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SESNY 2013 Dr Augustine Fou Panel

Day 2 Panel: Offline to Online: Coordinating Agencies, Aligning Campaigns

augustine fou SESNY2013 panel SESNY 2013 Dr Augustine Fou Panel

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Friday, April 12th, 2013 news No Comments

Search and Social Media in Regulated Industries #SESNY

Search and Social Media in Regulated Industries – Pharmaceutical, Healthcare, Financial Services, Insurance.

http://sesconference.com/newyork/agenda-day2.php#search-social-regulated-industries

 

dr augustine fou sesny social digital pharma Search and Social Media in Regulated Industries #SESNY

 

For more information and the full interview  - http://www.youtube.com/watch?v=AXAh5jRVp_w

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Wednesday, March 21st, 2012 digital strategy, SEM, SEO, Social media No Comments

Android Devs Can Now Start Optimizing Their Apps For Google TV

Source: http://techcrunch.com/2011/08/22/android-devs-can-now-start-optimizing-their-apps-for-google-tv/

 Android Devs Can Now Start Optimizing Their Apps For Google TV

Last fall, Google made its first attempt to take over your living room with the launch of Google TV — a platform that merged the web with television content to create an experience promising to usher in a new era of convenience and interactivity.

Unfortunately it’s been mostly a dud thus far. The platform’s overly-complex user interface and content issues (some major channels specifically block access to their websites from Google TV devices) has led to weak adoption. Google is reportedly working to give the platform a major revamp, and there’s at least one more bright light in its future: soon, Google TV will support Android applications.

Now, Google’s been promising that the platform would be receiving Android support ever since it was first announced, but up until now there hasn’t been a strong indication as to when that’d actually happen (the most specific Google’s gotten has been “summer”). Today, we’re one big step closer to seeing that promise come fruition: Google has just released a preview version of a Google TV plug-in for the Android SDK.

This doesn’t mean that you can install Android apps yet. Rather, it means developers can start to tweak their existing Android apps for the so-called ’10 foot experience’, so that their apps will be ready once the Google TV update does ship to users.

From the Android blog:

These are still early days for Google TV, and this release is another step in providing developer tools for the big screen. While the number of apps available on TV will initially be small, we expect that through this early release of the add-on you’ll be able to bring optimized TV apps into the ecosystem more quickly. To start doing this, download the Google TV add-on today. Also, please continue to reach out to us on the Google TV Android Developer Community forum. We look forward to your contributions!



Company:
GOOGLE
Launch Date:
7/9/1998
IPO:
25/8/2004, NASDAQ:GOOG

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of…

Learn more


Company:
ANDROID

In July 2005, Google acquired Android, a small startup company based in Palo Alto, CA. Android’s co-founders who went to work at Google included Andy Rubin (co-founder of…

Learn more

 Android Devs Can Now Start Optimizing Their Apps For Google TV
 Android Devs Can Now Start Optimizing Their Apps For Google TV


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Tuesday, August 23rd, 2011 news No Comments

The State of HTML5 Validation According to Tristan Louis

Source: http://www.readwriteweb.com/hack/2011/08/the-state-of-html5-validation.php

tristanlouis150 The State of HTML5 Validation According to Tristan LouisTristan Louis is a colleague and insightful analyst. Over the weekend, he took a look at the top 20 sites according to Alexa and ran them through the W3C HTML validator to see who is playing by the rules and who still has some catching up to do.

Surprisingly, MSN.com was the sole site among the top 20 to completely pass, and Amazon had the most page errors – more than 500 of them with more than 100 particular warnings – “showing that dis­regard for standard com­pliance does not seem to have an impact on economic performance,” he says in his blog post.

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 The State of HTML5 Validation According to Tristan Louis

Most of the top 20 sites have adopted the UTF-8 encoding type that supports multiple languages by default.

While the W3C validator isn’t the last word (or even the first word) when it comes to HTML5 accuracy (as we have covered before here), it is an interesting comparative metric.

Louis then went on to examine the code of many top Web 2.0 companies to see how they compared. All of them are using UTF-8, and all of them had errors with the validator. Only five out of the 11 sites have made the transition to HTML5, with the rest using XHTML or HTML v4. As he says, “It looks like there is still much room for improve­ment in the world of HTML validation.”

