artist

The 2012 Academy Awards In Charts And Data

Source: http://www.businessinsider.com/the-oscars-for-quants-the-2012-academy-awards-in-charts-and-data-2012-2


oscar charts

Sure, The Artist did well at the Academy Awards. But what does that really mean, statistically?

As usual, our friends at AddThis, a company that provides social media sharing tools for web publishers, tracked their network of 11 million sites and 1.2 billion unique users per month to find out which Oscar events really drove chatter among consumers.

The data show that the real Oscar winners were the iPad, Pinterest, Sacha Baron Cohen and Twitter. Losers included Ryan Seacrest, Facebook and Billy Crystal.

 

This was the background chatter in the weeks prior to the Oscars. Note that ‘Hugo’ dominates.




Demian Bichir peaked when he was nominated for a SAG award for ‘Better Life.’ But interest faded. More people were interested in George Clooney than Jean Dujardin of ‘The Artist’ in the week before the Oscars.




Prior to the show, the people’s choice for Best Actress was Viola Davis, not Meryl Streep.



See the rest of the story at Business Insider

Please follow Advertising on Twitter and Facebook.

See Also:




Facebook revenues are decelerating. That is the reason why we don’t think the company is actually worth $100 billion. It’s more like $75 billion, and that’s if you’re optimistic.

Facebook revenues decelerating

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:




RIM’s latest marketing campaign is based around a squad of cartoon characters called the Bold Team, accompanied by the #BeBold hashtag on Twitter. It wasn’t a good idea.

Why? Because the campaign is blowing up in RIM’s face. Spectacularly.

The vague hashtag, plus the cheesiness of the cartoon characters, prompted the masses to hijack #BeBold. So now, just one week after McDonald’s reminded marketers everywhere how NOT to do a Twitter campaign, RIM makes the same mistake. It’s getting ripped on by its own hashtag (via Gizmodo).

Take a look at what people are tweeting. It entirely consists of folks railing on either the cartoon, or the company as a whole:

rim twitter bebold

Please follow War Room on Twitter and Facebook.

Join the conversation about this story »

See Also:



Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing