Author

How To Become A Thought Leader In Your Industry

Source: http://www.businessinsider.com/how-to-become-a-thought-leader-in-your-industry-2012-12

Dan Waldschmidt

To become an expert, you need to have a voice that sets you apart from others in your field, but first, you need credibility to achieve this level of respect. 

There are plenty of bloggers out there who have thousands of followers listening to their tips and ideas. They have become thought leaders in their industries and their names appear alongside the title “expert.”

Dan Waldschmidt is a speaker, author, consultant and researcher. He’s been profiled in Business Insider, Business Week and Inc., and his book Edgy Conversations is scheduled to be published in March 2013.

But he doesn’t consider branding a part of his success, because it’s more of “a lifestyle than anything else,” Waldschmidt told us.

“I still reject this whole idea of branding. It’s branding when it’s on the side of a piece of beef,“ he said. “It’s hard to change. But life changes.”  At the age of 12, Waldschmidt started a lawn mowing business and by 19, he was the youngest sales manager for Sears when “Sears used to be Walmart.”

We recently caught up with Waldschmidt for his tips on how to be recognized as a thought leader in your industry. Here’s his advice:

1. Maintain a blog. “In 2005, I started blogging as a CEO,” Waldschmidt says. “I wrote about how lonely it was to be CEO.”

“When I wa! s in sal es, I was a hotshot and everybody loved me. When I became CEO, it was lonely so I started writing about some of these radical thoughts.”

Waldschmidt writes in his blog a few times a week and told us that he’s usually writing 15 posts at a time. If someone ticks me off, I write about it,” he said. “I’ll write the title, then I’ll think up the contents.”

2. Choose a voice—and stick to it. “Usually when I write something, it’s the exact opposite of what the other experts are saying,” he said.“And I see if I can back up the exact opposite of what they say.” At first, you will let the people who doubt you affect your own work, but after awhile, if you’re doing something right, those people will eventually need you, he maintains.

“They need the guy like me who puts everything out there and finds the solution for everyone else.” To set yourself apart, you need to have a specific voice, but don’t stress too much on holding on to this voice, because at some point, you voice will change.

3. Work really, really hard. “There’s a lot of ways to brand yourself,” Waldschmidt said. “For me, I have a relentless pursuit of getting it right.” And to become successful, he said that people need to stop thinking that the world owes them, because “no one owes you anything.”

“Get out there and make something of yourself. When you get knocked down, get back up.”

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Wednesday, December 5th, 2012 news No Comments

7 Retail Tricks Designed To Make You Spend More

Source: http://www.businessinsider.com/7-ways-stores-make-you-spend-more-2012-11

black friday teens shoppingThis post originally appeared on Bankrate.com.

Today’s retailers have uncovered the science behind shopping. Your favorite mall stores actually hire such retail researchers as Paco Underhill, author of Why We Buy: The Science of Shopping.

Underhill has tracked hundreds of thousands of shoppers to study how they shop. “There is nothing random about how a store is arranged and designed. It is carefully calculated to appeal to you in every possible way,” he says.

“The stores have a plan, so you should, too,” says Dave Ramsey, best-selling author of The Total Money Makeover and host of a syndicated financial talk show on the radio.

1. Display ‘magic’

We can learn a lesson in Underhill’s book from a story told by a retailer about a tempting display of T-shirts.

We buy them in Sri Lanka for $3 each. Then we bring them over here and sew in washing instructions, which are in French and English. Notice we don’t say the shirts are made in France. But you can infer that if you like. Then … we fold them just right on a tasteful tabletop display, and on the wall behind it we hang a huge, gorgeous photograph of a beautiful woman in an exo! tic loca le wearing the shirt.”

Resist the urge: “Write a monthly mall shopping budget and stash cash in an envelope specifically for that purpose. When the envelope is empty, stop spending,” says Ramsey. “A written budget makes you think twice when you are tempted by impulse buys.”




2. BOGO and 2-fer deals

BOGOs (buy one, get one), two-fers (two for the price of one) and bundled-item promotions successfully tempt you into shopping more often and spending more to raise the store’s number of sales as well as ticket averages, or amount of each sale. T

hey’re not always a good deal for you if you’re not familiar with the store merchandise and its regular prices. “You’re not saving if you are actually spending more than you planned,” says Underhill.