Discuss

 The State of HTML5 Validation According to Tristan Louis
 The State of HTML5 Validation According to Tristan Louis

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Monday, August 22nd, 2011 news No Comments

Source: http://gizmodo.com/5832677/how-to-win-every-single-time-you-have-a-shitty-groupon-experience-or-redeem-coupons-after-they-expire

500x grouponcoupon The inherent problem with voucher sites like Groupon is that you pay up front, so if a merchant screws you or won’t accept a coupon, you’re very probably stuck dealing with the voucher site. Enter Voucher Complaints.

Put together by Harvard Biz School assistant professor Ben Edelman, it generates complaint letters based on your situation—and this is the killer part—based on your location, because laws vary from state to state. For instance, did you know you might be able to redeem an expired coupon in Massachusetts for the full face value? Check out this hardcore noise:

I have a concern about the expiration date on my voucher. I tried to use the voucher after the listed expiration date, and the merchant told me I could redeem only a lower value, not the full face value shown on the voucher. Under Massachusetts law, your voucher is a gift certificate. (Specifically, the law states: 255.1: “A gift certificate shall include… any other medium that evidences the giving of consideration in exchange for the right to redeem the certificate, electronic card or other medium for goods, food, services… of at least an equal value” (http://bit.ly/mf4SSH MGL §255.1).) According to Massachusetts law, a gift certificate may not lose value due to dormancy (MGL §266.75D). In particular, see Massachusetts 266.75D: “Whoever sells or offers to sell a gift certificate, as defined in section 1 of chapter 255D, which imposes dormancy fees, latency fees, administrative fees, periodic fees, service fees or other fees that have the effect of reducing the total value amount for which the holder may redeem such gift certificate, shall be punished by a fine of not more than $300 per violation” (http://bit.ly/lw8kV0 MGL §266.75D). Thus, the reduction in value is not permissible.

Give it a whirl. [Voucher Complaints via The Bad Deal via Eater]

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Friday, August 19th, 2011 Uncategorized No Comments

MoviePass gets kicked out of theaters before it can get a ticket

Source: http://www.engadget.com/2011/07/02/moviepass-gets-kicked-out-of-theaters-before-it-can-get-a-ticket/

bay street 16preview MoviePass gets kicked out of theaters before it can get a ticketHere’s a bad idea: announce a beta run for your discount subscription movie ticket service, but neglect to inform the 21 San Francisco-based theaters listed that they’re part of the fun. That’s essentially what Landmark, AMC, Camera Cinemas, and Big Cinemas are claiming MoviePass did earlier this week, and boy has the corn begun to pop. According to The Wrap and Variety, the chains weren’t pleased to find out that MP had worked with mutual partner MovieTickets.com to set admission prices without their consent; the intriguing tidbit here is that despite the low cost for consumers, the theaters would still be paid full admission. MoviePass had been hoping to gain more support with the test phase, but it looks like that’ll be on pause for a good while. No word on whether the beta will see a rescheduling, but you’ll find the full details in the links below, and a PR rebuttal from AMC past the break.

Continue reading MoviePass gets kicked out of theaters before it can get a ticket

MoviePass gets kicked out of theaters before it can get a ticket originally appeared on Engadget on Sat, 02 Jul 2011 11:57:00 EDT. Please see our terms for use of feeds.

Permalink   |  post label source MoviePass gets kicked out of theaters before it can get a ticketThe Wrap (1), (2), Variety  | Email this | Comments

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Saturday, July 2nd, 2011 news No Comments

Manufacturer and handset market share in an android app with google analytics | Stealthcopter.com

source: http://www.stealthcopter.com/blog/2011/03/manufacturer-and-handset-market-share-in-an-android-app-with-google-analytics/

Manufacturer and handset market share in an android app with google analytics

by mat on March 13th, 2011

So I really love statistics… I recently added google analytics to my android app (Nexus Revamped Live Wallpaper) in order to try and improve the app by seeing what devices people were using and what options they were selecting. Below shows the phone manufacturer and handset share with pie charts to make it fun!

