ASP

How Annual Tablet Sales Will Explode To 450 Million By 2016

Source: http://www.businessinsider.com/bii-report-how-annual-tablet-sales-will-explode-to-450-million-by-2016-2012-11

tablet sales

In the two years since Apple launched the iPad,  the tablet market has exploded. When one includes Android and other tablets as well as e-readers, nearly 100 million tablets were sold in 2011.

Tablets and smartphones will not completely displace PCs. But they will quickly overwhelm them in terms of unit sales. When, where, how and to what degree this occurs will have tremendous implications across many businesses and industries. 

In a recent report from BI Intelligence, we estimate that tablet sales will reach 450 million units by 2016, and lay out the key analysis behind these forecasts. 

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Here are some of the growth drivers:

The report is full of charts and data that can be downloaded and put to use. 

In full, the report:

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Friday, November 2nd, 2012 news No Comments

A Look At The Falling Price Of The iPad (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-ipads-price-2012-8

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

The Average Selling Price (ASP) of Apple’s iPad has fallen more than $100 in the past year.

The iPad’s ASP has dropped significantly since it was first introduced, which is not surprising, but it appears Apple wasn’t able to produce a bump in the ASP this year by introducing a new model, the way it did last year.

The iPhone’s ASP, on the other hand, has been remarkably stable since the beginning of 2009, despite Apple’s introduction of lower-cost options. The disparity probably reflects the relative maturity of the smartphone market versus the tablet market, where Apple is starting to shed its near-total dominance.

chart of the day, the ipad's average selling price, august 2012

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Wednesday, August 22nd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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