arrested development

Nielsen ratings expand definition of TV households to include internet-only viewers

Source: http://www.engadget.com/2013/02/21/nielsen-ratings-expand-definition-of-tv-households-to-include-in/

The Nielsen Company has monitored TV audiences since 1950, but soon it will expand that definition from solely households with antenna, cable or satellite access, but also those that have dropped those options but still get video over the internet. Reflecting the changing times, the move was first noted by The Hollywood Reporter and confirmed later by company executives to the New York Times and LA Times. Nielsen hinted at changes two years ago when TV ownership dropped for the first time in decades, which may turn around since the new definition includes viewers with internet-connected TVs, and could go further to include viewers with just a tablet or laptop. According to senior VP Pat McDonough, that means views over services like Aereo can be counted, since they still contain advertisements, which is what broadcasters rely on the ratings for, unlike ad-free Netflix or Hulu streams with different ads. Because of that, it seems unlikely the change will boost the numbers of internet darlings like Community or Arrested Development, but we can dream, right?

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Source: The Hollywood Reporter, LA Times, NYT

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Friday, February 22nd, 2013 news No Comments

"The Goal Is to Become HBO Faster Than HBO Can Become Us"

Source: http://gizmodo.com/5980103/netflix-the-goal-is-to-become-hbo-faster-than-hbo-can-become-us

Netflix: We’ve long know that Netflix is ambitious, striving to make its own original content when it can. But now the company had made its intentions clear: it isn’t just keeping up with the big boy cable networks—it plans to beat them at their own game.

In a long and thoughtful profile of Netflix in GQ, the streaming company’s chief content officer Ted Sarandos speaks out about what the future holds for the firm. He suggests Netflix must be making at least five new shows a year in order to outdo the big boys:

“The goal is to become HBO faster than HBO can become us.”

With $300 million in his back pocket to spend on original programming—which has already allowed projects like House of Cards, Hemlock Grove, and a new season of Arrested Development to come to fruition—he certainly has the means. All that remains to be proven is the consistency and quality of its programming—and whether or not it can win over enough cable customers. [GQ]

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Wednesday, January 30th, 2013 digital No Comments

over one billion in June

Source: http://www.engadget.com/2012/07/04/netflix-users-view-one-billion-hours-of-video-june/

Despite all Netflix’s misgivings up until early this year, the service has got its users watching more video than ever. CEO Reed Hastings recently took to Facebook to announce that subscribers have watched over one billion hours of content in a single month, for the “first time ever.” As Tech Crunch points out, that’s about one hour of video-viewing per day against the five hours that the regular ole tube garners. Hastings also mentioned he’s excited about the service’s exclusive rights to House of Cards and Arrested Development, declaring that they’ll help to “blow these records away.” If you’ll recall, back in January the company claimed 26 million streaming subscribers worldwide, compared to just over 10 million who opted for discs — it’ll be very interesting to see how these fluctuate given its newer takes on content.

Netflix users clock-in more viewing hours than ever: over one billion in June originally appeared on Engadget on Wed, 04 Jul 2012 09:08:00 EDT. Please see our terms for use of feeds.

Permalink TechCrunch  |  sourceReed Hastings (Facebook)  | Email this | Comments

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Thursday, July 5th, 2012 news No Comments

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