Resist the urge: “Know your favorite retailers, brands, regular prices, promotions and discounts, and always check the clearance area first to find a similar item on sale to avoid buying two of anything and spending more,” says family financial expert Ellie Kay, author of The 60-Minute Money Workout. “Ask yourself, ‘Do I really need two sweaters or two of the same jeans?'”




3. The right aisle trick

“Retail shopping studies have found that most people turn right when they enter a store. That’s because the majority of the population is right-handed and right-oriented,” says Underhill.

Knowing this, stores highlight tempting new items and trends to the right of the entrance. You’ll find that the music is louder and the displays are brighter to attract you where you will look and turn first. This is also where the most expensive items in the store are generally displayed.

R esist the urge: “Shop with blinders on,” says Kay. “Stick to your list with the cash in your hand. Avoid credit card debt at all costs, and head straight to what you came for.”




See the rest of the story at Business Insider

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Monday, November 26th, 2012 news No Comments

You Can’t Bully Users Into Loving A New Product

Source: http://www.businessinsider.com/note-to-google-you-cant-bully-users-into-using-a-new-product-2012-5

Girl afraid of Google

We’ve written many times about how Google is turning into Microsoft. Here’s another example.

Recently, author and former Star Trek star WIl Wheaton noticed that Google was requiring him to sign up and log in to Google+ before he could give one of his videos a thumbs-up vote on YouTube. He posted a nastygram to Google about it on his Tumblr site.

(Google isn’t doing this for every YouTube user yet, but is trying it out, according to Danny Sullivan.)

Google should know better. Microsoft has tried this same thing for years, and it doesn’t work.

MSN.com has been the home page for Internet Explorer for more than a decade. That means that every single PC sold since 1995 has had a direct link to MSN built into it. MSN Search became the default search engine in Internet Explorer back in 2001, and has stayed that way more or less since (although its name changed to Bing in 2009).

But Microsoft has NEVER been able to leverage Windows into a successful online business. Microsoft gets lots of traffic to its Web sites — including Microsoft.com — but none of the individual services are market share or mindshare leaders.

Worse yet, Microsoft has lost billions on its online business — more than $2 billion just in the last year.

Meanwhile, dozens of other online companies have been able to build huge, thriving online businesses without leveraging another product — Google, Facebook, Amazon, eBay, Yahoo, and too many others to count.

And what was Microsoft’s most successful new product in the last decade? The Xbox, which didn’t have any ties to Windows at all for years. (Even now, the ties are minimal.)

Google has to make Google+ compelling enough on its own to draw users. Forcing people to sign up for it may give Google some nice user stats to share on its earnings calls, but it won’t build long-term success or engagement.

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Wednesday, May 2nd, 2012 news No Comments

Sell Your Book in the iBookstore and Apple Won’t Let You Sell It Anywhere Else [IBooks]

Source: http://gizmodo.com/5877736/sell-youre-book-in-the-ibookstore-and-apple-wont-let-you-sell-it-anywhere-else

Sell Your Book in the iBookstore and Apple Won't Let You Sell It Anywhere ElseSelling a book with Apple’s iBook Author program is now a one-way ticket to Apple being the only place you can sell the book. Maybe selling your book on iBooks isn’t such a great deal after all.

Dan Wineman of Venomous Porridge went to publish his first book from within the iBooks Author application when he was met with a curious notice. Once a book is made available for sale in the iBookstore, it can only be sold through that venue.

A quick look at the iBooks Author EULA reconfirms the dialog box’s diabolical message:

(ii) if your Work is provided for a fee (including as part of any subscription-based product or service), you may only distribute the Work through Apple and such distribution is subject to the following limitations and conditions: (a) you will be required to enter into a separate written agreement with Apple (or an Apple affiliate or subsidiary) before any commercial distribution of your Work may take place; and (b) Apple may determine for any reason and in its sole discretion not to select your Work for distribution.

Ugh, the worst part is that you never agree to anything when you install the application. The EULA never appears when you install. Apparently, you implicitly agree to the EULA simply by using the software. If you’ve worked for weeks on a book only to discover you can’t sell it anywhere else once you publish it to the iBookstore, you’re gonna be pissed.