 Manufacturer and handset market share in an android app with google analytics | Stealthcopter.com


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Make Frequency
HTC 26321
Samsung 21158
Motorola 18928
Sony 9014
LG 5893
HUAWEI 2104
Dell 549
ZTE 295
Archos 246
Sharp 22 9
Acer 162
Other 1463

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Tuesday, June 28th, 2011 news No Comments

HubSpot Acquires Marketing Software Startup Performable

Source: http://techcrunch.com/2011/06/16/hubspot-acquires-marketing-software-startup-performable/

performable picture HubSpot Acquires Marketing Software Startup PerformableHubSpot, which just raised a massive $32 million from Sequoia Capital, Google Ventures, Salesforce and others; has acquired fellow marketing software company Performable. Financial terms of the deal have not been disclosed.

Performable offers a marketing software platform for businesses looking to optimize their marketing, sales and customer service efforts. The startup gives clients a view into the sales and marketing performance across e-mail, web, social media and mobile tools. Performable provides businesses with analytical tools to understand what marketing and sales efforts are working and can trigger marketing campaigns based on real customer behavior.

Applications in the software platform include marketing analytics, marketing automation, search engine keyword & social media ROI analytics, lead management, cohort analytics, landing pages, social media monitoring and website conversion optimization.

HubSpot says Performable will help its customers turn more visitors into leads and customers and adds considerable talent to the company. For background, HubSpot also helps manage customers websites and generate leads. For example, HubSpot helps businesses build blogs and engage directly with customers via social networks.

Information provided by CrunchBase

 HubSpot Acquires Marketing Software Startup Performable  HubSpot Acquires Marketing Software Startup Performable  HubSpot Acquires Marketing Software Startup Performable  HubSpot Acquires Marketing Software Startup Performable  HubSpot Acquires Marketing Software Startup Performable  HubSpot Acquires Marketing Software Startup Performable  HubSpot Acquires Marketing Software Startup Performable  HubSpot Acquires Marketing Software Startup Performable

 HubSpot Acquires Marketing Software Startup Performable
 HubSpot Acquires Marketing Software Startup Performable

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Friday, June 17th, 2011 news No Comments

BlackBerry finally sees competition within US government

Source: http://www.engadget.com/2011/05/31/blackberry-finally-sees-competition-within-us-government/

obamaputshis BlackBerry finally sees competition within US governmentDespite our commander-in-chief’s seemingly undying allegiance to BlackBerry, it looks like the federal government could be ready to make a break from RIM. According to a Washington Post article published yesterday, a number of agencies within the federal government are questioning their attachment to the standard-issue BlackBerry devices, and allowing government employees to bring in their own preferred methods of communication — among other things, Congress now allows the use of iPads and iPhones on the House floor and use of BlackBerrys at the Pacific Northwest National Laboratory has dropped from 1,000 to 700 in the past year. What’s more, the General Services Administration is currently shifting 17,000 employees to Gmail, a move it says could reduce expenses by 50 percent in the next five years. Likewise, the USDA will also move its email services to the cloud with Microsoft’s services, claiming $6 million in annual savings. Now, we doubt Obama’s going to turn a blind eye to RIM entirely, but he has been getting awfully cozy with that iPad.

BlackBerry finally sees competition within US government originally appeared on Engadget on Tue, 31 May 2011 16:19:00 EDT. Please see our terms for use of feeds.

! Permalink post label VIA BlackBerry finally sees competition within US governmentApple Headlines  |  post label source BlackBerry finally sees competition within US governmentWashington Post  | Email this | Comments

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Wednesday, June 1st, 2011 news No Comments

Android’s problem isn’t fragmentation, it’s contamination

Source: http://www.engadget.com/2011/04/09/editorial-androids-problem-isnt-fragmentation-its-contamina/

11x0409mnbvhg Androids problem isnt fragmentation, its contamination

This thought was first given voice by Myriam Joire on last night’s Mobile Podcast, and the simple, lethal accuracy of it has haunted me ever since. All the hubbub and unrest about whether Google is trying to lock Android down or not has failed to address whether Google should be trying to control the OS, and if so, what the (valid) reasons for that may be. Herein, I present only one, but it’s arguably big enough to make all the dissidence about open source idealism and promises unkept fade into insignificance.

Continue reading Editorial: Android’s problem isn’t fragmentation, it’s contamination

Editorial: Android’s problem isn’t fragmentation, it’s contamination originally appeared on Engadget on Sat, 09 Apr 2011 17:00:00 EDT. Please see our terms for use of feeds.

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Sunday, April 10th, 2011 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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