audience size

drag2share: Facebook Still Trumps The Competition As A Platform For Brands And Celebrities

source: http://feedproxy.google.com/~r/businessinsider/~3/IiKAlGlqcZo/facebook-wins-as-a-brand-platform-2013-9

Whether you’re a celebrity or a major brand, Facebook is still by far the most effective platform — at least judging by audience size.

Celebrities Britney Spears and Lady Gaga are the most followed pages on Google+, each with more than 7 million fans. On Twitter, Justin Bieber tops the list with more than 44 million followers and Katy Perry with 42 million.

Twitter’s not bad as a platform for celebrities, but it’s still a ways from matching Facebook.

On Facebook, Rihanna and Eminem each have over 70 million followers.

BII top profiles social media

If we narrow down the list to brand pages, we see a similar pattern, with an even more dramatic advantage for Facebook.

The top brand on Google+, Angry Birds, has 5 million fans, whereas the top 150 brands on Facebook all have over 5 million people following their page.

Coca-Cola has over 70 million fans on Facebook. Red Bull, Converse, Starbucks, and Playstation have between 30 and 40 million fans.

It may be that the ability to embed Google+ posts — which will allow users to share Google+ content around the Web — will lure more brands and public figures to Google’s social network.

These charts are based on data provided by Socialbakers, which has access to the APIs for Google+, Twitter, and Facebook. <! /p>

< em>Download the charts and data in Excel.

BII top brands social media


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Thursday, September 12th, 2013 news No Comments

drag2share: CHART: How Big An Audience Does Paid Post Promotion On Facebook Buy?

source: http://feedproxy.google.com/~r/businessinsider/~3/0xts15fkRGg/paid-post-audience-size-on-facebook-2013-9

The impact that any single marketer achieves thanks to paid promotion of a Facebook post isn’t typically made public.

Unless that marketer is the U.S. government.

Recently, a U.S. State Department program underwent scrutiny after spending over $630,000 on Facebook marketing over the course of two years, in a P.R. effort to attract foreign audiences to its Facebook pages and posts.

So how much added reach did the U.S. State Department achieve when they did pay up?

In an audit of the Facebook campaign, the U.S. State Department Inspector General revealed that with paid promotion, two posts from earlier this year gained a 1,000% larger audience than they would have attracted as unpaid media.

This analysis comes from BI Intelligence coverage of social media marketing, which includes our recent report that can be downloaded with a free trial, “Earned Media And Social Media: How Marketers Can Get Beyond The Hype.”

BII_FB_PaidvsUnpaidReach

Why did the U.S. government spend so much on Facebook?

The Bureau Of International Information Programs, like many Facebook marketers, found itself having to fork over much more money after September 2012, when Facebook made chan! ges to i ts algorithm, which decides the posts that show up on user news feeds. (Facebook made similar changes more recently related to “story bumping,” which mean marketers have to compete with a greater number of older posts for user News Feed spots.)

The findings reveal just how high the stakes are for content marketers on Facebook as they try to decide whether to put dollars behind their content. If they don’t pay up, their audiences are significantly reduced.


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Wednesday, September 11th, 2013 news No Comments

drag2share: How Social Media Is Driving Online Video-Viewing And Determining What Videos Go Viral

source: http://feedproxy.google.com/~r/businessinsider/~3/h1KM1W–8II/social-media-is-the-key-to-online-video-2013-9

bii social referralsTelevision is no longer the only game in town for distributing and watching video. The Internet and the social Web have provided content creators and advertisers with a cost-effective way to distribute video.

Social video is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it’s about listening to friends’ recommendations and glancing at social media feeds.

Just how big is social media-influenced video? It’s big, having eclipsed non-social video on the Web in audience size (see chart, top right). And it’s only getting bigger.

In a new report from BI Intelligence,! &nbs p;we look at the general state of social video, examine social video audiences and their demographics, analyze how marketers and advertisers are getting into the mix, compare the major social video platforms, and detail how social is influencing video as a content medium.


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Thursday, September 5th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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