Women Watch More Video Ads Than Men


Digital video is surging. According to Cisco Systems, US internet video traffic in 2012 averaged 4.6 exabytes per month, and by 2017, that figure will more than triple to 17.1 exabytes per month.

As internet video takes off, the number of advertisers clamoring to invest in the format will continue to rise. A strong understanding of the performance metrics and audience breakdown for digital video ads will be critical to marketers.

In Q1 2013, in-stream video buying platform VideoHub analyzed digital video impressions on its network and found some surprising results. While web video is most often watched by men, VideoHub found that 53% of total digital video ad impressions were served to women, with males seeing the remaining 47%. Younger web users conducted the vast majority of video viewing, indicating that marketers targeting teens and millennials would be well served by video ads. Those between 12 and 24 years old accounted for more than half of all viewed video ad impressions on VideoHub’s network.

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Friday, September 20th, 2013 news No Comments

More Than 6 in 10 Americans Aged 13-33 Said to Stream Video Weekly



While GfK says that 51% of the US population watches streaming video weekly, it’s important to note that the survey was limited to 13-54-year-olds. According to the Census Bureau, there were almost 82 million Americans aged 55 and older as of July last year. Given the age trend in streaming video viewing, it’s likely that audiences in the 55+ segment would be smaller, dragging down the overall average.

Nevertheless, the data shows that on a directional basis, streaming video is becoming more mainstream. A variety of connected devices are contributing to the growth:

  • 9% of TV households are using streaming-ready 7G game systems weekly to stream;
  • 5% of TV households are using a streaming-capable HDTV to stream weekly;
  • 5% of consumers aged 13-54 are using a tablet to watching streaming video weekly; and
  • 4% of consumers are using a smartphone to do so.

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Sunday, September 15th, 2013 news No Comments

Is Yahoo’s Digital Audience Now Bigger Than Google’s?


comScore-Top-10-US-Web-Properties-Jul-v-Jun2013-Aug2013A couple of months ago, comScore’s Media Metrix data showed Yahoo closing the gap with Google as the US’ top web property, a development noted here. Now the latest Media Metrix data is out, and it appears that Yahoo! Sites has overtaken Google! Sites as the top web property, with 196.6 million unique visitors in July for the former, compared to 192.3 million for the latter. It must be noted, though, that these numbers do not take into account mobile-only visitors.

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Friday, August 23rd, 2013 news No Comments

Mobile User Bases at Facebook and Twitter Keep Growing – eMarketer


Mobile Facebook usage will be significantly more widespread. This year, eMarketer estimates, just shy of 100 million Americans will access their Facebook account via mobile phone at least monthly. Nearly all mobile social network users will use Facebook via mobile. The overall mobile Facebook population will increase by more than 50% between this year and 2017, the end of eMarketer’s forecast period.

Despite these high mobile usage numbers, the overall size of Facebook’s US audience means the share who will access the social network on their phones is still smaller than that of Twitter—but not for long. eMarketer estimates 67.6% will do so this year, rising to 95.5% by 2017.

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Thursday, August 15th, 2013 news No Comments

Shelf Life and Half Life of YouTube videos vs Facebook posts

Pixability-Interbrand-100-YouTubeVideo-Shelf-Life-Aug2013Pixability recent released a report studying the Interbrand 100′s use of YouTube. The study contains a host of intriguing data, but perhaps the most interesting concerns the long shelf life of a brand’s YouTube video. According to the study [pdf], during its first year on YouTube, the average video posted by an Interbrand 100 company will attract more than half of its views at least 3 weeks after having been published.

Specifically, 40% of the average video’s first-year views came in the initial three weeks post-publishing, while 30% came in the 4-12 week period, and another 30% in the 12-52 week timeframe.

By comparison, Facebook posts get half their reach within 30 minutes of being published, and by the time 90 minutes have past, the average brand post is reaching less than 2% of its total audience. (Granted, that might change somewhat with Facebook’s recent newsfeed changes that will occasionally bump up old content.)