Apple is jumping into the world of publishing here. If you had a deal with Random House to sell your book, you wouldn’t be able to have Penguin Publishing also sell it. These deals, however, are transparent. The restrictions don’t just appear as you prepare to submit your manuscript. Apple is assuming rights over your content in the worst possible way. [Venomous Porridge]


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Thursday, January 19th, 2012 news No Comments

Affiliates Pining for Pinterest

Source: http://blog.compete.com/2012/01/05/affiliates-pining-for-pinterest/

AUTHOR: Lindsey Mark, Compete.com  — January 5, 2012 at 3:33 pm

hot lips

Image from: akva / Shutterstock
Pinterest is the new popular kid on the Internet, getting featured in media outlets like celebrity gossip does on tabloids. What people aren’t talking about however is the opportunity that exists for more ‘behind the scenes businesses.’ Those amazing symbiotic or parasitic relationships where third parties benefit from Pinterest’s new hype, sort of like Entourage™ with a cast of publishers, affiliates, and merchants.

There are a few smart blogs out there talking about these trends, some are funny, like Regretsy.com’s compare and save section that features sellers that are ripping off buyers by reselling manufactured products for higher prices. Classic and often humorous examples of parasitic relationships.

Laughs aside, let’s take a look at one affiliate that’s been seeing some positive lift from Pinterest’s new-found fame. SkimLinks, an affiliate marketing technology with a “sweet twist” helps content creators and curators automate. Most publishers spend a majority of their time working on content and selling ad space. With SkimLinks, connecting affiliate links to content seems* like a snap and appears to be popular amongst monetized ‘pinners’ as a good option outside of the Amazon Affiliate Network. If November is any indication, the Pinterest & SkimLinks relationship is budding with Pinterest beating out Twitter as their number one inbound traffic referrer with a 9.47% Share of inbound traffic to the site. On the converse, SkimResources.com (a SkimLinks url) is ranked number 10 with 0.94% of outgoing traffic from Pinterest.com, just behind large networks like Etsy.com, Bing.com, YouTube.com, and Live.com. I anticipate that merchants that work with SkimLinks will have good things happen for them if Pinterest continues on the upswing, particularly as it’s often been framed in the context of wishlists & gifting.

Incoming Traffic to Skimlinks.com

Outgoing from Pinterest


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Tuesday, January 10th, 2012 news No Comments

Treehouse Is an Elegant, Focused Online Learning Resource for Aspiring Designers and Developers [Teach Yourself]

Source: http://lifehacker.com/5857764/treehouse-teaches-you-development-and-design-elegantly-and-for-free

Treehouse Is an Elegant, Focused Online Learning Resource for Aspiring Designers and DevelopersIf you’re looking to learn some new development or design skills, Treehouse can teach your the core knowledge you need. The site offers a focused look at the basics of object oriented programming, the principals of good design, and how to make an iPhone app.

The lessons take you through your topic of choice in video form, explain everything in clear and precise terms, and award you badges as you make your way through. If you’re willing to pay extra, you’ll also get access to project videos which will take you through the process of creating real-world projects from start to finish. I’ve been meaning to improve my pathetic Objective C skills and learn to develop for iOS but had yet to come across a set of lessons I really liked. After watching a few at Treehouse I was pretty hooked. If you’ve been looking to pick up one of these valuable skills as well, their lessons are definitely worth checking out.

Note: I made an error and initially thought Treehouse was free. First, sorry for the misleading information! Second, we still think it’s pretty nice. Pricing is $25/month for basic access and $49/month for premium. (More information here.) That’s about on par with our other favorite, Lynda. Lynda offers you far more topics but Treehouse has a nice focus (and, at the moment, a more up-to-date iOS course). Sorry again that I completely missed the cost of the service, but it’s still pretty cool and worth a look if it’s within your budget.

Treehouse


You can follow Adam Dachis, the author of this post, on Twitter, Google+, and Facebook.  Twitter’s the best way to contact him, too.


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Wednesday, November 9th, 2011 news No Comments

The Best Days of the Week to Buy Big-Ticket Items Online [Buying]

Source: http://lifehacker.com/5855776/the-best-days-of-the-week-to-buy-big+ticket-items-online

The Best Days of the Week to Buy Big-Ticket Items OnlineWe’ve looked at the best times to buy throughout the year, but when shopping online prices tend to fluctuate on a day-to-day basis. Discounts, deals, and price-comparison site Extrabux calculated the statistics and figured out when certain items are cheaper during the week.

Computers are cheapest on Mondays because manufacturers apply their rebates early in the week. This means online retailers can purchase computers for less and pass the savings on to you. This is not the case with every manufacturer, but Dell and Sony are among the companies that do this with their computers.

