Authentic

Source: http://gizmodo.com/5880812/the-new-blackberry-ad-campaign-is-proof-rim-has-entirely-lost-it

The New BlackBerry Ad Campaign Is Proof RIM Has Entirely Lost ItSay hello to The Bold Team. Sadly, this animated foursome is RIM’s attempt to capture the youth market. They urge the younger generation to “Be Bold”. Something tells me it won’t work.

This pink and purple mess looks a bit like an advertising executive just vomited his late-night cocktail onto a page and presented it to RIM. “That’ll do,” he probably thought. “They’re shafted anyway.”

The Bold Team are “bravely stepping out of 2011 and into 2012 filled with unlimited possibilities”. If you care to know more about RIM’s answer to the Power Rangers, there are four of them. You want a quick run through their biographies? Sure, there’s:

GoGo Girl, The Achiever: “Saving the day with a brilliant strategy”
Justin Steele, The Advocate: “Always ready to stick up for his friends”
Trudy Foreal, The Authentic: “Not afraid to call it as she sees it”.
Max Stone, The Adventurer: “Able to jump out of a planeā€¦”

Presumably Max Stone is inspired by the RIM employees who got drunk on that plane.

A company which is shedding customers quicker than the Costa Concordia lost passengers, seeing its stock price fall week-on-week, and drafting in replacement CEOs, you’d expect to put some effort into advertising. Obviously not. RIM is completely out of touch. [Mobile Syrup via Pocket Lint]

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Tuesday, January 31st, 2012 Uncategorized No Comments

Fraudsters Now Using 3D Printers To Make Authentic Looking ATM Skimmers [Scams]

Source: http://gizmodo.com/5866491/fraudsters-now-using-3d-printers-to-make-authentic-looking-atm-skimmers

Fraudsters Now Using 3D Printers To Make Authentic Looking ATM SkimmersWhat looks like the card slot from a Chase Bank ATM is actually a sophisticated card skimmer removed from a branch in West Hills, California. And police believe a 3D printer may have been used to create it.

Those green bulbous card slots that were supposed to make it very difficult for a card skimmer to be attached to an ATM have turned out to be just a minor inconvenience for sophisticated thieves. Investigators believe this skimmer—which perfectly fits over the ATM’s regular slot— was created from a mould that came from a 3D printer. Which means those behind this particular ATM scheme had some very expensive tools at their disposal.

Fraudsters Now Using 3D Printers To Make Authentic Looking ATM SkimmersIn addition to being a perfect replica of the ATM’s standard card slot, this skimmer incorporates a small pinhole camera that starts recording the PIN pad whenever a card is inserted. On the underside is a series of holes that investigators believe allowed the thieves to download data and footage, but the complex electronics on the inside may have been salvaged from a cellphone, giving this skimmer wireless connectivity. So in the future, like in many situations, make sure you take a good look at the hardware before you stick your thing in the slot. [KrebsonSecurity via BoingBoing]


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Friday, December 9th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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