Coach just won a lawsuit against internet counterfeiters, which could set a precedent for the rest of the industry.
The company won $257 million in damages from the companies, the largest settlement of its kind, Alexandra Steigrad at Women’s Wear Daily reported. Under the judgement, Coach can also seize 573 domain names linked to counterfeit brands, stopping the copycats in their tracks.
Tory Burch, Hermes and Burberry have also won similar settlements recently.
Coach is one of the most-copied brands out there, and hundreds of websites were selling fake purses, glasses, accessories and more, according to WWD.
Many of the sites even used photos taken from Coach’s actual website, confusing consumers into thinking they were the real deal.
Going after domain names is the only way for companies to take back the power, according to WWD:
Although he called the award a “warning,” (Coach and its) colleagues in the legal world have acknowledged that at least part of the judgment is purely symbolic. That’s because no brand is able to collect the millions in monetary damages, as it’s nearly impossible to physically locate the culprits running the illegal Web sites. Having the ability to shut down infringing sites is where companies begin to wield some power.
Still, the Coach settlement shows that retailers have legal power over counterfeiters.
Sure, The Artist did well at the Academy Awards. But what does that really mean, statistically?
As usual, our friends at AddThis, a company that provides social media sharing tools for web publishers, tracked their network of 11 million sites and 1.2 billion unique users per month to find out which Oscar events really drove chatter among consumers.
This was the background chatter in the weeks prior to the Oscars. Note that ‘Hugo’ dominates.
Demian Bichir peaked when he was nominated for a SAG award for ‘Better Life.’ But interest faded. More people were interested in George Clooney than Jean Dujardin of ‘The Artist’ in the week before the Oscars.
Prior to the show, the people’s choice for Best Actress was Viola Davis, not Meryl Streep.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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