audience growth

drag2share: Yahoo Stretches Its Lead Over Google In Total Desktop Audience

source: http://feedproxy.google.com/~r/businessinsider/~3/OGkDb8gkSX4/yahoo-stretches-its-lead-over-google-in-total-desktop-audience-2013-9

Google’s U.S. desktop audience shrunk slightly in August, allowing Yahoo to stretch its lead as the largest desktop site, with more than 196 million monthly active users. 

Although Yahoo’s desktop audience has remained flat since July, other top Web properties such as Google, Microsoft, Facebook, and AOL have all seen a decline on desktop.

Facebook’s has seen one of the largest declines — 10% fewer monthly active users in August 2013 compared to one year ago. 

(Of course desktop audience leaves out the large gains on mobile many of these properties have made.)

So what’s driving Yahoo’s audience growth? 

We don’t credit Yahoo’s resurgence to any single event or acquisition, but rather its overall strategy.  but rather its overall strategy. Marissa Mayer is an accomplished product manager. She helped build some of Google’s most-used products, such as Search and Maps. And now, at the helm of Yahoo she has helped redesign Yahoo’s Weather, News, and My Yahoo. 

“When you look at the products that Yahoo has redesigned recently, you see a trend: they all involve the daily habits of users,” Lisa Giacosa, senior vice president and global director at Starcom MediaVest Group, told us over the phone. “I think Marissa is really smart and she understands people and how Web products touch on certain emotions.” 

In an interview with Charlie Rose earl! ier this week, Mayer said Yahoo’s new strategy is to focus on mobile, personalization, and partnerships. That strategy appears to be hitting a chord with users. 

Earlier this month, Mayer said Yahoo now has 800 million users worldwide (not including Tumblr traffic), a 20% increase since she was hired as CEO 15 months prior. For comparison, Facebook had 1.15 billion users worldwide as of July

Download the chart and data in Excel. 

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Thursday, September 26th, 2013 news No Comments

Yahoo’s Strategy Pays Off As It Surpasses Google In Total Desktop Audience

Source: https://intelligence.businessinsider.com/welcome

Yahoo surpassed Google as the largest Web platform by monthly unique visitors in July. The data, which was provided by comScore, does not include mobile activity and is limited to U.S. audiences.

Yahoo sites managed to attract approximately 197 million unique visitors on desktop during July. Our dataset, which spans more than two years, shows that this marked an all-time audience high for Yahoo sites.

Google, which held the top spot since June 2011, saw 192 million unique visitors on its sites last month.

The surge in Yahoo’s desktop audience began in January 2013, when monthly unique visitors increased 9% from the previous month.

From December 2012 to July 2013, Yahoo’s desktop audience grew 15%.

Some of this audience growth must be attributed to the company’s more sure-footed direction under CEO Marissa Mayer, who took charge in mid–2012.

Over the last 12 months, Yahoo has been busy relaunching its flagship properties, including the homepage (in February), e-mail (in December 2012), and weather services.

Among social networks, LinkedIn has been a strong performer on desktop PCs. Its monthly desktop audience is 5% larger than it was last month, and 30% larger than it was in December 2012.

Meanwhile, Facebook’s desktop audience continues to decline, but makes up for it on mobile, as we’ve noted in recent coverage.

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Tuesday, August 27th, 2013 news No Comments

drag2share: Smartphone Penetration Reaccelerates In The U.S.

source: http://feedproxy.google.com/~r/businessinsider/~3/lJdM5HTxzhU/smartphone-penetration-reaccelerates-in-the-us-2013-5

Handset manufacturers will have to find new markets as U.S. smartphone sales growth slows. U.S.-focused developers will start to refocus on monetization as audience growth will no longer be robust. Mobile platform operators will need to focus on converting users of rival platforms to their ecosystem as they can no longer lean on a steady stream of new smartphone owners to boost usage.

Click here for a larger version of this chart.

blue ocean chart


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Tuesday, May 14th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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