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Nielsen IAG Top Ten Most-Recalled In-Program Placements: Dramas/Comedies
Sex sells … well, sex .. but not much else. Victoria’s Secret was the most recalled product placement on TV — fortunately they sell products related to what was recalled. Not so sure about the mayo and cell phone.
Source: http://adage.com/madisonandvine/article?article_id=143808
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| Rank | Brand | In-Program Placement Description | Program Airing Info | Recall Index |
|---|---|---|---|---|
| 1 | Victoria’s Secret | Michael interrupts meeting to offer Donna a retail store’s catalog | The Office (NBC, Apr 29) | 214 |
| 2 | Ford | Cole Austin points to his Mustang and says he still owns it | Cold Case (CBS, May 2) | 190 |
| 3 | Skype | Joyce tells Benson and Stabler that she talks to Andrew online | Law and Order: SVU (NBC, Apr 7) | 183 |
| 4 | Yamaha | Susan explains to Mike that she has inherited a piano | Desperate Housewives (ABC, May 2) | 181 |
| 5 | Rolex | Provo tells Fin that Jack stole his watch; member of the cooking staff is wearing it | Law and Order: SVU (NBC, Apr 7) | 178 |
| 6 | MedTec | Name is visible on the ambulance doors | Trauma (NBC, Apr 5) | 176 |
| 7 | Toyota | Mitchell and Cameron park their car at Charlie’s house | Modern Family (ABC, Apr 14) | 161 |
| 8 | Chevrolet | Winston drives with Guerrero, who identifies the car as a Camaro | Human Target (FOX, Apr 7) | 155 |
| 9 | Porsche | Zack asks Nick where he got his car from | Accidentally On Purpose (CBS, Apr 21) | 152 |
| 10 | Chevrolet | Pres. Hasaan rides in a black SUV after turning himself over to terrorists | 24 (FOX, Apr 5) | 147 |
This is what happens when 99% of the inefficiencies are cut out of a system (advertising industry)
Update: Including Q3 09 numbers
Source: http://adage.com/agencynews/article?article_id=140125
While no holding company’s results are pretty these days, Interpublic Group of Cos. last week posted particularly poor numbers, swinging to a net loss of over $35 million for the first nine months of 2009 from almost $60 million in profit during the same period in 2008. IPG’s third-quarter revenue fell 18% compared to declines of 14.4% at rival Omnicom Group, 8.7% at WPP (factoring out the effect of acquisitions and currency shifts) and 5.3% at Publicis Groupe. WPP’s reported revenue, including revenue from its big Taylor Nelson Sofres acquisition, rose 16.7%. In the same quarter, net income attributable to IPG tumbled 47.3%, more than double the drop of Omnicom (down 22.5%).
Google changed the game by changing the business model from paying for impressions to paying only when the advertiser gets the click. This helped to cut out the 99% of waste and inefficiency which existed in the industry.
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WPP Profit Dropped 47% in Second Quarter More Than Half of Company’s Revenue Came From Nontraditional Advertising |
NEW YORK (AdAge.com) — Using words such as “severe” and “surprise” to describe the recession’s impact on its business, WPP, the world’s largest advertising conglomerate, today said its profit was down 47% for the second quarter. And WPP Chief Executive Martin Sorrell said it will be a while before marketing executives begin to spend and take chances the way they did just a few years back.
FULL ARTICLE – Source: http://adage.com/article?article_id=138673
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In a first half earnings statement released this morning, WPP Group announced that digital and direct marketing-related services now comprise 25% of its body.
WPP Group owns labels like 24/7 Real Media, Mediaedge:cia, MediaCom, Mindshare, GroupM and Outrider.
Digital and direct garnered $1.7 billion in revenues in the first half of ‘09, with a projected annual run rate of nearly $3.5 billion total. But it is digital media and advertising that appear to be dominating the segment.
Overall, first half revenues fell 2.9% to $6.4 billion in the first half on a reported basis, MediaPost reports. Like-for-like, however, total revenues slid 8.3% against the first half of 2008.
According to WPP, traditional advertising and “media investment management” have been the hardest-hit amidst the economic downturn.
“On a constant currency basis, advertising and media investment management revenues fell by 7.5%, with like-for-like revenues down 7.8%,” it stated.