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Wednesday, August 14th, 2013 news No Comments

drag2share: CHART: Here Are The Most Effective Local-Mobile Targeting Strategies


Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

But does it deliver? According to many accounts, it does. Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. A recent survey of 400 brand executives by Balihoo found that 91% planned to increase their investments in location-based marketing campaigns in 2013.

In a new report from BI Intelligence on location-mobile marketing, we take a look at key stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, and explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work.

We specifically examine the cornerstones – such as data and audience building – to a successful location-based mobile strategy, look at who has the valuable location-based data, and analyze the six most effective local-mobile marketing tactics.

Here’s a breakdown of the most effective mobile-local targeting strategies:

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Tuesday, July 30th, 2013 news No Comments

drag2share: Zynga’s Struggles Persist As It Fails To Gain Any Mobile Traction


Zynga Q2 Earnings Results Show Continued Struggles (TechCrunch)
Zynga reported its second quarter results. The social gaming company posted a revenue decline of 31% year-over-year as well as a net loss of about $16 million. Its inability to convert its portfolio of games to the mobile platform has been the biggest issue for the company over the past year. Now, it faces greater competition in the mobile arena from King (Candy Crush Saga) and Kabam. The major launch of Draw Something 2 failed to bring in an audience. The game never reached a top 100 ranking across app store charts. Read >


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Friday, July 26th, 2013 news No Comments

In Sports Television There Is The NFL And There Is Everything Else


There have been 11 NFL games played in 2013 and ten of them rank as the ten most-watched sporting events this year based on data collected by

The NFL would have made a clean sweep if not for the BCS Championship game and game seven of the NBA Finals. Both of those games barely out-rated the AFC Wild Card matchup between the Bengals and Texans.

After the NFL playoffs you can see a pattern in the chart below. Championship games will typically draw an audience of 23-26 million viewers. After those games, there is a drop-off to the next group of big games which typically draw 14-17 million viewers…

NFL TV Ratings

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Wednesday, July 24th, 2013 digital No Comments

Variety of Sign-In Options Still Key for Social Logins – eMarketer


As has long been the case, the type of site being accessed has an effect on user preferences. Facebook has the strongest hold when it comes to sign-ins on gaming and entertainment sites (64% of the total in Q2 2013), music sites (61%) and retail sites (59%).

Despite Facebook’s rising popularity for social sign-in functions, however, publishers and retailers would be wise to note that its takeover is far from complete. Significant chunks of every audience still prefer to sign in with an ID from Google, Yahoo! or some other site—and since a large part of the draw of social sign-in is its convenience, users still need these options to be satisfied.

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Tuesday, July 23rd, 2013 news No Comments

Google+ Surpasses Twitter On PCs, But Can It Catch LinkedIn?


LinkedIn is consolidating its position as the second-largest social media platform among U.S. PC users.

The latest data, from comScore for June 2013, puts the site’s unique monthly visitors at 50.6 million.

In the 12 months to June 2013, this audience grew 28%.

Google+ grew 26.1% in the same period, surpassing Twitter as the third-largest social media platform.

All these numbers are impressive considering that they are desktop-only. It may be that some or all of these networks would be growing even faster once mobile users are accounted for.

But, will Google+ catch LinkedIn on the desktop? Based on its current trajectory, it appears not.

Google+ experienced rapid adoption and growth early in its existence, but it slowed down dramatically in the middle of 2012.

Google+ saw 173% PC-based growth from its July 2011 launch through December 2011, and 61% growth in the first six months of 2012. But then it had only 6% growth in the last six months of 2012, and 7% growth from January 2013 through June 2013

Unless Google+ growth speeds up again, it’s not going to get within reach of LinkedIn.

Download the chart and data in Excel. 

BII social desktop visitors comscore


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Monday, July 22nd, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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