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Comscore finds 6.2 percent of smartphone users scan QR codes

Source: http://www.engadget.com/2011/08/13/comscore-finds-6-2-percent-of-smartphone-users-scan-qr-codes/

QR codes may be turning up in more places than ever these days, but are people actually using them? According to market research firm Comscore, at least some of them are — 14 million in June in the US alone, to be specific, or about 6.2 percent of all smartphone users. As for who makes up that slice of the smartphone market, Comscore says that just over 60 percent are male, 53 percent are between the ages of 18 and 34, and 36 percent have a household income of $100k or more. Folks are also apparently more likely to scan QR codes at home than at a retail store, and magazines and newspapers edge out websites or product packaging when it comes to the top source of the QR code being scanned. So, not exactly an explosion in use, but still fairly impressive for a weird-looking barcode that was rarely seen outside of Japan until a few years ago.

Comscore finds 6.2 percent of smartphone users scan QR codes originally appeared on Engadget on Sat, 13 Aug 2011 07:55:00 EDT. Please see our terms for use of feeds.

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Sunday, August 14th, 2011 news No Comments

Manufacturer and handset market share in an android app with google analytics | Stealthcopter.com

source: http://www.stealthcopter.com/blog/2011/03/manufacturer-and-handset-market-share-in-an-android-app-with-google-analytics/

Manufacturer and handset market share in an android app with google analytics

by mat on March 13th, 2011

So I really love statistics… I recently added google analytics to my android app (Nexus Revamped Live Wallpaper) in order to try and improve the app by seeing what devices people were using and what options they were selecting. Below shows the phone manufacturer and handset share with pie charts to make it fun!

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Make Frequency
HTC 26321
Samsung 21158
Motorola 18928
Sony 9014
LG 5893
HUAWEI 2104
Dell 549
ZTE 295
Archos 246
Sharp 22 9
Acer 162
Other 1463

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Tuesday, June 28th, 2011 news No Comments

HubSpot Acquires Marketing Software Startup Performable

Source: http://techcrunch.com/2011/06/16/hubspot-acquires-marketing-software-startup-performable/

HubSpot, which just raised a massive $32 million from Sequoia Capital, Google Ventures, Salesforce and others; has acquired fellow marketing software company Performable. Financial terms of the deal have not been disclosed.

Performable offers a marketing software platform for businesses looking to optimize their marketing, sales and customer service efforts. The startup gives clients a view into the sales and marketing performance across e-mail, web, social media and mobile tools. Performable provides businesses with analytical tools to understand what marketing and sales efforts are working and can trigger marketing campaigns based on real customer behavior.

Applications in the software platform include marketing analytics, marketing automation, search engine keyword & social media ROI analytics, lead management, cohort analytics, landing pages, social media monitoring and website conversion optimization.

HubSpot says Performable will help its customers turn more visitors into leads and customers and adds considerable talent to the company. For background, HubSpot also helps manage customers websites and generate leads. For example, HubSpot helps businesses build blogs and engage directly with customers via social networks.

Information provided by CrunchBase


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Friday, June 17th, 2011 news No Comments

Discover cardholders can send money to anyone with a cell phone, email address

Source: http://www.engadget.com/2011/04/16/discover-cardholders-can-send-money-to-anyone-with-a-cell-phone/

With NFC payment systems just starting to roll out in the US, it’ll be awhile yet before you can cut up those credit cards for good. But in the present, at least, you can use your handset to make sure you don’t get stuck with a $100 bar tab… again. Discover just announced that it will let its cardholders send money to people in 60 countries — so long as they have either a cell phone number or email address. As AllThingsD notes, Visa and American Express have hatched similar plans, though Discover is the first of the bunch to partner with PayPal. While people sending money don’t need PayPal accounts, people receiving moola do — or, at least, they must be willing to create one. For senders the service is free and, in fact, they get 0.25 percent cash back for the first $3,000 exchanged. As for Discover, a smaller player than Visa and MasterCard, it hopes some of PayPal’s 230 million customers will sign up for a shiny new credit card while they’re at it.

Discover cardholders can send money to anyone with a cell phone, email address originally appeared on Engadget on Sat, 16 Apr 2011 08:23:00 EDT. Please see our terms for use of feeds.

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Sunday, April 17th, 2011 news No Comments

Android’s problem isn’t fragmentation, it’s contamination

Source: http://www.engadget.com/2011/04/09/editorial-androids-problem-isnt-fragmentation-its-contamina/

This thought was first given voice by Myriam Joire on last night’s Mobile Podcast, and the simple, lethal accuracy of it has haunted me ever since. All the hubbub and unrest about whether Google is trying to lock Android down or not has failed to address whether Google should be trying to control the OS, and if so, what the (valid) reasons for that may be. Herein, I present only one, but it’s arguably big enough to make all the dissidence about open source idealism and promises unkept fade into insignificance.

Continue reading Editorial: Android’s problem isn’t fragmentation, it’s contamination

Editorial: Android’s problem isn’t fragmentation, it’s contamination originally appeared on Engadget on Sat, 09 Apr 2011 17:00:00 EDT. Please see our terms for use of feeds.

