, Amazon’s algorithm for retailers to competitively price their product catapulted the retail value to more than $23 million.

We’re not sure if this is the same situation with the pet food offerings on the site, but it seems hard to believe the world is running out of doggie treats.

Deli Cat Dry Cat Food

Ok, we know having pets can be expensive but you can’t fool us, Amazon.

Higgins Celestial Blend Bird Food

Who can resist 89 percent off retail list price? Only ten left in stock!

Redbarn Filled Bone – Peanut Butter

Dog foods are getting so fancy these days, but at $6.70, the bone’s a steal.

 

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Wednesday, February 29th, 2012 news No Comments

Homemade 16TB NAS dwarfs the competition with insane build quality (video)

Source: http://www.engadget.com/2010/05/07/homemade-16tb-nas-dwarfs-the-competition-with-insane-build-quali/

From the man that brought you the OS Xbox Pro and the Cinematograph HD comes… a cockpit canopy filled with hard drives? Not quite. Meet the Black Dwarf, a custom network-attached-storage device from the mind of video editor Will Urbina, packing 16TB of RAID 5 magnetic media and a 1.66GHz Atom N270 CPU into a completely hand-built Lexan, aluminum and steel enclosure. Urbina says the Dwarf writes at 88MB per second and reads at a fantastic 266MB per second, making the shuttlecraft-shaped 12.7TB array nearly as speedy as an SSD but with massive capacity and some redundancy to boot. As usual, the DIY guru shot a professional time-lapse video of his entire build process, and this one’s not to be missed — it showcases some pretty spiffy camerawork as well as the man’s welding skills. See sparks fly after the break.

Continue reading Homemade 16TB NAS dwarfs the competition with insane build quality (video)

Homemade 16TB NAS dwarfs the competition with insane build quality (video) originally appeared on Engadget on Fri, 07 May 2010 04:59:00 EST. Please see our terms for use of feeds.

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Friday, May 7th, 2010 news No Comments

The Grand Unified Theory of Marketing(tm) – Digital String Theory

UPDATED:  March 2014

Grand Unified Theory of Marketing by Augustine Fou 2014 Update from Dr Augustine Fou

 

UPDATED:  September 21, 2011

Most people use the term integrated marketing now and it has come to mean loose “integration” or interrelationships between marketing channels, like putting a web address on a TV ad, a QR code on a print ad, etc.

I am adding the following slide called “Unified Marketing – ecosystem of touchpoints” to put forth the concept of unified marketing.  This starts by putting the customer in the “middle” and wrapping their purchase funnel around them. Then we add the 3 concentric circles: 1) on-site, 2) off-site, and 3) third party to represent the types of channels at the disposal of the marketer/advertiser.

Then all tactics can be plotted on this single, unified marketing chart to reveal whether there are any gaps (not enough activity) or redundancies (too much spend).

Unified Marketing – ecosystem of touchpoints

Additional Reading:  Digital is a Philosophy

 

ORIGINAL POST

Just as physicists and mathematicians have been searching for the grand unified theory of the universe, I have been looking for a way to tie together the disparate disciplines of marketing and advertising, a way to correlate metrics from different industries that interrelate with marketing (e.g. market research, Nielsen, etc.), a way to put all past theories in context and perspective (Michael Porter’s Five Forces, Net Promoter, etc.), and a way to explain marketing successes and failures — all in one.

My method is the scientific method – which is simply put doing experiments and making observations that either support or refute hypotheses.

A grand unified theory will also need to be able to take into account phenomena such as social networks, etc. What are the organizing principles of such; what is the value?

Why now?

Using digital tools — such as search volume trends — we can start to correlate marketing spend effectiveness across different forms of media and also different advertising and marketing techniques.  The example below compares eTrade and @Drobo. What is most embarrassing is that eTrade, a well known brand from the first dot-com heyday, spent lots of money creating and airing TV ads which it hoped would go viral. They even paid for Superbowl ads for the last 2 years to promote the “eTrade talking babies” as you see from the 2 spikes in search volume during February of 2008 and 2009.  However, when compared to Drobo (a startup company that developed a very easily upgradeable back up hard drive array), it is shocking to note that Drobo spent NOTHING on advertising and relied entirely on word of mouth and an awesome product. And their search volume is not only larger than eTrade but also sustainably larger despite zero advertising and media cost.  The “totals” even suggest that the volume under the curve of Drobo is 8X (EIGHT TIMES) that of eTrade.

So if you consider that eTrade spent millions of dollars to create the TV ads and even more millions of dollars to air them on TV in order to drive interest, demand, and hopefully new customers, then Drobo can be considered to have gotten the equivalent of 8X more dollars in advertising and media – for FREE using techniques and channels other than TV advertising. So what does that say about the relative value of TV advertising compared to these other, newer techniques?

etrade-drobo-search-volume

godaddy vs megan fox

megan-fox-godaddy-search-volume

Grand Unified Theory of Marketing - Digital String Theory

Grand Unified Theory of Marketing – Digital String Theory

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Thursday, October 29th, 2009 digital strategy No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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