Branding and identity, healthcare and specialist communications — which includes direct, internet and interactive — were least affected.
The media conglomerate committed to prioritizing the growth of digital communications, customer insights and strong geographic markets.
Related topics: Online Advertisers, Data Updates,
Source: http://www.marketingcharts.com/updates/digitaldirect-marketing-now-25-of-wpp-group-10211/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink
Samsung 52 inch HDTV $9.99 at BestBuy – purchase receipt below (6:21a eastern time August 12, 2009)
Buy Link at the bottom of the post
Click for product page: Samsung – 52″ Class / 1080p / 120Hz / LCD HDTV LN52A650 SKU: 8749287
Order is still good as of 12:23 pm EST August 12, 2009.
BestBuy knows digital and social media. CMO Barry Judge tells it like it is.
Related:
http://abcnews.go.com/Business/story?id=8311580&page=1
http://www.washingtonpost.com/wp-dyn/content/article/2009/08/12/AR2009081202660.html
http://adage.com/article?article_id=138469
http://www.nbcwashington.com/around-town/shopping/Best-Buy-Bummer-999-HDTVs-an-Error-53043522.html
http://blogs.zdnet.com/gadgetreviews/?p=6697
http://www.cnn.com/2009/US/08/13/bestbuy.mistake/index.html
http://www.myfoxdc.com/dpp/news/081209_best_buy_offers_999_hdtv_by_mistake
http://www.kktv.com/home/headlines/53067682.html
http://www.wftv.com/countybycounty/20371068/detail.html
http://www.shoppingblog.com/blog/8120912
http://www.cepro.com/article/best_buy_accidentally_lists_1700_hdtv_for_10/
Despite massive increases in advertising, the biggest beer brands see massive drops in sales
Beer is yet another commodity and category that is being decimated by better quality alternatives. The means of production and distribution are no longer controlled by a very small number of big companies. Consumers find attractive alternatives in micro-brew beers or local beers. They have the means to access them (online) and have the product shipped directly to their homes. So no matter how much advertising the big companies do, if their product is just not that great, they will continue to lose customers to alternatives. The “lime” version of Bud Light was said to cannibalize sales of regular Bud Light. And rightly so, consumers are looking for a better product.
Source: http://adage.com/article?article_id=138141
Fourth of July Holiday: Bargain Brands Gain, but Big Spenders Bud, Miller Lite and Corona Tap Out
By Jeremy Mullman
Published: July 27, 2009
Despite a flurry of new and improved ad pushes for the country’s leading brews, the days leading up to Independence Day, usually the biggest-selling period of the year for the category, led to gruesome sales declines vs. the same period last year. Sales for Anheuser-Busch’s Bud Light and Budweiser plunged 7% and 14%, respectively, in grocery, convenience and drug stores during the two-week period ending July 5, according to scanner data from Information Resources Inc. Miller Lite suffered a 9% drop. The big importers were hurt badly too: Corona marketer Crown Imports watched sales decline 6% to 8%, while Heineken and Diageo each saw double-digit drops.
Viral videos are cool and all, but most of them don’t drive sales.
Samsung LED Sheep – how do I even buy an LED from Samsung, if I wanted one?
T-Mobile Dance – not sure exactly what it means or how it is related to cell phone service, but it SURE was cool!
Cadbury Eyebrows – cool, and forwardable video. but what does Cadbury make again? So I can go buy some of whatever they make? 😉
etc. etc. you get the point…
the only videos (below) that actually have anything to do with the product are Filet-O-fish, condom bunnies doing their thing, and Denny’s banana on pancakes.