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Sunday, April 10th, 2011 Uncategorized No Comments

Pre-Emptive Defensive SEO

Before a person, company or brand has a reputation crisis, both offline and online, there are specific content assets that can be put in place in anticipation of “worst case” scenarios and pre-emptively own those search results so that the right content comes up.  This comes from laying the proper groundwork ahead of time and for specific terms.

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Monday, April 4th, 2011 Branding No Comments

Co-Surfing – Using the Internet on a secondary device while watching television

SOURCE: http://www.marketingcharts.com/television/adults-engage-with-tv-online-16800/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Adults Engage with TV Online

go-digital-co-surfing-social-media-tv-overlapAmong online US adults, about two in five (43%) say they have gone online or utilized social media to comment, post, watch or read something about a television show or program, according toa recent24/7 Wall St./Harris Poll on Social Media and Television. One-third say they have done so after watching a TV show or program (33%) and fewer say they have done so either before watching (18%) or while watching (17%) a TV show or program.

Younger, Educated More Likely to Engage

Unsurprisingly considering the general demographics of the internet, younger and more educated adults are more likely to engage with TV shows online or through social media. For example, 59% of 18-to-24-year-olds report engaging in this way, with that figure progressively falling among older age brackets until reaching a low of 28% for adults 55 and older.

Similarly, 48% of college graduates, but 47% of those with some college and 35% of adults with a high school diploma or less engage with TV shows online and through social media.

Kids are Big Differentiator, Not Gender

harris-social-media-tv-overlap-users-hh-gender-mar11.gifInterestingly, men (43%) and women (42%) have essentially identical engagement rates. However, adults with a child in the household are much more likely (47%) than those without a child in the household (40%) to do so.

Women Post on Forums

harris-socnet-tv-ways-mar-2011.JPGGender differences become apparent when looking at how adults engage with TV shows online and via social media. Fifty-seven percent of women, but only 50% of men, post about TV shows on individual forums such as a personal Facebook page or Twitter account. Conversely, 38% of men but only 27% of women post on a separate media outlet site such as an entertainment blog.

Men (45%) and women (44%) post on a website or page created by the content provider, such as a Facebook page associated with a TV show, at about the same rate.

Info Main Reason to Engage Online

harris-socnet-tv-reasons-mar-2011.JPGBy far, obtaining more information is the most popular reason viewers engage with TV shows online and through social media, with 76% of respondents rating this as an important reason. Obtaining analysis or summary (68%) and obtaining a source of additional entertainment (67%) virtually tie with about two-thirds of respondents saying they are important reasons. Only about half (51%) think engaging with other viewers is important.

Largest Audience Share Less Likely to Engage

Measuring Q4 2010 audience share by age, recent Nielsen data indicates the largest share was represented by adults age 50-64 (24%), followed by those age 35-49 (22%). These audience segments represent an online engagement rate ranging from 40% to 28%. Tweens and teens age 12-17 represented the smallest share (6%). Measuring by gender, women comprised 53% of the viewing audience.

About the Data: This 24/7 Wall St./Harris Poll was conducted online within the US between March 11 and 15, 2011 among 2,526 adults (aged 18 and older). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Where appropriate, this data were also weighted to reflect the composition of the adult online population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

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Sunday, April 3rd, 2011 integrated marketing, news No Comments

Source: http://gizmodo.com/#!5786762/watch-edit-and-upload-video-in-the-vimeo-iphone-app

It’s taken them a good while, but Vimeo finally has an app—enabling you to upload quickly to your video channel, as well as do simple edits and naturally, watch others’ videos. It’s free. [iTunes]

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Tuesday, March 29th, 2011 Uncategorized No Comments

Upstream Commerce Helps E-Retailers Price Their Products, Raises $1.25 Million

Source: http://techcrunch.com/2011/03/28/upstream-commerce-helps-e-retailers-price-their-products-raises-1-25-million/

Exclusive – Upstream Commerce, a provider of a cloud-based, automated competitive pricing and product analytics solution for online retailers not to be confused with mobile marketing solutions company Upstream Systems, has raised $1.25 million in funding from YL Ventures, TechCrunch has learned.

The company basically helps online retailers proactively adjust product pricing to the most appropriate levels based on market conditions.

To help them do that, Upstream Commerce searches through competitors’ sites 24/7 and analyzes relevant data such as their latest promotions, product assortment and recent pricing changes, all in order to provide their customers with actionable insights.

Upstream Commerce was founded by Amos Peleg and Shai Geva. Both previously held executives roles at Mercado Software (acquired by Omniture, now Adobe).

YL Ventures managing partner Yoav Leitersdorf has joined the startup’s board of directors as part of the investment deal.

Information provided by CrunchBase


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Monday, March 28th, 2011 news No Comments

Did Groupon Have A Terrible February?

Source: http://www.businessinsider.com/chart-of-the-day-did-groupon-us-sales-2011-3

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Groupon’s U.S. sales collapsed in February according to data gathered by a TechCrunch source.

The source ran a program that collected data off Groupon’s site to tabulate sales. The data might not be dollar for dollar accurate, but it could easily be accurate from a direction perspective.

Maybe this is part of the reason Groupon’s president Rob Solomon just left the company?

Don’t Miss: The TRUTH About Groupon: Results From Our Reader Survey

chart of the day, groupon revenue, march 2011

Follow the Chart Of The Day on Twitter: @chartoftheday

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Thursday, March 24th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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