August

45% of Customers Influenced to Ditch Store by 2.5% Online Discount

Source: http://www.marketingcharts.com/interactive/45-of-consumers-influenced-to-ditch-store-by-online-discount-of-25-23027/

45% of customers would leave a store and buy a product online if they found it at a 2.5% discount while comparison shopping using their mobile device, details GroupM Next in an August 2012 report. At a discount of 5%, 60% of customers would leave, while at a 20% discount, 87% of shoppers would be […]

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Wednesday, August 22nd, 2012 news No Comments

Not Enough Data To Explain Why Doctors Are Leaving Medicare

Source: http://www.businessinsider.com/medicare-2012-1


Doctor

The government is having a hard time conducting a full review of physicians who have opted out of medicare, according to a memo released last week by the Department of Health and Human Services. 

The evaluation sought to answer what type of physicians opted out, whether the number of physicians opting out increased or decreased over time, and why the physicians chose to opt out. 

According to deputy inspector general Stuart Wright, the evaluation was not completed because Centers for Medicare and Medicaid Services (CMS), Medicare Administrative Contractors (MACs) and legacy carriers do not maintain sufficient data

While CMS provided the Office of Inspector General (OIG) with 7,900 providers ranging from 1998 to March 2011, only one out of 10 MACs and one of six legacy carriers provided OIG with all data elements required by CMS. Consequently, the OIG claimed it could not sample opted out physicians and interview them. 

The memo implied that the number of physicians opting out will increase in the future, considering “the potential for legislated decreases in Medicare reimbursement for physician services. ” It briefly references a 2011 August report published by the Texas Medical Association, which reported that 50 percent of Texas physicians are considering dropping out of Medicare program altogether. 

This trend is nothing new. TMA has released another report in March 2011 that showed that 34 percent of Texas doctors are not accepting new Medicare patients or have limited the number of doctors. Similarly, a report by AARP released in February 2010 surveyed 413 Idaho physicians and found that 17 percent have completely closed their practices to new Medicare patients.

The Physicians’ Foundation has published numerous reports on the topic. A 2008 survey reported that 12 percent of physicians have closed their practices to Medicare patients and the 2010 survey reported that 52.2 percent of physicians said that health reform would cause them to “close or significantly restrict their practices to Medicare patients.”

Now See: Why doctors are loosing money >

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Tuesday, January 31st, 2012 Uncategorized No Comments

Facebook Will Have One Billion Users By September

Source: http://www.businessinsider.com/chart-of-the-day-facebook-will-have-one-billion-users-by-september-2012-1

Find out more out the future of disruptive technology and companies like Facebook, Google, Zynga, Disney, NBC and more at IGNITION West!

Facebook says it has 800 million active users. 

Building a chart based on previous user number announcements, iCrossings says Facebook will probably reach 1 billion users sometime in August 2012.

In the past, “active” has meant that these people log in once a month. What’s truly stunning is that Facebook says more than 50% of its users log in every day.

chart of the day, active facebook users, jan 12 2012

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Thursday, January 12th, 2012 news No Comments

Here’s What Groupon Insiders REALLY Think Of LivingSocial (GRPN)

Source: http://www.businessinsider.com/heres-what-groupon-insiders-really-think-of-livingsocial-2011-11


LivingSocial is a very close competitor to Groupon.

Unaiz Kabani, the data whiz at Daily deals aggregator Yipit, tells us that Groupon’s market share dropped to 54% in September, down from 57% in August. Meanwhile LivingSocial was up to 22% from 19% in August.

Despite this heated race, Groupon barely mentioned LivingSocial in its IPO roadshow. Can you even spot it on this slide from the presentation?

GRPN IPO

Ridiculous, right?

But what do Groupon execs really think of LivingSocial? While we were talking to sources for our story INSIDE GROUPON, we got a pretty clear picture.