Mondays are also cheap days for TVs (and Tuesdays aren’t bad either) not only because of the same rebate situation, but because big sales days tend to be earlier in the week. This gives retailers an opportunity to draw more buyers in, and lower prices are a good way to do that. Cameras and video games also benefit from lower prices earlier in the week for the same reasons.

Major appliances tend to be cheapest on Sundays because that’s when the majority of people are searching for them. Washers, dryers, ovens, microwaves, refrigerators, and more are all Googled like crazy at the end of the week, so online retailers adjust their prices to draw people in.

Jewelry prices drop down on Wednesdays because that’s when searches take place as well. Apparently women tend to shop online most often in the middle of the week, and since women are the target market for most jewelry we see price drops to help attract buyers.

Books are at their lowest on Saturdays, although there isn’t a solid reason why. Perhaps people read more on Saturdays, or at least thing they should be reading more when the weekend finally rolls around.

For more information on why these prices fluctuate online on certain days, plus lots of pretty graphs, check out the full post over on Extrabux.

The Cheapest Days of the Week to Shop Online | Extrabux Blog


You can follow Adam Dachis, the author of this post, on Twitter, Google+, and Facebook.  Twitter’s the best way to contact him, too.


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Thursday, November 3rd, 2011 news No Comments

Verizon Wireless Gets Its First Portable 4G COW [Verizon]

Source: http://gizmodo.com/5846299/verizon-wireless-gets-its-first-portable-4g-cow

Verizon Wireless Gets Its First Portable 4G COWThe next time you’re in Florida for a sporting event, your LTE connection could be provided by a COW, Verizon’s portable cell phone tower on wheels.

The carrier’s first 4G COW was delivered to Pembroke Pines and will be used at major public events throughout the state of Florida. The mobile cell tower lives up to it acronym. It weighs 24,000 pounds, measures 1,080 inches with its antenna extended, is powered by super-sized generators and can provide supplemental phone and data coverage for thousands of Verizon customers. [Electronista]


You can keep up with Kelly Hodgkins, the author of this post, on Twitter, Google + or Facebook.


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Tuesday, October 4th, 2011 news No Comments

"Success Comes Through Rapidly Fixing our Mistakes Rather than Getting Things Right the First Time" [Quotables]

Source: http://lifehacker.com/5842592/success-comes-through-rapidly-fixing-our-mistakes-rather-than-getting-things-right-first-time

"Success Comes Through Rapidly Fixing our Mistakes Rather than Getting Things Right the First Time"This quote comes from Tim Harford, who argues that success is really just a product of failure. He believes we have to try, fail, and quickly correct our mistakes in order to properly succeed. Because failure is just an inevitability, no matter who you are, the key is to get better at recovering from it rather than trying to avoid it altogether.

Harford suggests that there are a few key things we need to pay attention to when dealing with failure. First is avoiding the denial that we’re wrong. He says, “It seems to be the hardest thing in the world to admit we’ve made a mistake and try to put it right. It requires you to challenge a status quo of your own making.” Sometimes we’ll go so far as to chase our losses just to avoid failure, as if accepting the failed situation will make all our effort worthless. In the end, we can’t predict what’s going to work. We can only experiment with trial and error. Failure is an important part of this process, and accepting it makes us capable of actually finding success in the long run.

For more information, check out the full article on The 99 Percent. For another take on the same idea, check out this article in the New York Times.

Why Success Always Starts With Failure | The 99 Percent


You can follow Adam Dachis, the author of this post, on Twitter, Google+, and Facebook.  Twitter’s the best way to contact him, too.


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Thursday, September 22nd, 2011 news No Comments

Get.com Is an Ask-and-Answer Site for Finding the Right Products [Shopping]

Source: http://lifehacker.com/5842849/getcom-is-an-ask+and+answer-site-for-finding-the-right-products

Get.com Is an Ask-and-Answer Site for Finding the Right ProductsGet.com is a Q&A site for getting product recommendations from other people. You can ask things like “what’s the best laptop under $1,000″ or “what has your experience been with the Honda Civic?”

It’s a bit like Quora and other question and answer communities or tools, but dedicated to finding stuff to buy or use with categories ranging from electronics to parenting. Get is also similar to sites like Bestcovery and FindTheBest, but feels like it could be more community-oriented.

(By the way, although you’re prompted to sign up and connect with Twitter and Facebook, it’s not necessary.)

Another plus for the service: Get.com is pretty easy to remember.

Get.com | via TechCrunch


You can follow or contact Melanie Pinola, the author of this post, on Twitter or Google+.


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Thursday, September 22nd, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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