audiences

drag2share: Smartphone Users Are Spending More Of Their Time On Longer Videos

source: http://feedproxy.google.com/~r/businessinsider/~3/BgGBjHARAMA/smartphone-users-watch-longer-videos-2013-9

Mobile accounted for 12% of all hours spent consuming online video in June, according to Ooyala’s latest Global Video Index report.

Mobile continues to carve out an ever greater share of online video-viewing as video consumption migrates to mobile devices. A year before, mobile’s share of online video-viewing hours was just 7%.

Click here to download charts and data in Excel.

BII Mobile Video Consumption

Smartphone audiences are spending a surprising amount of their video-viewing time on longer video sessions. Smartphone users spent 53% of their time on sessions lasting 10 minutes or longer, up from 44% in the fourth quarter of 2012. Further, they spent 38% of their time on sessions lasting at least 30 minutes.

Smartphone and tablet video-viewing behavior is converging. The breakdown of video session length on smartphones and tablets now looks much the same.

The increase in longer video sessions on smartphones might be tied to exploding growth in the adoption of large-screen smartphones a! nd the g reater availability of ultra-fast 4G networks, which dramatically improve on-the-go video playback quality.

BII Mobile Video Consumption


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Wednesday, September 18th, 2013 news No Comments

Live Streaming Video Captivates PC, Connected TV Audience

source: http://www.marketingcharts.com/wp/interactive/live-streaming-video-captivates-pc-connected-tv-audience-36688/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Ooyala-Online-Video-Engagement-Live-v-VOD-in-Q2-Sept2013Online video audiences find live video far more engaging than on-demand video delivered over-the-top, per the latest report [download page] from Ooyala covering Q2 activity, and that preference tends to increase alongside screen size. While tablet viewers spent nearly 4 times longer watching live video than on-demand during Q2, PC viewers spent about 15 times longer, and connected TV users 10 times longer. All told, audiences streamed live video on PCs for 41 minutes per play during Q2, and for 44 minutes per play on connected TVs.

Tablet TV viewers spent less time – 15 minutes – per play during Q2, although that was 4 times longer than the time they spent watching video on-demand. Mobile phone audiences watched live video for almost twice as long as they did on-demand video.

The study contains a host of interesting data surrounding online video viewing habits. Some of the key statistics are highlighted below:

  • Mobile viewers spent more than 20% of their time streaming content over an hour in length, while tablet viewers spent almost one-third of their time with content of that length.
  • Mobile video plays peaked on Friday and Saturday nights between 8 and 10PM.
  • Tablet video views reached their peak on Friday night. Most views during the week occurred in the 9-10PM time slot, although there was a consistent spike in viewing observed at 7AM.
  • Mobile and tablet viewing combined represented 13% of all online video plays, up from roughly 10% in Q1.

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Tuesday, September 17th, 2013 news No Comments

More Than 6 in 10 Americans Aged 13-33 Said to Stream Video Weekly

source: http://www.marketingcharts.com/wp/television/more-than-6-in-10-americans-aged-13-33-said-to-stream-video-weekly-36629/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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While GfK says that 51% of the US population watches streaming video weekly, it’s important to note that the survey was limited to 13-54-year-olds. According to the Census Bureau, there were almost 82 million Americans aged 55 and older as of July last year. Given the age trend in streaming video viewing, it’s likely that audiences in the 55+ segment would be smaller, dragging down the overall average.

Nevertheless, the data shows that on a directional basis, streaming video is becoming more mainstream. A variety of connected devices are contributing to the growth:

  • 9% of TV households are using streaming-ready 7G game systems weekly to stream;
  • 5% of TV households are using a streaming-capable HDTV to stream weekly;
  • 5% of consumers aged 13-54 are using a tablet to watching streaming video weekly; and
  • 4% of consumers are using a smartphone to do so.

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Sunday, September 15th, 2013 news No Comments

drag2share: CHART: How Big An Audience Does Paid Post Promotion On Facebook Buy?

source: http://feedproxy.google.com/~r/businessinsider/~3/0xts15fkRGg/paid-post-audience-size-on-facebook-2013-9

The impact that any single marketer achieves thanks to paid promotion of a Facebook post isn’t typically made public.

Unless that marketer is the U.S. government.

Recently, a U.S. State Department program underwent scrutiny after spending over $630,000 on Facebook marketing over the course of two years, in a P.R. effort to attract foreign audiences to its Facebook pages and posts.

So how much added reach did the U.S. State Department achieve when they did pay up?

In an audit of the Facebook campaign, the U.S. State Department Inspector General revealed that with paid promotion, two posts from earlier this year gained a 1,000% larger audience than they would have attracted as unpaid media.

This analysis comes from BI Intelligence coverage of social media marketing, which includes our recent report that can be downloaded with a free trial, “Earned Media And Social Media: How Marketers Can Get Beyond The Hype.”

BII_FB_PaidvsUnpaidReach

Why did the U.S. government spend so much on Facebook?

The Bureau Of International Information Programs, like many Facebook marketers, found itself having to fork over much more money after September 2012, when Facebook made chan! ges to i ts algorithm, which decides the posts that show up on user news feeds. (Facebook made similar changes more recently related to “story bumping,” which mean marketers have to compete with a greater number of older posts for user News Feed spots.)

The findings reveal just how high the stakes are for content marketers on Facebook as they try to decide whether to put dollars behind their content. If they don’t pay up, their audiences are significantly reduced.


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Wednesday, September 11th, 2013 news No Comments

drag2share: How Social Media Is Driving Online Video-Viewing And Determining What Videos Go Viral

source: http://feedproxy.google.com/~r/businessinsider/~3/h1KM1W–8II/social-media-is-the-key-to-online-video-2013-9

bii social referralsTelevision is no longer the only game in town for distributing and watching video. The Internet and the social Web have provided content creators and advertisers with a cost-effective way to distribute video.