Highlights:

  • “LivingSocial was discussed in every management meeting.  It always seemed liked Groupon was winning in the markets that mattered, except in D.C., which is LivingSocial’s home base.”
  • “I would say LivingSocial was the main driver behind the huge marketing expenses because the idea was always, lets have more subscribers and thus more sales, then them.”
  • “Internally, the company rhetoric to employees was we’re way better, way cooler. [It was] a pep rally approach – they’re the rival the team can beat. At the management level, I would say they were taken seriously.”
  • “LivingSocial had the biggest influence when they would do something before Groupon.  They launched their instant deals before Groupon Now got launched and that was kind of a blow.  They did their escapes before we had a travel channel and that was a blow also. “
  • “The perception was that they launched an inferior product so ours was better. Just as a consumer, their mobile platform is far inferior.”
  • “Having that first mover advantage was huge.  It just always seemed like Groupon maybe had deeper pockets and could take advantage of the scale they thought they needed, then LivingSocial could.”
  • “They think they’re a lot smarter than LivingSocial.  Andrew thinks about LivingSocial all night and all day.  He totally obsesses about them.”
  • The Whole Foods thing drove him crazy. Groupon was bidding on that too, and basically LivingSocial went in and fully subsidized the deal and said “we’ll pay the whole thing, we just want Whole Foods on our roster.’ And you saw the number, the LivingSocial thing really worked for them, it really lifted their top line.”
  • “They’re a great company, a great fast follower. I don’t know what they’re worth – maybe $3 billion to $6 billion dollars – which is amazing [since it] didn’t exist 3 years ago.”
  • “There’s scale advantage that they don’t have; they don’t have a global presence. “
  • “I think they get gobbled up by one of the big four – Apple, Amazon, Google, and Facebook. Or maybe they even get acquired by Groupon.”
  • “[If] Groupon is worth $15 billion or $16 billion then maybe LivingSocial is worth 4 or 5.”

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Tuesday, November 8th, 2011 news No Comments

Android powered 56 percent of smartphones sold in the last three months

Source: http://www.engadget.com/2011/09/26/android-powered-56-percent-of-smartphones-sold-in-the-last-3-mon/

Nielsen survey

When last we checked in with Nielsen (which was earlier this month) Google’s mobile OS had a sizable lead, powering just under 42-percent of smartphones sold, while Apple had cornered a more than respectable 28-percent of the market. In the few short weeks since, Android has seen its share grow to 43-percent. More interestingly, of the over 25,500 surveyed who had purchased a smartphone in the last three months, a whopping 56-percent chose to go with the Goog. Apple held a steady 28-percent across the board. Big G’s gains came at the expense of RIM (only 9-percent of phones sold in the last three months were BlackBerries) and the ambiguous “other” (Symbian, Windows Phone 7, Bada, MeeGo, etc… accounted for 6-percent of sales). More important than choice of platform though, is that smartphone sales in general are climbing — accounting for 58-percent of all handsets sold in August and driving smartphone penetration to 43-percent.

Android powered 56 percent of smartphones sold in the last three months originally appeared on Engadget on Mon, 26 Sep 2011 21:40:00 EDT. Please see our terms for use of feeds.

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Tuesday, September 27th, 2011 news No Comments

Popular Posts – Week Ending March 19, 2010.

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How to manufacture a viral video sensation and make viral profits – Post 2 of 2

What can search volume tell you?

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Tuesday, March 23rd, 2010 digital No Comments

What can search volume tell you?

When people shop for luxury goods like Tiffany, jewelry, rings, etc.- Christmas, Valentines, and Mother’s Day, respectively.

luxuries-index

Is it a good idea to try to sell your house in the winter? (probably not)

real-estate-index

When the government’s “cash for clunkers” was launched (August 2009)

auto-buying-index

Whether people are getting more involved in their personal finance? (looks like it)

personal-finance-index

Whether people think the economy has turned around? (probably not yet)

unemployment-index

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Monday, March 22nd, 2010 analytics 1 Comment

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/Jp9ZubAuXTE/dude-drops-his-kindle-2-convinces-amazon-to-replace-it-and-pay-him-200-for-his-troubles

Behold, the power of a scary-sounding letter from a lawyer! Paul dropped his Kindle 2 and it broke. Amazon wanted $200 to replace it. Instead, they replaced it and gave him an additional $200. Damn, son!

Seriously, how badass is this letter he sent to Amazon?

Paul Gowder
[Address omitted]

August 12, 2009

Amazon.com Inc.
Legal Department
1200 12th Avenue South
Suite 1200
Seattle, WA 98144-2734

Dear Sir or Madam:

On June 21, 2009, I purchased an Kindle 2 e-book reader from the Amazon.com website. I purchased this device based, in substantial part, on the expectation that it would be reasonably durable. In particular, I expected that it would be approximately as durable as is ordinary in the consumer electronics market.