Source: http://adage.com/digital/article?article_id=135717
| Last Week | Brand | Campaign | Agency | Current Week Views* | % Change in Views** | Watch the Spot | |
|---|---|---|---|---|---|---|---|
| 1 | 1 | Samsung | Extreme Sheep LED Art | The Viral Factory | 2,866,364 | +39% |  |
| 2 | 2 | T-Mobile | T-Mobile Dance | Saatchi & Saatchi, MediaCom | 876,946 | -15% |  |
| 3 | 4 | Cadbury | Eyebrow Dance | Fallon | 636,418 | +27% |  |
| 4 | New | Geico | It’s the Gecko/ Numa Numa | The Martin Agency, Horizon Media | 442,653 | New |  |
| 5 | 5 | McDonald’s | Talking Filet-O-Fish | Arnold | 378,488 | -2% |  |
| 6 | 9 | E-Trade | E-Trade Baby | Grey, New York | 323,100 | +17% |  |
| 7 | New | Ray-Ban | Never Hide | Cutwater | 304,970 | New |  |
| 8 | 8 | Durex | Get It On | Fitzgerald & Co., SuperFad | 235,290 | -18% |  |
| 9 | Back on chart | Denny’s | Nannerpuss | Goodby, Silverstein & Partners | 178,359 | -3% |  |
| 10 | 6 | Vodafone | Lewis Hamilton and the RC Office Grand Prix | Outsider | 171,123 | -49% |  |
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Source: Visible Measures
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The Ads Won Awards for Crispin; But Did Nothing for Client BurgerKing – Whoa! Big Surprise
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What Crispin’s Lauded BK Work Doesn’t Do: Gain Ground On McD’s
Since Hiring the Agency, King Earned Ad Plaudits but Hasn’t Closed the Gap |
CHICAGO (AdAge.com) — For all of Burger King’s marketing triumphs with its ad agency, Crispin Porter & Bogusky, it has lost — and continues to lose — ground to its largest and most significant rival, McDonald’s.
lift in search due to paid TV advertising
List of 2009 Superbowl spots on AdAge.com
http://adage.com/superbowl09/article?article_id=134136
Lift in search is a great indicator of interest. Modern consumers may be inspired by TV ads, but they usually go online to do more research for themselves, to inform their own purchase decision. The following examples show the lift in search after Superbowl commercials or for launch of products like Subway Footlongs. The use of unique, made-up words makes it easier to detect lift in search (see related post: made up words are great for tracking buzz and search volume ). There is now a correlation between offline paid advertising and online behaviors of modern consumers that can be tracked and ultimately related to sales.
What is harder to do is track lift in search from smaller TV media buys or from terms which are generic — e.g. American Express OPEN, Proctor & Gamble’s TAG (men’s deoorant), etc. And furthermore, people may or may not remember the brand name itself and may type in a more general search query — e.g. “talking baby” instead of” e-Trade” or “dancing lizards” instead of “SoBe LifeWater.” And most people usually forget to type in special URLs specified in the ads. So the opportunity is to 1) use made-up words which can be used to detect lift in search and 2) search-optimize around other more generic terms that people may search for if they remembered the ad, but did not remember the brand name itself.
key learnings include:
1. only the superbowl TV ads generates enough awareness to drive lift in search volume detectable above the noise or normal levels
2. made up words are useful in correlating paid advertising and subsequent online actions (e.g. search) because most users forget or are too lazy to type special URLs
3. is is always better to have real analytics from the site to see when paid campaigns hit; site analytics will also reveal more information about users including demographic information, what they are looking for, and even whether they “convert” to a sale or a desired action — like print off a coupon, etc.
Notice the January spikes for several of the examples below — these are their Superbowl ads in action. But also notice how sharp the spikes are — most of them go back to prior levels within 1 – 3 days (see related post: the ephemerality of the Superbowl halo )
Source: Google Insights for Search
Spend polarization
The 2011 year-to-date stock performance of retail stocks show that “ultra low end” Dollar Tree (DLTR) and “ultra high end”Whole Foods (WFM) are the best performers whereas companies that are in the “practically undifferentiated middle” are down — Target (TGT) and Saks (SKS).
ORIGINAL POST: February 23, 2009.
Spend polarization – in this economy, people will try to save every last penny so they will spend more at Wal-mart (low prices). But when they do treat themselves, they will spend on even higher end items like $40 balsamic vinegar, or high end chocolate (high prices).
Jacques Torres was packed before Valentines this year
low end
1. people buying private label, generics, or store brands (quality of which are pretty comparable to name brands)
Private Labels winning the battle of the brands
http://adage.com/article?article_id=134791
high end
2.we were at Williams Sonoma yesterday and I watched 3 families buy Shun knives (super expensive) and Shun has just released an even higher end series of knives by Michel Bras
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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