Automation

Automation, Integration of Inbound Marketing Still Limited

source: http://www.emarketer.com/Article/Automation-Integration-of-Inbound-Marketing-Still-Limited/1010305

Inbound marketing primarily used to drive leads

Inbound marketing tactics, including content marketing, search engine optimization and use of social media marketing, are all critical for businesses looking to generate leads. But these tasks are also difficult to pull off, particularly the creation and marketing of content.

That was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals worldwide, conducted in September 2013 by Ascend2 and Research Underwriters.

Marketing automation is one technique to make inbound marketing tactics more strategic and complementary, as well as reduce much of the guesswork of inbound marketing, but the survey found that at this point, few were actually employing marketing automation. Just 16% of B2Cs and 14% of B2Bs reported using marketing automation extensively to manage their inbound marketing. That said, over 40% from both types of companies were employing marketing automation to a limited extent, indicating that use could grow in the near future.

Taking a look at those who ranked their inbound marketing tactics as very successful vs. those who saw them as unsuccessful, 45% of successful inbound marketers used marketing automation, vs. only 9% of unsuccessful inbound marketers.

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Thursday, October 17th, 2013 news No Comments

The 20 Most Popular TED Talks Of All Time

Source: http://www.businessinsider.com/the-20-most-popular-ted-talks-of-all-time-2012-8

Vijay KumarTED Talks have become a worldwide phenomenon.

It’s a platform where the brightest minds — scientists, designers, inventors —  go to spread their ideas. Many of these leaders deliver their insights at TED conferences around the world, which are then uploaded onto TED.com.

To date, the talks have received over 800 million pageviews. TED has just released a list of the top 20 talks of all time, which we’ve compiled here.

#20 – Vijay Kumar demos robots that fly like birds

Views: 3,535,340

University of Pennsylvania professor Vijay Kumar spent countless hours in the General Robotics, Automation, Sensing and Perception (GRASP) Lab. The result: flying robots that can sense each other, move together in formation, and can even adjust their formation if one of the robots drops out.

With these robots, Kumar sees a lot of potential“[Agile aerial] robots like this have many applications. You can send them inside buildings as first responders to look for intruders, maybe look for biochemical leaks … [or they] can be used for transporting cargo.”




#19 – Mary Roach reveals the most surprising facts about orgasm

Views:  3,810,630 

The reason behind this video’s popularity isn’t just in the topic, it’s! also th e humor and wit of Mary Roach. Roach details her findings from hours of obscure research into the unknown and centuries-old topic of the orgasm. In the end, she gives viewers 10 bold and surprising claims about the sexual climax. (Viewer discretion is advised).




#18 – Keith Barry hacks the most complex thing in nature, the human brain

Views: 3,847,893

Keith Barry is well known in Europe for his mind-blowing (literally) stunts. Some call him a magician, others call him a brain hacker. Whatever the name, Barry entertains with “brain magic,” composing routines that exploit the human mind’s loopholes and bugs. The effect: a revealing look into the complex software between our ears. 



See the rest of the story at Business Insider

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mf The 20 Most Popular TED Talks Of All Time

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Tuesday, March 9th, 2010 news 1 Comment

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