Social video is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it’s about listening to friends’ recommendations and glancing at social media feeds.

Just how big is social media-influenced video? It’s big, having eclipsed non-social video on the Web in audience size (see chart, top right). And it’s only getting bigger.

In a new report from BI Intelligence,! &nbs p;we look at the general state of social video, examine social video audiences and their demographics, analyze how marketers and advertisers are getting into the mix, compare the major social video platforms, and detail how social is influencing video as a content medium.


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Thursday, September 5th, 2013 news No Comments

drag2share: How Mobile Native Ads Are Turning The Digital Ad Industry On Its Head

source: http://feedproxy.google.com/~r/businessinsider/~3/kE6bQZcrQyo/mobile-advertising-is-relying-on-native-ads-2013-8

regional mobile ad share by formatThe advertising industry can’t quite seem to figure out how to advertise effectively to audiences on smartphones and tablets.

Many mobile ads are simply banner or search ads bought inadvertently as advertisers aim for broad digital audiences.

Native ads are being touted as the new formats that will bring real depth and differentiation to the mobile ad market.

But what exactly is a native ad on mobile? Is it just an ad unit that was designed to show on a mobile device?


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Tuesday, August 27th, 2013 news No Comments

Yahoo’s Strategy Pays Off As It Surpasses Google In Total Desktop Audience

Source: https://intelligence.businessinsider.com/welcome

Yahoo surpassed Google as the largest Web platform by monthly unique visitors in July. The data, which was provided by comScore, does not include mobile activity and is limited to U.S. audiences.

Yahoo sites managed to attract approximately 197 million unique visitors on desktop during July. Our dataset, which spans more than two years, shows that this marked an all-time audience high for Yahoo sites.

Google, which held the top spot since June 2011, saw 192 million unique visitors on its sites last month.

The surge in Yahoo’s desktop audience began in January 2013, when monthly unique visitors increased 9% from the previous month.

From December 2012 to July 2013, Yahoo’s desktop audience grew 15%.

Some of this audience growth must be attributed to the company’s more sure-footed direction under CEO Marissa Mayer, who took charge in mid–2012.

Over the last 12 months, Yahoo has been busy relaunching its flagship properties, including the homepage (in February), e-mail (in December 2012), and weather services.

Among social networks, LinkedIn has been a strong performer on desktop PCs. Its monthly desktop audience is 5% larger than it was last month, and 30% larger than it was in December 2012.

Meanwhile, Facebook’s desktop audience continues to decline, but makes up for it on mobile, as we’ve noted in recent coverage.

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Tuesday, August 27th, 2013 news No Comments

Nearly One-fifth of US Display Spending Will Be Automated This Year – eMarketer

source: http://www.emarketer.com/Article/Nearly-One-fifth-of-US-Display-Spending-Will-Automated-This-Year/1010156

Programmatic buying will continue to gain a greater portion of display spending in the US this year, according to eMarketer’s latest estimates on US real-time bidding (RTB) and digital display advertising.

The growth of RTB comes as more advertisers familiarize themselves with a complex automated buying ecosystem, and seek to reach audiences through a more targeted, and—in some cases—cost-effective process.

eMarketer has revised its projections for RTB digital display advertising in the US upward, due to upward revisions in the overall digital display ad market.

The company’s latest forecast of US ad spending predicts marketers will spend $3.34 billion this year on real-time-bidded ads, up 73.9% from last year. Previously, in June, eMarketer forecast RTB spending would reach $3.32 billion, for growth of 72.7%. eMarketer has similarly revised upward growth rates and total dollars spent on RTB for future years. eMarketer now expects US advertisers to spend $8.69 billion on RTB ads by 2017, up from $8.51 billion previously forecast.

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Friday, August 23rd, 2013 news No Comments

Digital Music Sales Grow While Overall Industry Declines – eMarketer

source: http://www.emarketer.com/Article/Digital-Music-Sales-Grow-While-Overall-Industry-Declines/1010152

Revenues from digital channels expected to hit $11.6 billion in 2016

There’s no way around it—the music industry faces a serious challenge in maintaining revenues in the digital era. Audiences are consuming music through new channels that are still in the process of being monetized, such as online radio, and piracy remains a steady threat to the bottom lines of music companies across the globe.

Estimates from research firm IBIS World, as cited by Siemer & Associates, project that worldwide revenues for music will fall from $27.6 billion this year to $26.3 billion by 2017.

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Thursday, August 22nd, 2013 news No Comments

Facebook Ads Are About To Get A Whole Lot More Attractive

Source: http://www.businessinsider.com/facebook-gives-advertisers-shutterstock-access-2013-8

Shutterstock multiple image selection feature

Facebook announced a partnership with Shutterstock today that will allow ad makers to use the site’s images for free. 

Marketers can now access Shutterstock’s inventory of millions of high-quality images directly through Facebook’s ad creation tool. The social network says the new feature will be particularly helpful for small businesses, which may not have previously had the resources to procure quality images for their ads.

This is also good news for Facebook users: Those sidebar ads are probably going to start looking a lot more attractive.

Advertisers will also now be able to upload multiple images with the ad creation tool in order to test which one works best.

“As the digital world becomes increasingly visual, businesses need images to stand out and reach new audiences,” said David Fraga, Shutterstock’s vice president of corporate development. “Not every business has a team of designers to help communicate their message, and so the Shutterstock integration allows Facebook advertisers of all sizes to search and choose from millions of high-quality images at the point of ad creation.”

Here’s what marketers will be looking at in Facebook’s page manager app on iOS:

Facebook Pages Manager App With Shutterstock

 


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Thursday, August 22nd, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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