arrow

Google adds confirmation click to mobile ads to combat accidental activation

Source: http://www.engadget.com/2012/12/14/google-adds-confirmation-click-to-mobile-ads-to-combat-accidenta/


Google adds confirmation click to mobile ads to combat accidental activation

Smartphone owners have learned to cope with the extra power drain in-app advertising can cause, but accidentally launching a web browser? That’s a frustration that lasts forever. Google’s hoping to mitigate the pitfalls of clumsy thumbs, however, by introducing two-step click-through for mobile ads. Text banners served through AdMob will now display a humble blue arrow on their starboard side — clicking here takes the reader directly to the advertiser’s preferred destination; touching anywhere else expands widens the blue square to coax users into giving the ad a confirmation click, just in case they fumbled the advertisement by mistake. The team’s preliminary tests show that confirmed ad clicks sport a notably higher conversion rate, indicating that folks who clicked through the ad actually meant to. Google says solving what it calls the “fat finger problem” will be beneficial to the ecosystem as a whole. We prefer to think of our fingers as grand.

Filed under: , ,

Comments

Via: tp://www.androidpolice.com/2012/12/13/google-adds-two-step-verification-to-admob-ads-to-prevent-accidental-taps/“>Android Police

Source: Google Mobile Ads Blog

Tags: , , , , , , , , , , , , , , , , , ,

Friday, December 14th, 2012 news No Comments

Art Display At SXSW Shows Which Web Sites Are Tracking You

Source: http://www.businessinsider.com/mozilla-collusion-part-of-an-art-show-at-sxsw-2012-3


Mozilla

Mozilla showed off its new experimental add-on for Firefox browsers at an art space at SXSW.

It’s called Collusion, and the point is to show which websites are tracking you as you surf the Internet.

Each circle is a website we visited. An arrow connecting the two circles shows that the site has sent one or more third-party cookies to the other site, informing them that you visited their site.

It only took a few minutes of surfing to make the impressions in the photo above.

Mozilla partnered with Samsung Mobile and Twitter to put on FEED at Austin Museum of Art.

If you’re a Mozilla user, you can download Collusion here.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:



Tags: , , , , , , , , , , , , , , , , ,

Tuesday, March 13th, 2012 news No Comments

National Parks Street View-style trails goes live, avoids the Google cars (video)

Source: http://www.engadget.com/2012/03/08/national-parks-street-view-style-trails-goes-live-avoids-the-go/

National Parks Street View-style tour goes live, avoids the Google cars

After tooling up a team of hikers with an impressive camera tripod and unleashing them on the likes of the Grand Canyon and Yellowstone Park, Nature Valley has published its fully rotational Trail Views online. You’ll be able to effortlessly follow several routes across the great American countryside and for those too lazy to even click the forward arrow, there’s an autoplay mode. Three different locations — with multiple trails — are online now and you can check out how the granola-grinding company captured it all right after the break.

Continue reading National Parks Street View-style trails goes live, avoids the Google cars (video)

National Parks Street View-style trails goes live, avoids the Google cars (video) originally appeared on Engadget on Thu, 08 Mar 2012 09:02:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceNature Valley Trai! l View  | Email this | Comments

Tags: , , , , , , , , , , , , , , , , ,

Thursday, March 8th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing