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How AOL Is Growing Despite A Flat Display Ad Business (AOL, YHOO)

Source: http://feedproxy.google.com/~r/businessinsider/~3/kBBj3Pm3ELk/how-aol-is-growing-2014-11

AOL CEO Tim Armstrong has managed to pull off something fairly impressive. He has his company’s revenue growing. Yahoo CEO Marissa Mayer, for all her accolades as product person, has yet to see real sales growth.

How has Armstrong gotten AOL growing? Through automated, algorithm-based advertising, or “programmatic” in the language of the industry. Having invested heavily in programmatic solutions, the company reported strong revenue growth in its third quarter earnings on Friday, with programmatic accounting for 37% of all non-search ad revenue.

Based on company data charted for us by BI Intelligence, you can see how AOL’s programmatic strategy is paying off — advertising on third-party platforms is seeing healthy growth, even though its display ad business was flat and its search ad revenue was just up slightly year-over-year.

bii sai cotd aol ad revenue

 

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Monday, November 10th, 2014 news No Comments

drag2share: How machine learning is saving lives while saving hospitals money

source: http://gigaom.com/2014/07/14/how-machine-learning-is-saving-lives-while-saving-hospitals-money/

When most people leave the hospital after a lengthy stay, they probably assume they won’t be coming back again soon to deal with the same problem. Unfortunately, that’s often just wishful thinking. In fact, re-admissions — sometimes within just a couple weeks — are such a big problem that the Affordable Care Act (aka Obamacare) includes measures to address the problem.

Put simply, the law provides financial incentives for hospitals to improve readmission rates and financial sticks with which to punish hospitals where the problem persists. Improve the problem, get more funding. Keep readmitting patients within short windows after discharge, don’t get paid for treatment. The latter scenario is bad for patients and bad for hospitals.

According to studies, about a quarter of Medicare patients treated for heart failure are readmitted within 30 days, and heart-failure re-admissions alone cost Medicare about $15 billion a year. Predictions about how many of those are preventable range from less than 20 percent up the the Department of Health and Human Services estimate of 75 percent.

“If you can predict that, that’s a huge, huge cost saving for the hospitals,” said Ankur Teredesai, who manages the Center for Data Science at the University of Washington, Tacoma.

However, help might be on the way thanks to a research project by Teredesai and his Center for Data Science colleagues. It’s called the Risk-O-Meter, and it’s already being used by one hospital system in the Seattle area. Now, the researchers who created it are looking to commercialize it, either by licensing the access to the cloud-based service or by starting their own company.

factors

A look at the factors the UW Tacoma project analyzes.


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Tuesday, July 15th, 2014 news No Comments

SESNY 2013 Dr Augustine Fou Panel

Day 2 Panel: Offline to Online: Coordinating Agencies, Aligning Campaigns

Inline image 1

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Friday, April 12th, 2013 news No Comments

Search and Social Media in Regulated Industries #SESNY

Search and Social Media in Regulated Industries – Pharmaceutical, Healthcare, Financial Services, Insurance.

http://sesconference.com/newyork/agenda-day2.php#search-social-regulated-industries

 

dr augustine fou post panel interview

 

For more information and the full interview  – http://www.youtube.com/watch?v=AXAh5jRVp_w

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Wednesday, March 21st, 2012 digital strategy, SEM, SEO, Social media No Comments

Android Devs Can Now Start Optimizing Their Apps For Google TV

Source: http://techcrunch.com/2011/08/22/android-devs-can-now-start-optimizing-their-apps-for-google-tv/

google-tv6-m

Last fall, Google made its first attempt to take over your living room with the launch of Google TV — a platform that merged the web with television content to create an experience promising to usher in a new era of convenience and interactivity.

Unfortunately it’s been mostly a dud thus far. The platform’s overly-complex user interface and content issues (some major channels specifically block access to their websites from Google TV devices) has led to weak adoption. Google is reportedly working to give the platform a major revamp, and there’s at least one more bright light in its future: soon, Google TV will support Android applications.

Now, Google’s been promising that the platform would be receiving Android support ever since it was first announced, but up until now there hasn’t been a strong indication as to when that’d actually happen (the most specific Google’s gotten has been “summer”). Today, we’re one big step closer to seeing that promise come fruition: Google has just released a preview version of a Google TV plug-in for the Android SDK.

This doesn’t mean that you can install Android apps yet. Rather, it means developers can start to tweak their existing Android apps for the so-called ’10 foot experience’, so that their apps will be ready once the Google TV update does ship to users.

From the Android blog:

These are still early days for Google TV, and this release is another step in providing developer tools for the big screen. While the number of apps available on TV will initially be small, we expect that through this early release of the add-on you’ll be able to bring optimized TV apps into the ecosystem more quickly. To start doing this, download the Google TV add-on today. Also, please continue to reach out to us on the Google TV Android Developer Community forum. We look forward to your contributions!


Company:
GOOGLE
Launch Date:
7/9/1998
IPO:
25/8/2004, NASDAQ:GOOG

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of…

Learn more

Company:
ANDROID

In July 2005, Google acquired Android, a small startup company based in Palo Alto, CA. Android’s co-founders who went to work at Google included Andy Rubin (co-founder of…

Learn more



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Tuesday, August 23rd, 2011 news No Comments

The State of HTML5 Validation According to Tristan Louis

Source: http://www.readwriteweb.com/hack/2011/08/the-state-of-html5-validation.php

tristanlouis150.pngTristan Louis is a colleague and insightful analyst. Over the weekend, he took a look at the top 20 sites according to Alexa and ran them through the W3C HTML validator to see who is playing by the rules and who still has some catching up to do.

Surprisingly, MSN.com was the sole site among the top 20 to completely pass, and Amazon had the most page errors – more than 500 of them with more than 100 particular warnings – “showing that dis­regard for standard com­pliance does not seem to have an impact on economic performance,” he says in his blog post.

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Most of the top 20 sites have adopted the UTF-8 encoding type that supports multiple languages by default.

While the W3C validator isn’t the last word (or even the first word) when it comes to HTML5 accuracy (as we have covered before here), it is an interesting comparative metric.

Louis then went on to examine the code of many top Web 2.0 companies to see how they compared. All of them are using UTF-8, and all of them had errors with the validator. Only five out of the 11 sites have made the transition to HTML5, with the rest using XHTML or HTML v4. As he says, “It looks like there is still much room for improve­ment in the world of HTML validation.”

Discuss


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Monday, August 22nd, 2011 news No Comments

Source: http://gizmodo.com/5832677/how-to-win-every-single-time-you-have-a-shitty-groupon-experience-or-redeem-coupons-after-they-expire

How to Win Every Single Time You Have a Shitty Groupon Experience (Or! Redeem Coupons After They Expire)The inherent problem with voucher sites like Groupon is that you pay up front, so if a merchant screws you or won’t accept a coupon, you’re very probably stuck dealing with the voucher site. Enter Voucher Complaints.

Put together by Harvard Biz School assistant professor Ben Edelman, it generates complaint letters based on your situation—and this is the killer part—based on your location, because laws vary from state to state. For instance, did you know you might be able to redeem an expired coupon in Massachusetts for the full face value? Check out this hardcore noise:

I have a concern about the expiration date on my voucher. I tried to use the voucher after the listed expiration date, and the merchant told me I could redeem only a lower value, not the full face value shown on the voucher. Under Massachusetts law, your voucher is a gift certificate. (Specifically, the law states: 255.1: “A gift certificate shall include… any other medium that evidences the giving of consideration in exchange for the right to redeem the certificate, electronic card or other medium for goods, food, services… of at least an equal value” (http://bit.ly/mf4SSH MGL §255.1).) According to Massachusetts law, a gift certificate may not lose value due to dormancy (MGL §266.75D). In particular, see Massachusetts 266.75D: “Whoever sells or offers to sell a gift certificate, as defined in section 1 of chapter 255D, which imposes dormancy fees, latency fees, administrative fees, periodic fees, service fees or other fees that have the effect of reducing the total value amount for which the holder may redeem such gift certificate, shall be punished by a fine of not more than $300 per violation” (http://bit.ly/lw8kV0 MGL §266.75D). Thus, the reduction in value is not permissible.

Give it a whirl. [Voucher Complaints via The Bad Deal via Eater]

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Friday, August 19th, 2011 Uncategorized No Comments

MoviePass gets kicked out of theaters before it can get a ticket

Source: http://www.engadget.com/2011/07/02/moviepass-gets-kicked-out-of-theaters-before-it-can-get-a-ticket/

AMCHere’s a bad idea: announce a beta run for your discount subscription movie ticket service, but neglect to inform the 21 San Francisco-based theaters listed that they’re part of the fun. That’s essentially what Landmark, AMC, Camera Cinemas, and Big Cinemas are claiming MoviePass did earlier this week, and boy has the corn begun to pop. According to The Wrap and Variety, the chains weren’t pleased to find out that MP had worked with mutual partner MovieTickets.com to set admission prices without their consent; the intriguing tidbit here is that despite the low cost for consumers, the theaters would still be paid full admission. MoviePass had been hoping to gain more support with the test phase, but it looks like that’ll be on pause for a good while. No word on whether the beta will see a rescheduling, but you’ll find the full details in the links below, and a PR rebuttal from AMC past the break.

Continue reading MoviePass gets kicked out of theaters before it can get a ticket

MoviePass gets kicked out of theaters before it can get a ticket originally appeared on Engadget on Sat, 02 Jul 2011 11:57:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceThe Wrap (1), (2), Variety  | Email this | Comments

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Saturday, July 2nd, 2011 news No Comments

Manufacturer and handset market share in an android app with google analytics | Stealthcopter.com

source: http://www.stealthcopter.com/blog/2011/03/manufacturer-and-handset-market-share-in-an-android-app-with-google-analytics/

Manufacturer and handset market share in an android app with google analytics

by mat on March 13th, 2011

So I really love statistics… I recently added google analytics to my android app (Nexus Revamped Live Wallpaper) in order to try and improve the app by seeing what devices people were using and what options they were selecting. Below shows the phone manufacturer and handset share with pie charts to make it fun!


!

Make Frequency
HTC 26321
Samsung 21158
Motorola 18928
Sony 9014
LG 5893
HUAWEI 2104
Dell 549
ZTE 295
Archos 246
Sharp 22 9
Acer 162
Other 1463

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Tuesday, June 28th, 2011 news No Comments

HubSpot Acquires Marketing Software Startup Performable

Source: http://techcrunch.com/2011/06/16/hubspot-acquires-marketing-software-startup-performable/

HubSpot, which just raised a massive $32 million from Sequoia Capital, Google Ventures, Salesforce and others; has acquired fellow marketing software company Performable. Financial terms of the deal have not been disclosed.

Performable offers a marketing software platform for businesses looking to optimize their marketing, sales and customer service efforts. The startup gives clients a view into the sales and marketing performance across e-mail, web, social media and mobile tools. Performable provides businesses with analytical tools to understand what marketing and sales efforts are working and can trigger marketing campaigns based on real customer behavior.

Applications in the software platform include marketing analytics, marketing automation, search engine keyword & social media ROI analytics, lead management, cohort analytics, landing pages, social media monitoring and website conversion optimization.

HubSpot says Performable will help its customers turn more visitors into leads and customers and adds considerable talent to the company. For background, HubSpot also helps manage customers websites and generate leads. For example, HubSpot helps businesses build blogs and engage directly with customers via social networks.

Information provided by CrunchBase


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Friday, June 17th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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