Amazon.com advertises the Kindle 2 on the basis of its durability. Notably, Amazon.com displays a “drop test” video on the web page for this product. That video displays the device being dropped twice from thirty inches onto what appears to be tile. That video displays a fall with sufficient force that the device visibly bounces, and deliberately creates the impression that the device will function after impacts similar to that sequence of drops.

Despite those representations, the Kindle 2 is far less durable. On July 26, 2009, I dropped a messenger bag containing the device onto the sidewalk, from approximately two feet above the ground. It was dropped only once, and the messenger bag absorbed enough of the shock that nothing else in the bag, including a Macbook laptop, suffered an! y damage whatsoever. (Unlike the drop displayed in Amazon.com’s video, for example, nothing actually bounced.) Moreover, there was no visible damage on the exterior of the Kindle 2. Nonetheless, the Kindle 2 became completely unusable, with over 50% of its screen no longer able to display any text.

I called Amazon.com support and was told that, because of the accidental drop, you would not be willing to supply a replacement device under warranty. You did, however, offer to sell a new device at a discount, for $200.00. I took advantage of that offer under protest, and explicitly reserved my rights to bring a claim against you based on the unreasonable fragility of the device and the misrepresentations in your advertising. It is that claim that forms the subject of this letter.

I am prepared to offer an immediate settlement of my claims against Amazon.com for a payment of $400.00. That sum represents the $200.00 replacement fee I paid plus $200.00 to compensate me for the diminution of utility and value of the device as well as of the e-books I have purchased for that device, in light of the fact that the replacement device, too, can be expected to be far more fragile than advertised and prone to destruction under the slightest stress. This offer expires thirty days from your receipt of this letter. If you do not accept this offer, I intend to bring suit either individually, or, if I decide it is warranted, as representative for a class of similarly situated plaintiffs. At that time, I will seek the amount noted above, plus punitive damages under the California Consumers Legal Remedies Act, Cal. Civil Code §1750 et. seq., costs, fees, and such other monetary damages as provided for by law, including without limitation Cal. Bus. & Prof. Code §17200 et. seq., the implied warranties of merchantability and fitness for a particular purpose, and other relevant law.

Also, you have demanded the return of the broken device as a condition to the unreasonable discounted replacement offer which I accept! ed under protest. Your agent has informed me that you will charge my credit card for the full price if the broken device is not returned to you. I am considering seeking a protective order placing that device in the custody of the Court pending litigation. However, should I instead return the device, you are hereby notified that it is evidence in the anticipated litigation to which this letter refers. Should you modify, destroy, or resell the broken device, I will ask the Court to treat that as deliberate spoliation of evidence and make adverse inferences as appropriate.

Very truly yours,

Paul Gowder

And here’s Amazon’s response:
Pretty awesome. Just goes to show that if you put your somewhat-unreasonable request in an official-looking form and also threaten to sue, big companies will be happy to toss a token amount of money your way to make you go away. [Consumerist]


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Tuesday, October 20th, 2009 digital No Comments

Popular Posts Week Ending September 26, 2009.

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Wednesday, September 30th, 2009 digital No Comments

Like I said… viral videos can be made

Take a home video like this one (posted January 24, 2007) – 1.1 million views

make it more extreme like this (posted August 03, 2009) – 2.7 million views

Promote the heck out of it through paid media and traditional PR support (i.e. seed it to every gullible news outlet) and let them put it on the news (for free).   And be sure to cover your tracks by turning off “statistics and data” on the YouTube video so people can’t back track where you promoted the video.

Unfortunately for Microsoft, no one will ever know if this viral video drove any sales like the JKWeddingDance one did for Chris Brown’s single “Forever” which hit the top of the sales charts on iTunes and Amazon MP3 the same week.

The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2

How to manufacture a viral video sensation and make viral profits – Post 2 of 2

Here are a few more funny videos for your entertainment.



and an external link

http://gizmodo.com/gadgets/scary-rides/precocious-kids-mess-with-tracks-of-an-oncoming-train-327400.php

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Wednesday, August 26th, 2009 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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